Health & Her Ltd

What Health & Her Ltd does

Health & Her Ltd is a UK-based women's health company founded in 2017 that develops and sells clinically-studied nutritional supplements and a companion digital health app targeting the full hormonal lifecycle — menstrual cycles, contraception, fertility, pregnancy, postpartum, perimenopause, and menopause. Co-founded by Gervase Fernandes (Commercial Director) and Kate Bache (General Manager), the company is headquartered in Cardiff, Wales with a warehouse/returns operation in Swansea, and has expanded direct-to-consumer operations to the USA. Its core product surface includes 20+ supplement SKUs (Perimenopause and Menopause Multi-Nutrient Support, Weight Management Probiotic, Intimacy+, Mind+, Sleep+, fertility and pregnancy lines) and the free Health & Her App — independently certified by ORCHA and rated the No.1 menopause app.

The company operates a hybrid go-to-market model spanning its own multi-currency e-commerce storefront, Amazon marketplace, and physical retail through Holland & Barrett. Its Subscribe & Save program (20% discount, 30/60/90-day cadences) generates recurring revenue, while the app and a Female Health Quiz funnel serve as top-of-funnel acquisition and engagement tools. Key partners include ORCHA (app certification), the Lab4P Probiotic Consortium (proprietary 50 billion CFU probiotic blend), Relate (relationship support content), and Dr Harriet Connell (clinical oversight). The brand is positioned as the UK's No.1 perimenopause and menopause supplement brand per Circana/IRI value sales data, with a reported 1M+ customer base, 45M+ cumulative servings sold, and 9,000+ five-star Trustpilot reviews.

The business is privately held with no disclosed venture funding beyond a 2021 Development Bank of Wales facility, and operates with a lean 1-10 employee headcount. Recent strategic moves include a June 2024 TV advertising campaign ('For Every Stage of You'), a Vaginal Health Tracking feature in the app, and the launch of Health & Him — a sub-brand targeting andropause and male hormonal health, extending the TAM beyond female consumers. The company has published 7-10 clinical studies (marketing inconsistency noted) and emphasizes research-led product development with clinically studied ingredients including Red Clover, Ashwagandha, Maca, Sage, and the Lab4P probiotic blend.

Name

Health & Her Ltd

Legal name

Health and Her Ltd

Website

https://healthandher.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Health & Her Ltd is a UK-based women's health company founded in 2017 that sells clinically-studied supplements and a free ORCHA-rated tracking app for perimenopause, menopause, fertility, pregnancy, and postpartum hormonal health, serving 1M+ consumers via DTC e-commerce, Amazon, and Holland & Barrett retail.

Ownership category

akta.pro rank

Product category

Women's Health Supplements

NAICS

Food (Health) Supplement Retailers (456191), Other Health and Personal Care Retailers (45619)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Weight Management & Metabolic Supplements (CRADAGAG), Probiotics & Digestive Health Supplements (CRADAGAF), Menstrual Pain Relief & Period Care Supplements (CRABAIAJ), Postpartum Feminine Care (CRABAIAL), Health Food & Supplement Stores (CRAHAEAC)

Keywords

• Women's health supplements
• Menopause supplements
• Perimenopause support
• Hormonal health products
• Menopause tracking app

Headquarters

HQ city

Cardiff

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer Supplement Sales: Sale of vitamins, minerals, and botanical supplements for women's hormonal health through company e-commerce website. Products include Perimenopause Multi-Nutrient Support, Menopause Multi-Nutrient Support, Weight Management Probiotic, Intimacy+ Multi-Nutrient Support, and post-menopause multivitamins. One-time purchase and subscription options available.
2. Subscription (Subscribe & Save): Recurring subscription model offering 20% savings on repeat deliveries. Customers can choose monthly (30-day supply), bi-monthly (60-day supply), or quarterly (90-day supply) delivery frequencies. Free delivery on subscription orders.
3. Marketplace Sales: Products sold through Amazon marketplace alongside direct e-commerce. The brand has expanded into the USA market.
4. Retail Distribution: Products sold through retail partners including Holland & Barrett, making products available in physical retail stores.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Health & Her Ltd sells a range of clinically studied nutritional supplements targeted at women's hormonal health across life stages, including perimenopause, menopause, post-menopause, fertility, pregnancy, breastfeeding, and hormonal contraception support. The company's core offering is its perimenopause and menopause supplement portfolio (e.g., Perimenopause Multi-Nutrient Support, Menopause Multi-Nutrient Support, Perimenopause Mind+, Intimacy+, Weight Management Probiotic), sold direct-to-consumer via its own e-commerce site, Amazon, and Holland & Barrett retail, accompanied by a free ORCHA-certified menopause tracking app.

Product overview

Health & Her Ltd is a women's health supplement company offering a comprehensive range of science-backed nutritional supplements and digital tools for hormonal health across all life stages. The core product is the FREE Health & Her App - a No.1 ORCHA-rated menopause tracking application. The supplement portfolio centers on perimenopause and menopause support (Perimenopause Multi-Nutrient Support Supplement, Menopause Multi-Nutrient Support Supplement, Perimenopause Mind+ Food Supplement, Intimacy+ Multi-Nutrient Support, Weight Management Probiotic Multi-Nutrient, Sleep+ Multi-Nutrient Supplement), while also extending into broader women's health categories including fertility, pregnancy, breastfeeding, hormonal contraception support, and post-menopause care. Products are developed with clinical expertise, made in the UK, and include the Subscribe & Save program for repeat deliveries. The company also provides expert advice content and a Female Health Quiz tool.

Differentiator

Problem solved

Functional benefit

Brands

• Health & Her App: Free menopause and perimenopause tracking app certified by ORCHA, offering symptom tracking, expert guidance, personalized insights, and evidence-based tools including pelvic floor training, meditation, CBT, and hydration reminders
• Health & Him
• For Every Stage of You

Products and services

• Health & Her App Free mobile app for iOS and Android offering daily wellbeing tracking, expert guidance, personalized insights, and evidence-based tools (pelvic floor training, meditation, CBT, hydration reminders) for women managing perimenopause and menopause symptoms. Rated No.1 menopause app by ORCHA.
• Perimenopause Multi-Nutrient Support Supplement Nutritional supplement formulated to support mind and body wellbeing during perimenopause across 9 areas including hormone regulation, energy, psychological function, muscles, bones, joints, skin/hair/nails, cognitive function, and immunity. Contains Red Clover and Wild Yam as natural phytoestrogens.
• Menopause Multi-Nutrient Support Supplement Supplement designed to support women during menopause when hormone levels have dropped and periods have stopped for over 12 months. Formulated with vitamins, minerals, and botanicals.
• Perimenopause Mind+ Food Supplement Supplement designed to support mind and wellbeing during perimenopause in 4 ways: hormone regulation, energy, psychological function, and nervous system. Contains Red Clover, Ashwagandha, Ginkgo Biloba, and Rhodiola.
• Intimacy+ Multi-Nutrient Support Supplement designed to support women's intimate wellbeing in 3 ways: sexual desire and arousal, vaginal lining and natural lubrication, and nervous system and energy. Contains Tribulus terrestris, Maca, Seabuckthorn, L-Arginine, and L-Citrulline.
• Weight Management Probiotic Multi-Nutrient Clinically studied weight management probiotic blend designed to support women in 10 ways: weight management, gut health, energy, mood and mind, relaxation, nervous system, blood sugar levels, bone and muscle health, skin/hair/nails, and hormone regulation. Contains Lab4P Probiotic at 50 billion CFUs.
• Multivitamin Support After Menopause for Women 55+ Multivitamin formulated with 22 nutrients designed to support daily wellbeing after menopause, including bone health, energy, and overall vitality. Contains Vitamins B6, B12, C, Calcium and more.
• Multivitamin for Women Taking Hormonal Birth Control Multivitamin designed for women taking hormonal contraception. Contains Vitamin B12, Folic Acid, Zinc and more to address nutrient depletion associated with hormonal birth control.
• Multivitamin for Women Taking Menopause Hormone Therapy (MHT) Multivitamin designed to support women taking Hormone Therapy (HT/MHT). Formulated with 18 nutrients. Award-winning supplement.
• Perimenopause Multi Nutrient Gummies Gummy-format version of the UK's No.1 Perimenopause Supplement.
• Premenstrual Multi-Nutrient Support Supplement designed to support women in 5 ways during the premenstrual phase. Winner 'best menstrual supplement' award.
• Sleep+ Multi-Nutrient Supplement Sleep supplement formulated by expert nutritionists containing Lavender, Chamomile, Sage, and more.
• Peri & Menopause Biome - Live Cultures Supplement Probiotic supplement containing 50 billion scientifically studied live cultures. Vegan and gluten-free.
• Fertility & Conception Original Multi-Nutrient Support Expertly designed supplement providing support when trying for a baby. Formulated with 29 nutrients and 400mcg Folic Acid.
• Fertility & Conception PLUS+ Multi-Nutrient Support Advanced fertility formula with Myo-Inositol. IVF Suitable.
• Pregnancy Multi-Nutrient Support Comprehensive formula for all three trimesters. Formulated with 27 nutrients and 400mcg of Methylfolate.
• For Mum After Pregnancy Formula-Feeding Multi-Nutrient Support Designed to support mums who are formula-feeding. Contains Vitamin B6, Shatavari, COQ10 and more.
• For Mum After Pregnancy Breastfeeding Multi-Nutrient Support Designed to support mums who are breastfeeding. Formulated with 21 nutrients plus 5 billion live cultures.
• Vegan Omega for Conception, Pregnancy and Into Early Motherhood Sustainably sourced, plant-based Omega 3 supplement designed to support throughout the maternal journey. Vegan and gluten-free.
• Multivitamin for Women with Monthly Natural Cycles Designed to support daily wellbeing. Formulated with 23 nutrients including Iron, Magnesium, Calcium and more.
• Subscribe & Save Program Recurring subscription service offering 20% savings on health & her supplement deliveries with free delivery and flexible 30/60/90-day delivery frequencies. Cancel anytime with no commitment.

Quantifiable outcome

• Lab4P Probiotic clinically shown to support weight management through moderate weight loss and reduced waist circumference
• +1 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ORCHAcoreTechnology or IntegrationORCHA (the Organisation for the Review of Care and Health Apps) provides independent certification and assurance for the Health & Her App. ORCHA is the world's leading technology provider for delivering safe digital health, reviewing and approving health apps for the NHS and multiple national health bodies worldwide. The Health & Her App received a 86% rating from ORCHA in April 2023.
• RelateminorStrategic or Co-development PartnerRelate, the UK's largest provider of relationship support, has worked with Health & Her to develop advice articles and resources to help couples navigate menopause-related relationship challenges including painful sex, loss of libido, stress, anxiety, and anger management.
• Lab4 Probiotic ConsortiumcoreTechnology or IntegrationLab4P Probiotic Consortium provides the proprietary probiotic blend used in Health & Her's Weight Management Probiotic supplement. The Lab4P blend contains Lactobacillus acidophilus CUL60 & CUL21, Lactobacillus plantarum CUL66, Bifidobacterium animalis subsp. lactis CUL34 & Bifidobacterium bifidum CUL20. This consortium has conducted clinical research showing the probiotic supports weight management through moderate weight loss and reduced waist circumference.
• Dr Harriet ConnellminorStrategic or Co-development PartnerDr Harriet Connell, a physician with a special interest in menopause, reviews the Health & Her App to help ensure it meets a high standard of clinical quality. She provides ongoing clinical oversight for the digital health platform.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Midi Health: US telehealth clinic focused on perimenopause and menopause care, including MHT prescribing. Comparable in menopause category focus and target demographic; an alternative rather than direct CPG competitor.
• Newson Health: UK menopause specialist clinic founded by Dr. Louise Newson, offering prescribing services, education, and content. Comparable as a UK menopause authority and content-driven brand, though clinical rather than supplement-led.

Direct peers

• Care/of: Personalized vitamin and supplement brand with quiz-driven onboarding and subscription. Comparable in D2C model, quiz-driven personalization, and women's health category focus.
• Womaness: US-based women's hormone wellness brand offering supplements plus skincare for perimenopause and menopause. Directly comparable in life-stage SKU strategy, premium positioning, and D2C + retail omnichannel distribution.
• Ritual: Premium DTC women's multivitamin and prenatal supplement brand with clinically-backed formulations and subscription model. Highly comparable in D2C supplement model, clinical evidence positioning, and UK/US expansion tactics.
• Happy Mammoth: Australian-born women's hormone and gut health supplement brand selling digestive, hormonal, and menopause-targeted supplements through D2C. Comparable product portfolio and target demographic.
• MenoLabs: Direct US-based DTC competitor in the menopause supplement category, selling branded multi-nutrient and probiotic supplements targeting perimenopause and menopause symptoms. Closely comparable product range, target buyer, and D2C GTM motion.
• Elix Health: Personalized Chinese herbal medicine supplements for menopause and hormonal health. Direct peer in the personalized menopause supplement space, with comparable demographic targeting and D2C model.

Broad incumbents

• BetterMe: Large-scale women's wellness and weight management app-plus-supplements brand with global reach. Comparable in female-targeted wellness content + supplement bundle, though broader in focus than menopause specifically.
• Haleon (formerly GSK Consumer Healthcare): Global consumer healthcare major with broad supplement and OTC portfolio, retail-distributed in UK/US. Comparable as a large-scale CPG competitor with menopause-adjacent women's health products (via brands like Centrum) and dominant retail shelf presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCkjQjXmF4s5ylHeiByyh-1A
• Facebookfacebook.com/healthandher
• LinkedInlinkedin.com/company/health-her-ltd
• Instagraminstagram.com/HealthandHerLtd
• TikToktiktok.com/@healthandher
• Xx.com/Healthandher_

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health & Her Ltd