Spotler Group

What Spotler Group does

Spotler Group is a privately held European marketing automation software company headquartered in Zoetermeer, Netherlands (Boris Pasternaklaan 16), operating a multi-product portfolio in the martech category. The core product line comprises Spotler Mail+ (email marketing automation with newsletters, automated campaigns, forms/surveys, lead generation, GDPR-compliance), Spotler MailPro (enterprise-grade email marketing automation), and Spotler SendPro (transactional email API, formerly Flowmailer). Since 2020 the firm has executed five acquisitions — Tripolis and Measuremail (June 2020), Webpower (October 2020), Shopping Minds (August 2023) and CrossEngage (December 2023) — extending the stack into customer data platforms and AI-driven customer intelligence, with CrossEngage bringing named enterprise clients Deutsche Bahn, Peek & Cloppenburg and ShopApotheke as well as a Berlin presence that opened the German market.

The technology platform integrates with 40+ third-party systems including AFAS Profit (Dutch ERP), Magento (ecommerce), Microsoft Dynamics 365, and Zapier, and is positioned around GDPR compliance. AI capability is centered on predictive customer-targeting models absorbed through CrossEngage and customer data unification via Shopping Minds; no proprietary models or internal research output are documented. The business model is subscription SaaS on Mail+ and MailPro (annual billing, quote-based pricing not publicly disclosed) and pay-as-you-go on the SendPro transactional email API, with self-serve trial onboarding for SendPro. Spotler serves B2B organizations, B2C organizations, e-commerce and retail, non-profits, and government and municipalities, distributing primarily through direct sales and inside sales in the Netherlands and Germany, supplemented by a partner network for mid-market implementation.

Name

Spotler Group

Legal name

Spotler Group

Website

https://spotlergroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

Spotler Group is a Netherlands-headquartered European marketing automation software provider offering email marketing (Mail+, MailPro), transactional email APIs (SendPro), and customer data and AI-driven customer intelligence platforms (Shopping Minds, CrossEngage) to B2B, B2C, e-commerce, non-profit and government clients across the Netherlands and Germany.

Ownership category

akta.pro rank

Product category

Marketing Automation Software

NAICS

Advertising Agencies (541810), Direct Mail Advertising (541860), Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

Customer, Marketing & Sales Consulting (BPAHACAG)

Keywords

• Email marketing automation
• Marketing automation software
• Transactional email API
• Customer data platform
• Customer intelligence platform

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: SaaS-based marketing automation software sold through subscription packages with different tiers (Mail+, MailPro, SendPro). Customers pay for access to the platform with various feature levels.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Spotler Group sells subscription-based marketing automation software for businesses and marketers. Its core products are Spotler Mail+ (email marketing automation with newsletters, automated campaigns, forms, surveys, and lead generation), Spotler MailPro (enterprise-grade email marketing automation), and Spotler SendPro (transactional email API platform, formerly Flowmailer). Through 2023 acquisitions of Shopping Minds and CrossEngage, the group also offers a customer data platform for omnichannel retail and AI-driven predictive customer targeting tools.

Product overview

Spotler Group offers a multi-product marketing technology platform comprising three core products: Spotler Mail+ (email marketing automation for businesses), Spotler MailPro (enterprise-grade email marketing automation), and Spotler SendPro (transactional email API platform, formerly Flowmailer). The portfolio is complemented by acquired customer data and intelligence platforms Shopping Minds (acquired August 2023) and CrossEngage (acquired December 2023), which enhance the group's capabilities in AI-driven predictive analytics, customer targeting, and omnichannel retail solutions. The platform also offers marketing services including onboarding, support, education, and technical assistance. The products integrate with major platforms including AFAS Profit, Magento, Microsoft Dynamics 365, and Zapier.

Differentiator

Problem solved

Functional benefit

Brands

• Spotler Mail+: E-mail marketing automation software for businesses of various sizes
• Spotler MailPro
• Spotler SendPro

Products and services

• Spotler Mail+ Email marketing automation software for businesses, providing newsletters, automated email campaigns, forms and surveys, and lead generation. GDPR (AVG) compliant and integrated with AFAS Profit, Magento, Microsoft Dynamics 365, Zapier, and 40+ additional platforms.
• Spotler MailPro Enterprise-grade email marketing automation software designed for enterprise organizations requiring advanced features and capabilities beyond the standard Mail+ offering.
• Spotler SendPro Transactional email API platform for sending automated transactional emails. Formerly known as Flowmailer. GDPR (AVG) compliant, offered with a pay-as-you-go model and free trial account.
• Shopping Minds Cloud platform for customer data that strengthens Spotler Group's position in providing retailers with tools to increase engagement while respecting consumer privacy.
• CrossEngage Customer Intelligence platform developer based in Berlin providing AI-driven predictive models and customer targeting tools. Client base includes Deutsche Bahn, Peek & Cloppenburg, and ShopApotheke.

Quantifiable outcome

• Improved marketing results for European clients through AI-driven customer targeting

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• CrossEngagecoreStrategic or Co-development Partner · 22 December 2023Spotler Group acquired CrossEngage, a Berlin-based Customer Intelligence platform developer. The acquisition enhances Spotler Group's capabilities with AI-driven predictive models and customer targeting tools, expanding into the German market and strengthening its marketing technology portfolio.
• Shopping MindscoreStrategic or Co-development Partner · 2 August 2023Spotler Group acquired Shopping Minds, a cloud platform for customer data. The acquisition aims to enhance marketing insights and omnichannel shopping experiences, strengthening Spotler Group's position in providing retailers with privacy-conscious engagement tools.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brevo (formerly Sendinblue): European (French-headquartered) all-in-one marketing platform spanning email, SMS, transactional, and CRM. Direct European competitor to Spotler's full product stack (Mail+, MailPro, SendPro) and competes head-to-head in GDPR-compliant marketing automation.
• Klaviyo: E-commerce-focused email and SMS marketing automation platform. Comparable to Spotler in the e-commerce/retail segment that Spotler serves via Shopping Minds, and in transactional messaging where SendPro competes.
• Mailjet: European (French) transactional and marketing email platform (owned by Sinch). Most direct comparable to Spotler SendPro for transactional email API, with overlap in marketing email as well.
• Selligent (Marigold Engage): European-origin omnichannel marketing automation platform, now part of Marigold. Direct peer to Spotler in serving B2C and retail brands with cross-channel campaign management and CDP-like capabilities.
• ActiveCampaign: Mid-market email marketing automation and CRM platform with a strong EU presence. Closely comparable to Spotler in targeting SMB-to-mid-market B2B/B2C organizations with automation workflows, CRM, and sales enablement features.
• GetResponse: Polish-founded email marketing and automation platform serving SMBs and mid-market globally. Direct comparable to Spotler Mail+ with overlapping use cases (newsletters, automation funnels, webinars, e-commerce integrations).
• Mailchimp (Intuit): Largest email marketing and automation platform globally, now part of Intuit. Direct competitor to Spotler Mail+ and MailPro in the SMB and mid-market email automation space, with overlapping product functionality (newsletters, automations, integrations).

Emerging players

• Iterable: Cross-channel marketing platform (email, push, SMS, in-app) for consumer brands. Emerging player competing with Spotler in the AI-driven customer intelligence and omnichannel retail space following the CrossEngage and Shopping Minds acquisitions.

Broad incumbents

• HubSpot: Global leader in CRM, marketing automation, and sales software. Broader incumbent that includes email marketing, automation, and transactional capabilities within a wider platform; competes with MailPro at the enterprise tier.
• Emarsys (SAP): Enterprise B2C marketing platform acquired by SAP. Comparable to Spotler in AI-driven personalization, omnichannel retail, and European enterprise customer base, but embedded within the broader SAP ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/spotler-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spotler Group