What Albacross does

Albacross Nordic AB, headquartered in Stockholm, Sweden, operates a B2B revenue acceleration platform that identifies anonymous website visitors, maps them to company identities, scores their buying intent, and triggers automated multi-channel outreach. The platform is built on a proprietary IP-to-company identification engine that processes over 3 billion events monthly and combines on-site behavioral signals with off-site intent data to resolve which businesses are researching a customer's website even when no form is submitted. Core product modules include Gain Insight (visitor identification and firmographic enrichment), Generate Leads (AI-powered intent segmentation), and Auto-Engage™ (behavior-triggered email and LinkedIn sequences), supplemented by Account-Based Marketing, Analytics Enrichment, and Personalization Enrichment add-ons. The company is headquartered at Epicenter, Malmskillnadsgatan 42 in Stockholm, with a wholly owned subsidiary in Krakow, Poland.

The platform integrates natively with 30+ systems including Salesforce, HubSpot, Pipedrive, LinkedIn, Slack, Microsoft Teams, Google Analytics, and Zapier, and exposes API and webhook access at the Organisation tier. Albacross operates under a hybrid go-to-market combining product-led growth (14-day free trial, instant code-snippet setup) with sales-assisted mid-market and enterprise motion, supported by regional resellers in DACH markets. Revenue is generated primarily through tiered SaaS subscriptions (Starter €59/month, Professional €149/month, Organisation €375/month, billed annually with a 30% discount versus monthly) plus usage-based credits for verified email and phone enrichment. The customer base of 10,000+ spans European SMBs and mid-market B2B companies across SaaS, FinTech, MedTech, logistics software, and manufacturing, with named references including PayFit, Spendesk, Reply, Omron, Epidemic Sound, Alpega Group, Konica Minolta, Brevo, CloudTalk, and PHC Europe. The platform is documented as fully GDPR and CCPA compliant with built-in opt-out mechanisms, a positioning lever for European enterprise buyers.

Name

Albacross

Legal name

Albacross Nordic AB

Website

https://albacross.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Albacross is a Stockholm-based B2B revenue acceleration platform that identifies anonymous website visitors, scores their buying intent using AI, and triggers automated email and LinkedIn outreach, serving 10,000+ European SMB and mid-market companies.

Ownership category

akta.pro rank

Product category

B2B Intent Data and Sales Intelligence Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)

akta.pro secondary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Intent data platform
• Visitor identification software
• B2B lead generation
• Account based marketing
• Sales automation software

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription SaaS: Tiered subscription model with Starter (€59/mo), Professional (€149/mo), and Organisation (€375/mo) plans billed annually with 30% discount. Monthly billing available at higher rates. Revenue derived from monthly/annual subscriptions with add-on credits for additional verified email and phone credits.
2. Credit Add-ons: Additional verified email credits and phone credits available for purchase beyond plan allocations. Price per credit decreases as volume increases, with volume pricing tiers for annual credit packages.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Albacross provides a B2B Revenue Acceleration platform that identifies anonymous companies visiting a customer's website via IP-to-company mapping, captures their buying intent signals, scores and segments them using AI, and triggers automated personalized email and LinkedIn outreach sequences. The platform combines visitor identification, intent data enrichment, and sales engagement automation into a single integrated solution that replaces the need for three separate tools, with native integrations into Salesforce, HubSpot, LinkedIn, Slack, and Microsoft Teams.

Product overview

Albacross is a unified end-to-end B2B revenue acceleration platform that combines website visitor identification, intent data, AI-powered segmentation, and automated outreach in a single solution. The core platform consists of three integrated modules: Gain Insight (visitor identification and tracking), Generate Leads (AI-powered segmentation and scoring), and Auto-Engage™ (automated email and LinkedIn sequences). Account Based Marketing, Analytics Enrichment, and Personalization Enrichment are add-on capabilities. This integrated architecture replaces the need for separate visitor identification tools, data enrichment services, and sales engagement platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Gain Insight Core platform module that identifies which companies visit a website without form submissions, captures firmographic details (company size, industry, technology), and monitors on-site and off-site buying intent signals in real-time. Designed for B2B marketing and sales teams seeking visibility into anonymous website traffic.
• Generate Leads AI-powered lead generation and segmentation module that analyzes visitor behavior, engagement patterns, and off-site activity to automatically group visitors and score them by buying intent for prioritization. For B2B sales and marketing teams needing to focus on high-potential prospects.
• Auto-Engage™ Automated outreach module that triggers personalized email and LinkedIn sequences based on visitor behavior and intent signals, delivering real-time reply notifications and CRM synchronization. For B2B sales teams seeking to engage high-intent prospects at the moment of peak interest.
• Account Based Marketing (ABM) Add-on module enabling highly targeted ABM campaigns focused on key accounts, including IP-based retargeting and audience segmentation for LinkedIn and other advertising channels. Available on the Organisation plan for enterprise ABM practitioners.
• LinkedIn Contact Finder Chrome extension product that enables users to find and retrieve LinkedIn contact information directly from the LinkedIn platform, supporting multi-step LinkedIn outreach with AI-driven personalization. Available as a feature across Starter, Professional, and Organisation plans for sales teams running LinkedIn-based prospecting.
• Analytics Enrichment Feature that enriches Google Analytics dashboards with B2B account insights, enabling customers to see which companies interact with their campaigns and website traffic beyond standard B2C metrics. For marketing analysts and demand generation teams integrating Albacross with Google Analytics.
• Personalization Enrichment Firmographic data enrichment service that sends company information to website personalization platforms (such as Personyze), enabling personalized experiences based on visitor industry, company size, and other attributes. For marketing teams running website personalization programs.

Quantifiable outcome

• 83% higher conversion rate (11% vs 6% baseline) - PayFit case study
• +7 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability7 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and regional.

• CognismcoreTechnology or IntegrationCognism provides GDPR-compliant contact detail data (email addresses and phone numbers) integrated with Albacross's intent data. Partnership enables sales teams to act on identified accounts with verified contact information for decision-makers.
• Appello OnlinemarketingregionalChannel Partner/ Reseller/ DistributorRegional partner reselling Albacross to Austrian, Swiss, and Bavarian clients. Appello provides local implementation support, GDPR compliance expertise, and acts as regional partner to sign up clients for free demos.

Scale indicators15 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Lusha: Lusha provides B2B contact and company data with a strong PLG motion targeting SDRs and sales teams — overlapping with Albacross's contact finder and outreach use cases, particularly in the European and mid-market segments.
• Bombora: Bombora is a B2B intent data specialist (Company Surge) that sells account-level intent signals to ABM platforms and B2B marketers — competing directly with Albacross's intent data layer and often embedded alongside other ABM tools.
• SalesIntel: SalesIntel is a B2B contact and intent data provider with research-verified contacts and account-level intent signals — comparable to Albacross's intent data and verified-email add-on offerings for mid-market ABM and outbound programs.
• 6sense: 6sense is a leading AI-driven ABM and buyer intent platform that combines anonymous buying behavior, intent data, and predictive analytics — directly overlapping Albacross's intent segmentation and account identification capabilities, though at enterprise scale.
• Demandbase: Demandbase is an enterprise ABM platform offering account identification, intent data, and advertising orchestration — overlapping with Albacross's Gain Insight, Generate Leads, and ABM modules, primarily at the mid-market and enterprise tier.
• Leadfeeder (Dealfront): Leadfeeder, now part of Dealfront, is one of the closest direct competitors to Albacross — a European-headquartered B2B website visitor identification and intent data platform with a very similar PLG-led GTM motion targeting SMB and mid-market B2B companies.
• Apollo.io: Apollo.io combines a large B2B contact database with sales engagement and buyer intent signals — competing with Albacross across lead generation, contact data, and outreach automation, particularly for SMB and mid-market outbound teams.
• Clearbit: Clearbit provides B2B data enrichment, visitor identification, and buyer intelligence — highly comparable to Albacross's firmographic enrichment and company identification capabilities, with an overlapping PLG-style SMB-to-enterprise motion.

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B contact and intent data platform, offering company identification, buyer intent, and sales engagement as part of a much broader GTM data portfolio — a scaled incumbent against which Albacross competes on niche European accuracy and pricing.

Emerging players

• Cognism: Cognism is both a partner (provides GDPR-compliant contact data to Albacross) and a partial competitor in B2B sales intelligence and intent — overlapping on contact resolution and European market positioning, though with different primary go-to-market emphasis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AlbacrossNordic
• Facebookfacebook.com/albacrossnordic
• LinkedInlinkedin.com/company/5157252

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Albacross