Huey
Huey is a San Francisco-based virtual telehealth company delivering parent-mediated, neurodiversity-affirming behavioral therapy in 12-week blocks for families with Autistic children, supplemented by care-coordination tools and on-demand learning resources.
- Company typePrivate
- Founded2022
- HeadquartersSan Francisco, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Huey does
Huey Health, Inc., operating as Huey, is a San Francisco-based virtual-first telehealth company founded in 2022 that delivers parent-mediated behavioral therapy for families with Autistic children. Its clinical model is grounded in Naturalistic Developmental Behavioral Interventions (NDBI), delivered in 12-week blocks at roughly 1–2 hours per week of parent-mediated telehealth sessions, in contrast to traditional Applied Behavior Analysis (ABA) regimens of 20–30 hours per week. The company positions itself as neurodiversity-affirming and family-centered, training caregivers to apply behavioral concepts at home rather than relying on intensive direct-therapist hours.
The platform is built on Circle-hosted infrastructure and combines three product layers: (1) Virtual Behavioral Therapy and Care Navigation as the core clinical offering, (2) On-Demand Learning (self-directed series, how-to guides, and family activities), and (3) Personal Spaces, a premium subscription module functioning as a HIPAA-grade virtual care diary that coordinates information across therapists, coaches, family members, support workers, and teachers. The platform maintains HIPAA-compliant data handling and GDPR compliance via an EU Data Processing Addendum through Circle, with Stripe handling payments.
Huey monetizes through subscription and pay-after-session clinical programs, with insurance coverage available in-network through Kaiser Permanente via Catalight in Northern California. Out-of-pocket families can submit superbills for 40–70% reimbursement. The company is backed by healthcare-focused investor Startup Health and has assembled clinical advisors from Stanford Children's, Seattle Children's Hospital, Rush University, and Georgia Tech. The company was founded by Raffay Mirza and remains privately held at 1–10 employees, operating from 548 Market St #50384, San Francisco.
Huey firmographics
Firmographics- Name
- Huey
- Legal name
- Huey Health, Inc.
- Website
- https://joinhuey.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Huey is a San Francisco-based virtual telehealth company delivering parent-mediated, neurodiversity-affirming behavioral therapy in 12-week blocks for families with Autistic children, supplemented by care-coordination tools and on-demand learning resources.
- Ownership category
- akta.pro rank
Huey industry classification
Industry- Product category
- Autism Therapy Services
- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)
- akta.pro primary industry
- Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching) (HLALAEAJ)
- akta.pro secondary industries
- Family Coaching, Parent-Mediated & Home Visiting EI Services (EDACAFAJ), Autism Parent/Caregiver Education & Training (School-Linked) (EDAKAKAJ)
Keywords
Where Huey is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Huey business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Clinical Therapy Services Subscription: Monthly subscription-based clinical programs delivering parent-mediated behavioral therapy in 12-week blocks. Families pay through insurance (Kaiser Permanente in-network via Catalight) or out-of-pocket with superbill for insurance reimbursement.
- Personal Spaces Premium Subscription: Premium product available at monthly subscription fee providing families with a secure platform to coordinate their entire support network including health professionals, support workers, and family members.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Clinical Programs - Insurance Covered |
| Subscription | Pay-as-you-go | Clinical Programs - Out-of-Pocket |
| Subscription | Monthly | Personal Spaces Premium |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Huey product offering
Product offeringCore offering
Huey delivers virtual-first, parent-mediated behavioral therapy for families with Autistic children via telehealth in 12-week blocks (1-2 hours per week), built on evidence-based Naturalistic Developmental Behavioral Interventions (NDBIs). The core clinical service is complemented by care navigation, on-demand learning resources, and a secure Personal Spaces virtual care diary that coordinates the entire care circle including therapists, family members, support workers, and teachers.
Product overview
Huey offers a unified platform combining virtual behavioral therapy and care support services for families with Neurodiverse children, starting with Autism care. The core offering consists of Virtual Behavioral Therapy (parent-mediated therapy delivered via telehealth in 12-week blocks) paired with Care Navigation and Parent Coaching services. This is complemented by two key digital modules: On-Demand Learning (self-directed educational resources) and Personal Spaces (a premium subscription virtual diary for family coordination and secure information sharing). The platform is neurodiverse-affirming, family-centered, and designed to make caregiving easier through an integrated digital experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Virtual Behavioral Therapy Huey's primary clinical service providing parent-mediated behavioral therapy (1-2 hours per week) via telehealth in 12-week blocks. The model trains families to apply behavioral therapy concepts at home, working on 1-2 specific developmental areas per session with personalized care plans, for families with Autistic children.
- Care Navigation A service that helps families coordinate and manage their overall care journey, connecting them with therapists, coaches, and the broader care circle while providing a streamlined entry point into Huey's therapy programs.
- On-Demand Learning Self-directed learning platform offering series, topics, how-to guides, and family activities that help parents build knowledge, develop parenting skills, and address disability-specific challenges at their own pace.
- Personal Spaces A premium monthly subscription product that provides a secure virtual communication diary for families. Replaces physical communication books with a HIPAA-grade private space to add notes, to-do lists, FAQs, and share information with therapists, coaches, family members, care workers, and teachers, with user-controlled access and cross-communication tools.
Companies that use Huey
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Huey technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Huey partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Seattle Children's HospitalcoreClinical advisors from Seattle Children's Hospital contribute expertise in Autism care and telehealth parent training approaches.
- Rush UniversitycoreClinical advisors from Rush University provide expertise and have published research on telehealth parent training approaches.
- Georgia TechcoreClinical advisors from Georgia Tech contribute research expertise to Huey's evidence-based therapy model.
- Stanford UniversitycoreFounders and clinical leadership have background from Stanford University; clinical advisors from Stanford Children's provide expertise.
- CatalightcoreKaiser Permanente members in Northern California access Huey services through Catalight network. Huey is in-network with Kaiser through Catalight, covering majority of clinical program costs.
- CirclecorePlatform hosting infrastructure provider. Circle provides technical and organizational measures to protect data, including EU Data Processing Addendum for GDPR compliance.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Huey competitors and assessment
Company assessmentDirect peers
- Elemy: Tech-enabled provider of in-home and telehealth ABA therapy for children with autism. Directly comparable in target population (autistic children), therapy modality, and value-based payor contracts, though Elemy leans more on traditional ABA hours than parent-mediated delivery.
- Forta: AI-enabled ABA therapy provider for children with autism, leveraging technology to scale clinician capacity. Competes in the same autism therapy category with a technology-forward approach.
- AnswersNow: Virtual ABA therapy provider focused on children with autism, delivered through parent coaching. Closely aligned with Huey's parent-mediated, telehealth-first model and autism-specific focus.
- Brightline: Pediatric and family behavioral health platform offering virtual therapy, coaching, and psychiatry for kids and teens. Comparable as a tech-enabled, payor-pediatric behavioral health provider, with broader scope than autism alone.
- Sprout Therapy: Telehealth-first ABA and behavioral therapy platform serving children with autism. Comparable in serving the same patient population via a virtual care model with payor contracting, competing head-to-head for autism families.
Broad incumbents
- Spring Health: Global mental health and well-being platform providing teletherapy, coaching, and psychiatry through employers and health plans. Comparable in tech-enabled therapy delivery and payor contracting model, with a broader mental health focus.
- Lyra Health: Enterprise mental health platform offering teletherapy, coaching, and medication management. Comparable in telehealth therapy delivery and payor/employer contracting, though focused on adult and broad mental health rather than autism.
Emerging players
- Equip: Virtual eating disorder treatment program using family-based therapy delivered via telehealth. Comparable in family-mediated, telehealth-first behavioral treatment model and payor contracting approach.
- Charlie Health: Virtual intensive outpatient program for adolescents and young adults with mental health conditions. Comparable in virtual-first, high-intensity therapy model targeting young populations, with overlap in family-inclusive care approaches.
- Joon Care: Telehealth platform providing therapy and coaching for teens and young adults, including neurodiverse populations. Comparable in serving neurodiverse youth and families through a virtual care model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Huey social profiles
Digital presenceHuey compliance and trust
Trust signalCompliance2 records
Huey financial estimates
Financial estimateRevenue estimate
Valuation estimate
Huey leadership team
Management profileNumber of profiles
Profiles2 records
Huey funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Huey M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Huey
What does Huey do?
Huey delivers virtual-first, parent-mediated behavioral therapy for families with Autistic children via telehealth in 12-week blocks (1-2 hours per week), built on evidence-based Naturalistic Developmental Behavioral Interventions (NDBIs). The core clinical service is complemented by care navigation, on-demand learning resources, and a secure Personal Spaces virtual care diary that coordinates the entire care circle including therapists, family members, support workers, and teachers.
Is Huey a public or private company?
Huey is a private company. It is classified as venture growth investor backed and is currently operating.
When was Huey founded?
Huey was founded in 2022. It employs 11 to 50 people.
Where is Huey based?
Huey is headquartered in San Francisco, United States, in the North America region.
How does Huey make money?
Two revenue lines are on record. Clinical Therapy Services Subscription is the primary driver. The others are personal Spaces Premium Subscription.
Who are Huey's main competitors?
Direct peers on record are Elemy, Forta, AnswersNow, Brightline and Sprout Therapy. Broad incumbents are Spring Health and Lyra Health. Emerging players are Equip, Charlie Health and Joon Care.
Does Huey have an API?
No public API is recorded for Huey.
What industry is Huey in?
Huey's product category is Autism Therapy Services. Its primary akta.pro industry code is HLALAEAJ, Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching), with a secondary code of EDACAFAJ, Family Coaching, Parent-Mediated & Home Visiting EI Services. Its NAICS code is 624190 and its SIC code is 8090.