MADX Digital
MADX Digital is a London-based, founder-owned B2B SaaS search marketing agency combining traditional SEO with Generative Engine Optimization (GEO) for AI search platforms, serving 50+ SaaS clients including MoonPay, Thunes, and Orderful across five verticals.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What MADX Digital does
MADX Digital is a London-based, founder-owned B2B SaaS search marketing agency founded in 2021 by Perry Steward and Toni Koraza. The firm offers five integrated service lines — Generative Engine Optimization (GEO) & AI Search, Traditional SEO, Content Strategy, Digital PR, and Link Building — engineered as a single compounding system executed by one team under one roadmap. Its stated point of differentiation is combining SEO and GEO into a unified discipline rather than treating them as separate channels, and it is the firm's policy to work only with SaaS companies (with adjacent practice in Enterprise, FinTech, AI Tech, and B2C SaaS). The agency supports 50+ SaaS clients globally, with named logos including MoonPay, Thunes, Orderful, Postalytics, Parcel Tracker, and Maekersuite, and has published outcomes such as +162% organic traffic growth for Orderful, 1,000-to-45,000 monthly visitor growth for Parcel Tracker, and 10,000+ user sign-ups for Maekersuite. The company also publishes supporting assets — an AI Search 2026 Benchmark Report, an LLM Optimization Checklist, a free SEO ROI Calculator, and two educational courses (Beginners SEO Course and The SaaS SEO Playbook) — that double as demand generation.
MADX Digital firmographics
Firmographics- Name
- MADX Digital
- Legal name
- MADX Digital Ltd
- Website
- https://madx.digital
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MADX Digital is a London-based, founder-owned B2B SaaS search marketing agency combining traditional SEO with Generative Engine Optimization (GEO) for AI search platforms, serving 50+ SaaS clients including MoonPay, Thunes, and Orderful across five verticals.
- Ownership category
- akta.pro rank
MADX Digital industry classification
Industry- Product category
- Search Engine Optimization Services
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industries
- Learning Technology & LMS/LXP Implementation (BPACANAH), Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)
Keywords
Where MADX Digital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MADX Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- SEO & GEO Agency Services: MADX Digital generates revenue through project-based and retainer-based engagements for SEO and GEO services. Services include technical SEO, content strategy, digital PR, link building, and AI search optimization. Pricing appears to be quote-based with custom proposals tailored to client needs and scope. The engagement model includes discovery audits, growth strategy development, implementation across content/links/technical SEO/digital PR, and 90-day review cycles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise and project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
MADX Digital product offering
Product offeringCore offering
MADX Digital is a London-based B2B SaaS search marketing agency that sells integrated SEO and Generative Engine Optimization (GEO) services to software companies. Its offering combines five service pillars — GEO & AI Search, Traditional SEO, Content Strategy, Digital PR, and Link Building — executed as a single roadmap by one team, supported by free tools (SEO ROI Calculator) and educational content (AI Search 2026 Benchmark Report, Beginners SEO Course, The SaaS SEO Playbook).
Product overview
MADX Digital is a London-based SaaS SEO and GEO (Generative Engine Optimization) agency that offers a unified search marketing platform combining five core service disciplines: GEO & AI Search (advanced strategies to boost visibility in AI search experiences like ChatGPT, Perplexity, Gemini, and Google AI Overviews), Traditional SEO (technical optimization for Google), Content Strategy (strategic keyword targeting and content creation), Digital PR (authoritative link and mention building), and Link Building (high-quality backlink acquisition). These services are engineered as one integrated system, executed by a single team with one roadmap. The company also provides supporting tools and resources including a free SEO ROI Calculator for revenue forecasting, the AI Search 2026 Benchmark Report for industry data, an LLM Optimization Checklist, and educational courses including the Beginners SEO Course and The SaaS SEO Playbook (a 5-hour video course). MADX specializes in serving B2B SaaS companies, Enterprise businesses, FinTech companies, and AI Tech companies, with published case studies demonstrating outcomes such as 162% organic traffic growth for Orderful and 10,000+ user acquisitions for Maekersuite.
Differentiator
Problem solved
Functional benefit
Products and services
- GEO & AI Search
- Traditional SEO
- Content Strategy
- Digital PR
- Link Building
- SEO ROI Calculator
- AI Search 2026 Benchmark Report
- The SaaS SEO Playbook
- Beginners SEO Course
Quantifiable outcome
- +187% average organic leads growth in 6 months for clients
- +8 more outcomes
Companies that use MADX Digital
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles4 records
MADX Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
MADX Digital partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
MADX Digital competitors and assessment
Company assessmentDirect peers
- Omnius: B2B SaaS-focused SEO and content agency headquartered in Europe that explicitly targets SaaS companies for organic growth, with overlapping methodology in content production and link building. Directly comparable in ICP and service mix to MADX.
- Powered by Search: B2B SaaS SEO agency with a long-standing SaaS-only focus and account-based content strategies for SaaS clients. Comparable in vertical specialization and pipeline-tied reporting emphasis.
- Kalungi: B2B SaaS marketing agency offering SEO, content, and demand generation services tailored to SaaS companies. Comparable in client segment and full-funnel SaaS marketing approach.
- Lean Labs: B2B SaaS marketing agency that builds full-stack growth programs including SEO, content, and lifecycle for SaaS clients. Comparable in SaaS-only positioning and mid-market to enterprise engagements.
- Hey Digital: SaaS SEO and link building agency with a similar SaaS-only focus and emphasis on pipeline-attributed outcomes. Directly comparable in service offering and target customer profile.
- Growth Squad: B2B SaaS content marketing and SEO agency producing SEO-led content for SaaS brands. Comparable in content-driven organic acquisition model and SaaS ICP.
- Siege Media: SEO-focused content marketing agency combining content production with link building and digital PR — overlapping directly with MADX's content, PR, and link building services.
- Grow and Convert: Content and SEO agency known for bottom-of-funnel, conversion-focused content for B2B and SaaS clients. Comparable content-led SEO methodology and SaaS-adjacent ICP.
- Intergrowth: B2B SaaS SEO and content agency that produces product-led content and SEO strategy for SaaS companies. Directly comparable in SaaS specialization and content-driven organic growth model.
Broad incumbents
- Single Grain: Established full-service digital marketing agency offering SEO, content, and paid media across multiple verticals including SaaS. Comparable service mix but broader vertical scope than MADX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
MADX Digital social profiles
Digital presenceMADX Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADX Digital leadership team
Management profileNumber of profiles
Profiles2 records
MADX Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADX Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADX Digital
What does MADX Digital do?
MADX Digital is a London-based B2B SaaS search marketing agency that sells integrated SEO and Generative Engine Optimization (GEO) services to software companies. Its offering combines five service pillars — GEO & AI Search, Traditional SEO, Content Strategy, Digital PR, and Link Building — executed as a single roadmap by one team, supported by free tools (SEO ROI Calculator) and educational content (AI Search 2026 Benchmark Report, Beginners SEO Course, The SaaS SEO Playbook).
Is MADX Digital a public or private company?
MADX Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MADX Digital founded?
MADX Digital was founded in 2021. It employs 11 to 50 people.
Where is MADX Digital based?
MADX Digital is headquartered in London, United Kingdom, in the Europe region.
How does MADX Digital make money?
One revenue line is on record: SEO & GEO Agency Services.
Who are MADX Digital's main competitors?
Direct peers on record are Omnius, Powered by Search, Kalungi, Lean Labs, Hey Digital, Growth Squad, Siege Media, Grow and Convert and Intergrowth. Single Grain is listed as a broad incumbent.
Does MADX Digital have an API?
No public API is recorded for MADX Digital.
What industry is MADX Digital in?
MADX Digital's product category is Search Engine Optimization Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPACANAH, Learning Technology & LMS/LXP Implementation. Its SIC code is 7311.