Outfield
Outfield is a Houston-based, mobile-first field sales CRM that serves outside sales and field marketing teams in 50+ countries, offering GPS rep tracking, route optimization, gamified performance management, and bolt-on two-way sync with Salesforce, HubSpot, Dynamics, Zoho, and NetSuite.
- Company typePrivate
- Founded2015
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Outfield does
Outfield is a privately held, Houston-based SaaS company that builds a mobile-first customer relationship management (CRM) platform purpose-built for outside sales and field marketing teams. Founded in March 2015 in Bryan, Texas by CEO Austin Rolling and CTO Adam Steele, the company delivers its platform as native iOS and Android apps plus a web application, hosted on Amazon Web Services with Heroku and Google as sub-processors and Cloudflare for content delivery and security. Core modules include account and territory management, a drag-and-drop deal pipeline, non-intrusive GPS rep activity tracking, route planning and optimization, conditional forms with offline support, and a sales gamification engine featuring leaderboards, contests, and a rewards marketplace with a non-monetary credits wallet.
The product can operate as a standalone field sales CRM or as a bolt-on mobile field layer on top of Salesforce, HubSpot, Microsoft Dynamics, Zoho, or NetSuite via two-way data sync, with an additional 5,000+ app ecosystem accessible through Zapier. Outfield monetizes through subscription/premium SaaS fees, performance-based or commission-style pricing tied to whether customers achieve their CRM goals, credits/marketplace transactions in the rewards wallet, and add-on premium products (Closers, Closer's Coffee, Fluid Inventory, RUPL). Distribution is primarily direct sales (Schedule a Free Demo) supplemented by a self-serve 30-day free trial and a Partner Program for resellers and integrators. Named customers include Amazon, American Express, HTC, OnePlus, Chick-fil-A, Sobeys, Olay, Farmers Insurance, Quikrete, Sabre, Tillamook, People Ready, Right Honda & Toyota, and others, with the platform used by field teams in over 50 countries. Infrastructure compliance spans ISO 27001, SOC 1, SOC 2/SSAE 16, PCI Level 1, FISMA Moderate, SOX, GDPR, and CCPA, with the company publicly committing to 99.7% monthly uptime, which it states has been exceeded since inception. The company operates with approximately 20 employees and has remained founder-led and bootstrapped, with only $31,333 in disclosed funding (June 2022).
Outfield firmographics
Firmographics- Name
- Outfield
- Legal name
- Outfield Corporation
- Website
- https://outfieldapp.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Outfield is a Houston-based, mobile-first field sales CRM that serves outside sales and field marketing teams in 50+ countries, offering GPS rep tracking, route optimization, gamified performance management, and bolt-on two-way sync with Salesforce, HubSpot, Dynamics, Zoho, and NetSuite.
- Ownership category
- akta.pro rank
Outfield industry classification
Industry- Product category
- Field Sales CRM
- NAICS
- Support Activities for Crop Production (11511)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Field Service CRM (Dispatch, Scheduling & Mobile Service) (HDAEAFAL)
- akta.pro secondary industry
- Sales Operations, Process & CRM (Pipeline/Forecasting) (EDABABAJ)
Keywords
Where Outfield is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Outfield business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Subscription / Premium SaaS: Recurring subscription revenue for Premium Services on outfieldapp.com and related apps (Closers, Closer's Coffee, Fluid Inventory, RUPL). The user agreement references periodic fees for premium accounts and the storage of payment information.
- Performance-based / commission-style pricing: Outfield states it offers "commission-style pricing based on performance & achieved goals" — pricing tied to whether customers actually achieve CRM goals, distinct from traditional full-price SaaS.
- Credits / Marketplace purchases: Users can add funds to purchase non-monetary Credits in the Outfield Rewards Marketplace that are redeemable for gift cards, physical items, and services; purchases are subject to Outfield's pricing, processing fees, and taxes.
- One-time license / add-on products: Beyond subscriptions, the agreement covers add-on applications such as Closers, Closer's Coffee, Fluid Inventory, and RUPL, and one-time or subscription-based Premium Services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | 30-day free trial of the full Outfield web app (no credit card required) |
| Other | Multi-year contract | Performance-based / commission-style pricing for paying customers |
| Usage-based | Pay-as-you-go | Credits / Rewards Marketplace top-up |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Outfield product offering
Product offeringCore offering
Outfield is a mobile-first field sales CRM and management platform delivered as native iOS/Android apps plus a web application. It provides account and contact management, deal pipeline tracking, GPS-based rep activity tracking, route optimization, and integrated sales gamification with leaderboards, contests, and a rewards marketplace. The platform can be used standalone as a complete field sales CRM or bolted onto existing CRMs such as Salesforce, HubSpot, Microsoft Dynamics, Zoho, or NetSuite via two-way data sync.
Product overview
Outfield is a single, mobile-first field sales CRM platform extended by a portfolio of named modules (Performance Management, Rep Tracking, Route Planner, Sales & Account Mapping, Sales Gamification, Sales Pipeline Management, Territory Management, Order & Inventory Manager, plus Team Chat and Calendar/Scheduler) and a set of separate add-on products — Closers, Closer's Coffee, Fluid Inventory, and RUPL. The core platform can operate standalone as a complete field sales CRM or be bolted onto Salesforce, HubSpot, Microsoft Dynamics, Zoho, or NetSuite as a mobile field layer with two-way data sync. The platform's modules work together around three pillars: mobile-first account/deal management, GPS-based rep activity tracking with route planning, and performance/gamification (leaderboards, contests, rewards marketplace) for coaching and motivating outside sales teams.
Differentiator
Problem solved
Functional benefit
Brands
- Closers: Outfield add-on product, operated under related domain closersapp.com.
- Closer's Coffee
- Fluid Inventory
- RUPL
Products and services
- Outfield Mobile-first field sales CRM and management platform delivered as native iOS and Android apps plus a web application. Provides account/contact management, deal pipeline tracking, mobile check-ins, GPS-based rep tracking, route planning, sales gamification, and performance management. Used standalone or as a bolt-on field layer with two-way data sync to Salesforce, HubSpot, Microsoft Dynamics, Zoho, NetSuite, or any existing CRM, by Fortune 500 companies on down to small teams.
- Closers Add-on product line under the Outfield platform, operated under the related domain closersapp.com and listed as a Premium Services add-on in the Outfield User Agreement. Sold as part of Outfield's premium services portfolio alongside the core platform.
- Closer's Coffee Add-on product line under the Outfield platform, operated under the related domain closerscoffeeapp.com and listed as a Premium Services add-on in the Outfield User Agreement. Sold as part of Outfield's premium services portfolio alongside the core platform.
- Fluid Inventory Add-on product line under the Outfield platform, operated under the related domain fluidinventory.com and listed as a Premium Services add-on in the Outfield User Agreement. Sold as part of Outfield's premium services portfolio alongside the core platform.
- RUPL Add-on product line under the Outfield platform, operated under the related domain rupl.io and listed as a Premium Services add-on in the Outfield User Agreement. Sold as part of Outfield's premium services portfolio alongside the core platform.
Quantifiable outcome
- Outfield claims its route optimization can save up to 30% on windshield time for field reps.
- +3 more outcomes
Companies that use Outfield
Customer profileNamed customers19 records
Segments10 records
Ideal customer profiles2 records
Outfield technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature9 records
Outfield partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- SalesforceflagshipOutfield integrates with Salesforce as a bolt-on field layer, with two-way data sync so visits, notes, and deals flow back to Salesforce automatically. Used as a key competitive differentiator vs. using Salesforce mobile app alone.
- HubSpotflagshipOutfield integrates with HubSpot — new form submissions in HubSpot create leads in Outfield, and field activity syncs back. Outfield can be used as a primary CRM or as a mobile field layer on top of HubSpot.
- Microsoft DynamicscoreOutfield integrates with Microsoft Dynamics with two-way data sync, allowing it to bolt onto existing Dynamics deployments as a mobile field layer.
- ZohocoreOutfield integrates with Zoho CRM with two-way data sync, providing the mobile field layer on top of Zoho.
- NetSuitecoreOutfield integrates with NetSuite, enabling two-way sync of field activity with NetSuite's ERP/CRM environment.
- QuickBookscoreClosing a deal in Outfield automatically creates an invoice in QuickBooks.
- Google CalendarcoreAdding a Google Calendar event automatically adds a stop to the user's route in Outfield.
- Microsoft OutlookcoreAdding a meeting in Outfield sends a follow-up email via Outlook.
- Google SheetscoreUpdating an account row in Google Sheets syncs the change to Outfield.
- Zapier (5,000+ app ecosystem)coreOutfield connects to 5,000+ apps out-of-the-box via Zapier, enabling customers to build custom automations between Outfield and other business apps.
- Amazon Web Services (AWS)flagshipAWS hosts Outfield's physical infrastructure in secure, ISO 27001 / SOC 2 / FISMA / PCI Level 1 accredited data centers, with continuous data protection, multi-datacenter high-durability storage, DDoS mitigation, and military-grade perimeter controls.
- HerokucoreHeroku is a sub-processor for Outfield's application hosting services.
- GooglecoreGoogle is a sub-processor for hosting services, processing map and routing data, cloud computing services, application analytics, mobile app & device processing, and email communication.
- ApplecoreApple is a sub-processor for Outfield's iOS mobile app and device processing.
- StripecoreStripe is a sub-processor for Outfield's payment processing, supporting premium subscriptions and the Credits/Marketplace wallet.
- CloudflarecoreCloudflare is a sub-processor for web content delivery and security, including DDoS mitigation, IP/MAC/ARP spoofing protection, packet sniffing protection, and port scanning protection.
- Outfield Partner Program (resellers, integrators)coreOutfield runs a Partner Program accessible at /partners, enabling resellers, system integrators, and consultants to refer, resell, and deploy Outfield to their customers.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Outfield competitors and assessment
Company assessmentDirect peers
- MapMyCustomers: Route planning and field sales CRM that competes with Outfield on territory visualization, route optimization, and mobile check-ins for outside sales teams.
- Repsly: Direct competitor offering a mobile CRM and field-team management platform for CPG, retail execution, and merchandising teams — overlapping heavily with Outfield's CPG and merchandising segments.
- Skynamo: Field sales CRM targeting distributors, manufacturers, and wholesalers with mobile order capture and rep tracking — overlapping with Outfield's industrial/manufacturing vertical and order-and-inventory module.
- Spotio: Field sales prospecting and territory management tool that competes with Outfield in door-to-door sales and outside-rep mapping workflows.
- SalesRabbit: Door-to-door and field sales management platform with canvassing, lead management, and rep tracking — overlapping directly with Outfield's canvassing capabilities and rep tracking.
- Badger Maps: Field sales mapping and routing app for outside reps, with Salesforce integration. Closest direct competitor to Outfield's Route Planner and Sales & Account Mapping modules.
Broad incumbents
- HubSpot: Major CRM and inbound-marketing platform that Outfield integrates with as a field layer. Overlaps with Outfield on SMB/mid-market CRM buyers and shares the same Fortune 500 customer base.
- Salesforce: Dominant CRM incumbent whose mobile field experience Outfield explicitly bolts onto via two-way sync. Salesforce's roadmap improvements to its own mobile app are the single biggest competitive risk to Outfield's wedge.
- ServiceNow Field Service Management: Enterprise field service management suite serving large organizations with mobile workforce needs. Comparable in targeting field-rep-heavy organizations but at significantly larger scale and price points.
- Microsoft Dynamics 365 Field Service: Microsoft's field-service and CRM suite that Outfield integrates with as a mobile field layer. Represents both a channel partner and a potential direct competitor for enterprise field deployments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Outfield social profiles
Digital presenceOutfield compliance and trust
Trust signalCompliance8 records
Outfield financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outfield leadership team
Management profileNumber of profiles
Profiles6 records
Outfield subsidiaries and ownership
Company hierarchySubsidiaries4 records
Outfield funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outfield M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outfield
What does Outfield do?
Outfield is a mobile-first field sales CRM and management platform delivered as native iOS/Android apps plus a web application. It provides account and contact management, deal pipeline tracking, GPS-based rep activity tracking, route optimization, and integrated sales gamification with leaderboards, contests, and a rewards marketplace. The platform can be used standalone as a complete field sales CRM or bolted onto existing CRMs such as Salesforce, HubSpot, Microsoft Dynamics, Zoho, or NetSuite via two-way data sync.
Is Outfield a public or private company?
Outfield is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Outfield founded?
Outfield was founded in 2015. It employs 11 to 50 people.
Where is Outfield based?
Outfield is headquartered in Houston, United States, in the North America region.
How does Outfield make money?
Four revenue lines are on record. Subscription / Premium SaaS are the primary driver. The others are performance-based / commission-style pricing, credits / Marketplace purchases and one-time license / add-on products.
Who are Outfield's main competitors?
Direct peers on record are MapMyCustomers, Repsly, Skynamo, Spotio, SalesRabbit and Badger Maps. Broad incumbents are HubSpot, Salesforce, ServiceNow Field Service Management and Microsoft Dynamics 365 Field Service.
Does Outfield have an API?
No public API is recorded for Outfield.
What industry is Outfield in?
Outfield's product category is Field Sales CRM. Its primary akta.pro industry code is HDAEAFAL, Field Service CRM (Dispatch, Scheduling & Mobile Service), with a secondary code of EDABABAJ, Sales Operations, Process & CRM (Pipeline/Forecasting). Its NAICS code is 11511 and its SIC code is 700.