JGraph
JGraph operates draw.io, a free, open-source Apache 2.0 diagramming platform serving 100M+ users globally. The bootstrapped UK company delivers web and desktop diagramming tools with native integrations across Google, Microsoft, Atlassian, GitHub, VS Code, and Notion.
- Company typePrivate
- Founded2005
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What JGraph does
JGraph Ltd is the UK-based, privately-held company that develops and operates draw.io, an open-source diagramming platform distributed under the Apache 2.0 license since 2005. The company offers two core products: a browser-based online editor (app.diagrams.net) and a desktop application (get.diagrams.net), both of which support professional diagramming for flowcharts, org charts, network diagrams, UML, and process documentation. A defining architectural choice is privacy-first data handling, in which users bring their own storage (Google Drive, SharePoint, OneDrive, Confluence, etc.) or save locally on the desktop client, such that JGraph has no ability to access user content. Files created in 2005 remain loadable in the current application, providing 20-year backwards compatibility.
The platform reaches 100M+ users worldwide and integrates natively with Google Workspace, Microsoft 365, Atlassian Confluence and Jira, GitHub, VS Code, and Notion, distributing the editor directly inside the productivity and developer tools its users already inhabit. Distribution is purely self-serve and product-led: no account creation, no credit card, and no Enterprise tier for SSO features. The company has explicitly stated it is not VC-funded and positions independence, universal feature parity, and open source as deliberate strategic choices over monetization expansion or valuation inflation. JGraph is founder-owned, headquartered in London, and operates with 1-10 employees.
The business model is freemium at zero price for the core product. No paid Enterprise tier, SSO, or premium feature gating exists; the company describes its philosophy as 'no artificial scarcity.' The revenue model is not disclosed on the website, and no funding rounds, M&A, customer logos, or contract values are present in the available data, leaving monetization mechanics and revenue scale unclear. Marketing and customer acquisition are driven entirely by the product's free availability, open source distribution, deep integration ecosystem, and community channels including GitHub and Stack Overflow.
JGraph firmographics
Firmographics- Name
- JGraph
- Legal name
- draw.io Ltd, draw.io AG
- Website
- https://jgraph.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JGraph operates draw.io, a free, open-source Apache 2.0 diagramming platform serving 100M+ users globally. The bootstrapped UK company delivers web and desktop diagramming tools with native integrations across Google, Microsoft, Atlassian, GitHub, VS Code, and Notion.
- Ownership category
- akta.pro rank
JGraph industry classification
Industry- Product category
- Diagramming Software
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- API Documentation & Developer Portals (BPAMAOAH)
Keywords
Where JGraph is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
JGraph business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- Open Source Free Product: Core draw.io product is free and open source under Apache 2.0 license. Revenue model is not explicitly disclosed on the website - company states they are not VC-funded and focused on great software rather than inflating valuations. The business model appears to rely on optional support services, potential donations, or other indirect mechanisms not specified.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Forever - Core diagramming tool |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
JGraph product offering
Product offeringCore offering
JGraph operates draw.io, a free, open-source diagramming platform available as a web application (app.diagrams.net) and a desktop application (get.diagrams.net). The product enables users to create professional flowcharts, org charts, network diagrams, UML, and technical diagrams with real-time collaboration, file storage under the user's control, and native integrations with Google, Microsoft, Atlassian, GitHub, VS Code, and Notion.
Product overview
JGraph offers draw.io, a security-first diagramming platform consisting of two products: the web-based online tool (draw.io at app.diagrams.net) and the desktop application (draw.io Desktop App available at get.diagrams.net). Both products provide the same core diagramming capabilities with backwards compatibility to files created since 2005, enabling teams to create professional diagrams with real-time collaboration while maintaining full data privacy and ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- draw.io Online (web app) Browser-based online diagramming tool that lets teams create professional flowcharts, org charts, network diagrams, UML, and process diagrams with real-time collaboration. Users bring their own cloud storage (Google Drive, OneDrive, SharePoint, etc.) so the company cannot access their data.
- draw.io Desktop App Desktop application version of draw.io that runs locally on the user's device, allowing diagrams to be saved to the local file system without an internet connection. Provides the same diagramming functionality as the web version.
Companies that use JGraph
Customer profileSegments3 records
Ideal customer profiles3 records
JGraph technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
JGraph partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- GooglecoreNative integration with Google Drive, Docs, and Slides. Users can save and open diagrams directly from Google Drive storage.
- MicrosoftcoreNative integration with Microsoft SharePoint, OneDrive, and Teams. Users can access diagrams directly within Microsoft ecosystem.
- AtlassiancoreNative integration with Atlassian Confluence and Jira. Popular for teams using Atlassian tools for documentation and project management.
- GitHubcoreIntegration with GitHub Repos and Markdown. Developers can embed and version diagrams in their repositories.
- VS CodecoreVS Code editor extension available for embedding diagrams directly in code and documentation within the development environment.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
JGraph competitors and assessment
Company assessmentDirect peers
- Whimsical: Diagramming and wireframing tool targeting product, design, and engineering teams. Overlaps with draw.io on flowcharts and process diagrams with a polished SaaS UX.
- SmartDraw: Diagramming software with deep template libraries targeting business and technical users. Overlaps on flowcharts, org charts, and engineering diagrams with an enterprise sales motion.
- Creately: Visual collaboration platform spanning diagrams, mind maps, and wireframes. Competes with draw.io across the same professional diagramming use cases for teams and organizations.
- Excalidraw: Open-source, hand-drawn-style diagramming tool with similar developer-focused positioning. Competes head-on with draw.io for technical users who value open-source and self-hosting.
- Lucidchart (Lucid Software): Direct competitor offering cloud-based diagramming and visual collaboration. Targets the same teams-and-organizations use cases (flowcharts, org charts, technical diagrams) with a SaaS/enterprise model.
- Miro: Direct competitor in collaborative diagramming and whiteboarding. Targets similar enterprise and developer-adjacent teams with real-time collaboration, overlapping with draw.io's core workflows.
- Cacoo (Nulab): Cloud-based diagramming tool with collaboration features for teams. Directly comparable in target market (teams creating flowcharts, network diagrams, wireframes) and freemium model.
Broad incumbents
- Microsoft Visio: Long-standing incumbent in the diagramming category, bundled into Microsoft 365 enterprise plans. The dominant commercial alternative against which draw.io competes for technical documentation use cases.
Emerging players
- tldraw: Open-source whiteboard and diagramming SDK that can be embedded in apps. Emerging competitor with developer-first positioning and an open-source ethos similar to draw.io.
- Eraser.io: Developer-focused diagramming tool with code-friendly features and AI-assisted diagram generation. Emerging competitor targeting the same technical-user segment as draw.io.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
JGraph social profiles
Digital presenceJGraph financial estimates
Financial estimateRevenue estimate
Valuation estimate
JGraph leadership team
Management profileNumber of profiles
Profiles1 record
JGraph funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JGraph M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JGraph
What does JGraph do?
JGraph operates draw.io, a free, open-source diagramming platform available as a web application (app.diagrams.net) and a desktop application (get.diagrams.net). The product enables users to create professional flowcharts, org charts, network diagrams, UML, and technical diagrams with real-time collaboration, file storage under the user's control, and native integrations with Google, Microsoft, Atlassian, GitHub, VS Code, and Notion.
Is JGraph a public or private company?
JGraph is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JGraph founded?
JGraph was founded in 2005. It employs 1 to 10 people.
Where is JGraph based?
JGraph is headquartered in London, United Kingdom, in the Europe region.
How does JGraph make money?
One revenue line is on record: open Source Free Product.
Who are JGraph's main competitors?
Direct peers on record are Whimsical, SmartDraw, Creately, Excalidraw, Lucidchart (Lucid Software), Miro and Cacoo (Nulab). Microsoft Visio is listed as a broad incumbent. Emerging players are tldraw and Eraser.io.
Does JGraph have an API?
No public API is recorded for JGraph.
What industry is JGraph in?
JGraph's product category is Diagramming Software. Its primary akta.pro industry code is BPAMAOAH, API Documentation & Developer Portals. Its NAICS code is 541430 and its SIC code is 7330.