Alprestamo

What Alprestamo does

Alprestamo is a Latin American fintech marketplace founded in 2017 and headquartered in Buenos Aires, Argentina, that connects consumers seeking financial products with 50+ banks and financial institutions across seven countries: Argentina, Peru, Uruguay, Mexico, Colombia, Chile, and the Dominican Republic. The company operates through country-specific legal entities (Galerent SA in Argentina, Alprestamo Peru S.A.C., Wedkol S.A. in Uruguay, Alprestamo Mexico S.A. de C.V., Alprestamo Colombia S.A.S., and Al Prestamo Chile SpA) and country-localized web domains, plus mobile applications on iOS and Android. Alprestamo does not provide loans or hold a financial intermediary license; both Argentine and Chilean entities publicly disclose that their activities fall outside BCRA, CNV, and Chilean financial intermediation rules, which keeps the business out of the regulated banking perimeter.

The core product is a self-serve comparison marketplace covering personal loans, credit cards, and bank accounts, with adjacent offerings in mortgage loans, secured vehicle loans, SME/entrepreneur loans, retiree/ANSES loans, insurance and assistance products, and a dedicated debt-consolidation sub-brand called Chaodeudas in Chile. The platform is built around a user-profile-based matching algorithm that ingests credit history, income, and stated needs to surface personalized offers from partner institutions; users complete a single online form and receive multiple pre-qualified offers without paying any fee. Distribution is digital-first and organic, driven by SEO, a financial-education blog, and active social media presence across Facebook, X, Instagram, LinkedIn, YouTube, TikTok, and Telegram. The company claims 7,130,237+ cumulative users have used and chosen Alprestamo across all operating countries.

The business model is a freemium consumer experience monetized through B2B referral and lead-generation fees: end users access all comparison and application services for free, while partner banks and fintechs pay for qualified leads routed through the platform. GTM is primarily product-led growth (self-serve web and mobile) augmented by channel-partner relationships with Tier-1 regional banks (BBVA, Santander, BCP, Galicia, Banco Nación, Macro), retail financiers (Falabella, Ripley, Coppel, Coopeuch), and digital lenders (Moneyman, Vivus, Kubo Financiero, Creditel, OCA). No public funding rounds, acquisitions, parent company, or external investors are disclosed, and the ownership profile suggests a bootstrapped, privately held operation with 11-50 employees across seven markets.

Name

Alprestamo

Legal name

ALPRESTAMO PERU S.A.C.

Website

https://alprestamo.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Alprestamo is a Latin American fintech marketplace connecting consumers seeking personal loans, credit cards, bank accounts, mortgages, and insurance with 50+ financial institutions across seven countries, including Argentina, Peru, Mexico, Colombia, Chile, Uruguay, and the Dominican Republic.

Ownership category

akta.pro rank

Product category

Financial Product Comparison Marketplace

NAICS

Mortgage and Nonmortgage Loan Brokers (522310), Activities Related to Credit Intermediation (5223)

SIC

Loan Brokers (6163)

akta.pro primary industry

Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)

akta.pro secondary industries

Student Loan Marketplace Lending (FSAKAHAE), Consumer Direct / Online Mortgage Origination (FSALAAAB)

Keywords

• Financial product marketplace
• Consumer loan comparison
• Credit card comparison
• Bank account comparison
• Lead generation fintech

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Referral/Lead Generation Fees: Alprestamo generates revenue by connecting users seeking financial products (loans, credit cards, bank accounts) with financial institutions. The platform is free for end users while financial partners pay for qualified leads. The company acts as an intermediary facilitating credit applications between users and banks/financial entities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Alprestamo operates a free digital financial marketplace across seven Latin American countries that connects individual consumers with 50+ partner banks and financial institutions. Users complete an online form with personal and financial data and receive personalized offers for personal loans, credit cards, bank accounts, mortgage loans, secured vehicle loans, SME loans, retiree/ANSES loans, debt management (Chaodeudas), and insurance products. The platform generates revenue from financial institution partners through referral and lead-generation fees rather than charging end users.

Product overview

Alprestamo is a financial marketplace platform operating across Latin America (Argentina, Chile, Colombia, Mexico, Peru, Uruguay, Dominican Republic) that connects consumers seeking financial products with banks and financial institutions. The core offering consists of three main product categories: Préstamos (Personal Loans) for comparing and matching loan offers, Tarjetas de Crédito (Credit Cards) for credit card comparisons, and Cuentas Bancarias (Bank Accounts) for bank account selection. Additional specialized products include Créditos Hipotecarios (Mortgage Loans), Créditos Prendarios (Secured Vehicle Loans), Préstamos para PyMEs y Emprendedores (SME loans), Préstamos para Jubilados (Retiree loans), Préstamos ANSES (Government social security loans), Chaodeudas (Debt Management), and Seguros y Asistencias (Insurance). The platform aggregates over 50 financial institutions and serves more than 7.1 million users across its regional operations.

Differentiator

Problem solved

Functional benefit

Brands

• Chaodeudas: A sub-brand operated by Alprestamo Chile for debt management services

Products and services

• Personal Loans (Préstamos) A loan comparison and matching service that connects users with banks and financial institutions to find personalized personal loan offers based on the user's credit profile. Offered free to consumers across Argentina, Chile, Colombia, Dominican Republic, Mexico, Peru, and Uruguay.
• Credit Cards (Tarjetas de Crédito) A credit card comparison service that analyzes benefits, costs, and requirements across major banks to help users select cards suited to their financial profile. Free for consumers.
• Bank Accounts (Cuentas Bancarias) A bank account comparison tool that suggests checking and savings accounts from leading banks and digital financial institutions. Free for consumers.
• Mortgage Loans (Créditos Hipotecarios)

Quantifiable outcome

• 7.13 million users have used Alprestamo to find financial products

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, major and minor.

• BBVAcoreChannel Partner/ Reseller/ DistributorMajor Spanish banking group offering personal loans and credit cards through Alprestamo's marketplace platform across multiple Latin American countries including Argentina and Peru.
• Banco de Crédito del Perú (BCP)coreChannel Partner/ Reseller/ DistributorLeading Peruvian bank providing personal loans through the Alprestamo platform for Peruvian users seeking credit products.
• Banco GaliciacoreChannel Partner/ Reseller/ DistributorMajor Argentine private bank offering credit cards and personal loans through the platform for Argentine consumers.
• Banco MacrocoreChannel Partner/ Reseller/ DistributorArgentine bank providing loan products to users through the Alprestamo marketplace, including options for various credit profiles.
• SantandercoreChannel Partner/ Reseller/ DistributorMajor international banking group offering credit cards and loans through Alprestamo across Argentina, Chile, and Mexico operations.
• FalabellamajorChannel Partner/ Reseller/ DistributorRetail and financial services company offering credit cards and loans through the platform in Peru and Chile.
• Banco Nación ArgentinacoreChannel Partner/ Reseller/ DistributorState-owned Argentine bank providing government-subsidized loan programs through Alprestamo including ANSES-linked credit products.
• Banco de BogotácoreChannel Partner/ Reseller/ DistributorLeading Colombian bank offering personal loans through the platform for Colombian users.
• RipleymajorChannel Partner/ Reseller/ DistributorChilean retail bank offering credit cards and financial products through the Alprestamo platform in Chile.
• CoppelmajorChannel Partner/ Reseller/ DistributorMexican retail and financial services company offering credit products through the platform in Mexico.
• CoopeuchmajorChannel Partner/ Reseller/ DistributorChilean cooperative bank offering credit products through the platform for Chilean users.
• CreditelmajorChannel Partner/ Reseller/ DistributorUruguayan financial services company offering credit and loan products through the platform in Uruguay.
• OCAmajorChannel Partner/ Reseller/ DistributorUruguayan card network and financial services provider offering credit products through the platform.
• MoneymanminorChannel Partner/ Reseller/ DistributorMexican fintech offering online loans through the Alprestamo platform, specializing in quick approval loans.
• VivusminorChannel Partner/ Reseller/ DistributorMexican fintech offering short-term loans through the platform, targeting users needing quick cash access.
• Kubo FinancierominorChannel Partner/ Reseller/ DistributorMexican digital bank offering credit products through the Alprestamo platform.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• ComparaOnline: Chile-based financial product comparison marketplace operating across Latin America, matching consumers with loans, credit cards, and bank accounts from multiple financial institutions. Direct functional peer in the same product category, business model, and geographic focus as Alprestamo.
• Solcredito: Latin American online loan marketplace operating across Mexico, Colombia, and other markets, matching borrowers with lenders for personal and small-ticket credit. Directly comparable in product category (loan aggregation/matching), target customer (Latin American consumers), and affiliate/lead-gen revenue model.
• YoTePresto: Mexico-based P2P and personal loan marketplace connecting borrowers with multiple lenders/investors. Comparable marketplace model, consumer credit focus, and Latin American geographic exposure, with overlap in the underbanked-segment positioning.
• BankBazaar: India-based financial product comparison marketplace connecting consumers with loans, credit cards, and insurance products from multiple institutions. Comparable in the marketplace/aggregator business model, multi-product breadth, and PLG/affiliate revenue model, though operating in a different geography.
• Credy: Pan-Latin American loan comparison and lead-generation platform matching consumers with lenders across multiple countries. Directly comparable in product scope (personal loans, credit cards), geographic focus (Latin America), and affiliate revenue model.

Regional players

• Konfío: Mexico-based digital lending platform focused on small and medium enterprises. Comparable in Latin American fintech footprint, B2B2C distribution model, and credit-decisioning technology, though operating exclusively in Mexico and in the SME segment.
• Creditas: Brazil-based consumer finance platform focused on secured lending (auto, home equity) with a digital marketplace model. Comparable as a Latin American fintech serving consumer credit needs, though Creditas vertically integrates lending rather than acting purely as an aggregator.

Broad incumbents

• LendingTree: US-based public loan comparison marketplace connecting consumers with multiple lenders across mortgages, personal loans, credit cards, and insurance. Comparable business model and product breadth, but operates at much larger scale and in a single, mature market; serves as a benchmark for the global aggregator category.
• NerdWallet: US-based personal finance comparison and content platform generating leads for financial products across credit cards, loans, banking, and insurance. Comparable in the content-marketing-plus-lead-generation GTM motion and breadth of financial products, though at significantly larger scale.
• Banco Azteca / Elektra: Large Latin American retail bank and consumer finance platform serving underbanked and informal-economy consumers across Mexico and Central America. Comparable in targeting underbanked populations and consumer credit distribution, but operates as a vertically integrated incumbent rather than a marketplace aggregator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/alprestamo_ok
• YouTubeyoutube.com/channel/UCh0Orw9Y_uptpHCbJhOySLQ
• Facebookfacebook.com/profile.php?id=100084508583657
• LinkedInlinkedin.com/company/alprestamo-com
• Instagraminstagram.com/alprestamo
• TikToktiktok.com/@alprestamo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alprestamo