MaraPlan Pro

What MaraPlan Pro does

Finago Maraplan (operated by Finago HR Solutions Oy, formerly Mepco Maraplan) is a browser-based workforce scheduling SaaS targeting Finnish small and medium-sized businesses in the hospitality, restaurant, retail, and bakery sectors. The platform enables shift planning, time tracking, cost forecasting, employee time banking, vacation planning, and automated payroll event calculation through a web interface accessible without local installation, supplemented by mobile apps for employees.

The product is built around template-based and AI-assisted automatic shift scheduling, with add-on modules extending the core platform into browser-based time clocking (Kellokortti), gig and spot-shift coordination (Finago Gigs), hour tracking (Finago Tuntivelho, Finago Time), HR management (Finago Mepco HR), and direct integration with the parent's payroll software (Finago Mepco). The underlying technology is a cloud SaaS architecture with Finnish-language UI, localized compliance with Finnish labor law and tax card requirements, and end-to-end automation from shift planning through to payroll export.

Revenue is generated through subscription-based SaaS licensing on a quote-based model with undisclosed pricing, distributed via self-serve web sign-up and demo requests, an accounting firm partner channel, and direct enterprise sales. The product serves thousands of users across approximately 3,000 customer locations in Finland and is part of the broader Finago HR software portfolio rather than a standalone venture-backed entity.

Name

MaraPlan Pro

Legal name

Finago HR Solutions Oy

Website

https://maraplan.fi

Company type

Private

Operating status

Operating

Short description

MaraPlan Pro (Finago Maraplan) is a browser-based workforce scheduling SaaS from Finago HR Solutions Oy serving approximately 3,000 Finnish SMB customer locations in hospitality, retail, and bakery sectors with shift planning, time tracking, and payroll automation.

Ownership category

akta.pro rank

Product category

Workforce Management Software

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

Keywords

• Workforce scheduling software
• Shift planning platform
• Employee time tracking
• Payroll integration software
• SaaS HR solutions

Headquarters

HQ city

Jyväskylä

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS Licensing: Browser-based workforce scheduling software offered as a subscription service. Pricing appears quote-based with no publicly disclosed rates. Additional modules available as add-on services (time clock, automatic scheduling).

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MaraPlan Pro (Finago Maraplan) is a browser-based SaaS workforce scheduling platform that enables managers to plan and manage employee shifts, track working hours, manage time banking and vacation, and automatically calculate payroll events for direct transfer to payroll systems. The product serves hospitality, retail, and bakery businesses in Finland and includes an AI-powered one-button automatic shift planning engine. It is part of the broader Finago HR Solutions Oy software suite and integrates natively with Finago Mepco payroll, the Kellokortti time clock, and Finago Gigs for gig work coordination.

Product overview

MaraPlan Pro (Finago Maraplan) is a browser-based workforce management platform comprising a core shift scheduling product with optional add-on modules. The main product handles work shift planning, while optional modules extend capabilities to include AI-powered automatic scheduling (Työvuorot automaattisesti), time clocking (Kellokortti), gig work coordination (Finago Gigs), hour tracking (Finago Tuntivelho, Finago Time), and HR management (Finago Mepco HR). The platform integrates with Finago Mepco for payroll processing and is specifically designed for hospitality, retail, and bakery sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Finago Maraplan: Browser-based workforce scheduling software for hospitality, retail, and bakery industries.

Products and services

• Finago Maraplan Browser-based work shift scheduling software for Finnish hospitality, retail, and bakery businesses. Enables efficient staff scheduling across multiple locations, manages time banking (tuntipankki), averaging periods (tasoittumisjaksot), vacation planning, and produces labor cost forecasts during planning. Approved hours automatically calculate payroll events for transfer to Finago Mepco payroll. Includes mobile employee self-service interface.
• Kellokortti (Time Clock) Browser-based time clock add-on that lets employees record working hours. Clock entries automatically transfer to Finago Maraplan for supervisor review and approval, then forward to payroll. Sold as an optional add-on service to the core Maraplan scheduling subscription.
• Työvuorot automaattisesti (AI Automatic Shift Scheduling) AI-powered automatic shift planning add-on for Finago Maraplan that generates optimized shift schedules with a single button press. The AI balances skills, fair distribution, work-hour targets, employee preferences, contracts, and workplace practices. Sold as an optional add-on to the core Maraplan subscription.
• Finago Gigs Gig work management solution that integrates with Finago Maraplan to coordinate temporary staffing and sudden replacement needs alongside permanent shifts, enabling quick response to sudden staffing needs in a single platform.

Quantifiable outcome

• Significant manager time savings - customers report major time savings in shift planning compared to previous Excel-based methods
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and adjacent.

• Finago GigscoreTechnology or IntegrationFinago Maraplan integrates with Finago Gigs (gig economy/spot shift management solution) for seamless workflow when businesses combine permanent shifts with gig/spot work. This enables quick response to sudden staffing needs and gig work coordination within the same platform.
• Finago Kellokortti (Time Clock)coreTechnology or IntegrationThe Finago Kellokortti (time clock) system is offered as an add-on service that integrates directly with Finago Maraplan. Clock entries automatically transfer to Finago Maraplan for supervisor review and approval before being sent to payroll.
• Finago Mepco PayrollcoreTechnology or IntegrationAutomatic data exchange with Finago Mepco payroll software. Hours tracked in Maraplan automatically calculate payroll events that transfer directly to the payroll system, fully automating the handoff.
• Finago TyövuorovelhoadjacentTechnology or IntegrationRelated Finago product for workforce scheduling, offered as an alternative/complementary solution within the Finago product family.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sling (by Toast): Employee shift scheduling and labor cost management tool owned by restaurant POS vendor Toast. Directly comparable to MaraPlan Pro in restaurant/hospitality shift scheduling with payroll integration.
• When I Work: Workforce scheduling SaaS for shift-based hourly workforces with scheduling, time tracking, and payroll integrations. Directly comparable product offering and SMB target market to MaraPlan Pro.
• Deputy: Global workforce management and employee scheduling SaaS targeting shift-based industries including hospitality and retail. Competes directly on shift planning, time tracking, and payroll integration with a self-serve PLG model similar to MaraPlan's positioning.
• Humanity (Shiftbase): Cloud-based employee scheduling and workforce management platform. Direct competitor on shift planning, time tracking, and integrated payroll for shift-based SMBs in retail and hospitality.
• Homebase: Free-tier scheduling, time clock, and team communication SaaS for small businesses in shift-heavy industries. Closely matches MaraPlan's self-serve PLG motion and hospitality/retail SMB positioning.
• 7shifts: Restaurant-focused employee scheduling and team management SaaS used by SMBs. Directly comparable to MaraPlan Pro's hospitality and restaurant scheduling focus, with shift planning, time clocking, and payroll handoff functionality.
• Connecteam: All-in-one employee management app with shift scheduling, time tracking, and HR features for deskless and shift-based workforces. Comparable scope and SMB self-serve approach to MaraPlan Pro.
• Planday: European-origin (Denmark) workforce scheduling platform for hourly workers with strong payroll integration story. Most comparable peer to MaraPlan given similar SMB hospitality/retail focus and European regulatory localization approach.

Broad incumbents

• Visma: Nordic-headquartered broad ERP/HR/payroll software incumbent with significant Finnish footprint. Competes with the Finago suite including payroll, HR, and adjacent workforce management capabilities, though not specialized in shift scheduling.
• TietoEVRY: Nordic enterprise software incumbent offering HR and payroll solutions with strong presence in Finland. Comparable as an established local competitor in Finnish workforce/payroll software, though broader in scope than MaraPlan's scheduling focus.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MaraPlan Pro