Floww.ai

What Floww.ai does

Floww.ai, operated by Deepwork Technologies Private Limited, is an India-based cloud SaaS company founded in 2023 by alumni of IIT Kharagpur and BITS Pilani. It sells a no-code, AI-powered workflow automation and CRM platform to B2C and B2B2C enterprises and to Indian government organizations. The platform is structured around three branded offerings: Sales Floww (intelligent CRM for high-velocity B2C/B2B2C sales teams), Work Floww (enterprise and government workflow management), and Urban Floww (a digital-governance branding of the same technology for public-sector deployments). Underlying capabilities include trigger-based automation, advanced lead distribution, custom objects and relations, multi-dimensional sales analytics, a Generative AI Data Co-Pilot for natural-language querying of business data, and a tamper-proof blockchain security layer. Distribution is via direct enterprise sales with demo requests, a self-serve sandbox, a Google Play Store mobile app, and open APIs; the company holds the #1 G2 Enterprise Usability Index ranking for Winter 2024.

Name

Floww.ai

Legal name

Deepwork Technologies Private Limited

Website

https://floww.ai

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Floww.ai is an India-based, no-code SaaS platform that provides AI-powered CRM and workflow automation to B2C/B2B2C sales teams and government organizations, featuring a generative-AI Data Co-Pilot and blockchain-based tamper-proof security.

Ownership category

akta.pro rank

Product category

Sales CRM and Workflow Automation Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Workflow Automation & No-Code Collaboration (BPAMAMAK)

akta.pro secondary industries

Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)

Keywords

• Sales CRM software
• Workflow automation platform
• Lead distribution system
• No-code automation
• AI data analytics

Headquarters

HQ city

Hyderabad

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Subscription - Per Account/User: Monthly subscription amount per account (users and admins) for platform access. Customers can choose between monthly, quarterly, half-yearly, or annually billing options. Seamlessly add accounts on-the-go with pro-rated pricing for newly added accounts during the billing period.
2. Enterprise Support Services: High-touch ongoing support with dedicated customer success managers included with minimal or no additional cost. Includes proactive guidance and close collaboration for maximizing platform value.
3. Onboarding and Implementation: One-time setup fee may be billed based on additional requirements and customisations. Includes thorough training for admins and users.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Floww.ai is a cloud-based, no-code workflow automation and CRM platform delivered as a SaaS product. It offers two core product lines: Sales Floww, an intelligent CRM for B2C and B2B2C sales teams with automated lead distribution, pipeline management, and AI-driven analytics; and Work Floww, a workflow management platform for enterprise and government organizations. The platform is built around configurable pipelines, a Generative AI-powered Data Co-Pilot for natural-language data interaction, and open APIs for integration with third-party applications.

Product overview

Floww.ai is a cloud-based workflow and CRM platform built by Deepwork Technologies Private Limited, offering two core products — Sales Floww (intelligent CRM for B2C and B2B2C sales teams) and Work Floww (enterprise and government workflow management). The platform is delivered as a no-code, configurable SaaS with modular features including Automation Workflows, Lead Distribution, Custom Objects and Relations, Sales Analytics, and a Generative AI-powered Data Co-Pilot. The architecture is multi-tenant and API-accessible, supporting both enterprise deployments and government digital transformation use cases. The platform ranked #1 on G2's Enterprise Usability Index in Winter 2024.

Differentiator

Problem solved

Functional benefit

Brands

• Work Floww: Workflow management solution for government operations and digital governance
• Sales Floww

Products and services

• Sales Floww Intelligent CRM platform for B2C and B2B2C businesses that empowers sales teams, automates lead distribution, manages pipelines, and drives enterprise growth through AI-powered analytics and workflow automation.
• Work Floww Workflow management platform for optimizing core business processes, improving interdepartmental collaboration, automating tasks, and providing 360-degree operational visibility. Targets both enterprise and government organizations.
• Floww.ai Mobile App Mobile application available on Google Play Store (ai.floww.crm) that enables front-line sales agents and field users to access the Floww.ai CRM and workflow platform from mobile devices.

Named customers4 records

Segments2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

One partnership is on record.

• Bharati Vidyapeeth College of Engineering (Pune)coreStrategic or Co-development Partner · 15 January 2026Floww APIs established an MoU with Bharati Vidyapeeth College of Engineering's Department of Information Technology to inaugurate the 'Flow AI Innovation and Research Laboratory'. The laboratory focuses on IT and AI trends, digital education, and responsible AI use. The inauguration was conducted by Erik Hallström, Consul General of Finland in Mumbai, emphasizing cooperation between Indian and Finnish institutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bitrix24: Bitrix24 is a CRM and collaboration platform offering lead distribution, sales automation, no-code workflows, and task management. Its SMB/mid-market positioning and feature overlap make it a direct alternative for Floww.ai's B2C/B2B2C sales customers.
• Insightly: Insightly is a CRM with workflow automation, lead routing, custom objects, and pipeline analytics for SMBs and mid-market. Its configuration depth and workflow-first design make it directly comparable to Floww.ai's Sales Floww.
• Creatio: Creatio is a no-code CRM and workflow automation platform with strong BPM/process automation capabilities, directly comparable to Floww.ai's combination of Sales Floww (CRM) and Work Floww (workflow). Its 'no-code' positioning and emphasis on configurability make it one of the closest like-for-like competitors.
• ClickUp: ClickUp is an all-in-one productivity, CRM, and workflow automation platform with no-code customization, automations, and AI features (ClickUp Brain). It competes with Floww.ai's Work Floww product on configurable workflows, custom fields, and multi-dimensional analytics.
• Freshsales (Freshworks): Freshsales is a CRM with built-in sales automation, lead scoring, and AI-powered insights (Freshworks Freddy AI). It competes directly with Floww.ai's Sales Floww in the B2B/B2C sales CRM category and shares India-headquartered SaaS heritage.
• monday.com: monday.com is a no-code work operating system combining CRM, project management, and workflow automation on a configurable platform. Its no-code blocks, automations, and custom dashboards overlap significantly with Floww.ai's no-code workflow and analytics positioning.
• Pipedrive: Pipedrive is a sales-focused CRM emphasizing pipeline management, workflow automation, and visual deal tracking for SMB and mid-market sales teams. It overlaps directly with Floww.ai's Sales Floww product on lead distribution, automated workflows, and sales analytics.
• Zoho CRM: Zoho CRM is a direct peer offering a no-code, highly customizable CRM and workflow automation platform targeting SMBs and enterprises globally. It directly competes with Sales Floww on configurable pipelines, custom objects, automation rules, and AI-assisted insights, and shares the India-origin SaaS DNA.

Broad incumbents

• HubSpot: HubSpot is a broad incumbent CRM and marketing automation suite with AI features (Breeze AI) and a strong inbound/mid-market motion. It overlaps with Floww.ai on CRM core, automation workflows, and AI-driven insights, but operates at significantly larger scale with a broader portfolio.
• Salesforce: Salesforce is the dominant enterprise CRM incumbent with Einstein AI, Flow automation, and AppExchange ecosystem. It competes broadly with Floww.ai in the enterprise CRM/workflow automation category and represents the long-term scale benchmark Floww.ai would need to displace.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/letsflowwai
• YouTubeyoutube.com/@letsflowwai
• LinkedInlinkedin.com/company/flowwai

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floww.ai