What TrustSphere does

TrustSphere is a Singapore-based relationship analytics company founded in 2011 that builds an AI-powered Relationship Intelligence platform designed to capture and map professional relationships from email and communication metadata. The platform ingests communication data, applies machine learning to identify contacts and relationship strength, and surfaces engagement risk, churn signals, and warm-introduction pathways to enterprise sales teams. Its proprietary LinksWithin feature identifies colleague-to-prospect connections, converting cold outreach (cited 2% meeting success) into warm introductions (cited 40% meeting success). TrustSphere serves enterprise customers across nine verticals — Life Sciences, Financial Services, Telecommunications, Manufacturing, Technology, Retail, Government, and Energy — with primary use cases concentrated in sales-team enablement, new-rep onboarding, and churn reduction.

The product portfolio extends well beyond Relationship Intelligence into a broader Revenue Enablement Platform organized around three pillars: Readiness (rep onboarding and coaching, including AI-driven Handover Reports for 30/60/90 day plans), Content (access, personalization, and distribution of sales materials), and Engagement (digital sales rooms, conversation intelligence, interactive AR/VR experiences). A Sales AI layer branded GenieAI sits on top, comprising Genie Assistant, RolePlayAI, AuthoringAI, SearchAI, and CoachingAI. The platform integrates natively with Salesforce and SugarCRM to automatically populate missing contacts and relationships back into the customer's CRM record.

TrustSphere generates revenue through subscription-based access to the platform combined with professional services for implementation. GTM is enterprise field-sales-led with a 'Schedule your personalized demo' motion, supplemented by a channel partner program. Pricing is quote-based and not publicly disclosed. The company holds the LinksWithin trademark and was recognized as a Leader in the 2025 Gartner Magic Quadrant for Revenue Enablement Platforms. Leadership includes co-founder and CEO Manish Goel and Chief Privacy Officer & CTO Roland Turner. TrustSphere operates as part of Bigtincan Holdings Limited, an Australian-listed entity, and serves a global enterprise customer base.

Name

TrustSphere

Legal name

Bigtincan Holdings Limited

Website

https://trustsphere.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

TrustSphere is a Singapore-based relationship analytics company offering an AI-powered Relationship Intelligence platform that maps professional relationships from email data to help enterprise sales teams improve engagement, reduce churn, and accelerate new-rep onboarding.

Ownership category

akta.pro rank

Product category

Sales Enablement Software

NAICS

Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Professional & Business Networking Communities (MPACAJAB)

Keywords

• Relationship analytics
• Sales enablement
• Relationship intelligence
• CRM data completion
• Sales AI platform

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Platform Subscription: Subscription-based access to Bigtincan's relationship intelligence platform including AI features, CRM integrations, and analytics capabilities.
2. Professional Services: Implementation and onboarding services to deploy the platform across enterprise organizations.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

TrustSphere provides an AI-powered Relationship Analytics platform that automatically captures professional relationships from email and communication data, generates insights into customer engagement and relationship strength, fills missing contacts in Salesforce and SugarCRM, and identifies warm introduction paths via colleague connections. The platform targets enterprise sales, marketing, and channel partner teams to reduce customer churn, accelerate new rep onboarding, and improve meeting conversion.

Product overview

Bigtincan offers a unified Revenue Enablement Platform with a modular architecture consisting of core platform capabilities and AI-powered Sales AI features. The platform is organized around three main pillars: Readiness (team preparation and onboarding), Content (access and personalization), and Engagement (customer interaction tools). The product portfolio includes Relationship Intelligence as a core product that captures relationship data from communications, alongside multiple AI-powered Sales AI modules including GenieAI (the overarching AI system), Genie Assistant, RolePlayAI, AuthoringAI, SearchAI, and CoachingAI. Additional features include Interactive Experiences (AR/VR), Analytics & Reporting, Conversation Intelligence, Content Personalization, Digital Sales Rooms, and the LinksWithin warm introduction tool. The platform integrates natively with Salesforce and SugarCRM to complete CRM data with relationship intelligence.

Differentiator

Problem solved

Functional benefit

Brands

• GenieAI: AI-powered sales assistant that empowers sellers with intelligent, secure, and adaptive AI capabilities.
• Genie Assistant
• RolePlayAI
• AuthoringAI
• SearchAI
• CoachingAI
• LinksWithin

Products and services

• Relationship Intelligence AI-powered feature that automatically captures professional relationships from email and communication data and generates real-time insights into customer engagement and relationship strength to help sales teams sell more, engage better, and reduce customer churn.
• LinksWithin Capability that identifies which colleagues already know a prospect to enable warm introductions, lifting meeting success from a 2% cold-call rate to approximately 40% for warm introductions.
• GenieAI Sales AI capability that empowers sellers with intelligent, secure, and adaptive AI features for sales automation and assistance.
• CoachingAI AI-powered coaching feature for sales team development and performance improvement.
• RolePlayAI AI-powered role-playing feature for sales practice and training simulations.
• AuthoringAI AI-assisted content creation and authoring tool for sales materials.
• SearchAI AI-powered search functionality for finding and retrieving sales content and information.
• Genie Assistant AI assistant feature that provides intelligent guidance to sellers during sales activities.
• Readiness Platform module that prepares and upskills customer-facing teams, including onboarding new reps faster with relationship maps for 30, 60, and 90 day plans.
• Content Platform module for accessing, personalizing, and sharing content with buyers.
• Engagement Platform module providing tools for building meaningful engagement with customers.

Quantifiable outcome

• Accelerates new rep time to revenue contribution by up to 70%
• +1 more outcomes

Segments12 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• SalesforcecoreTechnology or IntegrationCRM integration partnership enabling automatic synchronization of relationship data and contacts. Bigtincan automatically finds and uploads missing contacts and relationships from email into Salesforce.
• SugarCRMcoreTechnology or IntegrationCRM integration partnership enabling automatic synchronization of relationship data and contacts. Bigtincan automatically finds and uploads missing contacts and relationships from email into SugarCRM.
• Channel Partner NetworksupportingChannel Partner/ Reseller/ DistributorPartner ecosystem program enabling channel partners to boost revenue with dedicated solutions for channel sales teams.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cognism:
• 6sense: 6sense is a revenue intelligence and account engagement platform that uses AI to surface buyer intent and prioritize accounts. It targets the same revenue enablement buyer as TrustSphere and overlaps on AI-driven pipeline insight.
• Clari: Clari is a revenue operations platform focused on pipeline inspection, forecasting, and conversation intelligence. It overlaps with TrustSphere on AI-powered revenue intelligence for sales leaders.
• Apollo.io: Apollo.io is a sales intelligence and engagement platform that combines contact data, email outreach, and deal analytics. It overlaps directly with TrustSphere's relationship-mapping and CRM data-enrichment value proposition for sales teams.
• Outreach: Outreach is a sales execution platform covering sequencing, conversation intelligence, pipeline management, and forecasting. It competes for the same revenue enablement budget and overlaps with TrustSphere on AI-driven seller workflows.
• Seismic: Seismic is a sales enablement and revenue orchestration platform offering content, training, and buyer engagement tools. It is widely considered a top direct competitor in the revenue enablement platform category.
• ZoomInfo: ZoomInfo is a B2B intelligence platform that provides contact, account, and intent data, with workflow tools for sales and marketing. It is comparable to TrustSphere on the data-driven go-to-market intelligence side that powers relationship-aware selling.
• Salesloft: Salesloft is a sales engagement platform with conversation intelligence, deal management, and workflow automation for sales teams. It targets the same sales-enablement buyer as TrustSphere, with overlapping emphasis on AI-driven rep productivity.
• Highspot: Highspot is a sales enablement platform focused on content management, training, coaching, and engagement analytics. It is a direct competitor in the broader sales enablement category where TrustSphere/Bigtincan was named a Gartner Leader.

Broad incumbents

• Salesforce Sales Cloud / Einstein: Salesforce is the dominant CRM platform and ships Einstein AI for relationship, opportunity, and conversation intelligence natively. As a direct integration partner of TrustSphere, it is also a potential competitive threat as its native AI capabilities expand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/trustsphere
• Facebookfacebook.com/TrustSphereCo
• LinkedInlinkedin.com/company/trustsphere

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrustSphere