TVadSync

What TVadSync does

TVadSync is an advertising technology company that bridges traditional TV viewing with digital advertising through proprietary Automatic Content Recognition (ACR) and AI-driven audience targeting. The platform captures raw TV viewing data from 51 million U.S. households and post-consumption preference data from 15 million additional households, drawing on exclusive data partnerships with two of the top three Smart TV OEMs that collectively represent over 80% of U.S. Smart TV market share. From this data, TVadSync constructs "Smart Tribes" — psychographic audience segments defined by what people watch and why — and matches them one-to-one across devices for digital retargeting and measurement.

Its core product portfolio includes Smart Retarget (cross-screen TV-to-digital retargeting), Smart Tribe (audience segmentation based on viewing themes, moods, and scenarios), Smart Reach (incremental reach optimization using regression analysis and algorithmic bidding), Smart Insights (AI-powered multi-touch attribution with causal lift modeling), Smarter ACR (proprietary on-device content recognition running almost entirely on Smart TV hardware to reduce data costs by up to 90%), Sync2Lift (TV-digital ad synchronization), Neural Targeting (continuous mapping of TV behavior to online behavior), and CTV Match (keyword-to-viewing-behavior mapping for precision CTV targeting). The company holds GDPR, CCPA, and EU-US Privacy Shield compliance, and operates from offices in El Segundo (CA), Manhattan Beach (CA), New York, and Dublin.

TVadSync operates a B2B enterprise platform targeting broadcasters (Paramount, NBCUniversal, Disney, Warner Bros. Discovery, Fox, AE), major agency networks (GroupM, PHD, OMD, Mindshare, Horizon, Spark Foundry, Havas, Starcom, Wavemaker, Dentsu Aegis, and others), and enterprise advertisers across healthcare (Amarin, UnitedHealth, Aetna, CDC), travel/tourism, and entertainment verticals. Revenue is generated from advertising campaign fees, data licensing, and platform access on quote-based multi-year contracts, distributed through direct enterprise field sales and an extensive channel-partner network that amplifies reach to thousands of brand advertisers.

Name

TVadSync

Legal name

TVadSync

Website

https://tvadsync.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

TVadSync is an ad-tech platform that uses proprietary on-device ACR technology and exclusive Smart TV OEM data from 51M+ U.S. households to enable cross-screen retargeting, AI-powered attribution, and psychographic audience targeting for broadcasters, agencies, and major brands.

Ownership category

akta.pro rank

Product category

TV Data & Advertising Technology Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370), Services-Advertising (7310)

akta.pro primary industry

Set-Top Box (STB) & Smart TV ACR Data Analytics Providers (MPABAOAE)

akta.pro secondary industries

Programmatic Display & Video (DSP/RTB) (BPAFACAC), Programmatic Display & Retargeting (DSP) (MPAAACAE)

Keywords

• TV data management
• Connected TV advertising
• Audience targeting
• Ad attribution
• Automatic content recognition

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Data-Driven TV-to-Digital Advertising Platform: TVadSync provides an intelligence platform that enables advertisers to target audiences across TV and digital channels. Revenue is generated from advertising campaign fees, data licensing, and platform access charges for agencies, broadcasters, and brands seeking to leverage TV viewing data for digital targeting.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

TVadSync provides a data-driven intelligence platform that connects TV viewing behavior from 51M+ U.S. households to digital advertising, enabling advertisers to retarget TV viewers digitally, attribute cross-channel campaign performance, and reach incremental audiences through proprietary ACR (Automatic Content Recognition) technology, Neural Targeting, and Smart Insights attribution. The platform is sold to enterprise broadcasters, agencies, and brands via custom-contract arrangements and channel partnerships.

Product overview

TVadSync is an advertising technology company offering a unified Intelligence Platform that bridges traditional TV viewing and digital engagement. The core portfolio includes Smart Retarget™ for cross-screen TV retargeting, Smart Tribe™ for psychographic audience segmentation, Smart Reach™ for incremental reach optimization, Smart Insights™ for AI-powered multi-touch attribution, and Smarter ACR for proprietary on-device content recognition. Additional offerings include Sync2Lift™ for TV-digital synchronization and CTV Match for keyword-to-viewing behavior mapping. The platform processes structured TV viewing data from millions of households to enable advertisers to target audiences precisely across Linear TV, CTV, and digital channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Retarget Cross-screen TV retargeting service that enables advertisers to reach viewers who have seen their TV commercials (or competitor ads) with follow-on digital ads across multiple devices (mobile, desktop, CTV).
• Smart Tribe Audience segmentation technology that identifies consumer tribes based on TV viewing patterns, themes, moods, and scenarios rather than traditional demographics, creating 'taste communities' for targeted advertising.
• Smart Reach Incremental reach solution that combines regression analysis with algorithmic bidding for economically deduplicated reach and convergent frequency management across channels, identifying viewers reached exclusively through CTV and audiences not exposed to a TV campaign.
• Smart Insights AI-powered multi-touch attribution platform that accurately allocates conversion credit across Linear TV, CTV, and Digital channels, with advanced causal models for measuring incremental lift and comparing exposed vs. control groups.
• Smarter ACR Proprietary on-device Automatic Content Recognition (ACR) technology for Smart TVs that runs almost entirely on hardware rather than cloud infrastructure, reducing data costs by up to 90% while improving speed, privacy, and reliability.
• Sync2Lift Technology that synchronizes TV and digital ads to deliver targeted messages across multiple screens simultaneously, increasing engagement and conversion by ensuring brand visibility across TV, mobile, and desktop in a unified experience.
• TVadSync Intelligence Platform The central intelligence platform that combines the priming power of TV with the conversion opportunity of digital, powering cross-device targeting across 51M+ U.S. households and millions of devices through Smart Retarget, Smart Tribe, Smart Reach, and CTV Match capabilities.

Quantifiable outcome

• 93% boost in Tune-Ins for a TV network using Smart Insights
• +4 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature7 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Ranker / Ranker InsightsflagshipGTM or Marketing Partner · 12 May 2023TVadSync partnered with Ranker Insights to leverage the largest source of entertainment insights (1.3 billion fan votes) alongside TVadSync's billions of TV data points from Smart TVs and cable set-top boxes. The partnership creates highly effective ad campaigns for entertainment brands and streaming platforms by adding a targeting layer based on favorite movies, shows, celebrities, and more. Ranker allows TVadSync to target audiences watching specific shows on major OTT services and networks.
• Undertone (Perion Network Ltd.)coreGTM or Marketing Partner · 9 December 2019Undertone and TVadSync partnered to unify digital and TV experiences, creating an unequalled cross-platform targeting engine. The partnership combines TVadSync's custom ACR TV viewership data from 18 million households with Undertone's premium reach and award-winning digital creative, enabling brands to engage TV viewers through their entire digital journeys at scale with multi-touch attribution.
• UnacastcoreTechnology or Integration · 10 July 2018TVadSync partnered with Unacast, the leading location data platform, to give advertisers total clarity into how cross-platform TV-to-digital campaigns drive location and store visits (footfall attribution). The partnership combined TVadSync's TV viewing data with Unacast's location data for offline attribution.
• CentrocoreTechnology or IntegrationTVadSync partnered with Centro to expand its offering across the U.S. using Centro's Basis platform, which provides best-in-market attributes for real-time TV ad retargeting. This partnership helps cement TVadSync's position as a leader in TV-to-digital retargeting.
• Smart TV Manufacturers (2 of top 3 OEMs)flagshipTechnology or IntegrationTVadSync is the only TV data partner combining AI-driven metadata with data from 2 of top 3 Smart TV OEMs representing over 80% of US market share. These ACR partnerships provide the foundation for TVadSync's data platform and targeting capabilities.
• AdRollminorGTM or Marketing PartnerTVadSync uses AdRoll as its display advertising retargeting partner. When visitors browse TVadSync.com, advertising cookies are placed to enable retargeting advertising on other sites based on previous interactions with TVadSync.com.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Samba TV: Samba TV is a direct competitor offering ACR-based TV viewing data and cross-screen advertising analytics, covering tens of millions of households globally — the closest comparable to TVadSync's Smart Tribes and Smarter ACR stack.
• iSpot.tv: iSpot.tv provides real-time TV ad measurement, attribution and creative analytics across linear and CTV, competing head-to-head with TVadSync's Smart Insights attribution platform for advertiser and agency budgets.
• Innovid: Innovid is an independent ad measurement and attribution platform for CTV and cross-screen video, overlapping with TVadSync in cross-screen attribution, creative optimization, and TV campaign measurement.
• VideoAmp: VideoAmp offers cross-platform video advertising measurement, currency and optimization, competing with TVadSync in the converged linear+CTV measurement and audience targeting category.

Broad incumbents

• Nielsen: Nielsen is the established incumbent in TV audience measurement (Nielsen ratings, NielsenIQ) with broader portfolio but overlapping TV-measurement and audience analytics capabilities with TVadSync.
• Comscore: Comscore provides cross-platform audience measurement, including TV/CTV viewership and campaign ratings, and is recommended by TVadSync for content activation — a broader incumbent with overlapping TV measurement capabilities.
• The Trade Desk: The Trade Desk is a leading DSP for programmatic CTV and cross-screen buying; while not a measurement peer directly, it competes for the same advertiser and agency budgets that TVadSync enables via retargeting and attribution.
• Kantar: Kantar (including Millward Brown) is a global advertising effectiveness and audience measurement incumbent, overlapping with TVadSync in TV campaign attribution, brand lift, and audience insights.

Emerging players

• LiveRamp: LiveRamp provides data connectivity and identity resolution infrastructure across TV, CTV and digital — adjacent to TVadSync's Neural Targeting and Smart Tribes, with overlap in cross-screen identity and audience activation.
• DeepIntent: DeepIntent applies AI to healthcare and cross-channel programmatic campaigns; it overlaps with TVadSync's healthcare vertical (Amarin, UnitedHealth, Aetna) and its cross-screen attribution approach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tvadsync
• Facebookfacebook.com/tvadsync
• LinkedInlinkedin.com/company/tvadsync

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TVadSync