What Tomoson does

Tomoson is a Minneapolis-based, privately held company founded in 2010 that operates an influencer marketing platform connecting brands with social media influencers for product-seeding campaigns and promotional collaborations. The platform functions as a two-sided self-service marketplace where brands can discover influencers across multiple social networks (Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest), create campaigns, and send products to creators, while influencers can create profiles and apply to brand campaigns. Core product modules include influencer discovery, campaign management, and product seeding services, supported by integrations with major social media APIs that surface follower/subscriber counts as basic profile metadata.

The company monetizes through a combination of subscription or per-campaign fees charged to brands and transaction fees on completed campaigns, though specific pricing tiers are not publicly disclosed. Revenue-based financing from Lighter Capital across three 2015 tranches (totaling $425K) confirms some level of recurring revenue, and an extensive affiliate partner roster — heavily skewed toward iGaming, casino, sports betting, and crypto-staking sites — suggests SEO/affiliate monetization is a meaningful commercial channel alongside the core SaaS marketplace.

Tomoson also operates the Tomoson Blog, a content sub-brand publishing articles on influencer marketing, social media trends, personal branding, and digital entrepreneurship, which functions primarily as a top-of-funnel content marketing and SEO engine rather than a productized offering. The company employs 11-50 people, is GDPR compliant, and shows no evidence of AI/ML capabilities, venture capital backing, M&A activity, or senior leadership changes in the available data. The platform appears operationally stable but has not raised external capital in over a decade, signaling a capital-efficient, lifestyle-scale business rather than a venture-backed growth company.

Name

Tomoson

Legal name

Tomoson

Website

https://tomoson.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Tomoson is a Minneapolis-based influencer marketing platform, founded in 2010, that connects brands with social media influencers through a self-service two-sided marketplace offering influencer discovery, campaign management, and product seeding across major social networks. It primarily serves SMB brands and individual content creators seeking product-seeding collaborations and brand deals.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription/Usage Fees: Tomoson operates as a SaaS platform connecting brands with influencers. Based on the platform's marketplace model and navigation to pricing page, the company generates revenue through subscription or per-campaign fees from brands accessing the influencer network and campaign management tools.
2. Campaign Commission/Transaction Fees: Platform facilitates product-seeding campaigns and brand deals between influencers and brands, potentially taking a commission or transaction fee on completed campaigns.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Tomoson operates a two-sided SaaS influencer marketing marketplace where brands discover and connect with social media influencers across platforms such as Instagram, YouTube, TikTok, Facebook, LinkedIn, and Pinterest to run product-seeding and promotional campaigns. The platform also publishes an educational blog delivering practical articles on influencer marketing, social media strategy, personal branding, and digital entrepreneurship.

Product overview

Tomoson is an influencer marketing platform that operates as a unified system connecting brands with influencers for campaign collaborations. The core platform provides influencer discovery tools across multiple social media channels (Instagram, TikTok, YouTube, Facebook, Pinterest, LinkedIn, microblogs), campaign management capabilities for setup and tracking, and product seeding services for sending products to creators. The Tomoson Blog serves as an educational sub-brand offering expert-written articles on influencer marketing, social media strategies, personal branding, and digital entrepreneurship. The platform enables brands to find creators, manage outreach, and measure campaign performance through a streamlined workflow.

Differentiator

Problem solved

Functional benefit

Products and services

• Tomoson Platform Online influencer marketing platform that connects brands with influencers for product seeding, campaign management, and promotional collaborations. Enables brands to find creators, manage outreach, and track campaign results through a self-serve workflow with multi-platform social media API integrations.
• Product Seeding Services

Quantifiable outcome

• Platform publishes content covering influencer marketing ROI benchmarks (average return of $6.50 per dollar spent) and market projections ($30 billion influencer marketing market in 2025)

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered minor.

• Spelbloggare.seminorOthersPartner website in the iGaming/gambling review space. Listed as a partner in Tomoson's partner section.
• BonusParaTodosminorOthersPartner website in the casino/bonus review niche. Listed as a partner in Tomoson's partner section.
• SportlandminorOthersSports betting/entertainment partner website. Listed as a partner in Tomoson's partner section.
• Fox Sports AustraliaminorOthersMajor sports media network partner. Listed as a partner in Tomoson's partner section.
• NettikasinotminorOthersFinnish online casino review site partner. Listed as a partner in Tomoson's partner section.
• Slots-777minorOthersOnline casino/slots partner website. Listed as a partner in Tomoson's partner section.
• SolStakingminorOthersCryptocurrency/crypto staking partner website. Listed as a partner in Tomoson's partner section.
• RushRadarminorOthersiGaming review and comparison site partner. Listed as a partner in Tomoson's partner section.
• Leo Burnett AustraliaminorOthersMajor advertising agency network partner. Listed as a partner in Tomoson's partner section.
• NoDepositBonus.ccminorOthersNo deposit bonus affiliate partner website. Listed as a partner in Tomoson's partner section.
• RoyalCasino DenmarkminorOthersDanish online casino partner website. Listed as a partner in Tomoson's partner section.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Emerging players

• Heepsy: Heepsy is an influencer search and analytics tool that lets brands filter creators by location, niche, and audience quality. It overlaps with Tomoson's discovery value proposition as a lighter-weight, search-first alternative.
• Brand24: Brand24 is a media monitoring and influencer discovery tool that identifies relevant creators from social and web mentions. It addresses a partial overlap with Tomoson's discovery function but lacks full campaign management and product seeding.

Direct peers

• CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform with discovery, CRM, and analytics capabilities. It competes in the same category as Tomoson but serves larger enterprise customers with deeper integrations and significantly more capital.
• Traackr: Traackr is an influencer marketing platform offering creator discovery, relationship management, and performance analytics for mid-market and enterprise brands. It competes with Tomoson in the discovery/CRM category with deeper analytics and a larger customer base.
• Aspire (formerly AspireIQ): Aspire is a leading influencer marketing platform offering creator discovery, campaign management, and product seeding workflows for brands. It directly competes with Tomoson in serving mid-market and enterprise brands running influencer campaigns, with a significantly larger product and capital base.
• LTK (formerly rewardStyle): LTK operates a creator-brand marketplace and content platform used heavily by lifestyle, fashion, and ecommerce creators. It overlaps with Tomoson's marketplace and brand-deal facilitation value proposition, particularly for product-seeding-style collaborations.
• Later (including Mavrck): Later acquired Mavrck and now offers an influencer marketing solution alongside its social media management platform, providing creator discovery and campaign management. It overlaps with Tomoson on the campaign-management workflow and multi-platform integrations.
• Grin: Grin is an influencer marketing platform focused on creator management, gifting, and product seeding for direct-to-consumer brands. Its gifting/seeding product overlaps directly with Tomoson's product seeding module and SMB-focused positioning.
• Collabstr: Collabstr is a self-service marketplace connecting brands with influencers and UGC creators for paid and gifted collaborations. Its self-service, SMB-friendly positioning closely mirrors Tomoson's go-to-market motion.
• Upfluence: Upfluence provides influencer discovery, outreach, and campaign analytics with e-commerce integrations. It targets a similar SMB-and-up segment to Tomoson, with overlapping product seeding and marketplace-style workflows.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tomosonreviews
• Facebookfacebook.com/Tomosonreviews
• YouTubeyoutube.com/tomoson
• Instagraminstagram.com/tomoson
• LinkedInlinkedin.com/company/tomoson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tomoson