Mobiniti
Mobiniti is a cloud-based SMS and MMS marketing platform, founded in 2014 and based in Lancaster, Pennsylvania, that helps SMBs, agencies, and event marketers build opt-in lists, send compliant campaigns, and automate messaging through integrations with HubSpot, Salesforce, Shopify, and Zapier.
- Company typePrivate
- Founded2014
- HeadquartersWilkes Barre, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Mobiniti does
Mobiniti is a cloud-based SMS, MMS, and multimedia messaging marketing platform founded in 2014 by Bryan Hunsinger and Rocco Ciavarella, headquartered in Lancaster, Pennsylvania, and operated by PSC Mobiniti Acquisition, LLC. The platform enables businesses to build opt-in subscriber lists via keywords, short codes, web forms, and QR codes; send SMS and MMS campaigns including coupons, mobile wallet offers, loyalty programs, contests, and two-way inbox conversations; and automate drip sequences and event-triggered messaging through native integrations with HubSpot, Salesforce, Shopify, and Zapier (2,000+ downstream apps), supplemented by an Open API and webhooks. Mobiniti positions compliance (TCPA, CTIA, 10DLC, short code, toll-free carrier registration, GDPR, CCPA) as a core managed capability, reducing regulatory burden for SMB and mid-market buyers, and offers white-label subaccounts for agencies and resellers. Across 10+ years the platform has processed more than 2.5 billion messages and serves 11,000+ active customers across retail, beverage, sports, entertainment, hospitality, education, government, and nonprofit verticals.
Mobiniti firmographics
Firmographics- Name
- Mobiniti
- Legal name
- PSC Mobiniti Acquisition, LLC
- Website
- https://mobiniti.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mobiniti is a cloud-based SMS and MMS marketing platform, founded in 2014 and based in Lancaster, Pennsylvania, that helps SMBs, agencies, and event marketers build opt-in lists, send compliant campaigns, and automate messaging through integrations with HubSpot, Salesforce, Shopify, and Zapier.
- Ownership category
- akta.pro rank
Mobiniti industry classification
Industry- Product category
- SMS Marketing Software
- NAICS
- Telecommunications Resellers (517121)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where Mobiniti is headquartered
LocationHeadquarters
- HQ city
- Wilkes Barre
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mobiniti business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SMS/MMS Message Credits: Primary revenue stream based on message volume sent. Users purchase message credits or are billed per message sent. International SMS connectivity enables global message delivery.
- Monthly Service Plans (Keywords, Features): Monthly subscription fees for platform features including keywords, automation tools, integrations, and premium capabilities. Plans have no long-term contracts required.
- Free/Pay As You Go Plan: Free entry tier providing 100 messages and 1 keyword with no monthly fee. Serves as top-of-funnel acquisition with conversion to paid plans as usage grows. Users pay only for what they send.
- Textable Numbers (Short Codes, 10DLC, Toll-Free): Revenue from dedicated short codes, 10DLC registrations, and toll-free number provisioning, often bundled with messaging plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Pay As You Go plan for new users to try the platform |
| Usage-based | Monthly | Paid messaging plans with full platform access |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels11 records
Mobiniti product offering
Product offeringCore offering
Mobiniti sells a cloud-based SMS and MMS marketing platform that lets businesses build opt-in subscriber lists via keywords, web forms, and QR codes; send text, image, video, and coupon campaigns; automate drip and event-triggered messages; and measure engagement through a reporting dashboard. The platform bundles growth tools, engagement features, automation, and reporting into a single integrated product, with a separate white-label offering for agencies and resellers and native integrations to HubSpot, Salesforce, Shopify, and Zapier.
Product overview
Mobiniti is a unified SMS, MMS, and multimedia messaging marketing platform that provides all tools needed to build customer lists, send marketing campaigns, automate workflows, and measure results through an intuitive single-platform interface. The core Text Marketing Platform is complemented by Growth Tools (keywords, web forms, QR codes), Engagement Tools (Campaigns, MMS, Mobile Coupons, Loyalty Program, Contests, Inbox 2-Way Communication), Automation Tools (Drip Messages, Auto-Responder, Open API + Webhooks, Tracking Pixels), and Reporting Tools (Data Capture, Segmentation, Social Profiles, Feedback & Reviews). The platform also offers a White Label solution for agencies and a Mobile App for on-the-go campaign management. Native integrations with HubSpot, Salesforce, Shopify, and Zapier extend connectivity to broader business ecosystems.
Differentiator
Problem solved
Functional benefit
Products and services
- Text Marketing Platform Core cloud-based SMS, MMS, and multimedia messaging marketing platform enabling businesses to build customer lists, send campaigns, automate workflows, and measure results through a single integrated dashboard.
- White Label Text Marketing Agency and reseller solution that lets partners rebrand Mobiniti's SMS marketing platform under their own name, with subaccounts, separate billing, and independent messaging history for each client.
- SMS Campaigns Core SMS campaign messaging feature for sending targeted marketing text messages to opt-in subscribers to drive conversions.
- Multimedia Messaging Service (MMS) MMS capability enabling sending of images, videos, or audio files attached to messages with higher character limits for richer subscriber engagement.
- Mobile Coupons and Mobile Wallets Coupon design, redemption limiting, timeline setting, and subscriber storage in mobile wallets for always-accessible promotional offers.
- Loyalty Program and Birthday Message Series Loyalty and rewards program requiring no card, app, or POS dependency, rewarding subscribers for engagement and automating birthday message delivery.
- Contests Easy-to-create contest functionality with start and end dates, winner messaging, and support for multiple entries and winners.
- Inbox 2-Way Communication Two-way messaging capability allowing direct communication with subscribers in their preferred format for enhanced engagement.
- Open API and Webhooks Developer-accessible API enabling data transfer and sharing with other business software applications, supporting custom integrations and automated event-triggered messaging.
- Textable Numbers (Short Codes, 10DLC, Toll-Free) Phone number provisioning including dedicated short codes (5-6 digit), 10DLC long codes with specific area codes, toll-free numbers (1-800), and international SMS connectivity to global mobile carriers.
- Zapier Integration Pre-built Zapier integration connecting Mobiniti to 2000+ applications including Gmail, Campaign Monitor, and other marketing platforms, usable as a Trigger or Action app for automated workflows.
Quantifiable outcome
- 98% SMS message open rate, significantly higher than email's ~20% open rate
- +5 more outcomes
Companies that use Mobiniti
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
Mobiniti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature10 records
Mobiniti partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Leadership NortheastminorMobiniti partners with Leadership Northeast, a professional development organization in Pennsylvania. The partnership enables Mobiniti team members to participate in Leadership Northeast's Core Program, a nine-month leadership development curriculum. Mobiniti team members have completed community service projects including an adapted retail space for Parenting Autism United and a sensory room at Luzerne County Head Start Center.
- HubSpotcoreNative integration with HubSpot CRM enabling seamless data synchronization between Mobiniti's SMS marketing platform and HubSpot's marketing/sales ecosystem. Integration allows automated event-triggered messages and customer data sharing.
- SalesforcecoreNative integration with Salesforce CRM allowing bidirectional data flow between Mobiniti's SMS marketing platform and Salesforce's customer management system. Enables automated messaging based on CRM data and customer behavior.
- ShopifycoreDirect Shopify integration enabling e-commerce businesses to deploy automated cart abandonment text messages. When a Shopify user abandons their cart, Mobiniti can automatically send a follow-up SMS with a discount offer. Set up through Settings > Integrations in the Mobiniti dashboard.
- ZapiercoreZapier integration connecting Mobiniti to over 2000+ other applications including Gmail, Campaign Monitor, and other marketing platforms. Users can create automated workflows (Zaps) using Mobiniti as either a trigger or action app. Supports 'New Contact' and 'Update Contact' triggers.
- Parenting Autism UnitedminorNonprofit community partnership where Mobiniti team members participated in the Anything is PAUssible project to design and implement an adapted retail space at the PAU Gift Shop, providing work experience for individuals with autism. Collaboration with Hershey Company, UGI Utilities, and Procter & Gamble.
Scale indicators10 records
Recent moves5 records
Expansion highlights5 records
Mobiniti competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a leading SMB-focused email and SMS marketing automation platform with strong e-commerce integrations (Shopify, HubSpot). It directly overlaps with Mobiniti's SMS marketing and CRM-integration value proposition, especially for retail and DTC brands.
- Postscript: Postscript is a Shopify-focused SMS marketing platform offering campaigns, automation, and segmentation. It targets the same SMB and e-commerce segments as Mobiniti with a similar self-serve, integration-led model.
- EZ Texting: EZ Texting is a long-standing SMS marketing platform serving SMBs and mid-market businesses with campaigns, keywords, and integrations. It directly parallels Mobiniti's feature set and target audience.
- SimpleTexting: SimpleTexting is an SMB-focused SMS marketing service offering mass texting, keywords, 2-way messaging, and integrations. It competes directly with Mobiniti for small business customers seeking simple, contract-free SMS marketing.
- Sendlane: Sendlane is a behavior-based email and SMS marketing automation platform for e-commerce brands. It competes with Mobiniti on lifecycle messaging, automation, and CRM integrations for SMB and mid-market customers.
- TextMagic: TextMagic is a global SMS marketing and notifications platform with an API, web app, and integrations. It is comparable to Mobiniti as an SMB-friendly SMS marketing service with usage-based pricing and carrier-based messaging.
- Salesmsg: Salesmsg is a SMS messaging platform for sales, support, and marketing teams with CRM integrations and a white-label offering. It overlaps with Mobiniti on API-first SMS, white-label, and HubSpot/Salesforce integrations.
- Attentive: Attentive is a premium SMS marketing platform focused on enterprise and mid-market e-commerce brands. It competes directly with Mobiniti on SMS campaigns, segmentation, and Shopify-native workflows.
Broad incumbents
- Twilio: Twilio is the dominant communications API platform providing underlying SMS, MMS, and messaging infrastructure. It is comparable as the broader incumbent whose APIs enable SMS-driven marketing platforms like Mobiniti and its competitors.
- Iterable: Iterable is an enterprise cross-channel marketing platform supporting email, SMS, push, and in-app messaging. It overlaps with Mobiniti on SMS and automation capabilities, though it serves a larger, enterprise-leaning customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Mobiniti social profiles
Digital presenceMobiniti compliance and trust
Trust signalCompliance5 records
Mobiniti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mobiniti leadership team
Management profileNumber of profiles
Profiles4 records
Mobiniti funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mobiniti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mobiniti
What does Mobiniti do?
Mobiniti sells a cloud-based SMS and MMS marketing platform that lets businesses build opt-in subscriber lists via keywords, web forms, and QR codes; send text, image, video, and coupon campaigns; automate drip and event-triggered messages; and measure engagement through a reporting dashboard. The platform bundles growth tools, engagement features, automation, and reporting into a single integrated product, with a separate white-label offering for agencies and resellers and native integrations to HubSpot, Salesforce, Shopify, and Zapier.
Is Mobiniti a public or private company?
Mobiniti is a private company. It is classified as corporate owned and is currently operating.
When was Mobiniti founded?
Mobiniti was founded in 2014. It employs 11 to 50 people.
Where is Mobiniti based?
Mobiniti is headquartered in Wilkes Barre, United States, in the North America region.
How does Mobiniti make money?
Four revenue lines are on record. SMS/MMS Message Credits are the primary driver. The others are monthly Service Plans (Keywords, Features), free/Pay As You Go Plan and textable Numbers (Short Codes, 10DLC, Toll-Free).
Who are Mobiniti's main competitors?
Direct peers on record are Klaviyo, Postscript, EZ Texting, SimpleTexting, Sendlane, TextMagic, Salesmsg and Attentive. Broad incumbents are Twilio and Iterable.
Does Mobiniti have an API?
Yes. Mobiniti offers an Open API with Webhooks that enables developers to transfer and share data captured on the platform with other software applications. The API supports sending event-triggered messages, personalizing campaigns at scale, and integrating with CRM systems for automated data synchronization. While detailed technical specifications like authentication methods, rate limits, and versioning are not explicitly documented on the website, the API is described as available for custom integrations and automations. Developer documentation is at mobiniti.com/integrate-automate.
What industry is Mobiniti in?
Mobiniti's product category is SMS Marketing Software. Its primary akta.pro industry code is BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 517121 and its SIC code is 7372.