What WiredMinds GmbH does

WiredMinds GmbH is a B2B sales automation and website visitor intelligence company founded in 1997 in Stuttgart, Germany. Its core product, LeadLab, identifies the companies visiting a customer's website by resolving visitor IP addresses against a proprietary company database and surfaces those companies as actionable B2B leads with firmographic data. The technology operates without cookies and is positioned as GDPR-compliant, with data hosted exclusively in German data centers. The product suite is modular: LeadLab (visitor identification and analytics) is extended by IP2Content (real-time dynamic content personalization), IP2Company and Domain2IP (IP/domain data enrichment), and KI-Leads (AI-driven ICP matching and lookalike company generation). Customers include manufacturers such as Trumpf, HellermannTyton, Schmersal, Denios, and Hurco, as well as IT/software, financial, logistics, and event-management buyers, with named references such as Messe Dusseldorf and Phoenix Contact. Reported scale is 600+ customers and 2,000+ actively tracked websites across 100+ countries.

WiredMinds monetizes through a mix of subscription, usage-based, and freemium models. LeadLab is sold on a quote-based annual subscription following a 4-week free trial with full feature access and no credit card requirement. IP2Content is offered in a freemium tier (IP2C Free, 1,000 requests via a no-registration WordPress plugin), a Pro subscription starting at EUR 59 per month, and an enterprise API tier supporting up to 10 million requests per month. KI-Leads is sold as an add-on with a free 10-lead test offer, while IP2Company and Domain2IP are monetized via usage-based API and data rights. Distribution is primarily direct with inside-sales support, supplemented by self-serve SaaS onboarding, the official WordPress plugin repository, TYPO3 extensions, Google Tag Manager integration, and certified compatibility with European consent management platforms (Cookiebot, Borlabs, Usercentrics, Consentmanager). The company was part of a 2006 venture round led by Creathor Ventures and, as of 2024, operates as a subsidiary within the Dealfront Group, combining its cookieless visitor intelligence with Dealfront's B2B contact database and CRM integration footprint. Day-to-day leadership is led by Managing Director Andrei Lisikov, with a team of approximately 11-50 employees split between the Stuttgart headquarters and a Karlsruhe office.

Name

WiredMinds GmbH

Legal name

WiredMinds GmbH

Website

https://wiredminds.de

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

WiredMinds GmbH is a Stuttgart-based B2B SaaS company providing cookieless website visitor identification and lead generation software, serving 600+ B2B customers across manufacturing, IT, and other verticals with its LeadLab platform and AI-powered add-on modules.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. LeadLab SaaS Subscription: LeadLab is sold as a web-based SaaS software with subscription pricing tailored to customer-specific needs and requirements. Pricing is quote-based after free trial evaluation. The software identifies website visitors and provides B2B analytics, lead generation, and campaign tracking features.
2. IP2Content (Dynamic Content) Subscriptions: IP2Content offers tiered subscription plans: IP2C Free (limited free tier), IP2C Pro (starting at 59 EUR monthly with up to 10,000 IP2C requests), and IP2C API (custom pricing for up to 10 million requests monthly). Additional revenue from add-on features like UTM parameter customization.
3. API Usage-Based: IP2C API pricing is usage-based with volume tiers ranging from 10,000 to 10 million requests per month, billed individually. Data can be used and processed by customers (weiterverwertung).
4. KI-Leads (AI Leads): AI-powered lookalike lead generation service where customers define ideal customer profiles and receive matched companies. Free test offer of 10 leads available; full service integrated with LeadLab subscription.
5. IP2Company API: API feed service providing company data from IP addresses. Customers choose from 100 data points. Suitable for platform operators and online directories.
6. Professional Services: Consulting and support services including implementation assistance, tracking code integration support (free of charge), and personalized onboarding. Direct consultant support from initial conversation through implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels9 records

Core offering

WiredMinds provides B2B sales and marketing intelligence software, anchored by the LeadLab SaaS platform, which identifies companies visiting a customer's website by resolving visitor IP addresses against a proprietary company database. The portfolio is extended by IP2Content (real-time dynamic website personalization), IP2Company and Domain2IP (IP/domain-to-company data enrichment APIs), and KI-Leads (AI-driven lookalike lead generation based on ideal customer profiles). All offerings operate on a cookieless, GDPR-compliant basis with data hosted in German data centers.

Product overview

WiredMinds is a B2B lead generation technology company offering a platform-plus-modules architecture centered on LeadLab — a cookie-free website visitor identification software that transforms anonymous website traffic into identified B2B company leads. The core LeadLab product is augmented by IP2Content (Dynamic Content) for real-time website personalization, IP2Company for IP-to-company data enrichment, KI-Leads for AI-driven ICP-matched lead discovery and Lookalike generation, and Domain2IP for domain-based targeting. All solutions are built on WiredMinds' proprietary company database covering 100+ data points per company across multiple countries. The company is headquartered in Stuttgart, Germany, and is part of the Dealfront Group. Solutions are priced with tiered models (IP2C Free, IP2C Pro from €59/month, IP2C API with custom pricing) and emphasize GDPR compliance, cookieless tracking, and data processing hosted in German data centers.

Differentiator

Problem solved

Functional benefit

Brands

• LeadLab: B2B software for automated lead generation that identifies companies visiting a website and transforms anonymous traffic into actionable leads.
• KI-Leads
• IP2Content
• IP2Company
• Domain2IP

Products and services

• LeadLab SaaS platform for automated B2B website visitor identification that reveals which companies visit a website, transforming anonymous traffic into actionable sales and marketing leads with company details (name, address, industry, size, revenue class). Used by B2B sales and marketing teams to prioritize outreach, attribute campaigns, and identify cross/upsell opportunities.
• IP2Content (Dynamic Content) Real-time dynamic content personalization engine that recognizes visiting companies and adapts website content (headlines, images, prices, calls-to-action) based on company attributes such as industry, size, revenue class, or geography. Delivered as IP2C Free (WordPress plugin), IP2C Pro (SaaS/web app), and IP2C API (developer access) tiers.
• IP2Company IP-to-company data enrichment service that converts static IPv4 and IPv6 addresses of website visitors into company firmographic data (name, postal address, industry, company size, revenue class, contact data). Designed for B2B platform operators, online directories, and media agencies needing visitor-to-company resolution.
• KI-Leads AI-powered B2B lead generation module that identifies companies matching a user's Ideal Customer Profile (ICP) and generates Lookalike companies (data twins) based on existing high-value customers, providing 'warm' leads for account-based marketing. Includes a free 10-lead test offer.
• Domain2IP Reverse lookup technology that converts domain names into IP addresses to enable targeted Account Based Marketing and B2B advertising campaigns without cookies, using IP-address-based targeting.
• Consulting & Support Services Professional services including implementation assistance, tracking code integration support (provided free of charge), personalized onboarding, and 1:1 webinar consulting. Direct consultant support is available from initial conversation through implementation, with a service hotline.

Quantifiable outcome

• Over 600 companies use WiredMinds technology for lead generation
• +4 more outcomes

Named customers13 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core and infrastructure.

• Dealfront GroupcoreStrategic or Co-development PartnerWiredMinds has merged with Dealfront Group, combining technologies to transform anonymous website traffic into concrete business opportunities. The merger pools data and tools to enable data-driven growth with optimized results. WiredMinds remains fully operational with same team and service, now backed by larger growth-focused group. Dealfront provides additional B2B contact database, advanced lead filtering, and seamless CRM integrations.
• Hetzner Online AGinfrastructureTechnology or IntegrationHetzner Online AG is a subcontractor providing root servers for WiredMinds infrastructure. Located at Industriestr. 25, 91710 Gunzenhausen, Germany. Technical service provider with NO possibility to access data processed on behalf of customers. Contractual obligations ensure data protection standards are maintained.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ZoomInfo: Largest B2B contact and intent data incumbent; while it spans a much broader portfolio (sales intelligence, intent, orchestration), it competes with WiredMinds for the same mid-market lead-gen budget with deeper datasets and global coverage.
• Demandbase: Enterprise ABM platform with intent, advertising, and visitor identification capabilities; competes with WiredMinds at the enterprise tier for budget allocation and product positioning.
• Bombora: Leading third-party intent data provider; complementary rather than identical, but competes for the same B2B marketing budget and offers an alternative to IP-based visitor identification.
• 6sense: Account-based marketing and predictive intent platform; broader product but directly competes with KI-Leads and LeadLab in identifying in-market accounts and surfacing intent signals for B2B sales teams.

Direct peers

• Albacross: Nordic-headquartered competitor offering IP-based visitor identification and lead generation in Europe; comparable mid-market ICP and cookieless positioning makes it the closest independent direct peer.
• Visitor Queue: North American IP-to-company visitor identification tool; direct functional analogue with comparable GTM and use cases for B2B lead generation teams.
• Snitcher: European B2B visitor identification platform with IP-to-company matching; comparable product surface, freemium entry, and SMB-to-mid-market ICP.
• Lead Forensics: UK-based B2B visitor identification SaaS; competes head-to-head with WiredMinds in European markets on company identification, lead scoring, and CRM integrations.
• Dealfront: Parent company and merger partner; combines IP-based visitor identification (WiredMinds) with Dealfront's B2B contact data, lead filtering, and CRM integrations — directly comparable product surface for European B2B sales intelligence.
• Leadfeeder (now part of Dealfront): Sister brand under Dealfront Group with overlapping IP-to-company identification functionality and a freemium GTM motion. Closest product analogue worldwide and now explicitly bundled with WiredMinds under one roof.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@wiredmindsleadlab
• Facebookde-de.facebook.com/WiredMinds
• LinkedInlinkedin.com/company/wiredminds-ag
• Xx.com/wiredminds_ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WiredMinds GmbH