What Corredor Empresarial does

Corredor Empresarial S.A. is a Colombian sociedad anónima founded in 2009 and headquartered in Bogotá that operates as an authorized concessionaire of COLJUEGOS, the Colombian gaming regulator, for luck-and-chance games and sports betting. The company runs two primary products: SUPER astro, a national lottery game in which players select four digits and one of twelve zodiac signs to match a draw, and BetPlay, an online sports betting and slot platform offering pre-match and live wagering on global sporting events. A third product, Las Deportivas, extends sports betting to physical authorized points. Under Concession Contract 1725 (May 28, 2020) and Agreement 08 (September 16, 2020), the company has secured multi-year authorization to operate these games nationwide.

The company distributes through a network of major Colombian reseller partners including JER, Gana, SuperGIROS, Pagatodo, SuChance, and Acertemos, leveraging 'puntos de chance' (authorized betting points) for physical sales alongside its own online platforms (betplay.com.co, superastro.com.co). Minimum bets start at $500 COP with reloads from $2,000 COP at SuRed and SuperGIROS points. Technology operations are housed in a wholly-owned subsidiary, CEM S.A.S., which handles software development, IT infrastructure management, bet closing and scrutiny, NOC monitoring, and innovation management. The technology function holds ISO 27001 and ISO 20000-1 certifications in addition to the parent's ISO 9001:2015 and ISO 45001 certifications, and the company has received UNODC Responsible Business recognition.

Revenue is generated transactionally from bets and tickets across both physical and digital channels. Corredor Empresarial is structured as a consortium of major Colombian betting entrepreneurs rather than a venture-backed entity; it has no disclosed funding rounds, no parent company, and is privately held. The customer base is the general Colombian public participating in lottery and sports betting, with no enterprise or B2B customer concentration. Revenue figures are not publicly disclosed in the available source material.

Name

Corredor Empresarial

Legal name

Corredor Empresarial S.A.

Website

https://cempresarial.co

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Corredor Empresarial S.A. is a Bogotá-based COLJUEGOS-authorized concessionaire operating the SUPER astro lottery and BetPlay online sports betting platform across Colombia through a nationwide network of authorized distributor points and digital channels.

Ownership category

akta.pro rank

Product category

Regulated Gaming and Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (71329)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Lottery Operators (Government & Private Licensed) (MPAEAFAA)

Keywords

• Lottery games
• Sports betting
• Games of chance
• Regulated gaming
• Betting concessionaire

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SUPER astro Lottery Game: National luck and chance game regulated by Coljuegos, operated by Corredor Empresarial S.A. Players choose a 4-digit number and one of twelve zodiac signs. Revenue generated from lottery ticket sales at authorized points nationwide.
2. BetPlay Sports Betting: Online sports betting platform offering pre-match and live betting on global sporting events, plus online slot/games. Players bet monetary values on various options and modalities. Revenue generated from betting transactions.
3. Las Deportivas: Sports betting products authorized by COLJUEGOS, available at points of chance nationwide.

Pricing tiers

Go-to-market motion1 record

Core offering

Corredor Empresarial S.A. operates two regulated games of luck and chance under COLJUEGOS concession: SUPER astro, a lottery game where players select four numbers and a zodiac sign, and BetPlay, an online sports betting and slot-game platform. The products are distributed through a nationwide network of authorized betting points and online channels, generating revenue from each betting transaction.

Product overview

Corredor Empresarial S.A. operates a two-product portfolio of luck-and-azar games: SUPER astro (a number-and-zodiac-sign lottery game) and BetPlay (an online sports betting and slot platform). These products are distributed through a nationwide network of independent distributors and point-of-sale partners, and are regulated by Coljuegos under concession agreements.

Differentiator

Problem solved

Functional benefit

Brands

• SUPER astro: A lottery game where players choose 4 numbers and a zodiac sign to match in a draw. Regulated by Coljuegos and operated by Corredor Empresarial S.A. under concession contract 1725.
• BetPlay

Products and services

• SUPER astro A luck-and-chance lottery-style game in which players select up to four numbers and one of twelve zodiac signs; players win if both match the official draw result. Regulated by Coljuegos and operated under concession contract 1725. Distributed nationwide through authorized puntos de chance.
• BetPlay Online sports betting platform offering pre-match and live wagering on worldwide sporting events, plus online slot games. Minimum bets from $500 COP and reloads from $2,000 COP via SuRed and SuperGIROS networks. Available online through betplay.com.co.
• Las Deportivas Sports betting products authorized by COLJUEGOS, available at puntos de chance nationwide.

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• COLJUEGOScoreOthersRegulatory authorization body. Corredor Empresarial S.A. is the authorized concessionaire for operating SUPER astro, Las Deportivas and BetPlay games under COLJUEGOS authorization. Concession contract 1725 from May 28, 2020.
• SAVING THE AMAZONminorStrategic or Co-development PartnerEnvironmental partnership for tree planting initiatives. 165 trees planted in Vaupés indigenous community TAYAZU reservation. Trees honor employees and Board members names.
• JER (Juegos de Entretenimiento y Recreo)coreChannel Partner/ Reseller/ DistributorAuthorized distributor for Corredor Empresarial products (SUPER astro, BetPlay) through their point network.
• GanacoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Corredor Empresarial products through gana.com.co points of sale.
• SuperGIROScoreChannel Partner/ Reseller/ DistributorMajor distributor network for product deposits and sales through supergiros.com.co locations.
• PagatodocoreChannel Partner/ Reseller/ DistributorAuthorized distributor for lottery and betting products through pagatodo.com.co network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rushbet: Rush Street Interactive's Colombian online sports betting and casino brand. Competes head-to-head with BetPlay for Colombian sports bettors and slot players under a COLJUEGOS license.
• Zamba: Colombian online sports betting and casino operator regulated by COLJUEGOS. Closely comparable in product mix (sportsbook + slots) and target customer to Corredor's BetPlay.
• Wplay: One of the original Colombian online sports betting and casino operators licensed by COLJUEGOS. Directly competes with BetPlay in the Colombian online sportsbook market with similar product offerings and regulatory footing.
• Etesa: Established Colombian betting operator with retail puntos de chance and digital channels. Direct competitor to Corredor in both physical lottery/sports betting distribution and online products.
• Megapuesta: Colombian-licensed online sportsbook and casino brand. Directly competes with BetPlay for the same Colombian sports betting and slots customers under COLJUEGOS authorization.

Broad incumbents

• Sportium: International sports betting brand (part of CIRSA group) operating in Colombia under COLJUEGOS. Overlaps with BetPlay in sportsbook offerings while leveraging broader LATAM and European gaming infrastructure.
• Codere: Spanish multinational gaming operator with a strong Colombian presence via Codere Colombia. Competes in sports betting and gaming but operates across multiple LATAM and European markets, giving it broader scale than Corredor.
• Betsson: Swedish-listed online gambling group with a licensed Colombian sportsbook and casino. Competes with BetPlay and brings significant international capital and brand strength to the same Colombian regulatory environment.

Regional players

• Lotería de Medellín: Government-licensed Medellín lottery operator with national draw distribution. Comparable to SUPER astro as a Colombian lottery product, though structured as a regional public operator rather than private concession.
• Lotería de Bogotá: Government-licensed Bogotá lottery operator that competes with SUPER astro in the lottery category. Regional rather than national, but directly comparable as a Colombian lottery product with overlapping draw mechanics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Corredor Empresarial