Knoxlabs
Knoxlabs is a Glendale, California-based multi-brand XR, robotics, and AI wearables distributor aggregating 50+ brands for enterprise, education, healthcare, and industrial buyers across the Americas, offering provisioning, MDM enrollment, and Knox XR Support+ lifecycle services.
- Company typePrivate
- Founded2014
- HeadquartersGlendale, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Knoxlabs does
Knoxlabs is a privately held multi-brand XR, robotics, and AI wearables distribution and deployment platform headquartered in Glendale, California, founded in 2014. The company positions itself as 'XR's #1 Enterprise Seller,' aggregating 50+ hardware and software brands — including Meta, HTC Vive, Varjo, PICO, Magic Leap, Manus, Xsens, SenseGlove, Rokid, Vuzix, and bHaptics — into a single procurement channel for enterprise, education, healthcare, industrial, and government buyers across the Americas. Its three core product lines are XR hardware and software (VR headsets, AR glasses, motion capture, haptics, gloves, treadmills, accessories), enterprise robotics hardware (teleoperation kits through humanoid platforms), and AI glasses platforms (Meta Ray-Ban, Rokid, Vuzix Z100, Snap SPECS).
The underlying technology is distribution and integration rather than proprietary IP. The differentiating services are enterprise provisioning (pre-configuration, MDM enrollment, and app loading), hardware-agnostic advisory that recommends solutions based on use-case fit, vertical-specific pre-configured bundles (healthcare simulation, industrial VR, training and safety, remote support, educational discovery), and Knox XR Support+ for hardware and software lifecycle management. Pricing spans consumer-accessible accessories (from $22) to enterprise professional systems ($1,000-$32,468 per headset, up to $47,500 for a 4-player VR Arcade bundle), with volume procurement requiring minimum 50-unit deployments and multi-year contracts for AI glasses rollouts.
Knoxlabs operates a hybrid go-to-market combining a Shopify-powered self-serve e-commerce storefront with a consultative enterprise sales motion (Calendly-based expert consultations, dedicated 'For Business' subdomain, request-a-quote workflow, and education institutional pricing). Revenue mechanics are predominantly one-time hardware sales with growing contribution from software licenses, vertical bundles, and lifecycle support services. The company maintains PCI-DSS compliance and inherits SOC2 controls through its Shopify platform, and serves a regional Americas footprint with no disclosed expansion beyond the region.
Knoxlabs firmographics
Firmographics- Name
- Knoxlabs
- Legal name
- Knoxlabs
- Website
- https://knoxlabs.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Knoxlabs is a Glendale, California-based multi-brand XR, robotics, and AI wearables distributor aggregating 50+ brands for enterprise, education, healthcare, and industrial buyers across the Americas, offering provisioning, MDM enrollment, and Knox XR Support+ lifecycle services.
- Ownership category
- akta.pro rank
Knoxlabs industry classification
Industry- Product category
- XR/AR Hardware Distribution
- NAICS
- Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (423430), Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343)
- SIC
- Wholesale-Computers & Peripheral Equipment & Software (5045), Wholesale-Electronic Parts & Equipment, Nec (5065)
- akta.pro primary industry
- Embedded, Maker Platforms & Development Kits Retail (CRACAKAI)
- akta.pro secondary industry
- Sensors & Modules (IMU, GPS, Camera, RF) Retail (CRACAKAC)
Keywords
Where Knoxlabs is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Knoxlabs business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Product Sales: One-time sales of XR/VR headsets, AR glasses, haptic devices, motion capture systems, VR treadmills, trackers, controllers, accessories, and robotics hardware. Revenue generated through e-commerce storefront with enterprise quote options for large deployments.
- Software and Platform Licenses: Sales of software licenses including device management (MDM), platform subscriptions, motion capture software (Xsens MVN Animate), and XR software solutions from various vendors.
- Enterprise Bundle Solutions: Pre-configured bundle packages combining hardware and software for specific use cases (Healthcare Simulation, Industrial VR, Training & Safety, Remote Support & Ops, Educational Discovery). Higher-value transactions with bundled pricing for complete solutions.
- AI Glasses Enterprise Deployment: Volume procurement and deployment services for AI glasses platforms (Rokid, Meta Ray-Ban, Vuzix Z100, Snap SPECS) targeting enterprise and education organizations with minimum 50-unit deployments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Consumer/Entry VR Products - Meta Quest 3S, Quest 2, accessories |
| Unit Pricing | Pay-as-you-go | Professional VR/XR Headsets - Varjo, HTC VIVE, Pico Enterprise |
| Unit Pricing | Pay-as-you-go | High-End Motion Capture & Haptic Systems |
| Unit Pricing | Pay-as-you-go | Pre-Configured VR Bundle Kits |
| Unit Pricing | Multi-year contract | AI Glasses Enterprise Deployment |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Knoxlabs product offering
Product offeringCore offering
Knoxlabs distributes enterprise XR, robotics, and wearable hardware and software from more than 50 brands (Meta, HTC VIVE, Varjo, PICO, Pimax, Magic Leap, Manus, Xsens, bHaptics, SenseGlove, KAT VR, Rokid, Vuzix, Samsung, Sony, etc.) through a Shopify storefront and consultative enterprise sales channel. The company adds value through Enterprise Provisioning Services (pre-configuration, MDM enrollment, app loading), pre-configured vertical bundles, and Knox XR Support+ lifecycle support to deliver deployment-ready XR fleets for organizations.
Product overview
Knoxlabs is an enterprise XR/VR/AR/AI hardware distribution and solutions delivery infrastructure operating across the Americas. The portfolio comprises three core offerings: XR Products (VR headsets, AR glasses, haptic devices, motion capture systems, VR gloves, and accessories from 50+ brands including Meta, HTC VIVE, Varjo, PICO, and Pimax), Robotics (enterprise robotics hardware and software from teleoperation kits to humanoids), and AI Glasses (smart eyewear platforms from Meta Ray-Ban, Rokid, Vuzix, and Snap offering real-time translation, in-lens AI display, hands-free documentation, and contextual AI assistance). Knoxlabs differentiates through hardware-agnostic recommendations, provisioned and MDM-enrolled devices, single-point accountability, and Knox XR Support+ covering the full device lifecycle. Minimum 50-unit procurement targets enterprise, education, and institutional buyers for multi-site rollouts and fleet deployments.
Differentiator
Problem solved
Functional benefit
Products and services
- Knoxlabs XR Products
Companies that use Knoxlabs
Customer profileSegments7 records
Ideal customer profiles4 records
Knoxlabs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability8 records
Feature3 records
Knoxlabs partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered flagship, core and minor.
- MetaflagshipAuthorized reseller of Meta Quest product line including Quest 3, Quest 3S, Quest 2, and Quest Pro. Knoxlabs is identified as XR's #1 Enterprise Seller with Meta as a featured partner. Products include both consumer and business editions of headsets.
- HTC VivecoreAuthorized reseller of HTC VIVE product line including Focus Vision, XR Elite, Pro 2, and accessories. Featured brand partner on homepage with dedicated collection page.
- VarjocoreAuthorized reseller of Varjo XR/VR headsets including XR-4 Series, XR-3, VR-3, and Aero. Featured brand partner with comprehensive product lineup.
- PicoXRcoreAuthorized reseller of PICO enterprise headsets including PICO 4 Ultra Enterprise, PICO 4 Enterprise, PICO G3, and Neo3. Featured brand partner.
- Magic LeapcoreAuthorized reseller of Magic Leap 2 AR glasses. Listed as partner with dedicated product page.
- Manus VRcoreAuthorized reseller of Manus motion capture gloves and accessories including Metagloves Pro, Quantum Metagloves, and Bodypack Lite.
- XsenscoreAuthorized reseller of Xsens MVN motion capture systems including Link Next Gen, MVN Awinda, and related software (MVN Animate, MVN Analyze).
- bHapticscoreAuthorized reseller of bHaptics haptic products including TactSuit Pro, TactSuit Air, Tactosy, TactVisor, and TactGlove DK3.
- SenseGlovecoreAuthorized reseller of SenseGlove haptic VR gloves including Nova 2 and R1 tele-robotics gloves.
- KatVRcoreAuthorized reseller of KAT VR treadmills including Walk Mini S, Walk C2, Walk C2+, and Pro Walk Mecha. Also stocks KAT accessories, shoes, and PC stations.
- SamsungcoreAuthorized reseller of Samsung XR products including Samsung Galaxy XR. Listed as partner brand on website.
- PimaxcoreAuthorized reseller of Pimax VR headsets including Crystal Super, Crystal Light, Dream Air, and Dream Air SE.
- SonycoreAuthorized reseller of Sony products including mocopi motion capture system and 4K Spatial Reality Display.
- WeartcoreAuthorized reseller of Weart TouchDIVER haptic gloves for XR and robotic teleoperation.
- StrikerVRminorAuthorized reseller of StrikerVR Mavrik-Pro haptic blaster and related accessories.
- Kiwi DesignminorAuthorized reseller of Kiwi Design VR accessories including head straps, facial interfaces, and cable management systems.
- AMVRminorAuthorized reseller of AMVR VR accessories including controller grips, protective shells, and charging docks.
- BoboVRminorAuthorized reseller of BoboVR head straps and battery packs for Meta Quest headsets.
- CleanboxminorAuthorized reseller of Cleanbox UVC disinfection products for VR headsets including CX1, CX2, and OmniClean systems.
- MOXIminorAuthorized reseller of MOXI motion tracking systems including MoCap Suit V100 and S100 for VTubers and VR applications.
- RokidcoreAuthorized reseller of Rokid AI glasses including Rokid Glasses with display and Rokid AI Glasses Style for enterprise deployments.
- VuzixcoreAuthorized reseller of Vuzix Z100 enterprise AI smart glasses purpose-built for industrial and logistics deployments.
- Inspire RobotsminorAuthorized reseller of Inspire Robotics products for enterprise robotics deployments.
- KeenonminorAuthorized reseller of Keenon robotics products.
- TESOLLOminorAuthorized reseller of TESOLLO products.
- ProtubeVRminorAuthorized reseller of ProtubeVR gun stock products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Knoxlabs competitors and assessment
Company assessmentDirect peers
- ClassVR (Avantis Systems): Education-focused XR hardware distributor and content provider supplying VR headsets, classroom management software, and curated curriculum bundles to K-12 schools worldwide. Directly comparable to Knoxlabs' education and institutional XR distribution motion.
- Immotion Group: UK-listed immersive technology solutions provider distributing VR hardware, content, and integrated experiences to enterprise and location-based entertainment customers. Similar reseller-plus-services model serving B2B XR buyers, though with a stronger content/LBE focus.
- Antycip: Europe-based multi-brand XR/VR/AR distributor and integrator offering hardware, software, and deployment services to enterprise, defense, and research customers. Closely comparable to Knoxlabs' multi-brand enterprise XR distribution model, though geographically focused on EMEA.
Broad incumbents
- CDW: Large US IT reseller serving business, government, education, and healthcare customers with a broad catalog that now includes XR/AR hardware and accessories. Overlaps with Knoxlabs on enterprise XR procurement but at much larger scale and across a far broader technology portfolio.
- Connection: Enterprise IT solutions distributor serving corporate, public sector, and education customers with hardware, software, and services, including emerging XR offerings. Comparable to Knoxlabs' enterprise and education procurement motion but as part of a full-line IT portfolio.
- Zones: Enterprise IT solutions provider offering hardware, software, and services across emerging technology categories including XR and AR. Overlaps with Knoxlabs on enterprise hardware procurement but operates as a broadline IT solutions partner rather than an XR specialist.
- SHI International: Large enterprise IT reseller with hardware, software, and deployment services for corporate, education, and public sector customers, including emerging XR categories. Competes with Knoxlabs on enterprise XR procurement at significantly larger scale and broader catalog.
- Insight Enterprises: Fortune 500 global IT solutions provider offering hardware, software, and services to enterprise and public sector buyers, with an emerging spatial computing practice. Competes with Knoxlabs on enterprise AR/VR procurement but as part of a much wider IT solutions portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Knoxlabs social profiles
Digital presenceKnoxlabs compliance and trust
Trust signalCompliance2 records
Knoxlabs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Knoxlabs leadership team
Management profileNumber of profiles
Profiles1 record
Knoxlabs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Knoxlabs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Knoxlabs
What does Knoxlabs do?
Knoxlabs distributes enterprise XR, robotics, and wearable hardware and software from more than 50 brands (Meta, HTC VIVE, Varjo, PICO, Pimax, Magic Leap, Manus, Xsens, bHaptics, SenseGlove, KAT VR, Rokid, Vuzix, Samsung, Sony, etc.) through a Shopify storefront and consultative enterprise sales channel. The company adds value through Enterprise Provisioning Services (pre-configuration, MDM enrollment, app loading), pre-configured vertical bundles, and Knox XR Support+ lifecycle support to deliver deployment-ready XR fleets for organizations.
Is Knoxlabs a public or private company?
Knoxlabs is a private company. It is classified as unknown and is currently operating.
When was Knoxlabs founded?
Knoxlabs was founded in 2014. It employs 1 to 10 people.
Where is Knoxlabs based?
Knoxlabs is headquartered in Glendale, United States, in the North America region.
How does Knoxlabs make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are software and Platform Licenses, enterprise Bundle Solutions and AI Glasses Enterprise Deployment.
Who are Knoxlabs's main competitors?
Direct peers on record are ClassVR (Avantis Systems), Immotion Group and Antycip. Broad incumbents are CDW, Connection, Zones, SHI International and Insight Enterprises.
Does Knoxlabs have an API?
No public API is recorded for Knoxlabs.
What industry is Knoxlabs in?
Knoxlabs's product category is XR/AR Hardware Distribution. Its primary akta.pro industry code is CRACAKAI, Embedded, Maker Platforms & Development Kits Retail, with a secondary code of CRACAKAC, Sensors & Modules (IMU, GPS, Camera, RF) Retail. Its NAICS code is 423430 and its SIC code is 5045.