Softlimit

What Softlimit does

Softlimit is a New York City-based, founder-led Shopify Premier Partner agency that provides custom ecommerce design, development, migration, and ongoing optimization services for direct-to-consumer and Shopify Plus merchants. Founded around 2013 (per the company's own timeline; firmographic metadata conflicts with 2004), the firm operates with a small team (1–10 employees) under founder and creative director Ben Lord, and positions itself at the top tier of Shopify's partner ecosystem alongside a Klaviyo Advisor Platinum designation.

The agency's core offering centers on website design and development for Shopify and Shopify Plus, complemented by app integration services (Rebuy, Klaviyo, Recharge, Okendo, Amazon Buy with Prime), platform migrations from WooCommerce/Magento/Squarespace, Shopify Checkout Extensibility migration, ecommerce audits, and Shopify Strategy consulting. Technology underpinnings are platform-native to Shopify with custom theme development and integration of best-in-class partner apps. Revenue is generated through custom-scope professional services engagements, recurring retainer support plans, and a small number of productized add-on packages (Rebuy tiers priced $795–$2,995 USD; Amazon Buy with Prime setup starting at $1,499 USD). Distribution is direct, sales-led, and inbound-driven via the company's website, blog content, and the Shopify Partner Directory.

The client base spans fashion/apparel (The Perfect Jean, Verb, Julie Vos), home goods (Harbor Sleep, Caitlin Wilson), pet products (I and Love and You, West Paw, Little Miss Muffin), food/wellness (Moon Juice), skincare (Misen), and music/entertainment (Polyvinyl Records, Sacred Bones Records). Several clients are long-tenured, with multi-year engagements supporting both DTC and B2B use cases on Shopify Plus. Marketing relies on content (Insights blog), social channels (LinkedIn, Instagram), and case studies featured on the company website, with no disclosed institutional funding.

Name

Softlimit

Legal name

Softlimit

Website

https://softlimit.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Softlimit is a New York City-based, founder-led Shopify Premier Partner agency that designs, builds, migrates, and optimizes custom Shopify and Shopify Plus stores for DTC and B2B brands across fashion, pet, home, wellness, and music verticals, also offering app integrations and ongoing retainer support.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services - Design & Development: Custom Shopify theme design and development services, including mobile-first design, conversion optimization, and high-performance store builds. Revenue generated through project-based engagements with pricing based on scope and complexity.
2. Website Design & Dev: Full-service Shopify store design and development including intuitive design, high performance optimization, mobile-first focus, and conversion rate optimization. Project-based pricing.
3. App Integration Services: White-glove app integration services including setup, configuration, and optimization of best-in-class Shopify apps (Rebuy, Klaviyo, Recharge, Okendo, etc.) with flat-fee packages.
4. Flexible Support Solutions: Ad hoc and retained support plans providing ongoing site support, optimization, and growth. Options include one-time assistance or consistent partnership with dedicated team access.
5. Platform Migration Services: Migration services transitioning brands from WooCommerce, WordPress, Squarespace, or Magento to Shopify. Includes assessment, data migration, theme/app setup, testing, and launch support.
6. Checkout Migration Services: Migration to Shopify Checkout Extensibility using Shopify Functions for faster, branded checkout experiences. Expert guidance through the transition from legacy Shopify Scripts.
7. Shopify Strategy Consulting: Strategic ecommerce consulting including deep dive analysis, customized growth strategy, user experience optimization, and data-driven decision making. Tailored solutions based on business assessment.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Softlimit is a Shopify Premier Partner agency that designs, builds, optimizes, and migrates Shopify and Shopify Plus stores for direct-to-consumer and B2B brands. Its core services span custom theme design and development, platform migrations from WooCommerce/Magento/Squarespace into Shopify, white-glove third-party app integrations (Rebuy, Klaviyo, Recharge, Okendo, Amazon Buy with Prime), ecommerce audits, and Shopify Checkout Extensibility migrations, with optional retained support for ongoing optimization.

Product overview

Softlimit is a Shopify Premier Partner agency offering a comprehensive suite of ecommerce services. The core offering centers on Website Design & Development for building custom Shopify stores, complemented by App Integration Services for implementing best-in-class tools like Rebuy, Klaviyo, Recharge, and Okendo. Additional services include Platform Migration (WooCommerce, Magento, Squarespace to Shopify), Shopify Checkout Migrations, Flexible Support Solutions (Ad Hoc and Retainer plans), Ecommerce Audits, and Shopify Strategy consulting. The company also offers structured add-on packages for Rebuy (Silver/Gold/Platinum tiers at $795-$2,995) and Amazon Buy with Prime ($1,499 setup). Shopify Plus upgrade services are available for high-volume merchants. Together, these services form an end-to-end Shopify ecosystem covering strategy, implementation, optimization, and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom Shopify store design and development with mobile-first design, intuitive UX, high-performance optimization, and conversion rate optimization built in. Targeted at DTC brands building or rebuilding their Shopify storefront.
• App Integration Services White-glove installation, configuration, and optimization of best-in-class Shopify partner apps including Rebuy, Klaviyo, Recharge, Okendo, and Amazon Buy with Prime. Offered as flat-fee setup packages per app integration.
• Flexible Support Solutions Ongoing Shopify site support offering both Ad Hoc Support (occasional specialized help) and Retained Support Plans (continuous partnership with dedicated team access) for optimization and growth.
• Ecommerce Website Audits Comprehensive audits of Shopify stores covering performance, user experience, SEO, conversion rate optimization, and marketing channel effectiveness, with actionable recommendations and a prioritized roadmap.
• Shopify Checkout Migrations Migration services from legacy Shopify Scripts to Shopify Checkout Extensibility using Shopify Functions, enabling faster, branded, and more secure checkout experiences.
• Platform Migration Services Migration of brands from WooCommerce, WordPress, Squarespace, or Magento to Shopify and Shopify Plus — including B2B migrations with custom pricing and wholesale channels, executed with no-downtime methodology.
• Shopify Strategy Consulting Strategic ecommerce growth consulting including deep dive analysis, customized growth strategy, user experience optimization, and data-driven decision making supported by A/B testing and analytics.
• Shopify Plus Upgrade Services Upgrade and enablement services for brands moving to Shopify Plus, including advanced checkout functions, B2B+DTC capabilities, ERP integration, custom pricing, and wholesale channels.
• Rebuy Setup Packages Tiered fixed-price setup packages (Silver from $795, Gold from $1,995, Platinum from $2,995) for implementing Rebuy AI-driven personalization including Smart Cart, PDP widgets, cross-sells, post-purchase offers, and A/B testing.
• Amazon Buy with Prime Setup Integration package for implementing Amazon Buy with Prime on Shopify Product and Collection pages, including front-end development, styling, and BWP badges. Starting at $1,499 USD.

Quantifiable outcome

• 52% page load speed improvement achieved for Verb in 8-week theme launch
• +8 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability2 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and major.

• ShopifycoreTechnology or IntegrationShopify Premier Partner - the highest tier of Shopify partnership. Softlimit is recognized as a top Shopify design and development agency, certified to build, optimize, and migrate stores to the Shopify platform. They leverage Shopify's ecosystem including Shopify Plus for enterprise clients.
• KlaviyocoreTechnology or IntegrationKlaviyo Advisor Platinum Partner - the highest level of Klaviyo partnership. Softlimit offers email and SMS flow implementation using Klaviyo's platform, with certified expertise in marketing automation and customer engagement tools.
• RebuycoreTechnology or IntegrationRebuy integration partner providing AI-driven personalization, smart cart, upsells, cross-sells, and post-purchase offers. Softlimit offers tiered Rebuy setup packages (Silver, Gold, Platinum) with proven results achieving 69X ROI.
• RechargecoreTechnology or IntegrationRecharge subscription platform integration partner. Softlimit specializes in subscription store builds, migration to Recharge, and optimization of recurring revenue models for brands.
• OkendomajorTechnology or IntegrationOkendo reviews, quizzes, referrals, and loyalty platform partner. Softlimit implements loyalty programs integrated across ecommerce and POS, with demonstrated success achieving 16% enrollment rates and 3.5x repeat behavior advantages.
• AttentivemajorTechnology or IntegrationAttentive SMS marketing platform integration partner for text message marketing and customer engagement.
• LoopmajorTechnology or IntegrationLoop subscription management platform integration partner for recurring commerce solutions.
• GooglemajorTechnology or IntegrationGoogle analytics and measurement partner integrated into client Shopify stores for data tracking and insights.
• Level AccessmajorTechnology or IntegrationAccessibility compliance partner helping brands maintain ongoing accessibility standards in partnership with Softlimit's development team.
• Amazon Buy with PrimecoreTechnology or IntegrationAmazon Buy with Prime integration partner offering setup packages to enable frictionless checkout for Prime members on Shopify stores, leveraging Amazon's trust and delivery promise to increase conversion.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deloitte Digital: Part of Deloitte's consulting practice focused on digital transformation and customer experience. Competes at the high end of enterprise ecommerce projects that may include Shopify implementations.
• Accenture: Global professional services giant with a large digital commerce practice. While not Shopify-specialized, Accenture Song competes for enterprise ecommerce transformation projects that overlap with Softlimit's Shopify Plus offerings.
• Globant: Global digital transformation firm with commerce practice offering Shopify and other platform implementations. Larger, broader alternative to boutique agencies like Softlimit for enterprise ecommerce engagements.

Direct peers

• Pixel Union: Shopify-focused design and development studio producing premium themes and custom builds. Comparable to Softlimit in platform specialization and brand-focused design capabilities, with overlapping client profile.
• Netalico: NYC-based Shopify Plus agency offering custom theme development, migration, and CRO services. Directly comparable to Softlimit in geography, service offering, and Shopify Plus expertise.
• We Make Websites: One of the most established Shopify Plus Partner agencies globally, offering custom design, development, and migration services for enterprise DTC brands. Highly comparable to Softlimit in services, partner tier, and target customer profile.
• Eastwood Strategy: Shopify Plus agency focused on DTC brand growth through design, development, and conversion optimization. Closely aligned with Softlimit in service mix, target market, and partner ecosystem approach.
• Swanky: Shopify Plus agency specializing in design, development, and CRO for growing DTC brands. Directly comparable to Softlimit's core service offering and Premier Partner positioning, with similar enterprise client base.
• Bluebird Strategies: Shopify Plus partner agency providing design, development, and ongoing optimization for DTC and B2B brands. Comparable to Softlimit in migration expertise and subscription/subscription-adjacent work.

Emerging players

• Out of the Sandbox: Shopify Premium theme developer and design services provider. Overlapping with Softlimit in Shopify design and theme customization, though more focused on theme products than full-service agency work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/softlimit
• Instagraminstagram.com/softlimitnyc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Softlimit