AutoWiz
AutoWiz (SenSight Technologies) is an India-based connected vehicle data analytics platform offering telematics hardware, AI-driven fleet management, route optimization, and insurance UBI solutions to car owners, fleet operators, insurers, OEMs, and auto service businesses.
- Company typePrivate
- Founded2015
- HeadquartersBangalore, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What AutoWiz does
AutoWiz, operated by SenSight Technologies Pvt. Ltd. and headquartered in Bangalore, India, is a connected vehicle data analytics platform serving the Indian automotive and mobility ecosystem. The company combines proprietary IoT hardware — OBD-GPS plug-in devices, AutoPulse Bluetooth OBD units, and AutoBeacon BLE beacons — with a cloud-agnostic analytics platform and mobile applications to deliver telematics solutions for personal car owners, commercial fleet operators, motor insurance companies, automotive OEMs, auto service workshops, used car dealers, and logistics businesses. Its technology architecture supports multi-sensor data collection (OBD-II diagnostics, GPS, accelerometer, smartphone sensors, and camera input through AutoVision video telematics) processed via big-data infrastructure with AI/ML-driven analytics, and the company cites a proprietary dataset of over 100 million kilometers of OBD driving data across Indian car makes and models as the foundation for its Safe Driving Score, car inspection rating, and predictive diagnostics capabilities.
The product portfolio includes AutoWiz Connected Car Solution (consumer), Fleet Management and Route Planning (commercial operators), Insurance Telematics with embedded UBI SDKs (AutoBeacon, AutoPulse), EV Fleet Management, AutoVision video telematics, and a Platform-as-a-Service offering for OEMs. AutoWiz monetizes through SaaS subscriptions (annual or monthly per vehicle/feature tier), hardware device sales, per-inspection pay-per-use pricing for dealers and workshops, and SDK/API licensing for white-label insurance telematics. Go-to-market combines B2B enterprise sales targeting insurers, OEMs, and large fleet operators with a self-serve e-commerce channel for individual consumers, supported by pilots and proof-of-concept programs. The company was founded in 2015 by Kamal Aggarwal (CEO) and Shridhar Laddha, both IIT and IIM alumni, and operates with 11-50 employees as a privately held, bootstrapped entity with no disclosed venture capital backing. Notable recognition includes selection for the Honda Innovation Challenge 1.0 (2026), the Maruti Suzuki Mobility & Automotive Innovation Lab (2022), ITS World Congress 2021, and Nasscom's Mobility Challenge (2020).
AutoWiz firmographics
Firmographics- Name
- AutoWiz
- Legal name
- SenSight Technologies Pvt. Ltd.
- Website
- https://autowiz.in
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- AutoWiz (SenSight Technologies) is an India-based connected vehicle data analytics platform offering telematics hardware, AI-driven fleet management, route optimization, and insurance UBI solutions to car owners, fleet operators, insurers, OEMs, and auto service businesses.
- Ownership category
- akta.pro rank
AutoWiz industry classification
Industry- Product category
- Vehicle Telematics Software
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- akta.pro primary industry
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Insurance, Risk & Claims Telematics Integrations (TLAEAFAM), Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Telematics & Usage-Based Insurance (UBI) Platforms (FSAGAGAF), Usage-Based / Telematics Personal Auto Insurance (FSAJAAAB), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN)
Keywords
Where AutoWiz is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
AutoWiz business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscriptions: Annual or monthly subscriptions for accessing fleet management dashboards, insurance telematics platforms, route planning software, and vehicle analytics. Pricing varies by feature tier and vehicle count.
- Hardware Device Sales: Sale of OBD-GPS devices, AutoPulse Bluetooth OBD devices, and AutoBeacon BLE devices. Devices are required for data collection from vehicles.
- Pay-per-use Model: Per-inspection or per-use pricing model available for car inspection reports, allowing dealers and workshops to pay per vehicle evaluated.
- SDK and API Licensing: White-label and embedded SDK licensing for insurance telematics and driving behavior monitoring that can be integrated into third-party applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Startup POC funding program |
| Usage-based | Pay-as-you-go | Pay-per-use for car inspection |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
AutoWiz product offering
Product offeringCore offering
AutoWiz (operated by SenSight Technologies Pvt. Ltd.) sells a connected vehicle data analytics platform combining OBD-II telematics hardware devices, smartphone apps, and cloud-based AI/ML analytics. The offering powers GPS tracking, driving behavior scoring, vehicle health diagnostics, route optimization, and usage-based insurance programs for personal car owners, fleet operators, auto insurers, automotive OEMs, service workshops, and used car dealers in India.
Product overview
AutoWiz is a connected vehicle data analytics platform and suite of telematics solutions developed by SenSight Technologies. The offering consists of the core AutoWiz Platform-as-a-Service (PaaS) powering analytics use cases, combined with multiple hardware devices (OBD-GPS, OBD-GPS Pro, AutoPulse Bluetooth OBD, AutoBeacon BLE) and mobile applications. For end customers, the portfolio includes AutoWiz Connected Car Solution for personal car owners, AutoWiz Fleet Management for commercial fleets, AutoWiz Route Planning for logistics optimization, and AutoWiz Insurance Telematics with AutoBeacon and AutoPulse sub-products. AutoVision adds smartphone-based video telematics. For business partners, AutoWiz offers solutions for automotive OEMs, connected workshops, used car dealers, and EV fleet management. The platform is cloud-agnostic and can be hosted on public cloud or on-premise.
Differentiator
Problem solved
Functional benefit
Brands
- AutoBeacon: Scalable smartphone telematics solution for Usage Based Insurance with crash detection capabilities.
- AutoPulse
- AutoVision
- AutoWiz OBD-GPS
Products and services
- AutoWiz Connected Car Solution
Quantifiable outcome
- 25% median reduction in unsafe driving behavior within 8-12 weeks for risky drivers
- +4 more outcomes
Companies that use AutoWiz
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
AutoWiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature7 records
AutoWiz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- T-HubcoreAutoWiz was selected for Honda Innovation Challenge 1.0, a fully funded co-development program for mobility and digital solutions in India. The program is run by Honda Digital Innovation India (HDII) in partnership with T-Hub startup incubator. AutoWiz receives up to ₹10 lakh in funding for a 60-day proof-of-concept sprint culminating in Demo Day on July 31, 2026.
- Honda Digital Innovation India (HDII)coreHonda Digital Innovation India launched the Honda Innovation Challenge 1.0 in partnership with T-Hub incubator. Four startups including AutoWiz were selected for mobility and digital solutions co-development. HDII provides funding and mentorship for proof-of-concept development.
- Veelo MobilityminorVeelo Mobility, an e-bike rental company for last-mile delivery, uses AutoWiz EV Fleet Management solution. AutoWiz provides telematics for 300+ e-bikes including real-time location tracking, battery monitoring, and trip analytics. This is a customer-partner relationship where AutoWiz technology enables Veelo's operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AutoWiz competitors and assessment
Company assessmentDirect peers
- Intangles: India-based AI predictive fleet analytics platform using vehicle data to predict failures and optimize operations. Closely comparable in combining OBD/IoT data with AI/ML for fleet operators and OEMs in the Indian market.
- LocoNav: India-based fleet management and connected vehicle platform offering OBD-based telematics, GPS tracking, fuel monitoring, and driver analytics for SMEs and enterprises. Direct competitor in the Indian fleet telematics market with overlapping product scope and customer base.
- Netradyne: India-founded AI video telematics company (Driver•i) combining dashcam footage with telematics for fleet safety and driver coaching. Comparable on the AutoVision-style video telematics proposition and Indian market presence.
- WheelsEye: Indian fleet management and transport management platform offering GPS tracking, telematics, and route optimization for trucks and commercial fleets. Overlaps with AutoWiz's fleet, route planning, and driver-behavior offerings.
- Minda iConnect (Uno Minda): Indian automotive components group's connected vehicle division offering telematics, fleet management, and OEM-facing connected car solutions for the Indian market. Comparable on the OEM and fleet telematics proposition from an India-resident incumbent perspective.
Broad incumbents
- Verizon Connect: Large enterprise fleet telematics and asset tracking platform owned by Verizon, offering GPS tracking, route optimization, and driver behavior scoring. Comparable with AutoWiz's fleet and insurance telematics offerings for larger customers.
- Geotab: Global fleet telematics incumbent with deep OEM relationships, a broad marketplace of Add-Ons, and a large installed base of MyGeotab fleet customers. Comparable on OBD telematics, fleet analytics, and insurance risk-scoring data products.
- Samsara: Public, well-capitalized connected operations platform combining vehicle telematics, video-based safety, and IoT for fleets and industrial operations. Competes with AutoWiz across fleet management, video telematics, and OEM-style connected vehicle platforms.
Emerging players
- LightMetrics: India-based AI dashcam and video telematics provider for commercial fleets. Overlaps specifically with AutoWiz's AutoVision use case of AI-based driving-risk detection using camera and sensor fusion.
Regional players
- Trakomatic: Singapore-headquartered AI video telematics and smart-city analytics platform focused on Southeast Asia. Comparable on video telematics and AI-based driver behavior analysis in Asian markets with similar regulatory and traffic contexts.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AutoWiz social profiles
Digital presenceAutoWiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoWiz leadership team
Management profileNumber of profiles
Profiles2 records
AutoWiz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoWiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoWiz
What does AutoWiz do?
AutoWiz (operated by SenSight Technologies Pvt. Ltd.) sells a connected vehicle data analytics platform combining OBD-II telematics hardware devices, smartphone apps, and cloud-based AI/ML analytics. The offering powers GPS tracking, driving behavior scoring, vehicle health diagnostics, route optimization, and usage-based insurance programs for personal car owners, fleet operators, auto insurers, automotive OEMs, service workshops, and used car dealers in India.
Is AutoWiz a public or private company?
AutoWiz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoWiz founded?
AutoWiz was founded in 2015. It employs 11 to 50 people.
Where is AutoWiz based?
AutoWiz is headquartered in Bangalore, India, in the Asia region.
How does AutoWiz make money?
Four revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are hardware Device Sales, pay-per-use Model and SDK and API Licensing.
Who are AutoWiz's main competitors?
Direct peers on record are Intangles, LocoNav, Netradyne, WheelsEye and Minda iConnect (Uno Minda). Broad incumbents are Verizon Connect, Geotab and Samsara. LightMetrics is listed as an emerging player. Trakomatic is listed as a regional player.
Does AutoWiz have an API?
No public API is recorded for AutoWiz.
What industry is AutoWiz in?
AutoWiz's product category is Vehicle Telematics Software. Its primary akta.pro industry code is TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI). Its NAICS code is 336320.