upstream
upstream is a privately-held APAC digital consultancy that implements and extends monday.com and HubSpot platforms, delivering certified professional services, custom apps, and managed services to growing businesses and enterprises across Australia, India, and Singapore.
- Company typePrivate
- Founded2015
- HeadquartersFyshwick, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What upstream does
upstream (legal entity: Jack Taylor Group Pty Ltd, with operating subsidiary Upstream Technologies Pvt Ltd in India) is a privately-held digital consultancy headquartered in Fyshwick, Australia, founded in 2015. The company specialises in certified implementation, custom development, and managed services for the monday.com Work OS and HubSpot CRM platforms, serving growing businesses and mid-market to enterprise clients across APAC. It operates as monday.com's first-ever APAC partner and first APAC Platinum Partner, and holds three HubSpot accreditations (Onboarding, Custom Integration, CRM Data Migration), giving it dual-platform certified delivery capability.
upstream's core offerings include monday.com services (platform setup, workflow optimisation, custom automations, integration, training, champion enablement, and ongoing managed services), HubSpot solutions (CRM setup, automation, marketing and sales implementation), digital consulting, and website design and development. Beyond services, upstream develops and publishes proprietary marketplace apps on the monday.com and HubSpot platforms — notably 'SMS powered by Sinch' (launched April 2026, Sinch-powered native SMS integration) and 'WooCommerce by Luxie Tech' (e-commerce order sync). These apps generate licensing revenue and reinforce the firm's positioning as an IP-rich platform partner rather than a pure services reseller.
The company operates a blended revenue model: bespoke professional services engagements (project-based and retainer) for implementation and managed services, channel/reseller economics from monday.com Platinum and HubSpot partnerships, and recurring subscription revenue from marketplace apps. Go-to-market is delivered via direct enterprise sales, inside sales, partner referrals, content marketing, webinars, and self-serve marketplace listings. Delivery is split across Australia (HQ), India (regional delivery hub launched as Upstream Technologies Pvt Ltd in July 2025), and Singapore (APAC HQ), with clients served in Sydney, Mumbai, Singapore, New York, Manila, and London. The firm is founder-led (Jack Taylor as Executive Chairman) with Alex Robinson as CEO, and has been recognised with monday.com APAC Partner of the Year in 2020, 2023, and 2024.
upstream firmographics
Firmographics- Name
- upstream
- Legal name
- Jack Taylor Group Pty Ltd
- Website
- https://upstreamtech.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- upstream is a privately-held APAC digital consultancy that implements and extends monday.com and HubSpot platforms, delivering certified professional services, custom apps, and managed services to growing businesses and enterprises across Australia, India, and Singapore.
- Ownership category
- akta.pro rank
Where upstream is headquartered
LocationHeadquarters
- HQ city
- Fyshwick
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
upstream business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Professional Services – monday.com & HubSpot: upstream generates revenue by providing end-to-end professional services for monday.com and HubSpot implementations, including platform setup, workflow design, custom integrations, automation configuration, training, and ongoing consulting. These are project-based or retainer engagements delivered by certified consultants across Australia and India.
- Custom App Development & Marketplace: upstream builds custom marketplace apps for monday.com and HubSpot (e.g., SMS powered by Sinch, WooCommerce by Luxie Tech), generating revenue from app licensing, development fees, and marketplace distribution. The company maintains its own library of monday.com apps.
- Managed Services & Ongoing Support: upstream offers ongoing managed services contracts post-implementation, providing continued platform optimisation, support, training, and governance services to ensure clients maximise their monday.com and HubSpot investment over time.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Services – Custom scoped engagements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
upstream product offering
Product offeringCore offering
upstream is a global digital consultancy that sells certified monday.com and HubSpot implementation, managed services, custom app development, workflow automation, and digital consulting to growing businesses and enterprises across APAC. The company also builds and publishes proprietary marketplace apps (e.g., SMS powered by Sinch, WooCommerce by Luxie Tech) for the monday.com and HubSpot platforms. Service engagements are delivered as bespoke project-based or retainer agreements with delivery teams in Australia and India.
Product overview
upstream is a global digital consultancy offering monday.com and HubSpot services as its primary platforms, supplemented by a growing library of proprietary marketplace apps. The monday.com practice encompasses certified implementation, managed services, champion training, and API/developer consulting across all monday.com products (work management, CRM, dev, service, WorkForms, WorkCanvas). The HubSpot practice provides CRM setup, automation, and marketing/sales solutions with multiple platform accreditations. upApps include SMS powered by Sinch for monday.com, the WooCommerce by Luxie Tech app, and other custom integrations. The company operates from Australia, India, and Singapore serving ANZ and broader APAC markets.
Differentiator
Problem solved
Functional benefit
Products and services
- monday.com Services End-to-end certified monday.com partner services including platform setup, workflow optimisation, custom apps and integrations, automation solutions, training, and ongoing support delivered to growing businesses and enterprises.
- HubSpot Solutions Certified HubSpot partner services including tailored CRM setups, automation strategies, marketing and sales solutions, custom integrations, data migration, and ongoing managed services for businesses implementing or scaling HubSpot.
- SMS powered by Sinch A native monday.com marketplace app developed by upstream that enables two-way SMS communication directly within monday.com boards, powered by the Sinch global SMS platform. Supports contact-level messaging, conversation history, and mobile-optimised views for sales, customer service, and field operations teams.
- WooCommerce by Luxie Tech A monday.com marketplace app published by upstream that syncs WooCommerce orders and customer data with monday.com in real time, enabling businesses to monitor order statuses, manage customer relationships, and create customisable workflows from order receipt to fulfilment.
- monday.com Implementation Expert-led implementation services for monday.com including board creation, custom automations, native integrations, process transformation, and hands-on training tailored to operational needs.
- monday.com Managed Services Ongoing personalised consulting including board building, workflow audits, platform governance, live training, custom learning resources, and customised dashboards to help clients maximise their monday.com investment.
- monday.com Champion Training Project-based training and consulting packages equipping champions and builders with skills to onboard new teams and create new workflows at scale, including native product configuration and best practices.
- monday.com API and Developer Consulting Custom software development and system integration services including API development, private apps, custom automation within monday.com, and continuous support for custom solutions.
- Digital Consulting Strategic digital consulting to help businesses simplify operations, adopt the right tools, and scale with confidence by aligning technology with business goals.
- Website Design & Development Creation of fast, user-focused websites and digital platforms with custom designs and advanced functionality built to scale with business growth.
Companies that use upstream
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
upstream technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability3 records
Feature4 records
upstream partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- SinchcoreSinch is the SMS infrastructure provider powering upstream's proprietary 'SMS powered by Sinch' app on the monday.com marketplace. Sinch provides the global, scalable SMS delivery platform underpinning this upstream app, enabling two-way SMS communication within monday.com workflows. The partnership is strategic, as the Sinch-powered SMS app is a flagship product in upstream's growing app portfolio.
- monday.comflagshipupstream is a monday.com Platinum partner — the first APAC partner and first APAC Platinum partner in history. The company resells, implements, and extends the monday.com Work OS platform across Australia, India, and Singapore. It has been recognised with multiple Partner of the Year awards (2020, 2023, 2024 APAC Partner of the Year; 2022 Best Professional Services Partner) and operates as monday.com's premier go-to-market and delivery partner in the APAC region.
- HubSpotcoreupstream is a HubSpot accredited partner holding three HubSpot accreditations: Onboarding, Custom Integration, and CRM Data Migration. The company provides certified HubSpot CRM implementations, automation strategies, marketing and sales solutions, custom integrations, and managed services. It publishes solutions on the HubSpot Marketplace and operates as a recognised HubSpot delivery partner.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
upstream competitors and assessment
Company assessmentOthers
- Make (formerly Integromat): Automation and integration platform already listed as a technology partner in upstream's ecosystem. Adjacent rather than directly competitive; represents an enabling technology layer that upstream resells and integrates.
Direct peers
- SmartBug Media: HubSpot Elite Solutions Partner and digital agency that delivers CRM implementation, marketing automation, and revenue operations services. Closest direct peer to upstream in terms of platform-credentialed, services-led business model serving mid-market and enterprise clients.
- New Breed Revenue: HubSpot Elite Solutions Partner focused on CRM implementation, marketing/sales enablement, and revenue operations. Directly comparable to upstream in customer base (mid-market to enterprise), service mix, and partner-tier positioning.
- Lynton: HubSpot Elite Solutions Partner delivering onboarding, integrations, and HubSpot-related services. Operates a similar services-and-integrations model to upstream, competing for HubSpot implementation mandates.
- Salted Stone: HubSpot Elite Solutions Partner offering HubSpot implementation, custom integrations, and revenue operations consulting. Comparable mid-market/enterprise services portfolio to upstream.
- Rayze (formerly Steer73): Certified monday.com Gold partner offering Work OS consulting, implementation, and custom development. Direct peer in the monday.com services ecosystem with similar target market and service model.
Broad incumbents
- Slalom: Global technology and business consultancy that delivers monday.com, HubSpot, and broader SaaS platform implementations. Larger, multi-region competitor to upstream on enterprise-grade digital transformation mandates.
- Accenture (Accenture Song / Accenture Interactive): Global systems integrator with deep SaaS platform practices including CRM and Work OS implementations. Represents the upper end of competitive pressure for large enterprise transformation deals that upstream also pursues.
Emerging players
- Workato: Integration and automation platform used for enterprise workflow connections, partially overlapping with upstream's automation and integration services. An emerging alternative that enterprises may choose over a consultancy-led integration approach.
Regional players
- Twenty-One Twelve (212): APAC-focused digital consultancy that also partners with monday.com and HubSpot for regional implementations. A regionally-relevant peer competing for the same APAC Work OS and CRM engagements.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
upstream social profiles
Digital presenceupstream compliance and trust
Trust signalCompliance5 records
upstream financial estimates
Financial estimateRevenue estimate
Valuation estimate
upstream leadership team
Management profileNumber of profiles
Profiles5 records
upstream subsidiaries and ownership
Company hierarchySubsidiaries1 record
upstream funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
upstream M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about upstream
What does upstream do?
upstream is a global digital consultancy that sells certified monday.com and HubSpot implementation, managed services, custom app development, workflow automation, and digital consulting to growing businesses and enterprises across APAC. The company also builds and publishes proprietary marketplace apps (e.g., SMS powered by Sinch, WooCommerce by Luxie Tech) for the monday.com and HubSpot platforms. Service engagements are delivered as bespoke project-based or retainer agreements with delivery teams in Australia and India.
Is upstream a public or private company?
upstream is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was upstream founded?
upstream was founded in 2015. It employs 11 to 50 people.
Where is upstream based?
upstream is headquartered in Fyshwick, Australia, in the Oceania region.
How does upstream make money?
Three revenue lines are on record. Professional Services – monday.com & HubSpot is the primary driver. The others are custom App Development & Marketplace and managed Services & Ongoing Support.
Who are upstream's main competitors?
Make (formerly Integromat) is listed as an others. Direct peers are SmartBug Media, New Breed Revenue, Lynton, Salted Stone and Rayze (formerly Steer73). Broad incumbents are Slalom and Accenture (Accenture Song / Accenture Interactive). Workato is listed as an emerging player. Twenty-One Twelve (212) is listed as a regional player.
Does upstream have an API?
No public API is recorded for upstream.