What Chekhra does

Chekhra, operating commercially as Track Your Truck (chekhra.com), is a U.S.-headquartered provider of commercial GPS vehicle tracking and fleet management solutions, founded in 1998 and led by founder/CEO Sunil Manohar Desu. The company sells a vertically integrated stack spanning proprietary hardware (Coyote vehicle trackers, SkyHawk trailer and asset trackers, Dash Hawk dashcams including an AI-enabled model) and the NetTrack software platform, which provides real-time mapping, geofencing, dispatch, maintenance scheduling, driver reporting, and configurable alerts across web, iOS, and Android. Tracking is delivered over certified cellular and satellite networks, with devices pre-tested for FCC/PTCRB compliance, and an AI dashcam SKU adds computer-vision-based driver behavior detection.

The business model is a subscription-based recurring revenue engine bundled with free or low-friction hardware onboarding, supported by a direct, U.S.-based sales motion (phone-driven quote requests, demos, and a 30-day money-back guarantee) and a self-serve online checkout for selected SKUs. Pricing for video services starts at $29.99/month, and hardware is effectively financed by the subscription contract. The company deliberately targets small and mid-sized commercial fleet operators rather than large enterprise accounts, with vertical-specific go-to-market emphasis on delivery, towing, garbage trucks, HVAC, public works, school bus transit, and van fleets.

There is no public revenue disclosure, no external funding activity, and no disclosed M&A; ownership appears founder-controlled. The firmographic file lists the legal entity's location as Hyderabad, India while the operational footprint (Lynchburg, VA headquarters, U.S. customer support, domestic-only distribution) reflects a U.S.-led SMB fleet tracking business. Geographic reach is single-country (United States), and recent strategic emphasis has been on adding an AI-driven dashcam SKU, a satellite trailer tracker, deeper vertical SEO, and inbound marketing investment rather than on capital-intensive expansion.

Name

Chekhra

Legal name

Track Your Truck

Website

https://chekhra.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Chekhra, operating as Track Your Truck, is a U.S.-based provider of commercial GPS vehicle tracking hardware and the NetTrack fleet management software platform, targeting small and mid-sized fleet operators across delivery, towing, HVAC, public works, and other verticals through a direct, subscription-based sales model.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Telematics Hardware, Sensors & Installation Services (TLABAJAL)

akta.pro secondary industries

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)

Keywords

• GPS vehicle tracking
• Fleet management software
• Commercial dashcam solutions
• Asset tracking devices
• Telematics hardware

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. GPS Tracking Hardware Sales: Sale of GPS tracking devices including vehicle trackers, asset trackers, trailer trackers, and dashcams. Hardware is offered with free provision under a 30-day money-back guarantee with subscription service.
2. Fleet Tracking Software Subscription: Recurring subscription-based access to NetTrack fleet tracking software, providing real-time GPS monitoring, mapping, reporting, and fleet management capabilities.
3. Dashcam Services: Monthly dashcam services starting at $29.99/month with live and historical video capability, real-time speed limit reporting, and instant adverse event notifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Chekhra provides commercial GPS vehicle tracking hardware devices and the NetTrack fleet management software platform for real-time vehicle, trailer, and asset monitoring. The portfolio includes hardwired and plug-in vehicle trackers, trailer and asset trackers, AI-powered dashcams, and a web/mobile software platform with route optimization, geofencing, driver reporting, and maintenance alerts. Hardware is supplied free with a recurring subscription to the NetTrack platform under a 30-day money-back guarantee.

Product overview

Track Your Truck is a commercial GPS tracking and fleet management company offering a comprehensive suite of hardware devices and software solutions. The portfolio consists of GPS tracking devices (hardwired and plug-in vehicle trackers, trailer trackers, asset trackers, equipment trackers, and satellite trackers), dashcams (basic and AI-powered), and the NetTrack fleet management software platform. The core NetTrack platform provides real-time tracking, mapping, reporting, and alerts, with modular add-ons for dispatching, maintenance scheduling, driver monitoring, and speed management. The company serves small to mid-sized businesses across various industries including delivery, construction, public works, HVAC, and fleet leasing.

Differentiator

Problem solved

Functional benefit

Brands

• NetTrack: GPS fleet mapping and tracking software platform by Track Your Truck, offering real-time vehicle tracking, route optimization, custom alerts, and fleet management features available for desktop and mobile devices.
• Dash Hawk
• Coyote
• SkyHawk

Products and services

• Premium Vehicle Tracker (Coyote RT) Real-time GPS hardwired tracking device for commercial vehicles with premium features including ignition, idle, and turn reporting, real-time speed limit reporting, vehicle maintenance tools, backup battery with illegal-move alerting, and internal GPS recording when out of cellular coverage. Targeted at commercial fleet operators.
• Premium Plug-In Vehicle Tracker Real-time GPS OBD plug-in tracking device with live tracking, ignition, idle, and turn reporting for commercial fleets needing simple self-installation.
• Essential Vehicle Tracker Cost-effective GPS hardwired vehicle tracker offering basic tracking functionalities including location monitoring, speed alerts, and maintenance reminders for budget-conscious fleet operators.
• Essential Plug-In Vehicle Tracker OBD plug-in GPS vehicle tracker providing basic tracking with simple installation that can be moved between vehicles.
• Premium Trailer Tracker (SkyHawk TTU) Active/passive trailer tracking device with live GPS tracking, idle and turn reporting, and tethered/untethered status monitoring, providing up to six updates per day when untethered.
• Battery Powered Asset Tracker (SkyHawk TAT) Passive battery-powered GPS tracking device for monitoring stationary or mobile assets, providing location updates up to six times per day.
• Essential Equipment Tracker (SkyHawk-ST) Real-time GPS equipment tracking device for monitoring construction equipment and other valuable assets.
• Satellite Trailer Tracker (Coyote STU) Passive pure-satellite tracking device for trailers operating outside cellular coverage areas, using satellite signals for tracking in remote locations.
• Dash Hawk Premium AI Camera AI-powered dashcam with integrated GPS tracking and AI alerts for distracted driving, driver fatigue, cell phone usage, tailgating, lane departure, and forward collision warnings; supports up to 128GB local storage and live video recording.
• Dash Hawk Essential Vehicle Camera Dashcam with integrated GPS tracking and reporting; features forward-facing view, optional driver-facing camera, automatic event recording, and live and historical video capability.
• NetTrack GPS Fleet Mapping Software Web-based fleet tracking software platform providing real-time GPS tracking, detailed GPS reports, map replay, customizable alerts, scheduled maintenance alerts, and integration with Google Maps; available on desktop, iOS, and Android.

Quantifiable outcome

• Reduced fuel consumption and costs through proactive driver monitoring
• +3 more outcomes

Named customers7 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• WebFXminorOthersWebFX is credited for website redesign and web marketing services. They are described as an award-winning inbound marketing company that has generated more than $1 billion in revenue for clients with 20+ years of expertise in SEO, PPC, social media, and content marketing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Fleetio: Fleet maintenance and operations management software with growing telematics integrations. Comparable in fleet maintenance scheduling and reporting to TYT's NetTrack platform, with a software-led, integration-rich model.
• Motive (KeepTruckin): AI-driven fleet management platform combining GPS tracking, dashcams, ELD compliance, and spend management for commercial fleets. Comparable emerging competitor in TYT's SMB and mid-market sweet spot with rapidly expanding product surface.

Direct peers

• Geotab: Leading commercial GPS fleet telematics provider offering vehicle tracking, driver behavior monitoring, and fleet management software. Directly comparable to TYT's core GPS tracking and NetTrack offering for commercial fleets, though Geotab operates at significantly larger scale and serves enterprise and government accounts.
• Samsara: Connected Operations Cloud provider combining GPS vehicle tracking, AI dashcams, equipment monitoring, and fleet management software. Direct competitor in TYT's core vehicle tracking and AI dashcam categories, with stronger enterprise positioning and broader platform.
• Teletrac Navman (Vontier): GPS fleet management and telematics provider offering vehicle tracking, dashcams, asset tracking, and compliance solutions. Direct peer to TYT in commercial fleet telematics across SMB and mid-market segments.
• Fleet Complete: Fleet telematics, asset tracking, and connected vehicle solutions provider with hardware devices, software platform, and AI capabilities. Comparable to TYT across vehicle tracking, asset/trailer tracking, and SMB/mid-market fleet focus.
• Lytx: Video telematics and fleet safety specialist offering AI-powered dashcams with driver behavior analytics. Comparable to TYT's Dash Hawk Premium AI Camera line, with deeper machine-vision R&D and a larger enterprise customer base.
• Azuga (Bridgestone): Fleet telematics and GPS tracking platform offering vehicle tracking, dashcams, driver behavior scoring, and asset management. Direct SMB/mid-market competitor to TYT, now backed by Bridgestone for distribution into commercial fleets.
• GPS Insight: GPS fleet tracking and management software company serving small, mid-sized, and enterprise commercial fleets with vehicle and asset tracking, dashcams, and driver safety solutions. Closely aligned with TYT's SMB and vertical-market GTM.

Broad incumbents

• Verizon Connect: Telematics and fleet management suite from Verizon offering GPS tracking, video, asset monitoring, and integrated connectivity. Broad incumbent competing with TYT across commercial fleet segments, leveraging Verizon's network and enterprise reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/chekhragps
• Facebookfacebook.com/chekhra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chekhra