Sircle Media

What Sircle Media does

Sircle Media is a full-service social media agency founded in 2011 and operated as Hayden Drew Corp., headquartered at 370 Lexington Ave, New York. The firm serves CPG and Beverage brands with outsourced social media management and digital marketing, positioning itself as 'a team of specialists at the price of just one All-Star employee.' Its core offering bundles social strategy, content creation, community management, email marketing, influencer marketing, and paid social into an integrated engagement, supported by an in-house creative production stack covering photography, videography, motion design, 3D/VFX, graphic design, and UGC/PGC.

The agency's sub-brand SKUARE functions as a separately productized creative production arm with three pricing tiers: SHAPE UP (one-time 60-hour sprint), STAY IN SHAPE (monthly retainer with a 20-hour minimum over six months), and TAKE SHAPE (custom project work for launches and rebrands). Pricing for the core agency is quote-based professional services; SKUARE introduces subscription and pay-as-you-go billing cadences. Notable enterprise and mid-market clients disclosed through case studies include Death Wish Coffee, SunSip/Health-Ade, Rudi's Rocky Mountain Bakery, Back To Nature, Island Way Sorbet, Chomps, Jarritos, and Whole Foods Hot Honey.

Sircle Media is privately held with no disclosed external funding, parent company, or public listing. It operates a 50+ person team across social, creative, email, influencer, and paid social disciplines, and supports demand generation through LinkedIn, Instagram, TikTok, the Inner Sircle podcast on Apple Podcasts, and The Goods newsletter. No AI/ML capabilities, proprietary technology platforms, or technology patents are documented; the company's intellectual property is concentrated in its creative talent, brand reputation, and case-study portfolio rather than in software.

Name

Sircle Media

Legal name

Hayden Drew Corp.

Website

https://sircle.me

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Sircle Media is a New York-based, full-service social media agency serving CPG and Beverage brands with outsourced social media management, content creation, influencer marketing, email marketing, and paid social, plus a productized creative-production sub-brand called SKUARE.

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Social media management
• Content production services
• CPG brand marketing
• Influencer marketing services
• Creative agency services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Social Media Management Services: Full-service social media management for CPG and Beverage brands including strategy, content creation, community management, and paid social support. Delivered through a team-based, outsourced approach.
2. SKUARE - Creative Production Services: Content production arm offering photography, videography, graphic design, motion design, 3D/VFX, and UGC/PGC content creation. Available as one-time sprints, monthly retainer, or custom projects.
3. Email Marketing Services: Email marketing strategy, copywriting, and design services to maintain authentic brand voice in customer communications.
4. Influencer Marketing Services: Facilitation of authentic influencer engagements through gifted and paid partnerships, relationship management, and impact maximization for brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Sircle Media is a full-service social media agency that provides outsourced social media management, creative production, and digital marketing services for CPG and Beverage brands. Its offering combines strategy, content creation (photography, videography, motion graphics, 3D/VFX, graphic design, UGC/PGC), email marketing, influencer marketing, paid social, and social audits, delivered by a multi-disciplinary team. The SKUARE sub-brand packages the creative production work into one-time content sprints, monthly retainers, and custom projects.

Product overview

Sircle Media is a social media marketing agency serving CPG and Beverage brands, offering a team of specialists at the price point of one All-Star employee. The company's core offering combines strategic social media management with an outsourced art department delivering multi-discipline creative content. SKUARE operates as the creative production arm of the agency, providing structured content production services including one-time sprints (SHAPE UP), monthly retainer arrangements (STAY IN SHAPE), and custom project work (TAKE SHAPE). Additional services span email marketing, influencer marketing, paid social, and social strategy/audits. The agency has worked with notable brands including Death Wish Coffee, Rudi's Rocky Mountain Bakery, SunSip, Back To Nature, and Island Way Sorbet.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Content displayed on lifeguard towers in Santa Monica and Venice for SunSip brand
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Tacombi FoundationminorOthers · 1 January 2025Community giving partnership. In 2025, Sircle Media partnered with The Tacombi Foundation to prepare and distribute 700 wholesome Mexican meals to feed Hispanic communities facing hunger during their annual in-person team gathering.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Sculpt: B2B social media agency offering content strategy and production. Partial overlap on the social media management and content production side, though focused on B2B rather than CPG.
• HireInfluence: Influencer marketing agency offering content creation, talent management, and campaign strategy. Partial overlap through Sircle's influencer marketing services and SKUARE content production arm.
• Disruptive Advertising: Digital marketing agency specializing in paid social, paid search, and CRO with content production support. Partial overlap — strongest in paid media execution with social as one of several channels.

Direct peers

• SmartSites: Digital marketing agency providing social media marketing, content, paid social, SEO, and web design to mid-market clients. Comparable scale and service breadth for SMB and mid-market consumer brands.
• AMP Agency: Integrated marketing agency providing social media, content production, influencer, and brand strategy to consumer brands. Comparable full-service agency serving CPG/consumer clients with similar creative + strategy bundling.
• Socialfly: NYC-based social media marketing agency serving consumer and lifestyle brands. Directly comparable to Sircle Media as a similarly sized independent social media agency with overlapping service lines (strategy, content, influencer, paid social) and similar NYC mid-market positioning.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering social media, content, paid media, influencer, and email services. Comparable multi-channel agency with similar outsourced team-of-specialists positioning to CPG/consumer clients.
• LYFE Marketing: Social media marketing agency providing social media management, content creation, paid advertising, and email marketing to small and mid-sized businesses. Comparable mid-market social agency with overlapping service lines.
• Hawke Media: Full-service digital marketing agency offering social media management, content production, paid social, email, and influencer marketing to CPG and e-commerce brands. Comparable multi-discipline agency model with outsourced-art-department value proposition similar to Sircle's SKUARE arm.
• Blue Wheel Media: Digital marketing agency specializing in CPG and retail brands across social, paid media, Amazon, and content production. Closely comparable vertical alignment (CPG) and full-stack service model including photography, video, and influencer work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sirclemedia
• Instagraminstagram.com/sirclemedia
• TikToktiktok.com/@sirclemedia
• Facebookfacebook.com/SircleMedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sircle Media