Spora

What Spora does

Spora operates as HAKI, a growth marketing agency headquartered in Barcelona, Spain, legally organized under HAKI Growth Labs. The firm serves B2B companies — primarily startups, scale-ups, and SMBs across fintech, healthcare, sports/education, and retail/consumer verticals — with an integrated service portfolio structured around a proprietary "HAKI Method" comprising three phases: Strategy & Branding, Websites, and Growth Hacking. Underneath this method, HAKI delivers concrete service modules including brand strategy and visual identity, UX/UI design, Webflow Development (websites, eCommerce, memberships), Figma-to-Webflow and WordPress-to-Webflow migrations, performance marketing (Google Ads, Meta Ads), SEO, and marketing automations implemented via Make.com, MailerLite, Tally, and Airtable.

The agency's revenue model is professional services on a custom project-based and retainer basis, with all engagements quoted individually rather than through public pricing tiers; billing cadence is described as multi-year contracts. Go-to-market is sales-led through consultative direct outreach, website inbound, and case study-driven social proof, supplemented by a "Become a Partner" referral program and technology partner relationships, most notably Webflow Certified Partner status. HAKI's competitive positioning rests on packaging fragmented marketing services into a single end-to-end methodology aimed at three explicit client problems: invisibility/lack of qualified leads, obsolete brand and underperforming digital assets, and low LTV:CAC ratios preventing scalable growth. The firm is small (1–10 employees), privately held, and based in a single regional market with no disclosed geographic expansion or external funding.

Name

Spora

Legal name

HAKI Growth Labs

Website

https://wearespora.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Spora (operating as HAKI) is a Barcelona-based B2B growth marketing agency that helps startups and SMBs generate leads, refresh brands, and optimize sales funnels through a packaged method covering branding, Webflow websites, and performance marketing.

Ownership category

akta.pro rank

Product category

Growth Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Marketing Automation Operations for Demand Gen (Email/CRM Workflows) (BPAFAKAM), Content Strategy & Planning (BPAFAIAG)

Keywords

• B2B growth marketing
• Brand strategy services
• Webflow development agency
• Performance marketing services
• Marketing automation agency

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Agency Services: HAKI generates revenue through providing professional marketing services including brand strategy, web development (Webflow), and performance marketing (paid ads, SEO, marketing automations). Revenue is project-based and retainer-based for ongoing client engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Spora (operating as HAKI Growth Labs) is a B2B growth marketing agency that delivers predictable and scalable growth through a structured three-phase methodology: Strategy & Branding, Websites, and Growth Hacking. Its core services include brand strategy and visual identity, UX/UI design, Webflow-based website/eCommerce/membership development, and performance marketing (Google Ads, Meta Ads, SEO, and marketing automations). Engagements are custom-quoted, project-based or retainer-based, and target startups and scale-ups that need qualified leads, brand refreshes, or sales-funnel optimization.

Product overview

HAKI is a growth marketing agency offering a unified service portfolio built around the HAKI Method, which combines three core disciplines: Strategy & Branding, Websites, and Growth Hacking. The agency delivers services through a platform-plus-modules architecture, where the core methodology underpins specific service modules including Webflow Development (websites, eCommerce, memberships), Performance Marketing (Google Ads, Meta Ads), Marketing Automations, and SEO. The agency also provides UX/UI design and Figma-to-Webflow conversion services. All offerings are designed to help B2B companies achieve predictable and scalable growth by solving lead generation, brand visibility, and sales funnel optimization challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• HAKI Method A structured growth methodology that combines brand strategy, website development, and performance marketing into a unified approach for achieving predictable and scalable B2B growth. Designed for startups and scale-ups that need qualified leads, brand refreshes, or sales-funnel optimization.
• Strategy & Branding Brand strategy, visual identity, and messaging-and-positioning service designed to establish authority and generate profitability for B2B companies whose brand has become obsolete or whose digital presence no longer reflects their value.
• Websites (Webflow Development) UX/UI design and Webflow-based website development service covering websites, eCommerce sites, and membership sites, as well as Figma-to-Webflow and WordPress-to-Webflow migrations and Webflow integrations. Built for B2B clients that need a conversion-oriented digital home.
• Growth Hacking (Performance Marketing) Results-oriented performance marketing service combining paid advertising (Google Ads, Meta Ads), SEO, and marketing automations using Make.com, MailerLite, Tally, and Airtable to drive qualified leads and optimize sales funnels for B2B clients with low LTV:CAC ratios.

Quantifiable outcome

• Albareda Clinic broke even within 6 months of launching

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

One partnership is on record.

• WebflowcoreTechnology or IntegrationWebflow Certified Partner. HAKI builds client websites on the Webflow platform, leveraging Webflow's CMS, eCommerce, and membership capabilities. Webflow partnership status enhances credibility as a trusted development partner.

Scale indicators1 record

Recent moves1 record

Expansion highlights3 records

Direct peers

• KlientBoost: KlientBoost is a performance marketing agency offering paid media, SEO, and conversion rate optimization for B2B and SaaS clients, with a structured methodology very similar to HAKI's approach of bundling channels under a unified framework.
• Single Grain: Single Grain is a digital marketing agency focused on SEO, paid media, and growth strategy for SaaS and B2B companies, overlapping with HAKI's performance marketing and demand generation services.
• Straight North: Straight North is a B2B digital marketing agency offering SEO, paid media, web design, and marketing automation, with comparable mid-market targeting and bundled-service delivery to HAKI.
• Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media, SEO, and lifecycle marketing for B2B and e-commerce, overlapping with HAKI's Growth Hacking services and mid-market positioning.
• SmartSites: SmartSites is a digital marketing agency offering web design, SEO, PPC, and email marketing, serving SMB and mid-market customers with a sales-led, project-based model comparable to HAKI's.
• NoGood: NoGood is a growth marketing agency offering performance marketing, SEO, and content strategy for B2B and SaaS clients, with a similar sales-led, outcome-driven positioning to HAKI.
• Huemor: Huemor is a web design and development agency that also supports performance marketing, with a similar positioning around end-to-end digital growth for B2B and SaaS clients as HAKI's HAKI Method.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, web design, paid advertising, and marketing automation to mid-market B2B clients, directly comparable to HAKI's bundled branding-plus-performance offering.
• Thrive Internet Marketing Agency: Thrive is a full-service digital agency delivering web design, SEO, paid media, and marketing automation to SMB and mid-market clients, with a similar bundled-services GTM motion to HAKI.
• Lounge Lizard: Lounge Lizard is a digital marketing and web design agency combining branding, website development, and performance marketing for B2B clients, directly comparable to HAKI's three-phase methodology.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/wearespora
• Facebookfacebook.com/wearespora
• LinkedInlinkedin.com/company/spora-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spora