Lavender Health
Lavender Health is a private, New York-based telehealth psychiatry and therapy practice founded in 2020 by nurse practitioners, delivering online psychiatric care, talk therapy, and medication management to adults across 40+ U.S. states via secure video visits.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Lavender Health does
Lavender Health is a private, New York-based telehealth psychiatry and therapy practice founded in 2020 by nurse practitioners Brighid Gannon and Pritma Dhillon-Chattha. The company delivers online psychiatric care, talk therapy, and medication management to adult clients across more than 40 U.S. states, treating conditions including anxiety, depression, ADHD, bipolar disorder, trauma, insomnia, OCD, and life transitions. Care is provided by board-certified psychiatric nurse practitioners accessible via a self-serve website intake with appointments typically available within the week. Lavender is in-network with major insurance carriers (Aetna, Blue Cross Blue Shield, Cigna, Medicare, Oscar Health, Oxford Health Plans, and UnitedHealthcare) and also accepts private pay, with named customer segments including adults broadly, perinatal and new parents, and LGBTQIA+ individuals.
The platform is built on HIPAA-compliant third-party infrastructure — Healthie and Zoom for Healthcare for synchronous video visits, and Stripe for payment processing — with a differentiated AI-assisted clinical note-taking layer that transcribes session audio and produces EMR-ready summaries reviewed by the treating NP. Programmatic differentiators include the Five to Thrive initial engagement model, the Therapy Tails animal-assisted therapy add-on, and the ADHD Care Pledge for responsible stimulant prescribing. Lavender earned ANCC accreditation for nursing continuing professional development in 2025 and holds LegitScript and Psychology Today verifications.
Revenue is generated through recurring insurance-reimbursed telehealth visits and per-visit private pay; initial appointments are 60 minutes and follow-up medication management visits are 20–60 minutes at monthly cadence, with insurance reimbursement disclosed to take up to 90 days. The company has scaled to 51–100 employees without disclosed external institutional funding, and reports 2025 client-survey outcomes of 86% mental health improvement, 91% satisfaction, 95% feeling heard, and a 75% referral rate. Lavender has received the ANA Nurse-Led Team Innovation Award (2021), Yale School of Nursing Decade Award (2023), and AANP State Award for Excellence (2024).
Lavender Health firmographics
Firmographics- Name
- Lavender Health
- Legal name
- Lavender Psychiatry
- Website
- https://joinlavender.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lavender Health is a private, New York-based telehealth psychiatry and therapy practice founded in 2020 by nurse practitioners, delivering online psychiatric care, talk therapy, and medication management to adults across 40+ U.S. states via secure video visits.
- Ownership category
- akta.pro rank
Lavender Health industry classification
Industry- Product category
- Telehealth Psychiatry and Therapy Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (62133), Offices of Mental Health Practitioners (except Physicians) (621330)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Psychiatry & Medication Management Platforms (HLALAEAB)
- akta.pro secondary industry
- General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)
Keywords
Where Lavender Health is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lavender Health business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Telehealth Mental Health Services: Lavender generates revenue through recurring telehealth appointments with psychiatric nurse practitioners. The company accepts insurance from major providers and also offers private pay options. Initial appointments are 60 minutes, with follow-up medication management visits ranging from 20-60 minutes occurring at least monthly for clients on psychiatric medication. Billing includes co-pays, co-insurance, and deductible amounts based on insurance coverage.
- Private Pay: For clients without insurance coverage or preferring self-pay, Lavender offers private pay options for mental health services including therapy and medication management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Insurance-covered telehealth appointments |
| Subscription | Per visit | Private pay telehealth appointments |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Lavender Health product offering
Product offeringCore offering
Lavender is an online psychiatry and therapy office that delivers telehealth mental health care—including psychiatric evaluations, talk therapy, and medication management—via secure video visits with board-certified psychiatric nurse practitioners. The integrated offering combines therapy and medication management with a single practitioner, supported by HIPAA-compliant video conferencing and AI-assisted clinical note-taking, and is available across 40+ U.S. states through in-network insurance and private-pay options.
Product overview
Lavender offers a unified telehealth mental health platform combining online psychiatry, talk therapy, and medication management services delivered by board-certified psychiatric nurse practitioners. The core offering integrates psychiatric evaluations and medication management (including SSRIs, antipsychotics, mood stabilizers, and stimulants) with talk therapy using evidence-based approaches like CBT and trauma-focused therapy. Additional features include the Therapy Tails animal-assisted therapy program, the Five to Thrive initial engagement program, and the ADHD Care Pledge for responsible stimulant prescribing. All services are delivered via secure video conferencing using Healthie and Zoom for Healthcare platforms, with AI-assisted clinical documentation supporting provider efficiency.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Psychiatry Services Telehealth psychiatric care provided by board-certified psychiatric nurse practitioners via secure video conferencing, including psychiatric evaluations, diagnosis, and treatment planning for mental health conditions such as anxiety, depression, ADHD, bipolar disorder, trauma, insomnia, OCD, and life transitions.
- Talk Therapy Therapeutic talk therapy sessions delivered by psychiatric nurse practitioners via secure video, using evidence-based approaches including cognitive behavioral therapy, trauma-focused therapy, and psychodynamic psychotherapy, often combined with medication management under one practitioner.
- Medication Management Ongoing prescription management and monitoring of psychotropic medications including SSRIs, SNRIs, atypical antidepressants, antipsychotics, mood stabilizers, benzodiazepines, sedative hypnotics, and stimulants, with discussion of risks, benefits, and alternatives. Follow-up visits are 20-60 minutes and required at least monthly for clients on psychiatric medication.
- Therapy Tails Animal-assisted therapy program that incorporates pet therapy and nature therapy as mental health support tools, positioned as a distinct engagement modality for Lavender clients.
Companies that use Lavender Health
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Lavender Health technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature2 records
Lavender Health partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- HealthiecoreHealthie provides the secure video conferencing platform used by Lavender to facilitate telehealth appointments. The platform is HIPAA-compliant and enables synchronous video visits between clients and psychiatric nurse practitioners.
- Zoom for HealthcarecoreZoom for Healthcare is the video conferencing platform used by Lavender to facilitate telehealth appointments, working alongside Healthie to enable secure video visits.
- StripecoreStripe serves as Lavender's HIPAA and PCI-compliant payment processor, securely maintaining credit and debit card information in clients' electronic health records for billing medical services.
- Forbes Business CouncilminorBrighid Gannon joined the Forbes Expert Business Council, a curated network of thought leaders who make an impact on the business world in their respective field.
- HuffPostminorLavender psych NPs including Anna Lau and Brighid Gannon have been featured in HuffPost articles covering personality traits, travel benefits for brain health, and mental health topics.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Lavender Health competitors and assessment
Company assessmentDirect peers
- Cerebral: Cerebral provides online psychiatry, therapy, and medication management for anxiety, depression, ADHD, and insomnia — direct competitor in the same DTC telepsychiatry category as Lavender.
- Brightside Health: Brightside Health is a telehealth psychiatry and therapy provider combining medication management with therapy, focused on anxiety and depression, in-network with insurers — a near-direct comparable to Lavender.
- Talkiatry: Talkiatry is a national telepsychiatry practice employing psychiatrists and psychiatric NPs for medication management and therapy across U.S. states, in-network with major insurers — directly comparable to Lavender's model, scale, and customer base.
- Done. Done. is a DTC telehealth platform focused on ADHD evaluation and ongoing stimulant prescribing, overlapping heavily with Lavender's adult ADHD medication-management offering.
Emerging players
- Two Chairs: Two Chairs is a hybrid in-person and teletherapy provider offering talk therapy with growing medication-management capabilities, partially overlapping with Lavender's combined therapy + medication model.
- Klarity Health: Klarity is an emerging ADHD-focused telepsychiatry platform offering evaluation and stimulant management, comparable to Lavender's ADHD specialty pages but narrower in clinical scope.
Others
- Headway: Headway is a network and insurance-billing platform for mental health providers; relevant because it competes for the same NP/therapist supply and aggregates demand that Lavender also targets.
- Alma: Alma is a provider enablement platform for therapists and NPs handling insurance credentialing and billing — a near-substitute for parts of Lavender's stack and a competitor for clinical talent.
Broad incumbents
- BetterHelp: BetterHelp is the largest online therapy platform (talk therapy, no prescribing) and competes with Lavender's therapy arm while exerting pricing pressure on consumer mental health marketing channels.
- Hims & Hers (Mental Health): Hims & Hers offers a broad D2C telehealth platform with a growing mental health vertical providing therapy and medication management, competing with Lavender for the same consumer with deeper marketing budget and capital.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lavender Health social profiles
Digital presenceLavender Health compliance and trust
Trust signalCompliance3 records
Lavender Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lavender Health leadership team
Management profileNumber of profiles
Profiles3 records
Lavender Health funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lavender Health M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lavender Health
What does Lavender Health do?
Lavender is an online psychiatry and therapy office that delivers telehealth mental health care—including psychiatric evaluations, talk therapy, and medication management—via secure video visits with board-certified psychiatric nurse practitioners. The integrated offering combines therapy and medication management with a single practitioner, supported by HIPAA-compliant video conferencing and AI-assisted clinical note-taking, and is available across 40+ U.S. states through in-network insurance and private-pay options.
Is Lavender Health a public or private company?
Lavender Health is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lavender Health founded?
Lavender Health was founded in 2020. It employs 51 to 100 people.
Where is Lavender Health based?
Lavender Health is headquartered in New York, United States, in the North America region.
How does Lavender Health make money?
Two revenue lines are on record. Telehealth Mental Health Services are the primary driver. The others are private Pay.
Who are Lavender Health's main competitors?
Direct peers on record are Cerebral, Brightside Health, Talkiatry and Done.. Emerging players are Two Chairs and Klarity Health. Others are Headway and Alma. Broad incumbents are BetterHelp and Hims & Hers (Mental Health).
Does Lavender Health have an API?
No public API is recorded for Lavender Health.
What industry is Lavender Health in?
Lavender Health's product category is Telehealth Psychiatry and Therapy Services. Its primary akta.pro industry code is HLALAEAB, Psychiatry & Medication Management Platforms, with a secondary code of HLALAEAA, General Mental Health Therapy Platforms (Talk Therapy). Its NAICS code is 62133 and its SIC code is 8011.