What SimplyHome does

SimplyHome (SimplyHome LLC) is a privately held, family-run technology and services company headquartered in Arden, North Carolina, that sells smart-sensor-based independent living systems and 24/7 Remote Direct Support Professional (DSP) services primarily to individuals with intellectual and developmental disabilities (I/DD), the provider agencies serving them, and adjacent populations including seniors aging in place and veterans with disabilities. Its core technology stack centers on two proprietary smart-home hubs — the Apollo Firefly and Butler systems — built on the Z-Wave Plus wireless protocol and bundled with a domain-specific sensor suite (stove, bed/chair pressure pad, motion, flood, smoke alarm monitor, door/window sensors, panic pendants) and integrations including the BoundaryCare GPS wearable, Ring doorbell, MedReady medication dispenser, and the LifeSherpa guided-routine app. The Responder App serves as the mobile caregiver coordination layer with time- and location-stamped EVV-compliant visit records, while the cloud portal provides real-time alert routing, configurable escalation paths, and activity logging.

The company's revenue model blends one-time hardware sales (Firefly $849.95-$1,149.90, Butler $1,249.90-$1,549.90, Medication Dispenser $219.95-$299.95) with recurring monthly monitoring subscriptions ($79.95-$149.95) and a Responder App check-in service ($14.95-$19.95 per client per month). The 2025-launched Remote DSP service adds a managed-services revenue stream offered under three models — Provider-Led, Vendor-Led, and Hybrid — with over 90% of remote calls resolved before escalation to in-person staff. Distribution is direct and consultative, targeting I/DD provider agencies through technology needs assessments, complimentary webinars, demo bookings, and a referral-form intake process, supplemented by industry-conference presence (PAR Solutions, NYALL, Arc of NC), the SHIFT accreditation program with Disability Cocoon, the Arc Human Services Smart Living Demo Home, and Medicaid waiver navigation across 40+ states. SimplyHome claims 50% reduction in daily care costs, 5x staffing ratio improvement, 6-week ROI, and 20% increase in Independent Living Capacity as headline outcomes, with named provider customers spanning New York, Pennsylvania, South Carolina, Minnesota, Tennessee, Michigan, North Carolina, and additional states across the United States and Canada.

Name

SimplyHome

Legal name

SimplyHome LLC

Website

https://simply-home.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

SimplyHome is a family-run North Carolina company that sells smart-sensor systems, wearable monitoring, and 24/7 Remote DSP services to individuals with intellectual and developmental disabilities, the provider agencies serving them, seniors aging in place, and veterans, generating revenue through hardware sales and recurring monthly monitoring subscriptions.

Ownership category

akta.pro rank

Product category

Assistive Technology and Remote Support Services

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412), Home Health Care Services (62161)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Caregiver Monitoring, Check-In & Family Notification Platforms (HSAHAHAE)

akta.pro secondary industries

Elderly/Frail & Assisted Living Connected Care (PERS/Fall Detection) (HLACAFAE), At-Home Medical Alert Sensors & Smart Home Safety Integrations (HSAHAHAJ), Safety Check-Ins, Wellness Calls & Monitoring (Non-Clinical) (HSABAAAG)

Keywords

• Assistive technology
• Remote support services
• Smart home monitoring
• I/DD care technology
• Independent living solutions

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Smart Sensor System Sales: One-time purchase of hardware systems (Firefly $849.95-$1149.90, Butler $1249.90-$1549.90) with optional leasing. Includes cellular or internet connectivity options.
2. Monthly Monitoring Services: Recurring monthly fees ($79.95-$149.95/month) for system monitoring, alert management, and 24/7 technical support.
3. Remote DSP Services: 24/7 remote support staffing provided through three models: Provider-Led, Vendor-Led, or Hybrid. Fees vary by model and provider agreement.
4. Medication Dispenser Products: One-time hardware sale ($219.95-$299.95) plus optional monthly service fee ($24.95-$29.95).
5. Responder App Service: Monthly check-in service ($14.95-$19.95/mo per client) for scheduling, task management, and caregiver coordination.
6. Education and Consulting Services: Provider onboarding, implementation consulting, and organizational technology accreditation programs through Shift partnership.
7. Technology First Implementation Consulting: Implementation Roadmap consulting packages for organizations adopting remote support programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels12 records

Core offering

SimplyHome designs, sells, and operates a Remote Support platform that combines proprietary smart-home sensor hardware (Apollo Firefly and Butler hubs, Z-Wave Plus sensors, automated medication dispenser, BoundaryCare GPS wearable, Ring integration) with a 24/7 staffed Remote DSP monitoring and response service and the Responder mobile care-coordination app. Its core proposition is enabling individuals with intellectual/developmental disabilities, veterans, and seniors to live more independently at home by extending the reach of in-person caregiver teams, reducing per-person daily care costs, and surfacing real-time alerts and visit data through a client portal used by provider agencies and families.

Differentiator

Problem solved

Functional benefit

Brands

• BoundaryCare Watch: GPS-enabled cellular watch providing discreet location awareness, geofencing, two-way voice communication, emergency alerts, and activity tracking for individuals with I/DD, dementia, or cognitive disabilities.
• Responder App
• LifeSherpa App
• Remote DSP (rDSP)
• The SimplyHome System (Apollo Firefly & Butler)

Products and services

• SimplyHome System (Apollo Firefly and Butler) Proprietary smart-home hub and monitoring system that detects daily activity through Z-Wave Plus sensors, generates alerts to the Responder App, and provides verbal prompts to support individuals with I/DD, seniors, and veterans living independently at home. Available in two hardware models (Apollo Firefly and Butler) with internet or cellular connectivity.
• Remote DSP Services 24/7 remote monitoring and response service staffed by trained Direct Support Professionals (DSPs) who use two-way audio and video calls to resolve incidents in the homes of I/DD, senior, and veteran clients, escalating to in-person staff only when needed. Offered through Provider-Led, Vendor-Led, and Hybrid implementation models.
• Responder App iOS and Android mobile application used by caregivers, families, and providers to receive SimplyHome system alerts, schedule check-ins, assign tasks, and capture time- and location-stamped visit records, with optional paid Check-in Service subscription (~$14.95–$19.95/month per client).
• Medication Dispenser (MedReady) Automated medication dispenser that locks the dose, alerts the user at scheduled times, rotates to dispense the correct medication, and notifies caregivers if a dose is missed, with cellular or landline connectivity and optional monthly monitoring service.
• BoundaryCare Watch GPS-enabled cellular wearable watch providing discreet location awareness, geofencing, heart-rate and oxygen monitoring, fall detection, and two-way voice communication for individuals with I/DD, dementia, or cognitive disabilities, integrated with SimplyHome's sensor and Remote Support ecosystem.
• Remote Support Implementation Consulting Consulting engagement for I/DD provider agencies and state programs that bundles technology needs assessment, person-centered planning, budget and staffing guidance, rollout roadmap, and post-implementation support for adopting Remote Support.
• myConnect Mobile Personal Emergency Response System (PERS) Mobile Personal Emergency Response System (PERS) launched by SimplyHome as a portable emergency-response device that extends its enabling-technology line beyond the home and supports on-the-go safety for individuals living independently.

Quantifiable outcome

• 50% reduction in daily care costs per person
• +8 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability4 records

Feature8 records

Partnerships

19 partnerships are on record, tiered flagship, core and pilot.

• Arc Human ServicesflagshipStrategic or Co-development Partner · 23 July 2025First-of-its-kind Smart Living Demo Home partnership in Canonsburg, Pennsylvania. Open house format showcasing assistive technology including smart lighting pathways, routine-learning sensors, medication reminders, step-by-step cooking instructions, and panic buttons. Demonstrates how technology provides greater independence for people with I/DD, mental health challenges, and autism.
• Michigan Health Endowment Fund / Easterseals MORCflagshipStrategic or Co-development Partner · 28 May 2025CEO Jason Ray joined Michigan Technology First Task Force funded by Michigan Health Endowment Fund grant through Easterseals MORC. Task Force developing blueprint for integrating Technology First into Michigan's system of support for individuals with intellectual disabilities. Michigan is one of only 13 states without public funding for enabling technology.
• BoundaryCarecoreTechnology or Integration · 6 May 2025Integration partnership bringing BoundaryCare's GPS-enabled watches with geofencing, fall detection, heart rate monitoring, and two-way voice communication into SimplyHome's sensor-based technology and remote support ecosystem. Designed to enhance independence for individuals with disabilities, dementia, or age-related mobility issues with proactive alerts and real-time location tracking.
• Keystone Human ServicescoreImplementation/ SI/ Consulting Partner · 1 January 2019Pennsylvania provider partner achieving Technology First outcomes including individuals moving from Residential Services to Supported Living. System and monitoring costs achieve ROI in 5-8 weeks. SimplyHome provides technology perspective while Keystone staff share process and results of adding technology supports.
• U.S. Department of Veterans AffairsflagshipStrategic or Co-development Partner · 1 January 2016SimplyHome was awarded the U.S. Department of Veterans Affairs SAHAT (Specially Adapted Housing Assistive Technology) grant in 2016 to empower independent living for veterans and service members through assistive technologies.
• SHIFT (Disability Cocoon)coreStrategic or Co-development PartnerPartnership to launch SHIFT, an online learning community and self-paced tech first accreditation program. Provides enabling technology credentials, integration specialist certificates, and organization technology first accreditation for provider organizations. Learning tracks include Enabling Technology Credential, Enabling Technology Integration Specialist Certificate, and Organization Technology First Accreditation.
• Eblen CharitiescoreStrategic or Co-development PartnerFounding partnership for the No Place Like Home program providing new and refurbished assistive technology to individuals who don't qualify for traditional funding. Serves people with disabilities, veterans, and seniors aging in place. Ensures financial barriers don't stand in the way of independence.
• MOKApilotImplementation/ SI/ Consulting PartnerMichigan caregiver agency that has used SimplyHome technology in creating two smart homes as part of a pilot program where people with disabilities live and learn to gain greater independence. Executive Director Tracey Hamlet cited as champion for Technology First initiatives.
• Tennessee DIDDflagshipStrategic or Co-development PartnerEnabling Technology pilot program partnership where SimplyHome serves as technology and education partner. Helped lay foundations for pilot program in 2017 and continues providing technology installation and education services. Multiple individuals (Carl Lipford, Brad, Gerald, David and Tony) transitioned to independent living through this program.
• Charles Lea CentercoreImplementation/ SI/ Consulting PartnerSouth Carolina provider implementing SimplyHome technology across residential settings. By incorporating enabling technology, Charles Lea has been able to start seven new programs and support more people without any additional state funding. Featured Laura and Vicki who moved from transition home to independent apartment living.
• Innovative Resources for IndependencecoreImplementation/ SI/ Consulting PartnerNew York provider where nearly 20% of home residents are now able to live in apartments using SimplyHome technology. One of approximately 20 providers in New York utilizing SimplyHome technology to empower more independence.
• Wildwood ProgramscoreImplementation/ SI/ Consulting PartnerNew York provider where 16 people have been able to live more independently, saving the program $624,000 in support costs through SimplyHome technology implementation.
• ADAPT Community NetworkcoreImplementation/ SI/ Consulting PartnerNew York provider now utilizing onsite staff only 21 hours/week rather than 24/7, saving at least $3,000/month through SimplyHome Remote Support technology.
• Home and Community Options, Inc. (HCO)coreImplementation/ SI/ Consulting PartnerMinnesota provider where Marcus Tyler helped establish one of the first Remote Monitoring homes. Marcus worked with team to explore ways technology could be used for remote monitoring during nighttime hours, giving individuals more independence without in-person staff support.
• Ring (Amazon)coreTechnology or IntegrationProduct integration partnership offering Ring Video Doorbell, Spotlight Cam, Stick Up Cam, Peephole Cam, and Floodlight Cam. Ring products connect to SimplyHome system for enhanced entry monitoring, two-way communication, and real-time alerts. Featured in Tennessee DIDD videos demonstrating enabling technology.
• NC Innovations WaivercoreChannel Partner/ Reseller/ DistributorNorth Carolina Medicaid waiver program providing funding for assistive technology enabling individuals with I/DD to live independently in their communities. David Maennle benefits from this waiver, with his technology usage saving the state nearly $80,000 per year.
• LifeSherpacoreTechnology or IntegrationIntegration partnership bringing LifeSherpa mobile app that builds habits, supports organization, and enhances independence. App offers step-by-step guided routines, digital prompts, and reminders while keeping families and caregivers connected. Integrates with SimplyHome sensor-based systems for advanced automation.
• Community Management Initiative, Inc. (CMI)coreStrategic or Co-development PartnerAffiliated company specializing in corporate revitalization and service model implementation through consultation and direct management. Team includes expertise in business development, engineering, care management, service planning, and adult learning.
• Prospect, Inc.coreImplementation/ SI/ Consulting PartnerTennessee provider where David and Tony transitioned from 24/7 staff support to living in their own home with enabling technology support. Residential Director Todd Meise reports agency-wide transformation to Technology First culture.

Scale indicators15 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• CarePredict: AI-powered wearable and analytics platform for older adults that detects early health changes through activity patterns. Comparable to SimplyHome's predictive analytics and routine-learning sensors, focused on the aging-in-place market.
• MobileHelp: Mobile PERS provider offering GPS-enabled wearable devices with fall detection and 24/7 monitoring. Closely aligned with SimplyHome's BoundaryCare watch integration and on-the-go safety monitoring use case.
• Life Alert: Established consumer PERS provider offering at-home medical alert systems with 24/7 monitoring. Directly comparable to SimplyHome's myConnect Mobile PERS and subscription monitoring offering, though Life Alert focuses on the general senior population rather than I/DD.
• Aloe Care Health: Smart home PERS provider combining voice-activated hubs, fall sensors, and 24/7 professional monitoring. Closely aligned with SimplyHome's smart home hub (Firefly/Butler) plus subscription monitoring approach.
• Medical Guardian: Leading direct-to-consumer PERS and mobile medical alert provider with fall detection and 24/7 monitoring. Comparable to SimplyHome's smart sensor + monitoring bundles and recurring monthly service model.
• Best Buy Health (Lively): Best Buy's senior health division offering Lively-branded PERS devices, fall detection, and urgent response services. Comparable consumer-grade monitoring offering to SimplyHome, but with far greater retail distribution and brand scale.

Emerging players

• Therap Services: Web-based documentation, reporting, and service planning platform specifically designed for I/DD and HCBS providers. Comparable to SimplyHome's I/DD-vertical focus and provider-agency customer base, but focused on case management documentation rather than hardware/sensors.

Broad incumbents

• ADT Health: ADT's medical alert and health-related monitoring division, bundling personal emergency response with its home security footprint. Comparable on the PERS/alerting layer but operates as a broad incumbent across home services.
• Vivint Smart Home: Smart home platform with professionally monitored security, environmental sensors, and home automation. Comparable on the smart-home sensor/automation layer that SimplyHome's Firefly and Butler systems address, but serves a much broader residential market.
• Connect America (Philips Lifeline): Largest U.S. PERS provider after acquiring Philips Lifeline, offering home and mobile medical alert systems with 24/7 monitoring at significant scale. A broad incumbent competing for the same monitoring budgets as SimplyHome.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLRS-Gp9IXsTbmMaF8cmWA-IZLM3l0HfQv
• Facebookfacebook.com/simplyhome
• LinkedInlinkedin.com/company/simplyhome-llc
• Xx.com/simply_home

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SimplyHome