What HulkApps does

HulkApps is a Chicago-based, privately held Shopify app development company founded in 2016 that builds and distributes a portfolio of more than 15 native Shopify applications covering sales optimization, customer experience, loyalty and retention, and store management. Its core products include Releasit COD Form & Upsells (cash-on-delivery checkout with fraud prevention and SMS automation), Opinew Product Reviews, Hulk Product Options (unlimited variants and conditional logic), Hulk Volume Discount Bundles, Hulk Form Builder, Hulk Order Tracking & Upsell (1,100+ carrier integrations), Hulk Mobile App Builder (no-code iOS/Android apps), Hulk AI Wishlist, and Wholesale Pricing Discount B2B, supported by bundles such as Shopify Essentials, Growth Entrepreneur, Mobile Commerce, and Dropshipping Essentials. The technology stack is built directly on Shopify's API and Online Store 2.0 app extension framework, integrating with Shopify's checkout, inventory, and fulfillment systems and with adjacent ecosystem tools (Klaviyo, Recharge, PageFly, Yotpo, Gorgias, AfterShip). The company has expanded through M&A, retaining acquired brands such as Releasit, Opinew, WholesaleHelper, CodeBlackBelt, Accentuate, CartHook, Order Printer Pro, Skypilot, and 506.io, and acquired PlanetX in 2024. The entity is led by CEO Amer G. and Chief Development Officer Chirag Desai.

Name

HulkApps

Legal name

HulkApps

Website

https://hulkapps.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

HulkApps is a Chicago-based Shopify app developer that builds and distributes 15+ native ecommerce apps, including COD forms, product options, order tracking, and mobile app builders, to merchants of all sizes worldwide, monetizing via tiered SaaS subscriptions and app bundles.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS App Subscriptions: HulkApps generates revenue primarily through recurring SaaS subscriptions for its suite of Shopify apps. Each app has multiple pricing tiers (Basic, Advanced, Pro, Enterprise) with monthly or annual billing. Higher tiers offer more features, higher usage limits, and additional support. The company also offers bundled packages (Shopify Essentials, Growth Entrepreneur, Mobile Commerce, Dropshipping Essentials) at discounted rates compared to individual app purchases.
2. App Bundle Packages: Pre-configured bundles combining multiple apps at discounted monthly rates (e.g., Shopify Essentials at $49/mo for 6 apps, Growth Entrepreneur at $199/mo for 7 apps). These bundles provide predictable recurring revenue while encouraging adoption of multiple products.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HulkApps develops and sells a suite of 15+ native Shopify applications that extend Shopify merchants' stores with sales, AOV, customer experience, loyalty, and store management functionality. Its apps (e.g., Hulk Product Options, Hulk Volume Discount Bundles, Releasit COD Form & Upsells, Hulk Order Tracking, Hulk Mobile App Builder, Opinew Product Reviews, Wholesale Pricing Discount B2B) are sold as recurring SaaS subscriptions on the Shopify App Store and via the company's own website, with tiered plans and discounted bundle packages.

Product overview

HulkApps is a Shopify-focused app ecosystem offering a platform-plus-modules architecture centered around sales optimization, customer experience, loyalty and retention, and store management applications. The core portfolio includes Releasit COD Form & Upsells for cash on delivery ordering, Opinew for product reviews and UGC, Hulk Product Options for unlimited custom product variants, Hulk Volume Discount Bundles for tiered pricing, Hulk Form Builder for custom forms, Wholesale Pricing Discount B2B for business pricing, Hulk Order Tracking & Upsell for shipment tracking, Hulk Mobile App Builder for native mobile apps, and Hulk AI Wishlist for wishlist management. Additional products include age verification, redirects management, post-purchase surveys, and gift tools. HulkApps also operates sub-brands including Wholesale Helper, Aiden, Codeblackbelt, Order Printer Pro, and Skypilot, plus app bundles (Shopify Essentials, Growth Entrepreneur, Mobile Commerce Accelerator, Dropshipping Essentials) and Shop Circle Capital for business funding. The company has expanded through acquisitions including PlanetX and Accentuate Custom Fields.

Differentiator

Problem solved

Functional benefit

Brands

• Releasit: Cash on Delivery order form with upsells, offers, OTP and SMS automation.
• Opinew
• Hulk Product Options
• Hulk Volume Discount Bundles
• Hulk Form Builder
• Hulk Order Tracking & Upsell
• Hulk Mobile App Builder
• Hulk AI Wishlist & Favorites
• Hulk Post Purchase Survey
• Wholesale Pricing Discount B2B
• EasyGift
• ShopCircle

Products and services

• Releasit COD Form & Upsells One-click Cash on Delivery ordering solution for Shopify merchants, offering customizable order forms, pre- and post-purchase upsells, downsells, quantity offers, SMS automation, OTP verification, IP blocking, fraud prevention, and Google Sheets integration for order management, with event tracking into Facebook, TikTok, Google Analytics, Pinterest, and Snapchat.
• Opinew Product Reviews App UGC Automated review management app for Shopify that collects, imports, and displays product reviews including photo and video reviews, with bulk import from Amazon, eBay, and AliExpress and synchronization from Loox, Okendo, and Bazaarvoice, plus Google Shopping star ratings.
• Hulk Product Options Shopify product options app enabling unlimited custom product options, variant overrides, color and image swatches, file uploads, conditional logic, and pricing adjustments to support product personalization beyond Shopify's 100 variant limit.
• Hulk Volume Discount Bundles Volume and tiered discount app for Shopify that creates percentage-based or dollar-based quantity discounts, bulk pricing campaigns, and wholesale pricing levels to incentivize larger orders and lift average order value.
• Hulk Form Builder Form builder app for Shopify that lets merchants create custom forms, including lead capture and contact forms, to engage customers and support marketing efforts.
• Wholesale Pricing Discount B2B B2B wholesale pricing solution for Shopify offering flexible discount options, volume and tiered pricing, custom shipping rates, net payment terms (Net 15/30/60/90), wholesale signup forms, and Shopify Markets support.
• Hulk Order Tracking & Upsell Real-time order tracking app for Shopify that provides package location updates across 1,100+ global carriers, automated status notifications, branded SEO-optimized tracking pages, Google Maps integration, and post-purchase upsell opportunities.
• Hulk Mobile App Builder No-code mobile app builder that creates native iOS and Android apps for Shopify stores, with push notifications, one-page checkout, multi-currency support, scheduled notifications, abandoned cart automation, AR, and upsell/cross-sell features.
• Hulk AI Wishlist & Favorites AI-powered wishlist app for Shopify that lets customers save favorites, share wishlists, and receive low stock, price drop, and restock alerts to drive conversions.
• Releasit COD Fee & Partial Pay Cash on delivery fee and partial payment app for Shopify merchants, supporting flexible COD fee and partial-pay options at checkout.
• EasyGift Gift-related functionality app for Shopify stores that enables gift options, gift messaging, and gifting workflows at checkout.
• Hulk Post Purchase Survey Post-purchase survey app for Shopify that collects structured customer feedback after order completion to inform product, service, and CX improvements.
• Easy Redirects URL redirect management app for Shopify that handles old URLs and maintains SEO equity during site migrations and catalog changes.
• Wholesale Lock Manager: B2B B2B content lock manager for Shopify that displays or hides store content based on customer tags or login status to support wholesale/retail access control.
• Hulk Age Verification Popup Age verification popup app for Shopify that enforces entry age checks for age-restricted product catalogs, supporting regulatory compliance.
• Accentuate Custom Fields Custom fields and metafields app for Shopify that adds unique, detailed custom fields to the storefront, supporting advanced product data and personalization.

Quantifiable outcome

• 10M+ Monthly Visitors to HulkApps properties
• +8 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• PlanetXcoreStrategic or Co-development PartnerPlanetX was acquired by HulkApps in 2024. The acquisition combines HulkApps' Shopify services with PlanetX's eCommerce capabilities, leading to continued growth for both companies. PlanetX is a Chicago-based company, same as HulkApps headquarters.
• ShopifycoreTechnology or IntegrationShopify is the core platform for all HulkApps products. Apps are built on Shopify's API and distributed through the Shopify App Store, with deep integration into Shopify's checkout, inventory, and fulfillment systems.
• 1,100+ Global CarrierscoreTechnology or IntegrationHulk Order Tracking integrates with over 1,100 global carriers including FedEx, UPS, DHL, AmazonMws, Aramex, and Arrow XL for comprehensive shipment tracking.
• Shopify ExpertsminorChannel Partner/ Reseller/ DistributorShopify Experts certification indicates HulkApps has been vetted as a Shopify development partner with proven expertise in building and optimizing Shopify stores.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PageFly: PageFly is a leading drag-and-drop page builder app for Shopify, integrated with HulkApps' Releasit COD Form. Both serve Shopify merchants with complementary conversion-focused apps and compete for the same App Store install funnel.
• GemPages: GemPages is a Shopify landing page and page builder app that integrates with HulkApps' COD Form. Both target Shopify merchants seeking drag-and-drop page building and conversion optimization, with overlapping App Store positioning.
• Judge.me: Judge.me is a Shopify product reviews app integrated with HulkApps Mobile App Builder. Both compete in the reviews/UGC category on the Shopify App Store and serve similar SMB merchant needs for review collection and display.

Broad incumbents

• Yotpo: Yotpo is a venture-backed retention marketing platform offering reviews, SMS, email, loyalty, and subscriptions for ecommerce. It overlaps with HulkApps' Opinew (reviews), wishlist, and form builder apps as a much larger, multi-product incumbent competing for Shopify merchant spend.
• Klaviyo: Klaviyo is a leading email/SMS marketing platform deeply integrated with Shopify. While HulkApps integrates with Klaviyo, Klaviyo's expansion into reviews and broader retention marketing positions it as a broad incumbent competing for the same merchant wallet that funds HulkApps apps.
• Recharge: Recharge is a leading subscription management platform for Shopify, integrated with HulkApps Mobile App Builder. Both serve Shopify merchants with subscription commerce infrastructure, though Recharge is more focused and at greater scale.
• Gorgias: Gorgias is a customer service helpdesk platform purpose-built for ecommerce and Shopify. It integrates with HulkApps' Opinew and competes for share of the merchant tech stack focused on customer experience and retention.
• AfterShip: AfterShip is an automated shipment tracking platform integrating with 1,000+ carriers. It is both a HulkApps Order Tracking integration partner and a direct competitor in the post-purchase tracking category for Shopify merchants.

Emerging players

• Rebuy: Rebuy is a personalization and AI-powered product recommendation engine for Shopify. It competes with HulkApps' AI Wishlist and Volume Discount apps in the conversion optimization and personalization category for Shopify merchants.

Others

• Shop Circle: Shop Circle is the parent operating entity and partner program behind HulkApps, offering app bundles, capital solutions, and a partner/affiliate network. It is directly related as the ecosystem wrapping HulkApps' portfolio of apps.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hulkapps
• GitHubgithub.com/HulkApps-Apps
• YouTubeyoutube.com/@hulkapps_official
• Facebookfacebook.com/hulkcode
• LinkedInlinkedin.com/company/hulkapps
• Instagraminstagram.com/hulkapps

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HulkApps