Digilatics

What Digilatics does

Digilatics is a privately held digital marketing agency headquartered in State College, Pennsylvania, founded in 2020 by Khurram Shahzad. The firm provides full-funnel marketing services — Paid Ads (Google, Meta, Microsoft, Yelp, TikTok), SEO, Web Development, Social Media Marketing, and Lead Insights — exclusively to U.S. home service businesses, initially focused on home inspection and since 2024 expanded into HVAC, roofing, plumbing, electrical, landscaping, pest control, and adjacent trades.

The company's technical stack is built around proprietary assets layered on top of certified third-party platforms: a 500+ negative keyword library, signal stacking technology for audience filtering, API-level conversion tracking into Google Ads, a proprietary Digilatics Dashboard and Executive Reporting Console, and an AI-Powered Insight Layer for real-time lead and call pattern detection. In 2025 it productized AI-driven services including AEO/GEO, LLM seeding, predictive SEO, and 24/7 AI chat integration; in 2026 it added a self-service Google Business Profile reinstatement product with transparent flat-rate pricing.

Digilatics generates revenue through monthly marketing retainers (subscription/recurring), project-based web development engagements, and one-time fees for the GBP reinstatement service. Go-to-market is inside sales-led, driven by inbound leads from the website, case studies, client testimonials, and referrals, with a free ROI audit and strategy session as the entry point. The firm serves primarily SMB and mid-market home service companies with select enterprise clients, and is privately held with no disclosed outside funding or parent company.

Name

Digilatics

Legal name

Digilatics LLC

Website

https://digilatics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Digilatics is a privately held, U.S.-focused digital marketing agency that provides paid ads, SEO, web development, social media, and lead-insight services to SMB and mid-market home service businesses including inspection, HVAC, roofing, plumbing, and electrical companies.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Search Engine Marketing (SEM) / Paid Search (PPC) (BPAFACAA)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Social Media & Community Management (PR-led) (BPAFADAM)

Keywords

• Digital marketing services
• SEO services
• Paid advertising
• Web development
• Lead generation

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Retainers: Monthly retainer agreements for ongoing digital marketing services including SEO, paid ads, social media, and lead insights. Services delivered continuously with consistent billing.
2. Website Development: Project-based website development and redesign services. Custom-coded, conversion-optimized websites delivered within 6-10 weeks. Includes maintenance plans.
3. GBP Reinstatement Service: Flat-rate project-based service for Google Business Profile reinstatement. One-time fees ranging from $347-$497 per location depending on volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Digilatics is a digital marketing agency that helps home services businesses generate leads and grow revenue through online marketing channels. The company delivers paid advertising (PPC), search engine optimization (SEO), web development, social media marketing, and a proprietary lead-intelligence platform called Lead Insights. Its offerings are tailored to contractors, trades, and other home-service operators seeking customer acquisition through digital channels.

Product overview

Digilatics is a full-funnel digital marketing agency for home services businesses, offering a unified platform of interconnected services. The core offering consists of Paid Ads (Google, Meta, Bing, TikTok, Yelp), SEO (including AEO/GEO and LLM optimization), Web Development (conversion-first websites with AI chat integration), Social Media Marketing, and Lead Insights (analytics-driven lead auditing with proprietary dashboards). The services are designed to work together: Paid Ads and SEO drive visibility, Web Development converts traffic, Social Media builds brand, and Lead Insights provides the feedback loop to optimize all channels. Additionally, a GBP Reinstatement Service addresses Google Business Profile suspensions. The agency reports $68 million+ in revenue generated, 11X average ROAS, and 100,000+ jobs tracked across 100+ home service clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Paid Ads (PPC) Management

Quantifiable outcome

• 11X average return on ad spend across active accounts
• +8 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability11 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• Google AdscoreTechnology or IntegrationPrimary advertising platform partner for search, Performance Max, and Local Services Ads. Deep API integration enabling advanced conversion tracking and algorithm optimization. Certified partner status with direct platform access.
• Microsoft Advertising (Bing Ads)coreTechnology or IntegrationAlternative advertising platform providing access to Bing, Yahoo, AOL, MSN, DuckDuckGo, and voice assistant search audiences. Enables LinkedIn profile-based targeting unique to Microsoft network.
• Meta (Facebook & Instagram)coreTechnology or IntegrationSocial advertising platform for Meta Ads targeting Facebook and Instagram users. Precision targeting with audience signals and conversion-optimized ad delivery.
• SemrushcoreTechnology or IntegrationAll-in-one SEO toolkit for keyword research, competitor analysis, site audits, and growth insights powering their SEO services.
• AhrefscoreTechnology or IntegrationBacklink and SEO explorer for link research, competitor analysis, and content gap discovery.
• WordPresscoreTechnology or IntegrationPrimary website development platform. Custom-coded builds with performance optimization for speed, SEO visibility, and booking conversion rates.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Scorpion: Leading digital marketing and technology provider specifically for home service businesses (legal, HVAC, plumbing, roofing, etc.). Most direct competitor to Digilatics in the home services vertical with overlapping paid ads, SEO, web design, and lead conversion offerings.
• Disruptive Advertising: Digital marketing agency specializing in PPC, SEO, and CRO for mid-market clients with strong emphasis on ROI tracking and client outcomes. Directly comparable service mix and performance-marketing orientation to Digilatics.
• Cardinal Digital Marketing: Performance digital marketing agency offering SEO, paid media, and CRO for multi-location and enterprise clients. Comparable in performance-marketing orientation and emphasis on ROI-driven outcomes, though focused on healthcare and multi-location brands.
• Surefire Local: Local marketing platform for small businesses offering SEO, paid advertising, and lead generation with a focus on local service businesses. Comparable in vertical focus and emphasis on driving measurable local leads.
• KlientBoost: PPC and CRO-focused agency offering paid media management across Google, Meta, and Bing. Comparable in performance-marketing specialization, conversion-optimization focus, and emphasis on measurable ROI similar to Digilatics' value proposition.
• Blue Corona (now Frontdoor Marketing): Digital marketing agency historically focused on home services (HVAC, plumbing, electrical) — historically the most direct vertical competitor to Digilatics in the home services space, offering similar SEO, PPC, and web design services.
• SmartSites: Full-service digital marketing agency offering web design, SEO, PPC, and social media to SMBs. Comparable in service breadth and target customer segment, though SmartSites operates at larger scale across more verticals.
• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, PPC, web design, social media, and content marketing to SMB and mid-market clients. Comparable in service breadth and target customer profile (small-to-mid market businesses), though broader in vertical focus than Digilatics.

Broad incumbents

• WebFX: Large, established full-service digital marketing agency offering SEO, PPC, web design, and CRO across many verticals. Comparable in service breadth and SMB focus, but operates at significantly greater scale with broader vertical coverage than Digilatics' home services specialization.

Others

• Birdeye: Customer experience and reputation management platform widely used by home service businesses. Adjacent rather than directly competitive — overlaps in local SEO and review management, but Birdeye is a SaaS platform rather than an agency like Digilatics.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/digilatics
• Xx.com/digilatics
• LinkedInlinkedin.com/company/digilatics

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Digilatics