SellIntegro

What SellIntegro does

SellIntegro (legal entity Sellintegro Sp. z o.o.) is a Poland-based software company founded in 2015 and headquartered at ul. Stanisławowska 47, 54-611 Wrocław, that develops a cloud-based integration platform connecting Polish accounting/ERP systems with e-commerce platforms and marketplaces. The company self-describes as the largest ERP-to-e-commerce integrator in Poland and offers 400+ ready-made integration plugins covering ERP systems (InsERT Subiekt GT and Subiekt nexo PRO, Comarch ERP Optima and ERP XL, WAPRO Mag, Navireo, Microsoft Dynamics NAV, SAP Business One, Sage 50), order management systems (BaseLinker/Base., Apilo, Sellasist, SellRocket), e-commerce platforms (PrestaShop, WooCommerce, Shopify, Shoper, IdoSell, Magento, Wix), and marketplaces (Allegro, Amazon, eBay, Wayfair). The platform is built on a hybrid cloud infrastructure for service stability, provides real-time data synchronization (as fast as every 3 seconds) of orders, products, inventory, and pricing, includes a plugin versioning system that allows users to control update timing, and offers 24/7 monitoring with up to 180 days of analytics retention.

The revenue model is subscription-based (annual and multi-year contracts) with a 14-day free trial, an enterprise tier with dedicated support, and promotional Black Friday discounting — there is no perpetual license option. Go-to-market is product-led growth with a self-serve sign-up, supplemented by an official partner program and a partner ecosystem that includes InsERT, Comarch, Wayfair, BaseLinker, Cloudport, Apilo, and Wix; demand generation relies on a blog, a wiki knowledge base, YouTube, LinkedIn, a Facebook community group, and webinars. The core SellIntegro Platform is complemented by three add-on products: SellRocket (an Order Management System positioned as a BaseLinker alternative, sold via a separate website), SellIntegro CloudPrint (cloud-based document printing), and SellIntegro Extender (extends historical order processing from 14 to 150 days). Customer composition is reported as thousands of companies processing 6–10 million orders monthly and approximately 150 million PLN in weekly order value, spanning enterprise (Mokate, Krosno), mid-market (IronPack, Kabak, Anwen, Serwus), and SMB (Perfumeria Neness, CarDona, Platinum, CreativeHobby, Gardenowo, Gym Glamour) segments across manufacturing, FMCG, retail, cosmetics, fitness, and crafts.

SellIntegro is a private Polish limited liability company with 51–100 employees, an 11–17 person support team reporting a 93% positive ticket closure rate, no disclosed external institutional investors, no M&A activity, no patents or trademarks, no recognized third-party awards or certifications, and no AI/ML capabilities referenced in available data. The company operates primarily in the Polish market, with limited international reach through its Wayfair partnership. Listed founders include Paweł Pindera and Pawel Jaworski (both shown as co-founder & CEO in the structured leadership data), though the management_team field is otherwise empty in the input.

Name

SellIntegro

Legal name

Sellintegro Sp. z o.o.

Website

https://sellintegro.pl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

SellIntegro is a Wrocław, Poland-based cloud integration platform that connects Polish ERP and accounting systems with e-commerce platforms and marketplaces, serving thousands of businesses with 400+ ready-made plugins and a 14-day free trial.

Ownership category

akta.pro rank

Product category

E-commerce ERP Integration Software

NAICS

Computer Systems Design and Related Services (5415), Computer Systems Design Services (541512), Custom Computer Programming Services (541511), Software Publishers (5132)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK)

akta.pro secondary industry

Managed File Transfer (MFT) & B2B/EDI Integration (HDAEACAG)

Keywords

• ERP e-commerce integration
• Order management software
• Marketplace integration platform
• Cloud integration services
• Inventory synchronization software

Headquarters

HQ city

Wroclaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Subscription / Recurring: Integration services operate on a subscription basis (abonamentowy). Customers pay recurring fees for access to the platform, plugins, and support. Annual and multi-year contracts available with promotional discounts. No one-time perpetual license option exists.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

SellIntegro develops and operates a cloud-based integration platform that connects Polish ERP and accounting systems (such as InsERT Subiekt GT/nexo PRO, Comarch ERP Optima/XL, WAPRO Mag, Navireo, Microsoft Dynamics NAV, SAP Business One, and Sage 50) with e-commerce platforms and marketplaces (Allegro, Amazon, eBay, Wayfair, PrestaShop, WooCommerce, Shopify, Magento, Shoper, IdoSell, SkyShop, E-sklep, Wix) and OMS systems (Base./BaseLinker, Apilo, Sellasist, SellRocket). The platform provides 400+ ready-made integration plugins that synchronize orders, products, prices, inventory, and documents in real time (as fast as every 3 seconds) on a hybrid cloud infrastructure, with automatic invoice/receipt generation and PDF emailing, 24/7 monitoring, and analytics for up to 180 days. It is sold primarily on a subscription basis with a 14-day free trial, plus complementary products SellRocket (OMS), SellIntegro CloudPrint, and SellIntegro Extender.

Product overview

SellIntegro is a cloud-based e-commerce ERP integration platform that connects Polish accounting/ERP systems with online stores and marketplaces. The core offering is the SellIntegro Platform, which provides over 400 ready-made integration plugins enabling real-time synchronization (every 3 seconds) of orders, products, inventory, and pricing data between ERP systems (Subiekt GT, Subiekt nexo PRO, Comarch ERP Optima, WAPRO Mag, Navireo, Comarch ERP XL, Microsoft Dynamics NAV, SAP Business One, Sage 50) and e-commerce platforms (Base./BaseLinker, Apilo, SellRocket, Sellasist, PrestaShop, WooCommerce, Shopify, Allegro, Amazon, eBay, Wayfair). The ecosystem includes complementary products: SellRocket (Order Management System), SellIntegro CloudPrint (document printing), and SellIntegro Extender (feature extension for extended historical data). The platform operates on a hybrid cloud infrastructure with 24/7 support and offers subscription-based pricing with a 14-day free trial.

Differentiator

Problem solved

Functional benefit

Brands

• SellRocket: OMS (Order Management System) platform, positioned as an alternative to BaseLinker (BL). Referenced as a separate product/offering with its own website at sellrocket.pl.
• SellIntegro CloudPrint
• SellIntegro Extender

Products and services

• SellIntegro Platform
• SellRocket Order Management System (OMS) for order processing, warehouse management, and multi-channel selling optimization. Positioned as an alternative to BaseLinker (Base.) for businesses requiring advanced OMS capabilities, with native integration to SellIntegro's ERP connectors.
• SellIntegro CloudPrint Cloud-based printing solution for generating and sending invoices, receipts, shipping labels, and other business documents automatically from integrated systems as part of the SellIntegro ecosystem.
• SellIntegro Extender Extension product that expands SellIntegro integration functionality, including extending the depth of historical order processing to 150 days and providing additional enhanced capabilities.
• SellIntegro Support Plans Paid technical support services including 24/7 monitoring of integrations, dedicated support plans for enterprise customers, and ongoing technical assistance for integration configuration and troubleshooting, delivered by the 11–17 person support team.
• Dedicated Solutions Custom integration development service for unique business requirements not covered by SellIntegro's standard 400+ plugin offerings, tailored to specific ERP, e-commerce, or marketplace configurations.
• SellIntegro Partner Program Formal partnership program for resellers and implementation partners to offer SellIntegro integration services to their own customers, serving as a structured channel and co-selling offering.

Quantifiable outcome

• Up to 3 full-time positions (etaty) can be saved through automation
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration26 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• InsERT (Subiekt GT, Subiekt nexo PRO)coreChannel Partner/ Reseller/ DistributorOfficial InsERT partner. SellIntegro's integration platform prominently features Subiekt GT and Subiekt nexo PRO on its website navigation and integration listings. Multiple pre-built integrations exist for these ERP systems.
• ComarchcoreTechnology or IntegrationOfficial Comarch partner. Pre-built integrations for Comarch ERP Optima and Comarch ERP XL. SellIntegro is listed among Comarch partner ecosystem.
• WayfaircoreChannel Partner/ Reseller/ DistributorOfficial Wayfair partner. SellIntegro enables ERP integrations for Wayfair sellers, connecting Wayfair marketplace operations to accounting systems.
• BaseLinkercoreTechnology or IntegrationOfficial partner. SellIntegro provides ERP integrations for BaseLinker (Base.) platform, enabling order management, inventory sync, and product synchronization between ERP systems and BaseLinker.
• ApilocoreTechnology or IntegrationOfficial partner. Apilo (ERPBox) integration platform is connected via SellIntegro's ERP integrations, enabling synchronized order management and inventory control. New API-based connection method developed specifically for SellIntegro-Apilo integrations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shopify: Global e-commerce platform that continues to expand native ERP/inventory connectors; competes at the platform layer with independent integrators like SellIntegro by absorbing integration functionality.
• Comarch: Large Polish ERP software vendor (Comarch ERP Optima/XL); a strategic partner of SellIntegro with the scale to expand into e-commerce integration if it chooses to.
• Wayfair: Global home goods marketplace with an ERP partner program in which SellIntegro is listed; as the marketplace expands seller tooling, it could reduce reliance on third-party integrators.
• InsERT (Subiekt): Dominant Polish accounting/ERP vendor (Subiekt GT, Subiekt nexo PRO); a core SellIntegro partner that could become a competitor if it ships native e-commerce connectors at scale.

Emerging players

• Make (formerly Integromat): Visual integration/automation platform used to connect ERP and e-commerce systems; overlaps with SellIntegro's automation value proposition at the SMB/mid-market tier with broader geographic reach.

Direct peers

• BaseLinker (Base.): Polish-headquartered Order Management System and marketplace/ERP integration platform; SellIntegro directly competes with BaseLinker via its SellRocket OMS offering and is simultaneously a BaseLinker integration partner.
• Celigo: Global iPaaS/integration platform for ERP and e-commerce systems, comparable in function (pre-built ERP integrations, real-time sync) but serving enterprise customers primarily in Western markets.
• Apilo: Polish OMS/integration platform serving the same e-commerce SMB segment with multi-channel and ERP connectors; an integration partner of SellIntegro that overlaps on the ERP-automation value proposition.
• Sellasist: Polish OMS and e-commerce platform with order, product, and ERP synchronization features targeting the same SMB seller base that SellIntegro serves.
• Nethansa (Clipperon): Polish e-commerce automation platform offering multi-channel management and ERP integration features for marketplace sellers, overlapping directly with SellIntegro's integration core.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/SellIntegro
• Facebookfacebook.com/sellintegro
• LinkedInpl.linkedin.com/company/sellintegro

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SellIntegro