Zoined
Zoined is a Helsinki-based SaaS company providing cloud-based plug-and-play analytics for multi-location retailers, restaurant chains, theme parks, e-commerce, and wholesale operators, connecting POS, ERP, and workforce systems to vertical-specific dashboards, AI forecasting, and an AI-powered conversational data analyst.
- Company typePrivate
- Founded2011
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zoined does
Zoined Oy is a Helsinki-headquartered, privately held SaaS company that provides a cloud-based plug-and-play analytics platform for multi-location merchants, primarily retailers, restaurant chains, theme parks, e-commerce operators, and wholesale distributors. The platform aggregates data from POS, ERP, and workforce management systems through pre-built connectors into a built-in data warehouse, exposing vertical-specific data models, KPIs, and dashboards that allow store managers and executives to access shared, real-time metrics without per-seat licensing.
The product surface includes the core Zoined Analytics Platform and vertical modules for Retail, Restaurant, E-Commerce, Theme Park, and Wholesale; two APIs (ZAPI for data ingestion and ZONE for partner account management); and an AI layer comprising ZED (a conversational data analyst) and AI Forecast (predictive sales projections with disclosed ±3% accuracy at week/company level). The platform is delivered via direct digital sales (self-serve free demo, 30-day free trial, Calendly booking) and through a partner ecosystem of POS vendors and system integrators offering white-label and resell options. Differentiators cited by the company include unlimited user accounts priced by sites and data sources rather than per user, industry-specific default reporting, and go-live in under 24 hours.
Zoined operates a small team of 11–50 employees from Finland, with regional sales leadership covering Finland & Baltics and Scandinavia, and serves hundreds of merchants across 35+ countries. Revenue is generated through annual SaaS subscriptions priced by number of sites and data sources, with maintenance and support included; pricing is not publicly disclosed. The company appears bootstrapped beyond a 2015 early-stage round and reports no parent company or external institutional ownership in the available material.
Zoined firmographics
Firmographics- Name
- Zoined
- Legal name
- Zoined Oy
- Website
- https://zoined.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zoined is a Helsinki-based SaaS company providing cloud-based plug-and-play analytics for multi-location retailers, restaurant chains, theme parks, e-commerce, and wholesale operators, connecting POS, ERP, and workforce systems to vertical-specific dashboards, AI forecasting, and an AI-powered conversational data analyst.
- Ownership category
- akta.pro rank
Where Zoined is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Zoined business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Yearly or monthly subscription providing access to Zoined Analytics web portal and/or Data Warehouse APIs. Pricing is based on number of sites/locations and data sources, not per-user. Maintenance and technical support included in subscription price.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Flexible subscription for all business sizes |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Zoined product offering
Product offeringCore offering
Zoined provides a cloud-based plug-and-play analytics SaaS platform that consolidates data from POS, ERP, and workforce management systems into unified dashboards, automated reports, and visualizations for retail, restaurant, e-commerce, theme park, and wholesale businesses. The platform includes a built-in high-performance data warehouse, pre-built industry data models, AI-powered conversational analytics (ZED), and ready-made integrations to common systems, enabling customers to deploy analytics in under 24 hours.
Product overview
Zoined is a cloud-based plug-and-play analytics platform that connects to POS, ERP, and workforce management systems to deliver unified analytics for retail, restaurant, e-commerce, theme park, and wholesale operations. The platform consists of the core Zoined Analytics Platform, five vertical analytics modules (Retail Analytics, Restaurant Analytics, E-Commerce Analytics, Theme Park Analytics, and Wholesale Analytics), AI-powered features (ZED for conversational data analysis and AI Forecast for predictive sales forecasting), two APIs (ZAPI for data ingestion and ZONE for partner account management), and educational resources (Zoined Academy). The platform also includes pre-built connectors for Lightspeed and NetSuite. Customers access insights through automated dashboards, email reports, and mobile-friendly interfaces without per-user license costs.
Differentiator
Problem solved
Functional benefit
Brands
- ZED: AI-Powered Data Analyst - allows users to talk to their data and get instant answers, filter, group, and visualize key business insights
- ZAPI
- ZONE
Products and services
- Zoined Analytics Platform Cloud-based plug-and-play analytics solution that consolidates data from POS, ERP, and workforce management systems into one shared view, providing automated dashboards, email reports, and data visualization for retail, restaurant, and wholesale operations.
- Zoined Retail Analytics Analytics module for retailers that provides pricing insights, assortment refinement, sales performance tracking, and actionable intelligence for store operations and multi-location retail management.
- Zoined Restaurant Analytics Analytics module for restaurants and food service operations that delivers sales insights, staffing efficiency metrics, margin tracking, and real-time operational visibility across multiple locations.
- Zoined E-Commerce Analytics Analytics module for e-commerce operations that brings online sales, traffic, and conversion data together with physical retail data for unified omnichannel insights.
- Zoined Theme Park Analytics Analytics module for theme parks and attractions that provides visitor analytics, sales performance, and operational insights for entertainment venues.
- Zoined Wholesale Analytics Analytics module for wholesale operations that delivers insights on sales, inventory, and customer performance for B2B distribution businesses.
- ZED (AI-Powered Data Analyst) AI-powered conversational data analyst that enables users to talk to their data using natural language, providing instant answers, filtering, grouping, visualization of business insights, trend tracking, and drill-down capabilities.
- ZAPI (Zoined API) RESTful HTTP API that allows customers and third parties to send data to Zoined's data warehouse for analytics on sales, inventory, staffing, and more. Supports API structure, authentication, example requests, and in-browser testing.
- ZONE (Zoined Partner API) REST API for Zoined partners to manage customer accounts and integrations, supporting provisioning, account linking, and access control with token authentication and endpoint testing tools.
Quantifiable outcome
- 16% conversion lift
- +10 more outcomes
Companies that use Zoined
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
Zoined technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature8 records
Zoined partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- TilroycoreTilroy is a cloud-based retail platform bringing POS, e-commerce, and inventory together. Partnered with Zoined since 2020 to add plug-and-play analytics layer to their POS platform. Dozens of shared retail customers use both Tilroy and Zoined. Tilroy offers analytics as integrated module to their retail customers, adding recurring revenue without building in-house.
- QuinyxcoreWorkforce Management System. Connected with Zoined Restaurant Analytics and Restolution POS for Picnic's integrated solution. Enables sales and staffing data combination for restaurant operations.
- YonotoncoreFinnish Restaurant POS provider. Yonoton facilitates all sales and ordering for customers while Zoined's Restaurant Analytics guides operations. Co-marketing relationship highlighting integrated solution for restaurant analytics.
- RestolutioncorePoint of Sale system provider. Zoined has ready-made integration to Restolution POS, with data flowing automatically into analytics dashboards. Critical integration for restaurant customers like Picnic and CMB Restaurants.
- Maraplan (Mepco)coreWorkforce Management System (WFM) provider. Integrated with Zoined to combine staffing data with sales analytics. Enables tracking of sales per work hour, personnel cost percentage, and labor optimization.
- SitoocorePOS system for retail stores. Used by Didriksons for daily sales with Zoined providing retail analytics layer on top. Seamless integration enables sales data transformation into actionable insights.
- NetSuitecoreERP system integrated with Zoined Retail Analytics. Work World connects NetSuite ERP directly to Zoined for real-time retail insights across 35+ stores. High-performance data warehouse handles large volumes of NetSuite data.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Zoined competitors and assessment
Company assessmentDirect peers
- RetailNext: RetailNext provides in-store traffic and retail analytics, including footfall, conversion, and shopper behavior, for brick-and-mortar retailers. It is one of the closest vertical retail-analytics peers to Zoined's retail module.
- Crunchtime: Crunchtime is an operations and back-office platform for restaurants with deep inventory, food cost, and labor analytics. It overlaps with Zoined's restaurant module on inventory and staffing optimization, especially for larger chains.
- Lightspeed: Lightspeed offers both POS and integrated retail/resta analytics for SMB and mid-market merchants worldwide. Like Zoined it serves multi-location retailers and restaurants with dashboards built on top of POS and ERP data and is also a Zoined integration partner.
- Restaurant365: Restaurant365 combines restaurant accounting, inventory, and operational analytics for restaurant groups. It directly competes with Zoined's restaurant analytics in the back-office, sales, and labor analytics use cases.
- Toast: Toast is the dominant US restaurant platform offering POS, payments, and a built-in analytics suite spanning sales, labor, and menu performance. It targets the same restaurant analytics buyer Zoined addresses in its restaurant-analytics module.
Emerging players
- ThoughtSpot: ThoughtSpot is an AI-driven analytics platform emphasizing natural-language search and embedded analytics. It is an emerging rival to Zoined's AI features (ZED) on the AI-conversational data side and targets similar business-user personas.
Broad incumbents
- Tableau: Tableau, now part of Salesforce, is a leading visual analytics platform widely used in retail and restaurant organizations. It overlaps with Zoined for any custom data exploration, but lacks Zoined's pre-built vertical data models.
- Sisense: Sisense is a broad SaaS analytics and BI platform used by enterprises to embed analytics into operational workflows. It competes with Zoined in retail/resta, but it is a horizontal platform rather than a vertical specialist.
- Domo: Domo is a cloud-based BI and analytics SaaS that consolidates data from operational systems for business users. It competes broadly for the same retail/resta analytics budgets that Zoined targets, but at a horizontal rather than vertical level.
- Microsoft Power BI: Power BI is the most-cited alternative for Zoined customers and a default BI tool in many retail/resta organizations. It is significantly broader than Zoined but is the central incumbent that Zoined's value proposition explicitly contrasts with.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Zoined social profiles
Digital presenceZoined compliance and trust
Trust signalCompliance1 record
Zoined financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zoined leadership team
Management profileNumber of profiles
Profiles5 records
Zoined funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zoined M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zoined
What does Zoined do?
Zoined provides a cloud-based plug-and-play analytics SaaS platform that consolidates data from POS, ERP, and workforce management systems into unified dashboards, automated reports, and visualizations for retail, restaurant, e-commerce, theme park, and wholesale businesses. The platform includes a built-in high-performance data warehouse, pre-built industry data models, AI-powered conversational analytics (ZED), and ready-made integrations to common systems, enabling customers to deploy analytics in under 24 hours.
Is Zoined a public or private company?
Zoined is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Zoined founded?
Zoined was founded in 2011. It employs 11 to 50 people.
Where is Zoined based?
Zoined is headquartered in Helsinki, Finland, in the Europe region.
How does Zoined make money?
One revenue line is on record: saaS Subscription.
Who are Zoined's main competitors?
Direct peers on record are RetailNext, Crunchtime, Lightspeed, Restaurant365 and Toast. ThoughtSpot is listed as an emerging player. Broad incumbents are Tableau, Sisense, Domo and Microsoft Power BI.
Does Zoined have an API?
Yes. Zoined offers two APIs: ZAPI (Zoined API) and ZONE (Zoined Partner API). ZAPI lets customers and third parties send data to Zoined using a RESTful HTTP API. The data is stored in Zoined's data warehouse and used for generating analytics on sales, inventory, staffing, and more. ZONE is for Zoined partners managing customer accounts and integrations via REST API, supporting provisioning, account linking, and access control. Both APIs require authentication tokens. Developer documentation is at zoined.com/zapi.