Toybox
Toybox is a Brooklyn-based SaaS company that provides a browser-based visual bug reporting and CSS inspection platform for product, design, and agency teams conducting website QA, with native integrations into Jira, Asana, Trello, Slack, and Zapier.
- Company typePrivate
- Founded2017
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Toybox does
Toybox is a Brooklyn-based software company founded in September 2017 by Brendan Mahony and Jono that builds a browser-based visual bug reporting platform for websites. The core product enables product, design, and agency teams to drop pins, capture screenshots, and leave comments directly on any web page, with automatic capture of URL, viewport, browser, and OS metadata so that bug threads stay anchored to specific UI elements. A companion module, Toybox Inspect, provides a CSS inspection tool built for designers — surfacing readable CSS, WCAG color-contrast checks, spacing redlines, and one-click bug logging — distributed alongside the main app via a Chrome extension that requires no software installation for reviewers.
The company monetizes through a four-tier SaaS subscription: Starter at $25/month, Team at $49/month, Business at $149/month, and an Enterprise tier with custom pricing and multi-year contracts. A 30-day free trial without credit card and a self-serve signup flow anchor a product-led growth motion, complemented by a sales-assisted path for Enterprise. Native integrations with Jira, Asana, Trello, Slack, and Zapier (with API and webhook access on Business and above) allow feedback to be exported into existing PM workflows. Toybox went through Y Combinator's 2018 batch after several prior product pivots, has 11-50 employees, and reports 5,000+ email subscribers and 45 onboarded beta teams as of late 2018; no revenue, ARR, or follow-on funding figures are publicly disclosed.
Toybox firmographics
Firmographics- Name
- Toybox
- Legal name
- Toybox
- Website
- https://toyboxsystems.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toybox is a Brooklyn-based SaaS company that provides a browser-based visual bug reporting and CSS inspection platform for product, design, and agency teams conducting website QA, with native integrations into Jira, Asana, Trello, Slack, and Zapier.
- Ownership category
- akta.pro rank
Where Toybox is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Toybox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans: Four-tier SaaS subscription model: Starter ($25/mo), Team ($49/mo), Business ($149/mo), and Enterprise (custom pricing). Annual billing offers approximately 10% discount. 30-day free trial available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - $25/mo for small teams and freelancers |
| Subscription | Monthly | Team - $49/mo for teams streamlining QA |
| Subscription | Monthly | Business - $149/mo for agencies and businesses |
| Subscription | Multi-year contract | Enterprise - Custom pricing for teams larger than 10 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Toybox product offering
Product offeringCore offering
Toybox sells a browser-based visual bug reporting and website QA platform that lets product, design, and agency teams drop pins, capture screenshots, and leave comments directly on any live web page while automatically recording URL, viewport, browser, and OS metadata. A companion tool, Toybox Inspect, surfaces readable CSS, spacing redlines, and WCAG accessibility signals on hover for designer QA. The product is delivered via a Chrome extension or a single JavaScript snippet, integrated with Jira, Asana, Trello, Slack, and Zapier, and offered as tiered SaaS subscriptions.
Product overview
Toybox is a visual bug reporting and website QA platform consisting of two main products: the core Toybox annotation tool for collecting visual feedback via pins, screenshots, and comments directly on websites, and Toybox Inspect, a CSS inspection add-on for designers to view clean CSS, check accessibility compliance, and measure spacing. Both products integrate with project management tools (Jira, Asana, Trello) and communication platforms (Slack) to export feedback into existing workflows. The platform targets product, design, and agency teams conducting website QA.
Differentiator
Problem solved
Functional benefit
Products and services
- Toybox Annotate Web-based visual feedback and bug-reporting product for designers, developers, product managers, and agencies to drop pins or capture regions on any live web page, leave threaded comments and @mentions, assign teammates, set priority, and capture cropped screenshots, full-page screenshots, browser info, OS, viewport size, and URL automatically with each issue.
- Toybox Inspect Designer-focused CSS inspection add-on that lets users hover over any element on a website to view cleaned, readable CSS, spacing redlines, hover/focus/active states, and WCAG AA/AAA color-contrast accessibility checks, with automatic unused-CSS cleanup and 1-click bug logging into Toybox.
- Toybox Chrome Extension Browser extension distributed via the Chrome Web Store that enables designers, developers, and reviewers to leave Toybox visual feedback on any website directly from the browser, eliminating the need for visitors to install other QA software.
Quantifiable outcome
- Fewer vague tickets and more fixes that stick on the first pass
- +1 more outcomes
Companies that use Toybox
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
Toybox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature4 records
Toybox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- JiracoreExport destination for bug reports. Comments and bugs logged in Toybox can be pushed directly to Jira as tickets, maintaining context with screenshots, URLs, and metadata.
- AsanacoreExport destination allowing Toybox tasks to be pushed to Asana projects, keeping status aligned across tools.
- TrellocoreExport destination for bugs and feedback. Available on Starter plan and above.
- SlackcoreNotification integration. Available on Starter plan and above.
- ZapiercoreIntegration via Zapier allowing Toybox to connect to hundreds of other tools and automate workflows. Available on Team plan and above.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Toybox competitors and assessment
Company assessmentDirect peers
- Marker.io: Visual bug reporting tool that lets teams capture screenshots and push issues directly into Jira, Asana, Trello, Linear, and other PM tools. Direct overlap with Toybox on visual annotation, automatic metadata capture, and PM-tool export.
- Instabug: Bug reporting and in-app feedback platform with automatic metadata capture (device, OS, network, screenshots). Overlaps Toybox on context-rich bug reporting, though historically focused on mobile apps in addition to web.
- Usersnap: Visual feedback and customer-reported issue management tool with screenshots, annotations, and PM integrations. Directly comparable to Toybox in serving design, product, and engineering teams for website QA.
- BugHerd: Visual feedback and bug-tracking platform for websites that lets non-technical stakeholders pin comments on a live page. Closely comparable to Toybox on audience (agencies, designers, developers) and on staging-site feedback workflows.
- Userback: Visual feedback and bug reporting tool with annotation, screen capture, session replay, and integrations to Jira, Asana, Slack, and others. Competes with Toybox in the same horizontal design/dev QA category.
Broad incumbents
- LogRocket: Digital experience analytics platform offering session replay, error tracking, and performance monitoring. A broadly-resourced incumbent in the front-end QA and debugging category where Toybox competes.
- Hotjar: Behavior analytics and feedback platform combining heatmaps, session recordings, and on-site surveys. Overlaps Toybox on the user-feedback side of website QA but addresses a broader audience.
- FullStory: Digital experience analytics platform with session replay, heatmaps, and funnel analysis. Competes indirectly with Toybox by addressing the broader digital quality and customer-experience category for product, design, and engineering teams.
- Sentry: Application monitoring and error-tracking platform that has expanded into session replay and performance monitoring. Represents a well-capitalized incumbent that could absorb visual-feedback workflows into its broader developer tooling suite.
Emerging players
- Zipy: AI-augmented session replay and debugging platform for web apps. An emerging competitor that, like Toybox, targets front-end QA, but with a stronger AI-investigation angle and growing enterprise focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Toybox social profiles
Digital presenceToybox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toybox leadership team
Management profileNumber of profiles
Profiles2 records
Toybox funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toybox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toybox
What does Toybox do?
Toybox sells a browser-based visual bug reporting and website QA platform that lets product, design, and agency teams drop pins, capture screenshots, and leave comments directly on any live web page while automatically recording URL, viewport, browser, and OS metadata. A companion tool, Toybox Inspect, surfaces readable CSS, spacing redlines, and WCAG accessibility signals on hover for designer QA. The product is delivered via a Chrome extension or a single JavaScript snippet, integrated with Jira, Asana, Trello, Slack, and Zapier, and offered as tiered SaaS subscriptions.
Is Toybox a public or private company?
Toybox is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toybox founded?
Toybox was founded in 2017. It employs 11 to 50 people.
Where is Toybox based?
Toybox is headquartered in Brooklyn, United States, in the North America region.
How does Toybox make money?
One revenue line is on record: subscription Plans.
Who are Toybox's main competitors?
Direct peers on record are Marker.io, Instabug, Usersnap, BugHerd and Userback. Broad incumbents are LogRocket, Hotjar, FullStory and Sentry. Zipy is listed as an emerging player.
Does Toybox have an API?
Yes. API and Webhook Access available on Business plan. No additional details provided about API type, authentication, rate limits, or documentation URL.