Rello
Rello is an Australian fintech providing a unified payment, vendor financing, and compliance platform for real estate agencies and property owners. It consolidates payments, KYC/AML verification, land title checks, and short-term lending into a single workflow.
- Company typePrivate
- Founded2021
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rello does
Rello is an Australian fintech that provides a unified payment, finance, and compliance platform for real estate agencies and property owners operating in Australia. Founded in 2021 and headquartered in Pyrmont, Sydney, the company consolidates what it describes as a dozen separate apps and services into a single automated workflow. Its primary customer segment is Australian real estate agencies, with property owners/vendors as a secondary persona reached via agency referrals.
The Rello Platform is built around three core product lines: payments processing (BPAY, PayID, EFT, and credit/debit cards routed directly into agency trust accounts), vendor financing (RelloPay deferred payment for marketing costs and DepositPay early deposit access of up to 80% or $250,000), and compliance services (ID/KYC verification, land title searches across all Australian states and territories, open-banking bank account verification, AML Tranche 2, and document signing). The technology architecture rests on cloud-based infrastructure with deep CRM integrations into MRI Vault, MRI Eagle, MRI Box & Dice, Rex Software, and Reapit AgentBox, plus partnerships with Equifax (identity and land title data), Basiq (open-banking data), Nuvei (card processing), and Monoova (EFT/PayID processing). The platform is accessed via a self-serve onboarding portal (app.rello.com.au/onboard) with sales-assisted demos for enterprise agencies.
Rello monetizes through a combination of recurring subscription fees and per-transaction fees across three published pricing tiers: Finance Only at $0/month, Transactional at $9-$99/month based on user count (pay-per-transaction), and Per Listing at $39-$59 per listing with a $199/month minimum. Transaction-level charges include $1.50-$2.00 on EFT/PayID/BPAY, 1.50-1.95% on cards, $30-$85 on land title searches, $7.50-$45 on KYC/KYB, and a 5.5% (or $1,200 minimum) fee on deposit release advances. Distribution is hybrid, combining direct self-serve onboarding, direct enterprise sales, and embedded distribution through CRM and major real estate brand partnerships. The operating group is Rello Group Holdings Pty Ltd (ABN 48 640 607 932), with operating subsidiaries including Rello Finance Pty Ltd (which holds Australian Credit Licence 577689), Rello Solutions Pty Ltd, Rello Payments, and Flip Finance Pty Ltd. Co-founders are Cameron Owens (COO) and Fidaa Haddad (Managing Director).
Rello firmographics
Firmographics- Name
- Rello
- Legal name
- Rello Group Holdings Pty Ltd
- Website
- https://rellopay.co
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rello is an Australian fintech providing a unified payment, vendor financing, and compliance platform for real estate agencies and property owners. It consolidates payments, KYC/AML verification, land title checks, and short-term lending into a single workflow.
- Ownership category
- akta.pro rank
Rello industry classification
Industry- Product category
- Real Estate Payments Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Short-Term Business Credit Institutions (6153)
- akta.pro primary industry
- Payment Routing, Smart Retries & Optimization (FSAGABAG)
- akta.pro secondary industry
- Invoice Factoring & Receivables Finance Brokerage (FSAEAEAO)
Keywords
Where Rello is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Rello business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Fees: Rello charges monthly subscription fees based on tier (Finance Only $0/mo, Transactional $9/mo+, Per Listing $39/listing with $199/mo minimum). Transactional plan scales with user count from $9/mo (1 user) to $99/mo (50+ users).
- Transaction Fees: Per-transaction fees on EFT ($1.50), PayID ($1.50), BPAY ($2.00), credit/debit cards (1.50-1.95% by card type), land title searches ($30-$85 by state), KYC/KYB checks ($7.50-$45), bank verification ($5.00), and AML transactions ($1.00).
- Marketing Funding Service Fee: Invoice factoring model where Rello advances marketing costs and charges a simple flat service fee calculated as a percentage of the advance amount, displayed transparently before approval. Repaid at property settlement.
- Deposit Release Funding Fee: Fee of greater of 5.5% of requested amount or $1,200 for early deposit access advances of up to 80% of deposit (max $250,000). Additional caveat registration fees apply for amounts under $35,000.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Finance Only - $0/mo with no subscription, unlimited users, marketing funding available |
| Transaction based/ take rate | Monthly | Transactional - $9/mo+ pay per transaction with all services available |
| Subscription | Pay-as-you-go | Per Listing - $39/listing unlimited use of all services, minimum $199/mo |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Rello product offering
Product offeringCore offering
Rello provides a unified real estate payment management platform for Australian real estate agencies and property owners. It consolidates secure payment processing (BPAY, PayID, EFT, credit/debit cards) directly into agency trust accounts, vendor marketing funding (deferred until settlement), early deposit release funding for vendors, KYC/AML compliance, ID and beneficial ownership verification, land title searches, bank account verification, and digital document signing into a single automated workflow that plugs into leading real estate CRMs.
Product overview
Rello offers a unified real estate payment management platform for Australian agencies and property owners. The core Rello Platform consolidates multiple services including Payments (BPAY, PayID, EFT, cards), Marketing Funding (RelloPay - deferred payment for marketing costs), Deposit Release Funding (DepositPay - early access to deposits up to $250,000), and Compliance services (ID/KYC verification, Land Title verification, Bank Account verification, Document Signing, and AML Tranche 2). The platform is available through three pricing tiers: Finance Only ($0/month, marketing funding only), Transactional ($9+/month based on user count), and Per Listing ($39-59/listing with all services included).
Differentiator
Problem solved
Functional benefit
Brands
- RelloPay: Deferred payment plans for property marketing and listing costs.
- DepositPay
- Flip Finance
Products and services
- Rello Platform Unified cloud platform for Australian real estate agencies that consolidates secure payment processing, marketing funding, deposit release funding, KYC/AML compliance, identity verification, land title searches, bank account verification, and document signing into one automated workflow with native CRM integrations.
- RelloPay (Marketing Funding) Deferred payment plan for property marketing and listing costs that allows vendors to fund advertising, staging, legals, and other selling costs upfront with repayment at settlement plus a simple fixed fee.
- DepositPay (Deposit Release Funding) Early deposit access service that enables vendors to access up to 80% of their sale deposit (up to $250,000) ahead of settlement on unconditional sales, with same-day approval available once information is confirmed.
Quantifiable outcome
- Replaces multiple platforms with one login
- +3 more outcomes
Companies that use Rello
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Rello technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature5 records
Rello partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and flagship.
- EquifaxcorePartnership for ID & company verification using biometrics and trusted online data sources, and land title verification services. Verifies individuals, directors, and beneficial owners with biometrics and trusted online data sources across all Australian states and territories.
- BasiqcoreOpen-banking partnership for bank account verification. Confirms client bank details before sending funds using open-banking data with privacy and security built in.
- Nuvei Australia Merchant Services Pty LtdcoreCard payment processing via Nuvei (AFSL 524044) for Visa, Mastercard, and AMEX credit/debit card transactions.
- Monoova Global Payments Pty LtdcoreAccount-based payment processing for EFT and PayID transactions (AFSL 421414).
- MRI SoftwarecoreCRM integrations with MRI Vault, MRI Eagle, and MRI Box & Dice for real estate agency workflow automation. Plugs into CRMs so requests and data flow straight into existing agency workflows.
- Rex SoftwarecoreCRM integration with Rex Software platform for real estate agencies. Enables requests and data to flow straight into existing agency workflows.
- Reapit (AgentBox)coreCRM integration with Reapit's AgentBox platform for real estate agency workflow automation.
- Ray WhiteflagshipMajor Australian real estate brand partnership. Rello integrated with and trusted by Ray White agencies across Australia for payments, funding, and compliance services.
- RE/MAX AustraliaflagshipMajor Australian real estate brand partnership. Rello integrated with and trusted by RE/MAX agencies for payments, funding, and compliance services.
- HarcourtsflagshipMajor Australian real estate brand partnership. Rello integrated with Harcourts agencies for payments, funding, and compliance services.
- Barry PlantcoreAustralian real estate franchise brand partnership for Rello platform adoption.
- Belle PropertycoreAustralian real estate franchise brand partnership for Rello platform adoption.
- CoroniscoreAustralian real estate brand partnership for Rello platform adoption.
- Jellis CraigcoreAustralian real estate brand partnership for Rello platform adoption.
- Kay and BurtoncoreAustralian real estate brand partnership for Rello platform adoption.
- O'BriencoreAustralian real estate brand partnership for Rello platform adoption.
- PRDcoreAustralian real estate brand partnership for Rello platform adoption.
- WoodardscoreAustralian real estate brand partnership for Rello platform adoption.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Rello competitors and assessment
Company assessmentDirect peers
- PropPay: Australian real estate payments specialist serving agencies with trust-account payment processing. Direct overlap with Rello's BPAY/PayID/EFT/card flows into agency trust accounts.
- Console: Australian real estate trust accounting and agency back-office platform with embedded payment functionality. Competes with Rello on trust account reconciliation and agent workflow integration.
- PropertyMe: Australian property management software with integrated trust accounting and payment processing. Overlaps with Rello's payments and reconciliation capabilities on the agency back-office side.
Broad incumbents
- MRI Software: Global real estate software vendor whose Australian CRM suite (MRI Vault, MRI Eagle, MRI Box & Dice) is one of Rello's core integration partners. Could compete by bundling payments/financing into its suite.
- Reapit: Global real estate CRM vendor whose AgentBox platform integrates with Rello in Australia. Adjacent functionality in agency workflow could be extended into payments and financing.
- REA Group: Operator of Australia's dominant property portal with deep agency relationships and an expanding suite of ancillary services. A credible competitor if it layers payments or financing onto its platform.
- Domain Holdings: Major Australian property portal with agent tools and consumer services. Could launch competing payment or vendor financing capabilities leveraging its agency relationships.
- Stripe: Global payment infrastructure provider whose APIs and Connect product could be extended into the Australian real estate vertical. A horizontal incumbent with the scale to enter Rello's niche.
Emerging players
- InspectRE: Australian real estate workflow and inspection software used by agencies. An emerging ecosystem player whose workflow footprint overlaps with parts of Rello's agent tooling.
Others
- Valiant: Australian commercial finance broker connecting SMBs to lenders. Thematically adjacent to RelloPay's vendor financing, though operating as a broker rather than a balance-sheet lender.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Rello social profiles
Digital presenceRello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rello leadership team
Management profileNumber of profiles
Profiles2 records
Rello subsidiaries and ownership
Company hierarchySubsidiaries4 records
Rello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rello
What does Rello do?
Rello provides a unified real estate payment management platform for Australian real estate agencies and property owners. It consolidates secure payment processing (BPAY, PayID, EFT, credit/debit cards) directly into agency trust accounts, vendor marketing funding (deferred until settlement), early deposit release funding for vendors, KYC/AML compliance, ID and beneficial ownership verification, land title searches, bank account verification, and digital document signing into a single automated workflow that plugs into leading real estate CRMs.
Is Rello a public or private company?
Rello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rello founded?
Rello was founded in 2021. It employs 11 to 50 people.
Where is Rello based?
Rello is headquartered in Sydney, Australia, in the Oceania region.
How does Rello make money?
Four revenue lines are on record. Subscription Fees are the primary driver. The others are transaction Fees, marketing Funding Service Fee and deposit Release Funding Fee.
Who are Rello's main competitors?
Direct peers on record are PropPay, Console and PropertyMe. Broad incumbents are MRI Software, Reapit, REA Group, Domain Holdings and Stripe. InspectRE is listed as an emerging player. Valiant is listed as an others.
Does Rello have an API?
Yes. Rello exposes a public API. Developer documentation is at api-docs.rellopay.co/v2.html.
What industry is Rello in?
Rello's product category is Real Estate Payments Software. Its primary akta.pro industry code is FSAGABAG, Payment Routing, Smart Retries & Optimization, with a secondary code of FSAEAEAO, Invoice Factoring & Receivables Finance Brokerage. Its NAICS code is 522320 and its SIC code is 6153.