LottoLove

What LottoLove does

LottoLove is a Brooklyn-based, founder-owned social enterprise founded in 2019 by Laura Beck that sells charitable scratch-off tickets in which every ticket results in a real donation to a partner nonprofit. The product portfolio is split between physical paper tickets (Basic Needs and Win for Women lines, sold in bundles of 2 to 10 with greeting cards and envelopes) and digital tickets delivered via email or SMS, with seven-plus charity-specific digital SKUs covering clean water, hunger, literacy, girls' education, mental health, artisan empowerment, and the arts. The platform runs on a Shopify e-commerce storefront with a customization flow that lets buyers select a charity, prize tier ($10 to $500), color, greeting card, and personalized message. The business operates a hybrid GTM: self-serve consumer purchases through the website, plus a quote-based corporate gifting channel serving enterprise clients such as Martha Stewart, Amgen, and Iterable with bulk orders, custom branding, and optional custom charity partnerships. The company is bootstrapped, with no disclosed external funding, no parent company, and a single leadership figure at the founder level; it claims over $200,000 in donations facilitated to charity partners and impact across 60+ countries.

Name

LottoLove

Legal name

LottoLove

Website

https://givelottolove.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

LottoLove is a Brooklyn-based social enterprise founded in 2019 that sells charitable scratch-off tickets (paper and digital) where every ticket triggers a donation to one of 13+ nonprofit partners, sold to consumers and corporate gifting clients including Martha Stewart, Amgen, and Iterable.

Ownership category

akta.pro rank

Product category

Charitable Gifting Products

NAICS

Gift, Novelty, and Souvenir Retailers (45942)

SIC

Costume Jewelry & Novelties (3960)

akta.pro primary industry

Party Favors, Gifts & Custom Merchandise (HSACACAM)

akta.pro secondary industries

Sweepstakes, Contests & Giveaway Administration (BPAFAMAD), Corporate Gifting & On-Trip Amenities (Welcome Kits, Swag, Room Drops) (THAHANAH)

Keywords

• Charitable gift products
• Social impact gifting
• Scratch-off gift cards
• Corporate social gifting
• Digital donation gifts

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Digital Ticket Sales: Digital scratch-off tickets sold directly to consumers via e-commerce. Digital tickets represent 100% donation to charity partners - the full purchase price goes directly to the selected charity.
2. Paper Ticket Sales: Physical scratch-off tickets sold in bundles (2, 3, 4, 5, or 10 packs) with greeting cards and envelopes. Approximately 50% of ticket price is donated to charity partners, with the remainder covering production and operational costs.
3. Corporate Gifting: Custom corporate gift programs for businesses including bulk orders, brand customization, and personalized messaging. Offers partial customization (logo, copy) and full custom charity partnerships for larger orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

LottoLove designs, produces, and sells charitable scratch-off tickets—both physical paper cards and digital tickets—that turn gifting into a gamified donation experience. Each ticket is a guaranteed 'win' that triggers a real donation from the buyer to one of the company's vetted charity partners. The product is sold direct-to-consumer via Shopify and to businesses through a custom corporate gifting program.

Product overview

LottoLove is a social enterprise offering charitable scratch-off tickets that gamify giving back. The product portfolio consists of two main product lines: (1) Paper Scratch Tickets available in Basic Needs and Win for Women variants, sold in bundles of 2, 3, 4, 5, or 10 tickets with optional greeting cards and envelopes; and (2) Digital Tickets that are delivered via email or SMS and allow users to select a specific charity, customize their gift with color and message, and send instantly or schedule delivery. The company also offers Corporate Gifting services for bulk custom orders. All tickets support designated charity partners, with every ticket being a guaranteed 'winner' that results in a donation to one of those partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Needs Scratch Tickets Physical scratch-off charitable gift tickets supporting basic needs causes such as clean water, solar light, meals, and literacy. Sold in packs of 2, 3, 4, 5, or 10 with greeting cards and envelopes. When recipients scratch and find matching icons, they reveal which charitable gift was donated in their honor.
• Win for Women Scratch Tickets Physical scratch-off charitable gift tickets focused on women's empowerment, supporting organizations such as Global G.L.O.W., CAMFED, Running Start, and Womankind. Sold in packs of 2, 3, 5, or 10 with greeting cards, envelopes, gold bands, and informational inserts.
• Digital Charitable Tickets Digital scratch-off tickets delivered instantly via email or SMS. Buyers choose a charity, donation amount, color, greeting card design, and personal message, then send immediately or schedule delivery. Available in tiers ranging from $10 to $500 supporting charities such as Imani Collective, Rise Against Hunger, WaterisLife, Paint the World, FOREFRONT Charity, Room To Read, and Hope Booth.

Quantifiable outcome

• Over $200k donated to charity partners through ticket sales
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered core.

• WaterisLifecoreStrategic or Co-development PartnerCharity partner providing clean water solutions in Latin America and Africa. Basic Needs tickets support WaterisLife with donations funding water filters, well drilling, and filtration systems. Impact includes 125+ million liters of clean water provided.
• SolarAidcoreStrategic or Co-development PartnerCharity partner providing solar lights to communities in Sub-Saharan Africa with goal of lighting every home, school, and clinic by 2030. Basic Needs tickets support solar light donations.
• Rise Against HungercoreStrategic or Co-development PartnerCharity partner ending hunger through meals, agricultural training, and emergency relief. Impacted 4.4+ million people in 38 countries in 2022. Provides nutritious meals and agricultural support.
• LitWorldcoreStrategic or Co-development PartnerCharity partner running after-school LitClubs and LitCamp programs in 25 countries. Supports literacy development through books, pens, and educational programs for underserved communities.
• Global G.L.O.W.coreStrategic or Co-development PartnerNonprofit mentoring girls to advocate for themselves and strengthen communities. Win for Women tickets support GLOW Clubs providing out-of-school mentorship programs.
• CAMFEDcoreStrategic or Co-development PartnerPan-African movement revolutionizing girls' education in Africa. Supports vulnerable girls' transition to school, livelihoods, and leadership. Win for Women tickets fund months of elementary education.
• Running StartcoreStrategic or Co-development PartnerNonpartisan nonprofit training young women to run for public office. Provides hands-on skills and confidence needed to run and win. Win for Women tickets fund political training courses.
• WomankindcoreStrategic or Co-development PartnerOrganization supporting women survivors of domestic violence, human trafficking, and sexual violence. Provides multilingual, culturally-responsive services. Win for Women tickets fund independence training.
• Imani CollectivecoreStrategic or Co-development PartnerOrganization empowering artisans in Kenya through fair wages and holistic care including meals, childcare, and financial training. Digital tickets support childcare, dream management, literacy packages, and home visits.
• Paint the WorldcoreStrategic or Co-development PartnerOrganization using art to build creative confidence and collaborative problem-solving in 23+ countries. Programs include 'Art in the ER' supporting frontline healthcare workers' mental health.
• FOREFRONT CharitycoreStrategic or Co-development PartnerOrganization creating sustainable change through clean water, quality education, accessible medical care, and empowerment. Supports villagers with diabetes education, students with textbooks and technology.
• Room To ReadcoreStrategic or Co-development PartnerOrganization unlocking children's potential through literacy and girls' education since 2000. Has reached 45+ million children across 192,000+ communities through government partnerships.
• Hope BoothcoreStrategic or Co-development PartnerOrganization addressing mental health crisis through reimagined telephone booths that connect individuals to support and resources. Has impacted 138,000+ lives with 73% increase in hope feelings.
• WaterisLifecoreStrategic or Co-development PartnerNonprofit implementing sustainable water solutions in Latin America and Africa. Provides boreholes, dams, rainwater catchment, solar-powered pumping, and ultrafiltration systems. Has delivered 6 billion liters of clean water across 20 countries.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Caroo: Caroo (formerly SnackNation) is a corporate gifting and snacking platform that delivers curated gift boxes for employee appreciation, client gifting, and events. It targets the same enterprise buyer as LottoLove's corporate program but uses consumable gift boxes rather than charitable scratch tickets.
• Loop & Tie: Loop & Tie is a B2B corporate gifting platform offering curated, sustainable gift collections (and gift cards) for client and employee gifting. It directly competes with LottoLove in the corporate gifting channel by offering ESG-friendly, customized alternatives to generic gift baskets for businesses.
• SnackMagic: SnackMagic is a customizable snack and gift box platform used by enterprises for client/employee gifting and events. It competes for the same corporate gifting budget as LottoLove, offering self-serve customization and global delivery for distributed teams.
• Olive (corporate gifting): Olive is a corporate gifting platform that lets companies send curated gifts (including charitable donation options) to clients and employees. It overlaps with LottoLove's corporate channel by offering ESG-aligned, customized gifts with self-serve enterprise ordering.
• Gifts for Good: Gifts for Good sells charitable gift products (e.g., blankets, tote bags) where a portion of each purchase funds charitable causes. It directly mirrors LottoLove's 'gift that gives back' consumer positioning and competes for the same meaningful-gift buyer.

Emerging players

• Sevenly: Sevenly is a cause-driven apparel and accessories brand that donates a portion of each sale to a rotating weekly charity. It targets the same values-driven consumer as LottoLove but uses apparel rather than gamified scratch tickets as the gifting medium.

Broad incumbents

• Bombas: Bombas is a scaled apparel brand built on a one-for-one donation model (one item purchased = one donated). It is a broader incumbent in the 'purchase with purpose' gifting space and represents the type of larger brand that could expand into charitable scratch ticket concepts.
• TOMS: TOMS pioneered the one-for-one giving model across footwear and eyewear and is a broad incumbent in purchase-with-purpose consumer brands. It represents the larger, more diversified brand archetype LottoLove could grow into or compete against as it scales.
• GreaterGood.com: GreaterGood is an e-commerce platform where purchases fund charitable programs across hunger, health, education, and animal welfare. It competes for the cause-conscious consumer dollar at greater scale than LottoLove but with a broader, less gamified product mix.

Others

• DonorsChoose: DonorsChoose is a nonprofit crowdfunding platform for classroom projects that can be supported as a 'gift' in someone's honor. It is an adjacent/alternative charitable gifting channel that competes with LottoLove's education-themed digital tickets (e.g., Room To Read, LitWorld).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lottolove
• Instagraminstagram.com/lottolove

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LottoLove