Righteous Felon

What Righteous Felon does

Righteous Felon is a US craft protein-snack brand operating under parent RTZN Brands, headquartered in West Chester, Pennsylvania. The company's core product offering centres on premium beef jerky, biltong, and meat sticks made from US Black Angus beef with a clean-ingredient positioning across 17+ bold flavour profiles. Single-product format skews heavily to meat sticks, which represent approximately 80% of revenue, supported by co-packer Stony Point Market processing 120,000 lbs of raw protein weekly.

The brand operates a hybrid go-to-market model combining direct-to-consumer (DTC) sales through its own Shopify storefront including a subscription offering (20% off first order, 15% recurring) with mass retail distribution across 10,000+ locations including Walmart, Costco, and Amazon. Pricing is structured at $7.49 for a 2 oz bag, $24.99 for a 10-pack bundle, and $49.99 for a 24-pack case, supporting both impulse and bulk-purchase occasions. Brand extensions include Lil' Rebels (a children's snack line) and Wild Ranger (a pet treat line), with gift bundles addressing seasonal gifting demand.

Revenue is approaching $100M annually with 100%+ year-over-year growth, supported by a December 2025 strategic investment from GroundForce Capital. The company is founder-led, with Brendan Cawley serving as CEO. The technology stack is standard Shopify Plus e-commerce tooling (Shopify, Rebuy, Yotpo, Buy with Prime) with no disclosed proprietary AI or ML capability. Earned media presence in Men's Health, Forbes, Oprah Daily, Martha Stewart Living, Good Housekeeping, Food & Wine, and Southern Living provides brand-awareness leverage atypical of a sub-$100M CPG brand.

Name

Righteous Felon

Legal name

Righteous Felon

Website

https://righteousfelon.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Righteous Felon is a US craft protein-snack brand selling premium beef jerky, meat sticks, and biltong through DTC, 10,000+ retail locations, and subscription programs, with extensions into kids' snacks and pet treats.

Ownership category

akta.pro rank

Product category

Meat Snacks

NAICS

Animal Slaughtering and Processing (3116), Meat and Meat Product Merchant Wholesalers (42447)

SIC

Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)

akta.pro primary industry

Jerky & Meat Snacks (CRADABAK)

akta.pro secondary industries

Jerky & Meat Snacks Manufacturing (AFAKAIAH), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Craft beef jerky
• Premium meat snacks
• Biltong jerky
• High protein snacks
• Better-for-you jerky

Headquarters

HQ city

West Chester

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through righteousfelon.com selling jerky, biltong, and meat sticks directly to consumers. Includes subscription model with 20% off first order and 15% recurring discount.
2. Retail/Wholesale Distribution: Revenue from selling through brick-and-mortar retail stores and online platforms including Amazon and Walmart. Wholesale bulk purchasing available through RTZN Brands website.
3. Meat Sticks (Primary Revenue Driver): Meat sticks account for 80% of company revenue. Strategic product category driving growth with approximately 120,000 lbs of raw protein processed weekly through co-packer Stony Point Market.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Righteous Felon produces and sells premium craft meat snacks, including beef jerky, South African-style air-dried biltong, meat sticks, and beef & cheese sticks, made from pasture-raised American Black Angus beef and turkey with clean ingredient formulations. The company sells directly to consumers through its own e-commerce storefront, subscription service, and national retail channels including Amazon, Walmart, Costco, and over 10,000 brick-and-mortar stores.

Product overview

Righteous Felon is a craft meat snack company offering premium, all-natural beef jerky, biltong, and meat sticks made from American-sourced, pasture-raised proteins. The product portfolio centers on three core product lines: (1) Traditional Beef Jerky in 8 bold flavors (O.G. Hickory, Habanero Escobar, Bootleggin' BBQ, Teriyaki Balboa, Bourbon Franklin, Maryland Monroe, Truffle-O Bill, Seoul Survivor) sold at $7.49 per 2oz bag; (2) Biltong in 3 flavors (Darth Garlic, Ancho Villa, Nelson Mandilla) featuring air-dried texture and zero sugar; and (3) Meat Sticks available in beef, pork, and turkey with flavors like O.G. Hickory, Street Taco, Lemon Pepper, Fiery Habanero, and new Honey Heist BBQ. The company also offers the innovative Beef & Cheese Sticks (first better-for-you meat and cheese stick on the market), Lil' Rebels sub-brand for younger consumers, Wild Ranger pet treats, and Gift Bundles including The Whole Shebang 16-pack sampler. Supporting services include Subscribe & Save subscriptions (20% off first order), Righteous Rewards loyalty program, and wholesale/bulk purchasing through RTZN Brands.

Differentiator

Problem solved

Functional benefit

Brands

• Lil Rebels: A sub-brand featuring smaller-sized meat sticks for kids, with flavors including Hickory, Street Taco, and BBQ.

Products and services

• Beef Jerky Traditional craft beef jerky made from premium, pasture-raised American Black Angus beef, available in 8 bold flavors and sold in 2oz bags at $7.49 each. Targets consumers seeking high-protein, low-sugar snack alternatives with clean ingredients.
• Biltong South African-inspired air-dried meat snacks made from American Black Angus beef with soft, moist texture. Available in 3 flavors; zero sugar, keto-friendly, and higher in protein than traditional jerky.
• Meat Sticks Premium meat snack sticks available in beef, pork, and turkey varieties with flavors including O.G. Hickory, Street Taco, Lemon Pepper, Fiery Habanero, and Honey Heist BBQ. Available in 3-pack ($7.49), 10-pack ($24.99), and 24-pack ($49.99) sizes. Now accounts for 80% of company revenue.
• Beef & Cheese Sticks The first better-for-you meat and cheese stick on the market, combining beef with cheese in a convenient snack format.
• Lil' Rebels Meat Sticks Sub-brand of mini meat sticks targeted at younger consumers, available in Hickory, Street Taco, and BBQ flavors in 14-count packs at $19.99 each.
• Wild Ranger Jerky Dog Treats Jerky treats made for dogs, providing a premium pet snack option using similar quality standards as human products.
• Gift Bundles and Variety Packs Curated multi-flavor gift sets including The Whole Shebang 16-pack ($94.99), Righteous Sampler 12-pack ($64.99), and Most Wanted Variety Sticks 30-pack ($59.99). Combines jerky, biltong, and meat sticks, often including a custom RF gift bag.
• Honey Heist BBQ Beef Stick New beef stick flavor introduction in the Honey Heist BBQ variety, expanding the meat stick product line under the clean-ingredient, 1g-sugar formulation standard.

Quantifiable outcome

• Over 100% year-over-year gross sales growth
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Stony Point MarketcoreOthersCo-packer processing approximately 120,000 lbs of raw protein weekly for Righteous Felon's meat stick and jerky production. Critical manufacturing partner enabling the company's scale and growth trajectory.
• The Conservation AllianceminorStrategic or Co-development PartnerPartnership for environmental conservation. For every nibble of RF Jerky taken, one of North America's wild places is protected through The Conservation Alliance partnership, creating social/environmental impact component to brand positioning.
• AmazoncoreChannel Partner/ Reseller/ DistributorPrimary online marketplace distribution partner alongside Walmart for national retail expansion and product availability to consumers nationwide.
• WalmartcoreChannel Partner/ Reseller/ DistributorNational retail chain partner for both online marketplace and brick-and-mortar distribution, enabling broad consumer access across the United States.

Scale indicators7 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• People's Beef Jerky: People's Beef Jerky is a craft beef jerky brand emphasizing natural ingredients and bold flavors, directly comparable to Righteous Felon's craft jerky product line and consumer positioning.
• Duke's Smokehouse: Duke's is a craft jerky brand offering premium, small-batch flavors in beef, turkey, and other meats, directly comparable to Righteous Felon's craft jerky positioning and flavor-led branding.
• The New Primal: The New Primal makes grass-fed beef jerky, meat sticks, and snack products positioned around clean ingredients and paleo/keto diets—a near-direct comparable in product, positioning, and target consumer.
• Country Archer Provisions: Country Archer is a direct competitor in the premium jerky and meat stick category, emphasizing grass-fed beef, clean ingredients, and natural formulations comparable to Righteous Felon's positioning.
• Mission Meats: Mission Meats produces premium meat sticks targeting paleo, keto, and whole30 consumers with clean-ingredient formulations, directly competing with Righteous Felon's meat stick portfolio.
• Chomps: Chomps is a leading better-for-you meat stick brand competing head-to-head with Righteous Felon's 80%-of-revenue meat stick category. Both target health-conscious, keto/paleo consumers with clean-ingredient, high-protein snacking.

Emerging players

• Wild Zora Foods: Wild Zora produces clean-ingredient meat snacks including jerky and meat sticks targeted at paleo consumers. It is smaller in scale but competes for the same better-for-you shelf space.
• Paleovalley: Paleovalley produces clean-ingredient snack sticks, jerky, and supplements targeting the paleo community. It overlaps with Righteous Felon on meat snacks and competes for similar dietary-lifestyle consumers.

Broad incumbents

• KRAVE Jerky: KRAVE is an established better-for-you jerky brand now owned by The Hershey Company. It competes in the same premium jerky category as Righteous Felon but benefits from Hershey's massive distribution and marketing scale.
• Tillamook Country Smoker: Tillamook Country Smoker is an established meat snack brand with broad national distribution across jerky and meat sticks, offering overlapping capabilities in the same category but at a wider portfolio scale.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/righteousfelon
• YouTubeyoutube.com/@righteousfelon
• Facebookfacebook.com/RighteousFelon
• LinkedInlinkedin.com/company/righteous-felon
• Instagraminstagram.com/righteousfelon
• TikToktiktok.com/@righteousfelon

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Righteous Felon