What Ydentic does

Ydentic B.V. is a Dutch software vendor operating a multi-tenant management SaaS platform purpose-built for Microsoft Managed Service Providers (MSPs). Founded by Jorn Wittendorp in 2017 and headquartered in Zwolle, Netherlands, the company productised tooling originally developed inside one of the Netherlands' largest MSPs, which was scaled to 40,000+ workstations and sold to a major Dutch telecom in 2012. The platform centralises and standardises IT management across on-premises Active Directory, hybrid, and Azure AD tenants from a single interface, so that an MSP can run hundreds of customer environments uniformly without tenant-specific sign-in knowledge in the service desk.

The platform is delivered as a self-hosted SaaS — partners install Ydentic inside their own IT infrastructure, retaining full data ownership while receiving frequent platform updates — and consists of eleven interconnected modules: Multi-Tenant Baseline Management, User Lifecycle Management (IDU), Workflows & Approvals, Microsoft License Management, Ydentic Workspace, Self-Service Portal, Auditing & Reporting (with the Insights API and Power BI connectors), Tenant Onboarding, Platform Infrastructure, Platform Integrations, and AvePoint Elements. The platform integrates natively with Microsoft 365, Azure AD, Intune, SharePoint, Teams, Exchange, and the Microsoft Partner Portal (NCE), as well as HR systems (Afas, AutoTask, NMBRS) and PSA/ITSM tooling. ISO 27001 certification and a certified Afas partnership were formalised in 2024 to support regulated end customers (healthcare, legal, finance).

Ydentic generates revenue exclusively through a 100% channel-partner model, with quote-based annual subscriptions not publicly disclosed. The company listed 60+ certified partners, including multiple Dutch Top 10 MSPs such as Wortell, Hallo, Arcus IT Group, ITON, Ekco, and SureGroup ICT, with reported outcomes including up to a 70% reduction in service desk tickets and the elimination of 26-click manual user creation processes. As of January 2025, Ydentic was acquired by AvePoint — a global leader in data security, governance, and resilience — and now operates as a wholly-owned subsidiary, jointly powering the AvePoint Elements platform for MSPs worldwide while retaining the Ydentic brand.

Name

Ydentic

Legal name

Ydentic B.V.

Website

https://ydentic.com/

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

1–10 employees

Short description

Ydentic B.V. is a Dutch SaaS vendor providing multi-tenant Microsoft environment management software to Managed Service Providers. The platform standardises user lifecycle, workflows, license management, and self-service across on-premises, hybrid, and Azure tenants for 60+ certified MSP partners.

Ownership category

akta.pro rank

Product category

MSP Management Software

NAICS

Computer Systems Design and Related Services (54151), Computer Facilities Management Services (541513)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Access Governance & Entitlement Management (DSPM / CIEM-for-Data) (HDADAFAG)

akta.pro secondary industries

Vendor & Contract Management (Software/Cloud) (BPAEAOAD), Data Security & Privacy for Cloud (DLP, DSPM, Tokenization) (HDABAHAK)

Keywords

• Multi-tenant management
• Microsoft MSP platform
• Identity governance
• User lifecycle automation
• IT service management

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Ydentic generates revenue through a SaaS subscription model. The platform is provided to Microsoft MSP partners who use it to manage their customers' Microsoft environments. As a 100% SaaS platform (self-hosted model), partners pay for ongoing access to the platform, likely on a per-tenant or per-user basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Ydentic provides a multi-tenant SaaS management platform built exclusively for Microsoft Managed Service Providers. The platform centralizes and standardizes the management of hundreds of Microsoft tenants (on-premises AD, hybrid, and Azure AD) through modules covering user lifecycle automation, workflows and approvals, Microsoft license management, self-service portals, auditing and reporting, and tenant onboarding. It is deployed as a self-hosted SaaS within the partner MSP's own IT infrastructure.

Product overview

Ydentic is a unified multi-tenant management SaaS platform designed specifically for Microsoft Managed Service Providers (MSPs). The platform follows a platform-plus-modules architecture consisting of eleven interconnected products: Multi-Tenant Baseline Management serves as the core hub connecting all Microsoft tenant types (on-premises AD, hybrid AD, Azure AD) under one uniform interface; User Lifecycle Management and Workflows & Approvals provide the automation engine for daily IT tasks and multi-step authorization processes; Microsoft License Management delivers real-time license oversight with CSP/NCE integrations; Ydentic Workspace and Self-Service Portal form the end-user-facing layer with productivity widgets and customer-controlled access; Auditing & Reporting provides platform-wide traceability and business intelligence; Tenant Onboarding accelerates new customer migrations with automated tools; Platform Infrastructure enables self-hosted deployment on partner infrastructure with full data ownership; Platform Integrations connects external HR, PSA, and ITSM systems via managed connectors and APIs; and AvePoint Elements (launched January 2025 following AvePoint's acquisition of Ydentic) extends the platform globally for MSP automation, service management, and data-driven insights. The platform claims to reduce service desk tickets by up to 70% and enables MSPs to serve more customers with fewer people.

Differentiator

Problem solved

Functional benefit

Brands

• AvePoint Elements: Transform Client, Cloud and Tenant Management — a platform co-developed and integrated with AvePoint for MSP service delivery.

Products and services

• Multi-Tenant Baseline Management

Quantifiable outcome

• Reduces service desk tickets by up to 70%
• +4 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability1 record

Feature11 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• AvePointflagshipStrategic or Co-development Partner · 1 January 2025In January 2025, Ydentic was acquired by AvePoint, the global leader in data security, governance, and resilience. The acquisition enables Ydentic to expand globally and leverage AvePoint's Elements platform for MSPs. Ydentic continues operating under its own brand while being part of the AvePoint family. The combination addresses growing demand for AI-driven data security and cybersecurity services.
• AfascoreTechnology or IntegrationYdentic is a certified Afas partner. The integration connects Ydentic's IDU (inflow-through-outflow) workflows with Afas HR software, enabling automated employee lifecycle management driven by HR data.
• MicrosoftcoreTechnology or IntegrationYdentic is deeply integrated with the Microsoft ecosystem. The platform supports Microsoft 365, Azure AD, on-premises Active Directory, hybrid configurations, Exchange, SharePoint, Teams, Intune, AutoPilot, and Microsoft Partner Portal (NCE). Ydentic is built on and for the Microsoft stack.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• NinjaOne: NinjaOne is a leading unified endpoint management and RMM platform purpose-built for MSPs. Like Ydentic, it centralizes and automates daily IT management tasks across many customer tenants and is sold through an MSP channel model.
• Nerdio: Nerdio provides a platform for MSPs and IT departments to deploy and manage Microsoft Azure, Microsoft 365 and AVD environments at scale. It directly overlaps with Ydentic's multi-tenant Azure/Intune automation and Microsoft license management capabilities.
• Atera: Atera is an all-in-one PSA and RMM platform built specifically for MSPs, combining ticketing, automation and remote management. It competes with Ydentic for the same MSP buyer seeking automation and self-service to reduce service desk load.
• JumpCloud: JumpCloud is a cloud directory and identity, device and access management platform often used by MSPs to manage customers' Microsoft and cross-platform environments. It overlaps with Ydentic's identity governance, user lifecycle and access management capabilities.

Broad incumbents

• ConnectWise: ConnectWise is a large incumbent provider of PSA, RMM and cybersecurity platforms for MSPs. It addresses a similar set of automation, ticket-reduction and multi-tenant management pain points as Ydentic, but as part of a much broader portfolio.
• Kaseya (Datto): Kaseya, following its acquisition of Datto, is a major incumbent IT management platform for MSPs offering RMM, PSA, security and backup. It competes for the same MSP budget and overlaps with Ydentic on multi-tenant automation and self-service portals.
• Microsoft Lighthouse: Microsoft Lighthouse is Microsoft's native multi-tenant management portal for MSPs managing Microsoft 365 and Azure customers. It is the most direct platform-level competitive threat to Ydentic, as Microsoft could expand it to absorb much of Ydentic's functionality.

Emerging players

• ImmyBot: ImmyBot is an automation and onboarding platform purpose-built for MSPs to streamline new user/device setup and tenant management. It competes with Ydentic on workflow automation and reducing repetitive IT tasks across MSP customer bases.
• Liongard: Liongard provides automated documentation and configuration monitoring for MSPs across Microsoft and other stacks. It is adjacent to Ydentic's auditing/reporting and tenant onboarding modules and competes for similar MSP automation budgets.

Others

• Pax8: Pax8 is a global cloud distributor that curates and enables MSP-focused software vendors, including identity, security and Microsoft management tools. While not a direct competitor, Pax8 is a key channel and ecosystem peer through which Ydentic-style platforms reach MSPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ydentic
• LinkedInlinkedin.com/company/ydentic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ydentic