PetLEO

What PetLEO does

PetLEO GmbH is a Munich-based, founder-led digital health company founded in 2019 that operates a two-sided platform connecting pet owners with veterinary practices across Germany, Austria, Switzerland, and Luxembourg. On the consumer side, the company distributes the Petleo App on iOS and Android as a free, ad-free product for pet owners (Tierhalter), enabling 24/7 online veterinary appointment booking, centralized digital health records (vaccinations, medications, treatments, insurance, pet ID), automated reminders, an interactive map of nearby vets and reported hazards such as poison baits (Giftköder), a pet supplies shop (Futtershop), and a veterinary-authored content blog (Tierwissen). The app had over 600,000 registered pets as of the most recent reporting and maintains 5-star app store ratings.

On the B2B side, Petleo Connect is a SaaS platform sold to veterinary practices, animal clinics, and an expanding set of adjacent animal-health service providers including veterinary physiotherapists (Tierphysiotherapie), animal healers (Tierheilkunde), dog groomers (Hundefriseure), and animal nutrition consultants (Ernährungsberater). The platform provides online appointment booking with real-time native integration to five German-market practice management systems — Vetera, TPV, easyVET, Vetstar, and Vetem Plus — plus Google Business Profile, automated appointment reminders, digital GDPR-compliant patient intake, referral management, and configurable settings via a web portal. A new module, Petleo.AI, records veterinary consultations, transcribes them via speech-to-text (using third-party infrastructure from Groq, OpenAI, and Gemini Trust Co.), and generates structured documentation, with claimed savings of up to 10 minutes per consultation. Data processing follows EU Standard Contractual Clauses with all data stored in Germany or France.

Revenue is generated primarily through monthly SaaS subscriptions to veterinary practices starting at €39 per month, tiered by active animal count and staff size, with step-up pricing triggered as usage exceeds thresholds and a one-time onboarding fee covering personalized configuration and physical practice materials (posters, QR-counter stands, flyers). A one-time setup/onboarding fee is charged in the first month. Supplementary revenue streams include affiliate marketing through Amazon PartnerNet and Awin and a consumer-facing in-app pet supplies shop. The company is privately held with no institutional funding rounds, acquisitions, or M&A disclosed, and operates with a small team (reported at ~20 in 2023, 1–10 in current firmographics). Competitive advantages claimed by the company include proprietary PMS integration depth, localization to the German veterinary market, and co-founder Dr. Björn Becker's practicing veterinarian expertise.

Name

PetLEO

Legal name

PetLEO GmbH

Website

https://petleo.net

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

PetLEO operates a Munich-based two-sided digital pet health platform: a free consumer app for pet owners and a B2B SaaS (Petleo Connect) with an AI documentation add-on (Petleo.AI) serving veterinary practices and adjacent animal-health providers across DACH and Luxembourg, covering 600,000+ registered pets.

Ownership category

akta.pro rank

Product category

Veterinary Practice Management Software

NAICS

Veterinary Services (54194), Pet and Pet Supplies Retailers (459910)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Online Booking, Intake & Digital Front Door (Forms, Consent, Waitlist) (HLAMAGAD)

akta.pro secondary industries

Veterinary EMR/EHR & Clinical Workflow (HLAMAMAB), Veterinary Telemedicine & Virtual Care Platforms (HLAMAMAC)

Keywords

• Veterinary practice software
• Pet health platform
• Online appointment booking
• Veterinary SaaS
• AI veterinary documentation

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. SaaS Subscription for Veterinary Practices: Veterinary practices, clinics, and animal health service providers pay a monthly subscription fee starting at €39/month. Pricing is based on the number of active animals (animals that booked at least one appointment per year through Petleo) and staff count. A one-time setup/onboarding fee is charged in the first month, covering personalized configuration and physical practice materials (posters, stands, flyers). Step-Up Pricing applies automatically when usage limits are exceeded, moving the practice to the next pricing tier. Contracts are monthly with a 3-month cancellation notice period.
2. Pet Shop / Pet Supplies (Futtershop): Petleo operates an in-app shop offering dog and cat food, dietary supplements, and special food for pets with specific health needs. Revenue may come from affiliate commissions or direct sales.
3. Affiliate Marketing: Petleo participates in the Amazon PartnerNet affiliate program and Awin advertising platform, generating advertising revenue from referrals to Amazon and other partner sites.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

PetLEO operates a dual-sided digital pet health platform. For veterinary practices, clinics, and adjacent animal health providers, it offers Petleo Connect, a B2B SaaS platform with online appointment booking, digital patient registration, real-time PMS integration, automated reminders, and the Petleo.AI AI documentation assistant. For pet owners, it offers a free, ad-free mobile app (iOS/Android) for 24/7 veterinary appointment booking, digital health records for multiple pets, an interactive safety map (including poison-bait reporting), and an in-app pet supplies shop.

Product overview

PetLEO offers a dual-sided digital pet health platform consisting of the Petleo App (B2C, free for pet owners) and Petleo Connect (B2B SaaS for veterinary practices). The ecosystem includes AI-powered documentation via Petleo.AI, a mobile companion app for practice staff, a web-based settings portal, a knowledge base, and a referral portal. The B2B platform integrates natively with multiple German-speaking veterinary practice management systems (Vetem Plus, Vetera, TPV, easyVET, VetStar) and Google Business Profile. Pricing for B2B starts at €39/month based on active animals and customer/staff count.

Differentiator

Problem solved

Functional benefit

Brands

• Petleo.ai: AI-powered documentation assistant that transcribes patient consultations, creates structured documentation, generates task lists for pet owners, and includes invoicing features for veterinary practices.
• Petleo Connect

Products and services

• Petleo App A free, ad-free mobile application for pet owners on iOS and Android that enables 24/7 online veterinary appointment booking, digital pet health record management (vaccinations, treatments, medications, insurance, Heimtierausweis), an interactive map showing nearby vets, dog parks, waste bag dispensers and reported hazards such as poison baits, automated appointment reminders, and an in-app pet supplies shop.
• Petleo Connect A B2B SaaS platform for veterinary practices, animal clinics, and animal health service providers (animal physiotherapy, animal healing, dog grooming, nutrition consulting) that enables online appointment booking, customer and animal data management, digital patient intake, real-time practice management software (PMS) synchronization, automated reminders, a referral portal, and integrated access to Petleo.AI.
• Petleo.AI An AI-powered documentation assistant integrated with Petleo Connect that records patient consultations, transcribes conversations using speech-to-text technology, filters relevant information, and generates structured documentation including anamnesis forms, referral reports, task lists for pet owners, and billing summaries. Claims to save up to 10 minutes per consultation and leverages Groq, OpenAI, and Gemini models under GDPR-compliant EU Standard Contractual Clauses with data storage in Germany and France.
• Petleo Connect Settings Portal A web-based settings dashboard where veterinary practices configure Petleo Connect features including appointment rules, marketing links and QR codes, digital patient intake forms, treatment types, staff assignments, and analytics.
• Petleo Referrer Portal A referral portal (Überweiserportal) enabling veterinary practices to securely send patient documentation and medical records to other specialists or referral clinics, with integration options for Petleo Connect and Vetera PMS.

Quantifiable outcome

• Saves up to 10 minutes of documentation time per consultation for veterinary practices
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability7 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VeteracoreTechnology or IntegrationPetleo integrates with Vetera practice management software (PMS) to enable real-time synchronization of appointment bookings. When a pet owner books via Petleo, the appointment appears instantly in the Vetera calendar. Double bookings are prevented through this integration.
• TPV (Tierarzt Praxis Verwaltung)coreTechnology or IntegrationPetleo integrates with TPV to synchronize online bookings directly into the TPV calendar used by veterinary practices. This enables seamless workflow for TPV users adopting Petleo's online booking.
• easyVETcoreTechnology or IntegrationPetleo integrates with easyVET practice management software, allowing veterinary practices using easyVET to offer online appointment booking and digital patient registration through Petleo.
• VetstarcoreTechnology or IntegrationPetleo integrates with Vetstar PMS, enabling real-time synchronization of appointment data. Practices using Vetstar can enable Petleo's online booking and patient intake features without leaving their existing software environment.
• Amazon PartnerNetminorGTM or Marketing PartnerPetleo participates in Amazon's affiliate program (PartnerNet), placing tracking cookies on the website and earning commissions when users are redirected to Amazon and complete purchases.
• Awin AGminorGTM or Marketing PartnerPetleo uses Awin's advertising platform to measure website referral traffic and generate affiliate marketing revenue. Awin tracks user activity across partner websites.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Vetstoria: Vetstoria is an online veterinary appointment booking platform that integrates with practice management systems. It is the closest direct competitor to Petleo Connect's booking and digital front-door capabilities, with similar PMS-integration positioning.
• PetDesk: PetDesk offers a dual-sided platform combining a pet owner mobile app with veterinary practice client engagement tools (booking, reminders, two-way messaging, loyalty). It is a near-direct functional twin of the Petleo App + Petleo Connect proposition.
• Digitail: Digitail provides cloud-based veterinary practice management software paired with a pet owner app for booking, records, and communication. It competes with Petleo's combined PMS-integrated booking and consumer-app model, particularly in Europe and the US.
• PetsApp: PetsApp is a UK-based veterinary client communication and booking platform with a mobile app for pet owners. It is closely comparable to Petleo Connect's client engagement layer and the consumer-facing Petleo app.
• FirstVet: FirstVet is a Swedish-founded veterinary telemedicine and digital triage platform operating across Europe. It overlaps with Petleo's telemedicine and virtual care offerings and is a relevant European-market comparable.
• Vetster: Vetster is a global veterinary telehealth marketplace connecting pet owners with licensed veterinarians for virtual consultations. It compares to Petleo's telemedicine features and shares the dual-sided marketplace dynamic with veterinary providers.

Broad incumbents

• ezyVet: ezyVet, owned by IDEXX, is an established cloud-based veterinary practice management system used globally. It competes with Petleo at the practice software layer and could potentially bundle booking and client engagement features that overlap with Petleo Connect.
• Covetrus: Covetrus (now part of the MWI/PE-backed veterinary distribution and software portfolio) is a broad veterinary solutions incumbent spanning distribution, practice software, and animal health technology. Its scale and practice relationships make it a relevant incumbent competitor across Petleo's full stack.
• Antech Diagnostics: Antech Diagnostics, part of Mars Petcare, is a large veterinary diagnostics and practice solutions provider. As a broad incumbent in animal health technology, it represents the type of well-capitalized competitor Petleo may face when extending into clinical workflow and data products.

Emerging players

• Pawfinity: Pawfinity is an early-stage pet health management and reminder app for pet owners. It overlaps with the consumer-side Petleo app (records, reminders, vet locator) but lacks the B2B practice SaaS layer that Petleo Connect provides.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCo1qqzmN6X92jxzi1JPz-Ug
• Facebookfacebook.com/petleoapp
• LinkedInde.linkedin.com/company/petleo
• Instagraminstagram.com/petleoapp
• Pinterestpinterest.com/petleoapp
• Xx.com/petleo_germany

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PetLEO