Tyviso
Tyviso is a bootstrapped e-commerce technology company that runs a partner-marketing platform delivering curated gifts and rewards across pre-purchase, post-purchase, and loyalty stages to help enterprise brands lift conversion, AOV, and retention without discounting.
- Company typePrivate
- Founded2021
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tyviso does
Tyviso is an e-commerce technology company that operates a partner-marketing platform designed to increase revenue per customer across the full Commerce Journey. Founded in 2021 in London by former Yahoo! account managers Adrian Vella (CEO) and Pierre Cozzani, the company is registered in Ireland as Tyviso Global Limited and operates from a small team of approximately 12 people across five countries. The platform is built around three integrated modules: Gift With Purchase (curated partner gifts at basket or checkout to lift conversion and average order value), Gift After Purchase (post-purchase monetisation through brand offers on order confirmation pages), and Rewards (ongoing personalised loyalty rewards funded by partner brands). Deployment is via a single JavaScript tag, Google Tag Manager plugin, native app API, or one-click activation through affiliate networks, with built-in A/B testing, cookieless tracking, and real-time reporting.
The platform monetises through a combination of platform subscription fees (specified per client in Order Forms on multi-year contracts) and transaction fees earned when consumers engage with partner offers. A curated whitelist-only network of more than 5,000 brand partners supplies the gifts and rewards, meaning host brands do not fund the incentives from their own margin. Distribution is hybrid: direct enterprise sales motion (Talk to an Expert / Book a Demo CTAs targeting eCommerce, Retail Media, and Loyalty teams), product-led growth via a 30-day pilot, and channel partnerships with seven major affiliate networks including Awin, Partnerize, Tradedoubler, Webgains, Impact, CJ, and Rakuten. Named enterprise customers include Ocado Retail, EE, Sky, Haier, LG, Ninja, Plusnet, Hoover, Pets at Home, and Secret Sales, with the company claiming 700M+ rewards delivered and £75m+ in partner revenue generated.
Tyviso is bootstrapped, profitable, and has raised no external venture funding. The company holds GDPR and CCPA compliance, is built to ISO 27001 standards (certification pending), and was recognised at the 2024 UK Performance Marketing Awards. Its go-to-market combines product-led pilots, enterprise sales-led conversions, and channel-led acquisition through affiliate networks, targeting large brands facing rising traffic costs, margin pressure from discounting, and fragile customer loyalty.
Tyviso firmographics
Firmographics- Name
- Tyviso
- Legal name
- Tyviso Global Limited
- Website
- https://tyviso.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tyviso is a bootstrapped e-commerce technology company that runs a partner-marketing platform delivering curated gifts and rewards across pre-purchase, post-purchase, and loyalty stages to help enterprise brands lift conversion, AOV, and retention without discounting.
- Ownership category
- akta.pro rank
Tyviso industry classification
Industry- Product category
- Partner Marketing Platform
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Creator Sponsorship & Brand Deal Monetization Tools (MPACAFAG)
Keywords
Where Tyviso is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Tyviso business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Fees: Clients earn commission when consumers engage with or claim Partner Offers. Gift After Purchase enables clients to monetise post-purchase touchpoints by earning a fee when consumers engage with partner offers.
- Platform Subscription: Fees are specified in Order Forms for access to the Tyviso platform, including the client-facing dashboard, partner network tools, and all software and APIs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Pilot program available for new clients |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Tyviso product offering
Product offeringCore offering
Tyviso is an e-commerce technology platform that enables brands to increase conversion, average order value, and customer retention by adding curated, brand-safe partner-funded gifts at pre-purchase (basket/checkout), post-purchase (order confirmation), and loyalty touchpoints. The platform is delivered through a single JavaScript tag or native app API with built-in A/B testing, 100% cookieless tracking, white-label presentation, and integration with major affiliate networks. Tyviso aggregates a curated whitelist-only network of 5,000+ partner brands whose offers are surfaced on host brand websites, with revenue generated through platform subscription fees and transaction-based commissions on partner offer engagement.
Product overview
Tyviso is an eCommerce technology company offering a unified platform built around 'The Commerce Journey' concept spanning three distinct touchpoints: Conversion (Gift With Purchase), Monetisation (Gift After Purchase), and Retention (Rewards). The core platform provides brand-safe partner gifting solutions that add curated gifts at pre-purchase, post-purchase, and loyalty moments to boost conversion, AOV, and customer retention without discounting. Key products include Gift With Purchase (adds gifts at basket/checkout to increase conversion and AOV), Gift After Purchase (monetises post-checkout with relevant brand offers), and Rewards (ongoing personalised loyalty programme funded by partner brands). The platform features built-in A/B testing, cookieless conversion tracking, white-label customisation, real-time reporting dashboards, and brand-safe whitelist controls. Deployment options include JavaScript tag (web), webview (app), native API, Google Tag Manager, and affiliate network integrations (Awin, Partnerize, Tradedoubler, Impact, Webgains, CJ, Rakuten). Tyviso operates a whitelist-only curated network of partner brands and charges no upfront cost to brands—rewards and offers are funded by partner brands seeking to reach the host brand's customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Gift With Purchase Pre-purchase solution that adds curated gifts directly into the buying journey at basket or checkout to encourage shoppers to convert and spend more. Features built-in A/B testing, real-time reporting on conversion and AOV uplift, and full control over design and gift selection.
- Gift After Purchase Post-purchase monetisation tool that displays relevant, brand-safe offers on the order confirmation page to generate incremental revenue. Enables clients to earn a fee when consumers engage with partner offers at the thank-you page touchpoint.
- Rewards Retention solution that delivers ongoing personalised rewards from partner brands to strengthen loyalty, increase repeat purchase, and reduce churn without operational complexity. Rewards are funded by partner brands rather than the host brand's P&L.
- Tyviso Events API REST API with X-API-Key authentication (base URL https://tracking.tyviso.com) enabling partners to retrieve offer details, partner information, and campaign performance data for native app integrations and partner-side rendering.
Quantifiable outcome
- 3-12% uplift in conversion across client base
- +7 more outcomes
Companies that use Tyviso
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Tyviso technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability2 records
Feature5 records
Tyviso partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Ocado RetailflagshipTyviso partnered with Ocado Retail to launch Smart Pass Rewards. Ocado Smart Pass members can now unlock hand-picked rewards from trusted brands with every shop, powered by Tyviso's market-leading rewards platform. This is a white-label rewards integration for Ocado's loyalty programme.
- AwincoreAwin provides an affiliate marketing platform that helps brands grow through partnerships with publishers, creators, and other affiliate partners. Awin offers strategic partnership integration with Tyviso for the benefit of all their brands, including Gift With Purchase and Rewards programmes.
- WebgainscoreAffiliate network that helps brands drive sales through partnerships with publishers. Webgains offers Tyviso as a unique opportunity to brands through their network, supporting Gift With Purchase integrations.
- PartnerizecorePartnership automation software and services helping brands grow affiliate and partner marketing. Partnerize integrated Tyviso for brand partnerships that boost AOV, offering integrated brand partnerships through their platform.
- TradedoublercorePartner marketing technology that helps brands grow through publishers, creators, and influencers. Tradedoubler describes Tyviso as 'a super unique concept that's a real game changer for brands in all sectors'.
- ImpactminorPartnership management platform helping brands manage affiliates, influencers, referrals, and other partners. Impact offers Tyviso as an interesting and valuable addition to their partner mix.
- CJminorAffiliate marketing network designed to help achieve intelligent, scalable and sustainable revenue. CJ supports Tyviso globally as part of the £8bn and rising European Retail Media Market.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Tyviso competitors and assessment
Company assessmentDirect peers
- LoyaltyLion: E-commerce loyalty platform that lets retailers build points, VIP, and rewards programmes. Most directly comparable to Tyviso's Rewards module, addressing the same retention/churn use case for online retailers.
- Friendbuy: Referral and advocacy marketing platform serving enterprise e-commerce and DTC brands. Comparable to Tyviso's Rewards module and to the broader thesis of monetising existing customers rather than buying new traffic.
- Mention Me: Referral marketing platform for e-commerce brands that drives acquisition and retention through advocate programmes. Comparable to Tyviso's customer engagement and rewards angle, especially around post-purchase and retention moments.
- Smile.io: Loyalty and rewards platform purpose-built for Shopify and other e-commerce stacks, with points, referrals, and VIP tiers. Overlaps directly with Tyviso's Rewards product on retention mechanics for online retailers.
- Partnerize: Partnership automation platform covering affiliate, influencer, and strategic brand partnerships with tracking, optimisation, and payments. Closely comparable to Tyviso's partner-offer and transaction-fee model, and also one of Tyviso's distribution channels.
Broad incumbents
- Awin: Global affiliate marketing network with thousands of brand clients. Overlaps with Tyviso's partnership-distribution model and is simultaneously a key channel partner and a potential competitor offering its own brand-partnership formats.
- Criteo: Global retail media platform with deep retailer integrations and a commerce media OS strategy. Overlaps with Tyviso's broader thesis of monetising retailer commerce surfaces, but at much larger scale and with very different tooling.
- Impact: Partnership management platform covering affiliates, influencers, and business partnerships at enterprise scale. Comparable mechanism to Tyviso's partner-offer engine, with substantially deeper enterprise resources; also a Tyviso distribution channel.
- Yotpo: Broad e-commerce marketing platform spanning reviews, loyalty, SMS, and subscriptions. Larger and more diversified than Tyviso, with an overlapping loyalty offering and a similar enterprise e-commerce customer base.
Emerging players
- Aspire: Creator and brand-partnership platform helping brands run influencer and brand collab campaigns. Uses a similar brand-deal monetisation mechanism to Tyviso but focused on creators rather than on-host commerce surfaces.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Tyviso social profiles
Digital presenceTyviso compliance and trust
Trust signalCompliance3 records
Tyviso financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tyviso leadership team
Management profileNumber of profiles
Profiles5 records
Tyviso funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tyviso M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tyviso
What does Tyviso do?
Tyviso is an e-commerce technology platform that enables brands to increase conversion, average order value, and customer retention by adding curated, brand-safe partner-funded gifts at pre-purchase (basket/checkout), post-purchase (order confirmation), and loyalty touchpoints. The platform is delivered through a single JavaScript tag or native app API with built-in A/B testing, 100% cookieless tracking, white-label presentation, and integration with major affiliate networks. Tyviso aggregates a curated whitelist-only network of 5,000+ partner brands whose offers are surfaced on host brand websites, with revenue generated through platform subscription fees and transaction-based commissions on partner offer engagement.
Is Tyviso a public or private company?
Tyviso is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tyviso founded?
Tyviso was founded in 2021. It employs 11 to 50 people.
Where is Tyviso based?
Tyviso is headquartered in London, United Kingdom, in the Europe region.
How does Tyviso make money?
Two revenue lines are on record. Transaction Fees are the primary driver. The others are platform Subscription.
Who are Tyviso's main competitors?
Direct peers on record are LoyaltyLion, Friendbuy, Mention Me, Smile.io and Partnerize. Broad incumbents are Awin, Criteo, Impact and Yotpo. Aspire is listed as an emerging player.
Does Tyviso have an API?
Yes. Tyviso provides a REST API for partners to retrieve event data. Base URL: https://tracking.tyviso.com. Authentication via X-API-Key header mapped to specific partner IDs. The API includes endpoints for: Get Offers (returns offer details including id, partner, partnerLogo, ageRestricted, terms, title, description, image, squareImage, offerInfoButtonDiscount, offerDiscountCode, and offerDiscountCodeType); MyAdvertisers/Get Offers for MyAdvertisers (retrieves offers for specific partners by ID). Supports native app integration via single-request API to display Tyviso in native apps. Developer documentation is at docs.tyviso.com.
What industry is Tyviso in?
Tyviso's product category is Partner Marketing Platform. Its primary akta.pro industry code is MPACAFAG, Creator Sponsorship & Brand Deal Monetization Tools. Its SIC code is 7371.