nethansa

What nethansa does

nethansa is a Polish-headquartered SaaS and managed services company that helps third-party sellers and brand owners generate profits on European marketplaces, primarily Amazon. The company sells a bundled platform-plus-services offering: the Nethansa Platform is a SaaS marketplace management system built for AI-powered dynamic repricing on Amazon EU storefronts (UK, DE, FR, IT, ES, NL, SE, PL) and Kaufland Global Marketplace, with features for automated listing and order management, sales forecasting, REST API/FTP integration with systems such as Baselinker, and processing speeds of up to 1,200 Events Per Minute on the enterprise tier. Layered on top is a managed services business covering reseller and vendor support on Amazon, plus dedicated service lines for Allegro, eMAG, Kaufland, Temu, EmpikPlace, and Erli, including PPC campaign management and content services (A+ Content, Brand Store, copywriting, translation) with a 24-hour response-time guarantee across 8 languages 365 days a year.

The business model combines tiered SaaS subscriptions (Starter €39-59/month, Pro €149-199/month, Leader €339-399/month, with 15% annual discounts and a 14-day free trial) with professional services revenue from account management, PPC, content production, and multilingual customer support. Go-to-market is a hybrid: direct enterprise sales with free consultations and dedicated Account Managers for mid-market and enterprise clients, a self-serve PLG motion for SMBs, and a Reseller Partner Program with named agencies (Zaufane.pl, Romicore, Taxology, Kaizen Ads, Get Noticed). Customers span resellers and brand owners across 14 European markets in industries including sports footwear, perfumes and cosmetics, leather care, and home decor, with documented outcomes including 54-500% sales or profit improvements. Nethansa is a verified Amazon Solution Provider Network, Amazon Advertising Partner, and Amazon Appstore partner, and has raised approximately $9.48M across five rounds (2017-Feb 2022) from Warsaw Equity Group, Movens Capital, Cofounder VC, and LT Capital, plus €777,727 of EU grant funding from NCBR for algorithm development.

Name

nethansa

Legal name

NETHANSA sp. z o.o.

Website

https://nethansa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

nethansa is a Polish SaaS and managed services company that provides an AI-powered dynamic repricing platform plus sales support services to help brands and resellers increase profits on Amazon and 14 other European marketplaces.

Ownership category

akta.pro rank

Product category

Marketplace Management Software

akta.pro primary industry

Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)

Keywords

• Marketplace repricing software
• Amazon seller tools
• E-commerce automation
• Dynamic pricing SaaS
• Multi-marketplace management

Headquarters

HQ city

München

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. SaaS Platform Subscriptions: Monthly or annual subscription fees for access to the Nethansa Platform with tiered plans (Starter, Pro, Leader) offering different listing limits, EPM capacity, and feature sets. The platform supports dynamic pricing, order management, and sales analytics for marketplace sellers.
2. Sales Support Services: Managed services including account setup, listing optimization, PPC campaign management, customer service in multiple languages, and account monitoring. These are provided alongside or separately from the platform subscription.
3. Content Services: A+ Content creation, Brand Store design, product photography, and copywriting/translation services to optimize product listings on marketplaces.
4. PPC Campaign Management: Paid advertising campaign services on Amazon, Allegro, eMAG, and Kaufland Global Marketplace including planning, implementation, monitoring, and reporting.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Nethansa develops and sells the Nethansa Platform, a SaaS suite for dynamic pricing, listing management, order automation, and turnover forecasting on Amazon and European marketplaces (Kaufland Global Marketplace, Allegro, eMAG, Temu, EmpikPlace, Erli). It complements this platform with managed sales support services covering account management, customer service in 8 languages, PPC advertising, and content creation (A+ Content, Brand Store, product photography, copywriting) for resellers, brand owners and vendors operating in 14 European markets.

Product overview

Nethansa is a marketplace sales support and technology company offering a unified platform-plus-services model. The core product is the Nethansa Platform—a SaaS solution for dynamic pricing on Amazon and Kaufland Global Marketplace with features for repricing, sales forecasting, order management, and logistics automation. Complementary managed services cover marketplace sales support for Amazon (resellers and vendors), Allegro, eMAG, Kaufland Global Marketplace, Temu, EmpikPlace, and Erli. Add-on modules include Content Only services (A+ Content, Brand Store, copywriting) and PPC Only campaign management. The platform is available in three pricing tiers (Starter, Pro, Leader) based on listing volume and feature requirements. Nethansa also operates a Reseller Program for partners to distribute the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Nethansa Platform: Advanced SaaS system for dynamic pricing on marketplaces for sellers with active seller accounts on Amazon and Kaufland Global Marketplace. Enables automated price management, turnover forecasting, sales tracking, and order management.

Products and services

• Nethansa Platform SaaS suite providing AI-powered dynamic pricing, automated listing and order management, turnover forecasting, and sales potential analysis for sellers on Amazon, Kaufland Global Marketplace, Allegro, eMAG, Temu, EmpikPlace and Erli, with REST API and FTP integrations to Baselinker and external ERP systems.
• Amazon Reseller Services Managed service for resellers selling third-party brand products on Amazon, including Buy Box optimization using Nethansa Platform's dynamic repricing, account management, customer service in 8 languages, and FBA support.
• Amazon Brand Owner Services End-to-end managed service for brand owners selling their own products on Amazon, covering market entry strategy, A+ Content, Brand Store design, PPC, account management, multilingual customer service and ongoing sales acceleration in 14 European markets.
• Amazon Vendor Central Services Managed service for brand owners and suppliers using Amazon Vendor Central, supporting wholesale account operations, content optimization, advertising and account health across European Amazon storefronts.
• Allegro International Services Managed service helping international sellers enter and scale on Allegro, Poland's largest marketplace, including account setup, localization, content, customer service and integration with Nethansa Platform.
• eMAG Services Managed service for sellers expanding into eMAG and other Southeastern European marketplaces, providing account management, localization, advertising and integration with Nethansa Platform.
• Kaufland Global Marketplace Services Managed service for sellers on Kaufland Global Marketplace, combining Nethansa Platform dynamic pricing with account operations, content, advertising and customer service support.
• Temu Services Managed sales support services for sellers on Temu marketplace, covering account operations, content and customer service.
• EmpikPlace Services Managed sales support services for sellers on EmpikPlace marketplace, covering account operations, content and customer service.
• Erli Services Managed sales support services for sellers on Erli marketplace, covering account operations, content and customer service.
• Content Only Services Standalone bundle of content creation services including A+ Content, Brand Store design, product photography and copywriting, sold independently of the Nethansa Platform subscription.
• PPC Only Services Standalone PPC campaign management bundle sold independently of the Nethansa Platform subscription, covering sponsored ads on Amazon and other European marketplaces.

Quantifiable outcome

• Up to 54% additional profit through dynamic repricing (Butomania case study)
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability4 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Amazon Solution Provider Network (SPN)coreTechnology or IntegrationNethansa is a verified Service Provider in the Amazon Solution Provider Network, Amazon Advertising Partner, and Amazon Appstore partner. This certification provides credibility, access to Amazon resources, and visibility in the Amazon partner ecosystem.
• Amazon Advertising PartnercoreTechnology or IntegrationVerified partner status for Amazon advertising services, enabling Nethansa to offer PPC campaign management services and access to Amazon's advertising platform features.
• Zaufane.plminorChannel Partner/ Reseller/ DistributorReseller partner in the Nethansa Partner Program. Zaufane.pl is a Polish e-commerce solutions provider.
• RomicoreminorChannel Partner/ Reseller/ DistributorReseller partner in the Nethansa Partner Program. Romicore is an e-commerce technology and services provider.
• TaxologyminorChannel Partner/ Reseller/ DistributorReseller partner in the Nethansa Partner Program. Taxology provides tax and compliance solutions for e-commerce.
• Kaizen AdsminorChannel Partner/ Reseller/ DistributorReseller partner in the Nethansa Partner Program. Kaizen Ads is a digital marketing agency.
• Get NoticedminorChannel Partner/ Reseller/ DistributorReseller partner in the Nethansa Partner Program. Get Noticed is an e-commerce marketing agency.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RepricerExpress: Automated Amazon repricing tool focused on speed and Buy Box optimization. Directly comparable as a specialized marketplace dynamic pricing SaaS.
• Jungle Scout: Amazon seller research and analytics platform with product database, sales estimator, and supplier tools. Comparable as a SaaS platform serving third-party Amazon sellers across multiple marketplaces.
• Lengow: European-based feed management and marketplace integration platform. Comparable as a SaaS solution for sellers managing listings, pricing, and orders across multiple European marketplaces.
• ChannelEngine: Marketplace integration platform enabling brands and retailers to sell across 700+ channels including Amazon and European marketplaces. Comparable as a multi-marketplace management platform with strong European presence.
• Helium 10: Leading all-in-one SaaS suite for Amazon sellers offering keyword research, listing optimization, and repricing. Directly comparable as a marketplace seller tools platform with overlapping dynamic pricing and analytics features.
• Sellics (Perpetua): Amazon advertising and analytics platform originally focused on Seller Central optimization. Now part of Perpetua, offering PPC and marketplace growth tools — comparable as a competitor for both Amazon PPC management and seller analytics.
• Feedvisor: AI-driven repricing and advertising optimization platform for Amazon sellers. Closely comparable on the dynamic repricing core feature that defines Nethansa's platform.
• SellerLogic: Amazon seller tools suite including repricing (SellerLogic Repricer), profit analytics (SellerLogic Business Analytics), and account health monitoring. Direct competitor on dynamic repricing and seller optimization.
• Quartile: Amazon advertising optimization platform using machine learning for PPC campaigns. Comparable as a specialized Amazon advertising partner and competitor in the marketplace growth services space.

Broad incumbents

• Mirakl: Enterprise marketplace platform provider enabling large retailers and brands to launch their own third-party marketplaces. Comparable as a broader marketplace infrastructure player operating in the European e-commerce ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx6x6XkyDMx5g08jlMylNVQ
• Facebookfacebook.com/nethansacom
• LinkedInlinkedin.com/company/nethansa

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nethansa