What Nerds On Call does

Nerds On Call is a privately held computer repair and technology services company founded in 2004 by Andrea and Ryan Eldridge, headquartered in Redding, California. The company operates a multi-channel service model spanning in-shop retail (Redding, Chico, Sacramento, Fresno, Eugene), onsite residential and business house calls, nationwide remote support via proprietary technician login tools, and a $129 mail-in repair service. Its product portfolio includes PC and Mac repair, laptop repair, mobile device and game console repair, custom PC builds, home theater and smart home installation (via Home Technology Pros partnership), and business IT support billed at $189/hour. The company also operates subscription Service Plans ($29/month for two computers, $15/month mobile) and an exclusive OpenText monitored antivirus offering ($59/year), representing its recurring-revenue layer.

The underlying technology stack centers on a proprietary remote-login support system launched in 2011 that allows technicians to access and troubleshoot customer computers without an in-person visit, complemented by the third-party OpenText security platform. The company monetizes through flat-rate per-repair fees, hourly business services, subscription plans, and hardware sales (SSD upgrades, WiFi mesh networks, gaming PCs). Customer segments are primarily residential consumers and small businesses in Northern California, with a long-tail of individual subscribers and mail-in customers across the U.S. and Canada. Marketing is driven by TV media appearances on NBC, ABC, FOX, CBS, and CW networks, an SEO-optimized blog featuring comparison content against Geek Squad, Tech 2U, and uBreakiFix, and word-of-mouth from a base of 100,000+ lifetime customers with consistent 5-star technician ratings.

Name

Nerds On Call

Legal name

Nerds On Call

Website

https://callnerds.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

Nerds On Call is a privately held, multi-channel computer and mobile device repair company founded in 2004, serving residential consumers and small businesses across Northern California with in-shop, onsite, remote, and mail-in support, plus subscription service plans.

Ownership category

akta.pro rank

Headquarters

HQ city

Redding

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Per-Repair Service Fees: One-time flat-rate pricing for individual repair services including computer repair, mobile device repair, and game console repair. Prices quoted in advance before work begins.
2. Service Plans (Subscription): Monthly subscription plans offering unlimited online support for computers and mobile devices, plus member-only discounts on in-shop and onsite services. Service Plan for up to 2 computers starts at $29/month plus $99 setup. Mobile Device Service Plan starts at $15/month plus $69 setup.
3. Hardware/Product Sales: Sales of hardware products including SSD upgrades, WiFi mesh network equipment, and accessories through their online store.
4. Business IT Services: Hourly business IT support at $189/hour for small businesses needing hardware repair, network configuration, software support, and ongoing maintenance.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Nerds On Call provides computer, laptop, mobile device, and game console repair plus general tech support to residential and small-business customers across Northern California and nationwide via remote and mail-in service. Offerings span Mac and PC repair, virus/malware removal, data backup, SSD and WiFi upgrades, home theater and networking setup, custom gaming PC builds, e-waste recycling, and OpenText-monitored antivirus subscriptions. Distribution combines physical shops, onsite technician visits, a remote-login support system, and flat-rate per-incident or monthly subscription pricing.

Product overview

Nerds On Call is a computer repair and technology services company offering a multi-channel service model with in-shop, onsite, and remote/mail-in support options. Their service portfolio spans computer and laptop repair (PC and Mac), mobile device repair (iPhone, Samsung, Google Pixel, Motorola), game console repair, home theater setup, and business IT services. The company also provides subscription service plans for ongoing support, hardware upgrades (SSD, thermal), and e-waste recycling with secure data destruction. Key products include the Service Plan for unlimited remote support ($29/month), Mobile Device Service Plan ($15/month), OpenText Antivirus subscription, custom gaming PC builds, and various one-time repair and upgrade services. Business clients are served through dedicated IT support at $189/hour, while residential customers benefit from flat-rate pricing and same-day service options.

Differentiator

Problem solved

Functional benefit

Products and services

• Computer Repair Services Professional repair services for Apple Macs (operating system updates, tuneups, MacBook Air/Pro hardware repair) and Windows PCs (hardware and software upgrades, diagnostics, virus and malware removal, hard drive and component-level repairs) targeted at residential customers across Northern California with delivery via in-shop, onsite, and remote channels.
• Mobile Device Repair Repair of smartphones (iPhone, Samsung Galaxy, Google Pixel, Motorola), tablets (iPad and others), and game consoles (PlayStation, Xbox, Nintendo), covering screen repair, battery replacement, water damage recovery, data transfer, charging port repair, and other hardware fixes for consumers and small businesses.
• Business IT Services Hourly outsourced IT support for small businesses in Northern California, priced at $189/hour, covering business hardware repair, network configuration, software and email support, QuickBooks assistance, network troubleshooting, and ongoing IT maintenance.
• Custom Gaming Computers and Custom PC Builds Custom desktop computer and gaming PC assembly services for residential customers and gamers, including gaming PCs, budget builds, and performance-specific configurations tailored to the buyer's requirements.
• Home Theater Setup In-home setup and configuration of home theater systems, including parental controls, surround sound setup, and integration with the home network.
• Internet Help and Home Networking In-home networking support covering router configuration, WiFi setup, network diagnostics, privacy and security settings, and smart home device integration for residential customers.
• E-Waste Recycling Free electronic waste recycling service accepting computers, laptops, and monitors, with secure data wiping and hard drive destruction to protect customer data.
• 15-Minute Quick Fix Fast, pay-as-you-go computer repair service billed per incident, covering 15-minute quick fixes delivered via remote login or in-shop drop-off for residential customers.
• Unlimited Online/Remote Fix Unlimited remote computer repair service for more complex issues beyond the Quick Fix scope, priced at $159 per incident, aimed at residential customers needing deep troubleshooting.
• Service Plan (up to 2 computers) Monthly subscription plan covering up to 2 computers with unlimited online support and member-only discounts on in-shop and onsite service, starting at $29/month with a $99 initial setup fee.
• Mobile Device Service Plan Monthly subscription support service for mobile devices offering free at-counter repairs and member-only discounts, starting at $15/month with a $69 initial setup fee.
• OpenText Antivirus Annual Subscription Annual subscription to OpenText Antivirus with continuous monitoring by the Nerds On Call team, providing proactive threat detection and prevention, priced at $59 per year.
• SSD Upgrade Solid state drive upgrade service providing faster startup, processing speeds, and reliable storage, including a Western Digital 500GB SSD, priced at $348.
• WiFi Mesh Network Setup WiFi mesh network installation and configuration service covering Google WiFi and Eero systems, providing improved home coverage and signal strength, priced at $514 per installation.
• Data Backup and Transfer Service Secure data backup and transfer service for family photos, videos, and essential files when replacing or repairing devices, priced at $219.
• New PC Consultation One-on-one consultation providing expert hardware-specification and buying recommendations for a new computer or laptop, priced at $99.
• New PC Setup Professional setup and configuration service for newly purchased personal computers, including familiarization with the device for residential customers, priced at $219.
• Mail-In Repair Service National mail-in device repair service where customers ship their device to Nerds On Call, receive repairs, and have the device returned, priced at a $129 flat fee.
• Game Console Thermal Upgrade Thermal paste replacement and cleaning service for gaming consoles experiencing overheating issues, priced at $139.
• Laptop Thermal Upgrade Thermal management upgrade service for laptops delivering quieter fans and improved performance through cooling improvements, priced at $239.

Quantifiable outcome

• 100,000+ customers served since 2004
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Squirrel Digital MarketingminorStrategic or Co-development Partner · 1 January 2017Sister company launched by Nerds on Call founders to offer digital marketing solutions for small businesses. Nerds on Call refers customers needing web design and development to Squirrel Digital Marketing.
• Ehow / Demand MediaminorStrategic or Co-development Partner · 1 January 2013Partnership to create Ehow Now, an online live chat tech support service allowing Ehow site users instant access to technology experts through a chat interface. Nerds on Call employees handled thousands of questions per week, remotely accessing customer computers to fix issues.
• IDriveminorGTM or Marketing PartnerCloud storage partnership offering IDrive's 5TB cloud storage service to Nerds on Call customers for $8/month or 50% off the first year. Nerds on Call technicians can set up the service for customers. Referral relationship where Nerds earns commission on referred customers.
• OpenTextcoreTechnology or IntegrationExclusive partnership to offer OpenText Antivirus as Nerds on Call's proprietary monitored antivirus solution. This is the company's featured security product offering proactive threat monitoring and continuous protection.

Scale indicators6 records

Recent moves18 records

Expansion highlights5 records

Direct peers

• Geek Squad (Best Buy): Best Buy's in-house tech support and repair arm offering in-store, in-home, and remote support for PCs, mobile devices, and smart home. Nerds On Call publishes explicit comparison content against Geek Squad, confirming it as a primary direct competitor with overlapping service portfolio and target customer (residential and SMB).
• HelloTech: On-demand onsite and remote tech support service for home users covering computer repair, smart home setup, and device troubleshooting. Closely mirrors Nerds On Call's multi-channel model (in-home, remote) and residential customer focus, with national rather than regional footprint.
• uBreakiFix: Specialty chain for smartphone, tablet, computer, and game console repair with hundreds of franchised locations nationwide. Nerds On Call publishes explicit comparison content against uBreakiFix; both target the same mobile device and electronics repair demand, though uBreakiFix operates at substantially greater scale.
• Tech 2U: Onsite computer repair and tech support service for home users and small businesses in California and surrounding markets. Nerds On Call publishes explicit head-to-head comparison content against Tech 2U, confirming direct competitive overlap in service category, geographic market, and target customer.
• Puls: On-demand onsite tech support platform for home users covering device repair, smart home installation, and network setup. Competes in the same residential tech support category with a tech-enabled dispatch model, offering similar multi-channel coverage to Nerds On Call's onsite and remote services.

Broad incumbents

• Asurion: Large-scale device protection, tech support, and repair provider operating behind carrier and retailer brands (e.g., uBreakiFix parent). Competes indirectly through carrier-embedded protection plans and nationwide repair logistics, offering broader reach but less visible consumer brand than Nerds On Call.
• Staples EasyTech: In-store and remote tech support service from Staples covering PC setup, repair, and small business IT. Offers overlapping capabilities as part of Staples' broader office supplies portfolio, providing competition particularly for SMB customers in markets where both retail presence overlaps.
• Apple Store Genius Bar: Apple's first-party in-store and mail-in repair service for Mac, iPhone, iPad, and other Apple devices. Captures a portion of Apple-device repair demand that Nerds On Call otherwise addresses, particularly for customers under warranty or AppleCare coverage.
• Office Depot / OfficeMax Tech Services: Office Depot's in-store tech support and repair services for PCs, mobile devices, and small business IT. Overlaps with Nerds On Call's residential and SMB service portfolio but is part of a much larger office supplies retailer.

Others

• iFixit: DIY repair community and parts retailer providing free repair guides, tools, and components for consumer electronics. Not a direct service competitor, but represents the self-service alternative that customers may choose instead of paying for Nerds On Call's repair services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nerdsoncall
• YouTubeyoutube.com/user/CallNerds
• Facebookfacebook.com/nerdsoncall
• Instagraminstagram.com/callnerds

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nerds On Call