WPForms
WPForms is a WordPress-native drag-and-drop form builder plugin serving over 6 million SMBs, non-profits, and agencies globally through tiered annual subscriptions (Basic to Elite) with AI-assisted form creation, payment processing, and CRM integrations.
- Company typePrivate
- Founded2016
- HeadquartersWest Palm Beach, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What WPForms does
WPForms, LLC. is a privately held software company founded in 2016 and headquartered in West Palm Beach, Florida, that develops a WordPress-native form builder plugin. The product enables users to create online forms through a drag-and-drop visual interface without coding, and it extends into AI-assisted form generation (WPForms AI, Smart Edit) and integration with external AI assistants such as Claude, ChatGPT, and Cursor. The core technology integrates with WordPress's hook/filter architecture, REST API, and database layer, and includes a library of 2,100+ pre-built templates, smart conditional logic, conversational forms, digital signatures, offline form capture, form abandonment recovery, and PDF generation.
The company operates a freemium, tiered subscription model. A free Lite version is distributed through the WordPress plugin repository and wpforms.com, with a 3% transaction fee on payment processing for free or inactive-license users. Paid annual subscriptions are offered in four tiers: Basic ($99/yr for 1 site), Plus ($199/yr for 3 sites), Pro ($399/yr for 5 sites), and Elite ($599/yr for unlimited sites), each progressively unlocking payment gateways (Stripe, Square, PayPal, Authorize.Net), CRM integrations (Salesforce, HubSpot, Zoho, Pipedrive), email marketing platforms, and advanced automation features. Additional monetization includes a White Glove Setup service and full-price renewals following introductory 50% discounts.
WPForms serves over 6 million professionals globally, primarily targeting SMBs, non-profits, educational institutions, healthcare providers, real estate operators, and WordPress agencies. Distribution is anchored in the WordPress plugin ecosystem (40%+ of all websites), supported by channel partnerships with hosting providers (Bluehost, DreamHost, WP Engine), an affiliate program, content marketing, and SEO. The company is led by co-founder Syed Balkhi and operates without disclosed venture funding or institutional investors.
WPForms firmographics
Firmographics- Name
- WPForms
- Legal name
- WPForms, LLC.
- Website
- https://wpforms.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- WPForms is a WordPress-native drag-and-drop form builder plugin serving over 6 million SMBs, non-profits, and agencies globally through tiered annual subscriptions (Basic to Elite) with AI-assisted form creation, payment processing, and CRM integrations.
- Ownership category
- akta.pro rank
Where WPForms is headquartered
LocationHeadquarters
- HQ city
- West Palm Beach
- HQ country
- United States
- HQ region
- North America
Markets served
WPForms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium Plugin Licenses (Subscription): Annual subscription licenses sold in four tiers (Basic, Plus, Pro, Elite) differentiated by number of supported sites, features, and integrations. All plans include unlimited forms and submissions. Renewal pricing is at full price after introductory discounts. This is the primary revenue stream.
- Transaction Fee (Free Users): A 3% platform transaction fee is charged on all transactions processed through WPForms for users on the free version or with inactive licenses. Pro/Elite license holders pay no transaction fees.
- White Glove Setup Service: Optional personalized onboarding service where the WPForms team installs, configures, and sets up the platform for customers. Can be purchased with license or added separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Elite - Premier solution for unlimited sites with all premium integrations |
| Subscription | Annual | Pro - Everything needed to build perfect forms with 5 sites |
| Subscription | Annual | Plus - For businesses wanting marketing integrations on 3 sites |
| Subscription | Annual | Basic - Essential tools to build online forms on 1 site |
| Freemium | Pay-as-you-go | Free Lite Version |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
WPForms product offering
Product offeringCore offering
WPForms is a drag-and-drop WordPress form builder plugin that lets website owners create contact forms, payment forms, surveys, and lead capture forms without coding. The product is sold as an annual subscription license with four tiers (Basic, Plus, Pro, Elite) plus a free Lite version, and includes AI-powered form generation, payment gateway integrations, and CRM/email marketing connections.
Product overview
WPForms is a WordPress AI form builder plugin delivered as a single integrated platform with a core form builder and tiered licensing model (Basic, Plus, Pro, Elite). The product ecosystem includes the core Drag & Drop Form Builder, WPForms AI for AI-powered form creation and editing, 2,100+ pre-made form templates, and numerous add-on modules (Survey & Polls, Conversational Forms, Lead Forms, Form Abandonment, Form Landing Pages, PDF Generator, Digital Signatures, Quiz Builder, User Registration, Post Submissions, Offline Forms, Calculations, Geolocation, and Form Locker). Add-ons are progressively available across the four pricing tiers, with Elite providing access to all features including premium integrations (Authorize.Net, Salesforce, HubSpot, Pipedrive, Zoho CRM, ActiveCampaign, Airtable) and advanced capabilities like Webhooks API and Entry Automation.
Differentiator
Problem solved
Functional benefit
Brands
- WPForms Lite: Free version of WPForms plugin offering basic form-building features for WordPress users.
- WPForms Pro
- WPForms Elite
Products and services
- WPForms WordPress plugin that enables website owners, SMBs, agencies, and organizations to create contact forms, payment forms, surveys, registration forms, and lead capture forms via drag-and-drop, with AI-assisted form generation, conditional logic, and integrations with payment gateways, CRMs, and email marketing platforms.
- White Glove Setup Service Optional professional onboarding service where WPForms team installs and configures the plugin for the customer, including email notification setup. Available as an add-on to a license or purchased separately.
Quantifiable outcome
- Build and publish forms in under 5 minutes with no coding required
- +1 more outcomes
Companies that use WPForms
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
WPForms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration31 records
AI capability3 records
Feature15 records
WPForms partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core, premium, standard and minor.
- StripecoreNative Stripe integration in Pro and Elite tiers allowing secure credit card payment collection directly within WPForms. Supports one-time payments, recurring subscriptions, and includes fraud prevention features.
- PayPalcorePayPal integration for accepting PayPal and credit card payments through forms. Available in Pro and Elite tiers with no transaction fees for license holders.
- SquarecoreSquare payment gateway integration for Pro and Elite users enabling credit card processing and in-person payment collection.
- Authorize.NetpremiumElite-only payment gateway integration for merchants requiring Authorize.Net's payment processing capabilities.
- SalesforcepremiumSalesforce CRM integration exclusive to Elite tier. Automates data collection with custom workflows and field mapping for lead and contact management.
- HubSpotpremiumHubSpot CRM integration for Elite tier users enabling automated lead capture and contact synchronization with custom workflows.
- Zoho CRMpremiumZoho CRM integration exclusive to Elite tier for creating and updating contacts and leads automatically from form submissions.
- PipedrivepremiumPipedrive CRM integration for Elite tier enabling automated lead and deal creation from WPForms submissions.
- MailchimpcoreMailchimp email marketing integration across Plus, Pro, and Elite tiers. Connects forms to add subscribers and sync contact data without coding.
- Google SheetscoreAutomatic form entry export to Google Sheets for backup and analysis. Includes conditional logic filtering before data export. Available in Pro and Elite tiers.
- Google DrivecoreGoogle Drive integration for automatically saving form entries and file uploads to Google Drive folders with conditional organization logic.
- Google CalendarcoreGoogle Calendar integration creating events directly from form submissions. Manages signups, meetings, and follow-ups from single form.
- ZapiercoreZapier integration connecting WPForms to 10,000+ apps for automated workflows without coding. Available in Pro and Elite tiers.
- DropboxstandardDropbox integration for automatic file upload routing to Dropbox folders for offsite storage and easier file management.
- Make (formerly Integromat)standardMake integration for advanced workflow automation with WPForms. Available in Pro and Elite tiers with custom workflow field mapping.
- n8nstandardn8n integration for self-hosted workflow automation connecting WPForms to custom workflows, triggering actions, and syncing data automatically.
- SlackstandardSlack integration for sending form submission notifications and reminders to Slack workspaces. Available in Plus, Pro, and Elite tiers.
- TwiliostandardTwilio integration for SMS and WhatsApp notifications from form submissions. Available in Plus, Pro, and Elite tiers.
- NotionstandardNotion integration for sending form entries directly to Notion databases and syncing projects and tasks automatically.
- BluehostminorWordPress hosting partner that recommends WPForms to their customer base of WordPress website owners.
- DreamHostminorWordPress hosting partner recommending WPForms to their WordPress hosting customers.
- WP EngineminorManaged WordPress hosting platform partner promoting WPForms to their enterprise customer base.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
WPForms competitors and assessment
Company assessmentDirect peers
- Gravity Forms: Gravity Forms is the most established premium WordPress form builder plugin, directly competing with WPForms across the same SMB and agency segments with a similar license-based pricing model. It is widely regarded as the incumbent against which WPForms has built market share on ease-of-use and integrations.
- Formidable Forms: Formidable Forms is a competing WordPress form builder plugin offering drag-and-drop construction, calculations, and views. It targets a similar SMB/developer audience with comparable pricing tiers and overlapping feature sets including conditional logic and integrations.
- Ninja Forms: Ninja Forms is a freemium WordPress form builder with a similar plugin-distribution model. It competes with WPForms in the SMB segment, particularly on price-sensitive customers and agencies, with comparable features for payments, CRM, and conditional logic.
- Fluent Forms: Fluent Forms is an emerging WordPress form plugin offering a free core version with paid add-ons, directly competing in the same SMB and WooCommerce-adjacent segments. Its freemium model and growing template library position it as a price-aggressive challenger to WPForms.
Broad incumbents
- Typeform: Typeform is a leading standalone form and survey platform with strong brand recognition in conversational and visually polished form experiences. While not WordPress-native, it competes for the same end-user budget for lead capture, surveys, and customer feedback forms that WPForms targets.
- Jotform: Jotform is a major standalone online form builder with a freemium model and 10,000+ templates, competing directly for SMB and enterprise form-building budgets outside the WordPress ecosystem. It overlaps significantly with WPForms on payments, conditional logic, and integrations.
- Formstack: Formstack is a broader workflow automation platform with form-building at its core, serving mid-market and enterprise customers with HIPAA-compliant forms, document generation, and e-signature. It competes with WPForms Elite in regulated verticals and enterprise segments.
Emerging players
- Google Forms: Google Forms is the dominant free form builder embedded in the Google Workspace ecosystem, serving the same SMB and education segments as WPForms Lite. While feature-limited, its zero-cost positioning makes it the primary free-tier competitive anchor for WPForms' freemium funnel.
- SurveyMonkey: SurveyMonkey is a leading standalone survey platform competing with WPForms' Surveys & Polls addon in the feedback, NPS, and market research segments. While survey-focused rather than general-purpose forms, it overlaps in use cases and end-buyer personas.
Others
- OptinMonster: OptinMonster is a sibling product from the same WPBeginner founder ecosystem (Syed Balkhi) focused on lead capture pop-ups and opt-in forms on WordPress. It is highly comparable as a same-ecosystem, same-audience product focused on conversion optimization and form-based lead generation.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
WPForms social profiles
Digital presenceWPForms compliance and trust
Trust signalCompliance3 records
WPForms financial estimates
Financial estimateRevenue estimate
Valuation estimate
WPForms leadership team
Management profileNumber of profiles
Profiles1 record
WPForms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WPForms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WPForms
What does WPForms do?
WPForms is a drag-and-drop WordPress form builder plugin that lets website owners create contact forms, payment forms, surveys, and lead capture forms without coding. The product is sold as an annual subscription license with four tiers (Basic, Plus, Pro, Elite) plus a free Lite version, and includes AI-powered form generation, payment gateway integrations, and CRM/email marketing connections.
Is WPForms a public or private company?
WPForms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WPForms founded?
WPForms was founded in 2016. It employs 11 to 50 people.
Where is WPForms based?
WPForms is headquartered in West Palm Beach, United States, in the North America region.
How does WPForms make money?
Three revenue lines are on record. Premium Plugin Licenses (Subscription) is the primary driver. The others are transaction Fee (Free Users) and white Glove Setup Service.
Who are WPForms's main competitors?
Direct peers on record are Gravity Forms, Formidable Forms, Ninja Forms and Fluent Forms. Broad incumbents are Typeform, Jotform and Formstack. Emerging players are Google Forms and SurveyMonkey. OptinMonster is listed as an others.
Does WPForms have an API?
Yes. WPForms offers a Webhooks API as part of its Elite tier, described as a powerful no-code solution for building custom WPForms integrations without a 3rd party connector. The Webhooks API allows users to transfer form data where needed. Additionally, WPForms announced AI assistant integration capabilities enabling users to connect assistants like Claude, ChatGPT, or Cursor to build and edit forms. No public API documentation URL is explicitly listed in the source content.