Planned Parenthood of Central and Western New York

Reproductive Healthcare Servicesplannedparenthood.org

Planned Parenthood of Central and Western New York is a Rochester-based 501(c)(3) nonprofit affiliate delivering sexual and reproductive healthcare — contraception, abortion, STD testing, cancer screening, and education — through in-person health centers and telehealth across Central and Western New York.

Company typePrivate
Founded1971
HeadquartersRochester, United States
Headcount101–250
GTM typeB2C
OfferingServices

What Planned Parenthood of Central and Western New York does

Planned Parenthood of Central and Western New York is a regional 501(c)(3) nonprofit healthcare affiliate founded in 1971 and headquartered in Rochester, NY, operating as part of the Planned Parenthood Federation of America (PPFA) federation of 49 independently incorporated local affiliates. It delivers sexual and reproductive health services — including contraception, abortion care, STD testing and treatment, cancer screening, pregnancy services, emergency contraception, gender identity support, and sex education — through in-person health centers and a national telehealth platform that provides video, phone, and messaging consultations. The underlying technology stack combines a web-based appointment-booking and health-center-locator platform, an AI-assisted chatbot (Roo/Ask Roo) for private sexual-health Q&A, and integration with HIPAA-compliant clinical workflows; PPFA functions as a covered entity and business-associate service provider handling protected health information across affiliates.

The organization operates a hybrid revenue model combining clinical service fees billed on a sliding scale and through insurance, recurring and one-time donations (with monthly giving tiers prominently marketed on the public site), and government funding including Title X family planning dollars that have been subject to recent federal 'defunding' actions. Marketing and patient acquisition rely on a multi-channel digital motion: search-optimized educational content, organic social across Facebook, Instagram, X, Pinterest, YouTube, and TikTok, paid digital advertising through third-party ad networks, SMS keyword campaigns, email alerts, and community organizing tied to the affiliated Planned Parenthood Action Fund. The customer base is the general public across all genders, segmented horizontally rather than by enterprise account, and there are no disclosed enterprise customers, named institutional donors of material scale, or B2B contracts.

Planned Parenthood of Central and Western New York firmographics

Firmographics

Name: Planned Parenthood of Central and Western New York
Legal name: Planned Parenthood Federation of America, Inc.
Website: https://plannedparenthood.org
Company type: Private
Founded year: 1971
Operating status: Operating
Headcount range: 101–250 employees
Short description: Planned Parenthood of Central and Western New York is a Rochester-based 501(c)(3) nonprofit affiliate delivering sexual and reproductive healthcare — contraception, abortion, STD testing, cancer screening, and education — through in-person health centers and telehealth across Central and Western New York.
Ownership category
akta.pro rank

Planned Parenthood of Central and Western New York industry classification

Industry

Product category: Reproductive Healthcare Services
NAICS: Family Planning Centers (62141)
SIC: Services-Offices & Clinics Of Doctors Of Medicine (8011)
akta.pro primary industry: Family Planning & Contraception (Including Abortion Care) (HLAKAJAG)
akta.pro secondary industries: Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB), Sexual & Reproductive Health & Family Planning (SRH/FP) Programs (BPADAIAD), Maternal, Child & Family Health Organizations (BPAGACAF)

Keywords

Reproductive healthcare services
Sexual health education
Telehealth consultations
Abortion care services
Birth control services

Where Planned Parenthood of Central and Western New York is headquartered

Location

Headquarters

HQ city: Rochester
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Planned Parenthood of Central and Western New York business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Healthcare Services Revenue: Health centers provide clinical services including STD testing, birth control, abortion, and related healthcare. Revenue generated from patient fees, insurance billing, and sliding-scale payment arrangements.
Donations and Contributions: Planned Parenthood relies heavily on donor support. The organization runs recurring monthly donation programs and one-time gift campaigns to fund operations, advocacy, and mission activities.
Government Funding: Many affiliates receive federal and state funding for family planning services under Title X and other programs, though the Trump administration pursued 'defunding' measures.

Pricing tiers

Model	Billing	Price
Hybrid	Pay-as-you-go	Sliding-scale fees based on income

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Planned Parenthood of Central and Western New York product offering

Product offering

Core offering

Planned Parenthood of Central and Western New York is a nonprofit healthcare provider that delivers confidential sexual and reproductive health services across its service region, including abortion care, contraception and birth control, STI testing and treatment, cancer screenings (Pap/HPV, breast), pregnancy testing and options counseling, and gender-affirming hormone therapy. It complements clinical care with sex and sexuality education, outreach programs, and advocacy, and extends access through telehealth, online scheduling, and digital tools like the Roo chatbot.

Product overview

Planned Parenthood Federation of America operates as a federation of healthcare organizations providing sexual and reproductive health services through approximately 600 health centers nationwide. The organization offers a unified platform combining in-person clinical services (abortion, birth control, STD testing, cancer screenings), telehealth consultations, and digital tools including an AI-powered chatbot (Ask Roo) for health education. The product portfolio centers on direct patient care delivery rather than a software platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

Abortion care In-clinic and medication abortion services for patients in central and western New York, including pregnancy options counseling and follow-up care.
Birth control and contraception Provision of contraceptive methods (pills, IUDs, implants, injections, rings, patches, condoms, emergency contraception) via clinic visits, telehealth, and mail-order delivery.
STI testing and treatment Confidential screening, diagnosis, and treatment of sexually transmitted infections including HIV, chlamydia, gonorrhea, syphilis, and others, available in-person and via telehealth.
Cancer screening Pap smear / HPV testing and clinical breast exams provided in connection with reproductive health visits.
Pregnancy testing and options counseling Pregnancy testing with unbiased options counseling and referrals, supporting informed decision-making.
Gender-affirming hormone therapy Initiation and maintenance of hormone therapy for transgender, non-binary, and gender-diverse patients in clinical settings.
Telehealth services Virtual visits for contraception, UTI treatment, STI testing kits, and other select services, with prescriptions delivered via mail where appropriate.
Sex and sexuality education programs Sex- and gender-inclusive education for schools, parents, and community organizations, including curricula, workshops, and outreach.

Companies that use Planned Parenthood of Central and Western New York

Customer profile

Segments1 record

Ideal customer profiles1 record

Planned Parenthood of Central and Western New York technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

Planned Parenthood of Central and Western New York partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and major.

Google AnalyticscoreTechnology or IntegrationWeb analytics platform used to measure traffic, usage trends, and user demographics on the Planned Parenthood website. Implements Advanced Consent Mode for privacy compliance.
Social Media Platforms (Facebook, Instagram, Twitter/X, Pinterest, YouTube, TikTok)coreGTM or Marketing PartnerSocial media platforms used for targeted advertising, content distribution, community engagement, and fundraising campaigns. Platforms include Facebook, Instagram, X (formerly Twitter), Pinterest, YouTube, and TikTok.
Third-Party Ad Networks and Advertising PartnerscoreGTM or Marketing PartnerThird-party ad networks and advertising partners used to deliver targeted advertising and personalized content across websites and devices to support fundraising and advocacy goals.
Service Providers (payment processors, survey providers, marketing providers)coreTechnology or IntegrationVarious service providers support website operations, fundraising, marketing, communications, and advocacy programs. Payment processors handle donation transactions.
49 Independent Planned Parenthood AffiliatescoreStrategic or Co-development PartnerNetwork of 49 independent, affiliated local organizations operating health centers under the Planned Parenthood name. Each affiliate is separately incorporated as a 501(c)(3) organization providing direct patient care.
Planned Parenthood Action FundmajorStrategic or Co-development PartnerAffiliated advocacy organization working on policy and political engagement at federal and state levels to advance reproductive rights and healthcare access.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Planned Parenthood of Central and Western New York competitors and assessment

Company assessment

Others

Guttmacher Institute: Research and policy organization focused on sexual and reproductive health. Not a care provider, but a closely aligned policy/advocacy peer that shapes the regulatory and funding environment Planned Parenthood operates in.
National Family Planning & Reproductive Health Association (NFPRHA): Membership association representing the family planning provider network, including safety-net providers. Thematically aligned ecosystem participant that influences Title X policy and service delivery standards.

Broad incumbents

CVS MinuteClinic: National retail clinic operator providing basic reproductive and preventive services (e.g., contraception, STI screening) as part of a broader primary care portfolio. Competes for low-acuity visits but does not specialize in abortion or reproductive health.

Emerging players

Tia: Women's health primary care provider combining in-person and virtual services, including reproductive and gynecologic care. Comparable hybrid model and patient demographic to Planned Parenthood's clinical offering.
Maven Clinic: Virtual care platform for women's and family health (fertility, maternity, pediatrics). Overlaps with Planned Parenthood's reproductive and maternal health services, particularly for employer-sponsored and payer channels.

Direct peers

FPA Women's Health: Large independent network of women's health clinics offering contraception, abortion, and reproductive care. Direct clinical-services peer operating in the same specialty with similar service mix.
Hey Jane: Virtual clinic providing medication abortion and sexual/reproductive health care. Directly competes with Planned Parenthood's telehealth abortion pill service in states where it is legal.
Wisp: Telehealth provider focused on sexual and reproductive health, including birth control, UTI treatment, and emergency contraception — directly overlapping with Planned Parenthood's online care portfolio.
Carafem: Specialty provider of abortion and contraception services via in-clinic and telehealth delivery. Competes for the same core patient use cases in overlapping geographies.
Nurx (Thirty Madison): Telehealth platform offering birth control, STI testing, and other reproductive health services directly to consumers. Competes head-on with Planned Parenthood's virtual care offering for the same patient segments and use cases.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Planned Parenthood of Central and Western New York compliance and trust

Trust signal

Compliance1 record

Planned Parenthood of Central and Western New York financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Planned Parenthood of Central and Western New York leadership team

Management profile

Number of profiles

Planned Parenthood of Central and Western New York funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Planned Parenthood of Central and Western New York M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planned Parenthood of Central and Western New York

What does Planned Parenthood of Central and Western New York do?

Is Planned Parenthood of Central and Western New York a public or private company?

Planned Parenthood of Central and Western New York is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Planned Parenthood of Central and Western New York founded?

Planned Parenthood of Central and Western New York was founded in 1971. It employs 101 to 250 people.

Where is Planned Parenthood of Central and Western New York based?

Planned Parenthood of Central and Western New York is headquartered in Rochester, United States, in the North America region.

How does Planned Parenthood of Central and Western New York make money?

Three revenue lines are on record. Healthcare Services Revenue is the primary driver. The others are donations and Contributions and government Funding.

Who are Planned Parenthood of Central and Western New York's main competitors?

Others on record are Guttmacher Institute and National Family Planning & Reproductive Health Association (NFPRHA). CVS MinuteClinic is listed as a broad incumbent. Emerging players are Tia and Maven Clinic. Direct peers are FPA Women's Health, Hey Jane, Wisp, Carafem and Nurx (Thirty Madison).

Does Planned Parenthood of Central and Western New York have an API?

No public API is recorded for Planned Parenthood of Central and Western New York.

What industry is Planned Parenthood of Central and Western New York in?

Planned Parenthood of Central and Western New York's product category is Reproductive Healthcare Services. Its primary akta.pro industry code is HLAKAJAG, Family Planning & Contraception (Including Abortion Care), with a secondary code of HLALAHAB, Contraception & Family Planning Telehealth (birth control, counseling, follow-up). Its NAICS code is 62141 and its SIC code is 8011.