Popupsmart
- Company typePrivate
- Founded2018
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Popupsmart firmographics
Firmographics- Name
- Popupsmart
- Legal name
- Popupsmart, Inc.
- Website
- https://popupsmart.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Popupsmart industry classification
Industry- Product category
- Conversion Optimization Software
- NAICS
- Computer Systems Design and Related Services (5415)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industry
- Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM)
Keywords
Where Popupsmart is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Popupsmart business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Pageview-Based): Popupsmart operates on a pageview-based SaaS subscription model. Users pay based on monthly website pageviews across tiers (5K free, then paid tiers scaling to higher volumes). Plans are available on monthly and annual billing cycles. Annual plans offer savings. The free plan provides limited functionality to drive adoption and upsell to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Forever Plan — 1 popup campaign, 5,000 pageviews/month |
| Subscription | Monthly | Entry Paid Plan — starting at $9 per 100K pageviews |
| Subscription | Monthly | Expert Plan — for marketing agencies and client sites |
| Subscription | Annual | Annual Plans — discounted vs. monthly billing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels10 records
Popupsmart product offering
Product offeringCore offering
Popupsmart is a cloud-based no-code SaaS popup builder that enables businesses to create, target, and A/B test popup campaigns in minutes to grow email lists, recover abandoned carts, and increase sales conversions. It features a drag-and-drop editor, 500+ templates, AI-generated campaigns, behavior-based targeting (exit-intent, scroll, geo, device), gamification, and 120+ integrations with email, CRM, e-commerce, and CMS platforms. The product is delivered via a lightweight ~97KB embed script hosted on AWS with 99.99% uptime and offered on a freemium, pageview-based subscription model.
Product overview
Popupsmart is a unified popup marketing platform consisting of a core no-code popup builder with drag-and-drop editing, AI-powered content generation via the AI Popup Builder, a template library called Playbook with 500+ designs, industry-specific Shopify solutions, and a suite of 15+ free marketing tools. The platform connects to 120+ tools including major email platforms (Mailchimp, HubSpot, Brevo), e-commerce platforms (Shopify, WooCommerce, BigCommerce), and CMS platforms (WordPress, Squarespace, Wix, Webflow). The ecosystem includes dedicated tools for ROI calculation, conversion rate checking, and GDPR compliance.
Differentiator
Problem solved
Functional benefit
Products and services
- Popupsmart Popup Builder Cloud-based no-code SaaS popup builder with drag-and-drop editor, 500+ templates, behavior-based targeting (exit-intent, scroll, geo, device), built-in A/B testing, gamification, GA4 integration, and 120+ native integrations with email, CRM, e-commerce, and CMS platforms. Designed for e-commerce SMBs, agencies, bloggers, and enterprise brands to capture emails, recover carts, and increase conversion rates.
- AI Popup Builder AI-powered popup creation tool that generates optimized headlines, CTAs, layouts, and smart targeting rules from a user-described popup idea. Produces personalized, ready-to-publish popup campaigns in minutes, available as a feature within Popupsmart with limited access on free plans.
- CRO Checker Free standalone tool that scans a website page to identify conversion rate optimization gaps and provides actionable recommendations to improve on-site conversion.
- Popup ROI Calculator Free standalone tool that estimates the total profit and return on investment of popup builder campaigns based on traffic, conversion rate, and average order value inputs.
- Email ROI Calculator Free standalone tool that estimates the ROI and true value of email marketing efforts using campaign metrics such as list size, open rate, click rate, and conversion value.
- Cookie Consent Tool Free, GDPR-compliant cookie consent popup builder tool that enables websites to deploy consent banners without installing extra plugins, supporting privacy and data-protection compliance.
Quantifiable outcome
- 20,000+ websites use Popupsmart for higher conversion rates
- +4 more outcomes
Companies that use Popupsmart
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Popupsmart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration52 records
AI capability4 records
Feature8 records
Popupsmart partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- MailchimpcoreNative integration with Mailchimp allowing seamless email list synchronization. Users can connect Popupsmart campaigns directly to Mailchimp for email marketing automation and subscriber management.
- HubSpotcoreNative HubSpot integration highlighted in customer testimonials as a key feature. Enables lead data from popups to flow directly into HubSpot CRM for follow-up campaigns.
- Brevo (formerly Sendinblue)coreNative integration with Brevo (Sendinblue) for email and SMS marketing synchronization. Users can connect popup leads to Brevo contact lists and automation workflows.
- SendGridcoreNative SendGrid integration for email delivery and transactional email functionality connected to popup campaigns.
- ZapiercoreZapier integration enables Popupsmart to connect with thousands of apps and automate workflows. Popup lead data can trigger actions in any Zapier-connected tool, extending the ecosystem reach.
- MailerLitecoreNative MailerLite integration for email list synchronization and marketing automation from popup campaigns.
- ShopifycoreDeep Shopify integration with a dedicated Shopify App Store listing. Enables cart abandonment recovery, email capture, discount promotion, and Shopify-specific popup templates. No heavy app installation required — connects once and creates popups instantly.
- Google Analytics (GA4)coreNative Google Analytics 4 integration for event tracking and campaign performance visibility within the user's existing analytics infrastructure.
- WordPresscorePopupsmart is positioned as a lightweight, plugin-free WordPress popup solution. Users add Popupsmart via the theme header (head tag injection), avoiding heavy WordPress plugins that slow down sites.
- WooCommercecoreNative WooCommerce integration for e-commerce conversion optimization, cart abandonment recovery, product promotion, and email list growth on WooCommerce-powered stores.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Popupsmart competitors and assessment
Company assessmentDirect peers
- Picreel: Picreel is a popup and exit-intent SaaS aimed at e-commerce and SaaS websites, offering templates, A/B testing and email integrations. It overlaps directly with Popupsmart in core functionality, target buyer and price tier.
- OptiMonk: OptiMonk is a no-code popup and onsite messaging platform focused on e-commerce conversion, personalization and A/B testing. It serves the same SMB-to-mid-market e-commerce segment as Popupsmart with a comparable feature set and similar pricing tier ($64/100K pageviews).
- OptinMonster: OptinMonster is a leading popup builder and lead-generation SaaS for SMBs and marketers, offering exit-intent, A/B testing and email integrations. It directly competes with Popupsmart in the same category, pricing tier and target buyer, and is cited as a direct comparator ($49/100K pageviews vs. Popupsmart's $9).
- Sleeknote: Sleeknote is a popup and onsite personalization platform focused on e-commerce and enterprise brands in Europe. It is a direct competitor on product (popups, behavioral targeting, A/B testing) and on mid-market/enterprise customer base.
- Wisepops: Wisepops is an enterprise-grade popup and onsite personalization platform used by brands to drive conversions through behavioral targeting. It is a direct competitor in product scope, customer segment (mid-market and enterprise) and pricing tier ($79/100K pageviews).
- Sumo (BDOW): Sumo is a suite of list-building and popup tools for bloggers, creators and SMBs, offering popups, smart bars and welcome mats. It competes with Popupsmart in the same blogger/SMB segment with overlapping feature scope (popups, exit-intent, email capture).
- Hello Bar: Hello Bar offers on-site messaging tools (popups, header bars, slide-ins) for list building and announcements. It targets the same SMB and blogger segment with comparable product features and a comparable low-touch PLG model.
- Poptin: Poptin is a no-code popup and form builder for websites and e-commerce stores, with exit-intent, A/B testing and CRM integrations. It targets a similar SMB-to-mid-market segment and competes on similar functionality and price band.
- Privy: Privy is a Shopify-focused popup, email and conversion tool for SMB and DTC e-commerce merchants. It targets the same Shopify-first buyer, is listed on the Shopify App Store, and offers overlapping popup, email capture and cart abandonment functionality. Now owned by Attentive, adding competitive scale.
Emerging players
- Convertful: Convertful is a no-code popup and onsite conversion toolkit for marketers, with a focus on e-commerce integrations and behavioral triggers. It is a smaller, more narrowly targeted player in the same category, useful as a comparable for feature and pricing benchmarking.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Popupsmart social profiles
Digital presencePopupsmart compliance and trust
Trust signalCompliance2 records
Popupsmart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Popupsmart leadership team
Management profileNumber of profiles
Profiles2 records
Popupsmart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Popupsmart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Popupsmart
What does Popupsmart do?
Popupsmart is a cloud-based no-code SaaS popup builder that enables businesses to create, target, and A/B test popup campaigns in minutes to grow email lists, recover abandoned carts, and increase sales conversions. It features a drag-and-drop editor, 500+ templates, AI-generated campaigns, behavior-based targeting (exit-intent, scroll, geo, device), gamification, and 120+ integrations with email, CRM, e-commerce, and CMS platforms. The product is delivered via a lightweight ~97KB embed script hosted on AWS with 99.99% uptime and offered on a freemium, pageview-based subscription model.
Is Popupsmart a public or private company?
Popupsmart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Popupsmart founded?
Popupsmart was founded in 2018. It employs 11 to 50 people.
Where is Popupsmart based?
Popupsmart is headquartered in Miami, United States, in the North America region.
How does Popupsmart make money?
One revenue line is on record: saaS Subscription (Pageview-Based).
Who are Popupsmart's main competitors?
Direct peers on record are Picreel, OptiMonk, OptinMonster, Sleeknote, Wisepops, Sumo (BDOW), Hello Bar, Poptin and Privy. Convertful is listed as an emerging player.
Does Popupsmart have an API?
No public API is recorded for Popupsmart.
What industry is Popupsmart in?
Popupsmart's product category is Conversion Optimization Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAFAKAM, Marketing Automation Operations for Demand Gen (Email/CRM Workflows). Its NAICS code is 5415 and its SIC code is 7372.