Switchere
Switchere is a Lithuanian-licensed retail cryptocurrency on-ramp that lets individuals in 30+ European countries buy, sell, and swap 30+ digital assets via cards, mobile wallets, PayPal, and SEPA, with execution handled by partner PAYBIS Poland.
- Company typePrivate
- Founded2019
- HeadquartersTallin, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Switchere does
Switchere is a consumer-facing cryptocurrency on-ramp and exchange platform that enables individuals to buy, sell, and swap digital assets using a broad range of fiat payment methods. Operated by SH EUROPE UAB (Lithuania, reg. 306126973) under the Switchere.com brand and with active virtual currency services delivered through partner PAYBIS POLAND Sp. z o.o. (Poland, reg. 0001041711), the platform supports 30+ cryptocurrencies across 11 blockchain networks (BTC, ETH, TRX, SOL, Polygon, BSC, XRP, LTC, BCH, XLM, EOS, Radix) and accepts 40+ local fiat currencies via card payments (Visa, Mastercard, Maestro), mobile wallets (Apple Pay, Google Pay), PayPal, SEPA/SEPA-Instant, Trustly, Skrill, Neteller, AstroPay, Revolut, and regional rails (Pix, SPEI). Core product surface comprises a fiat-to-crypto buy service, crypto-to-fiat sell service, crypto-to-crypto swap service, native iOS and Android applications, a real-time converter tool, an NFT marketplace section, and educational guides.
The platform's differentiating technology is a proprietary WYSIWYG Algorithm that displays the full exchange rate, service fee, and final crypto amount before submission, with no hidden spreads. Every card transaction is gated by 3D Secure authentication. The company is licensed by the Lithuanian registry (Registru Centras) as both a Virtual Currency Exchange Operator and a Depository Virtual Currency Wallet Operator, and operates under AML/KYC and GDPR frameworks, serving customers across 30+ European countries (sanctioned jurisdictions excluded).
Switchere's business model is transaction-fee-based, charging a service fee on each buy, sell, and swap operation, with a 10-tier volume discount program (Bronze through Diamond) offering up to 45% fee reduction based on cumulative 365-day trading volume. Revenue is supplemented by an affiliate/referral program paying up to 30% commission on referred users' service fees, settled in SWR tokens. The go-to-market is product-led growth: self-serve sign-up via web or mobile app, multi-language localization across 12 languages, organic social media presence, content marketing, and performance-affiliate acquisition. The company reports 1–10 employees, no disclosed funding, and no named institutional investors, operating as a lean, bootstrapped affiliate/widget layer atop PAYBIS Poland's execution infrastructure.
Switchere firmographics
Firmographics- Name
- Switchere
- Legal name
- SH EUROPE UAB
- Website
- https://switchere.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Switchere is a Lithuanian-licensed retail cryptocurrency on-ramp that lets individuals in 30+ European countries buy, sell, and swap 30+ digital assets via cards, mobile wallets, PayPal, and SEPA, with execution handled by partner PAYBIS Poland.
- Ownership category
- akta.pro rank
Switchere industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Contracts Intermediation and Brokerage (5231), Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Fiat On/Off-Ramps & Payment Rails (Exchange-Operated) (FSADAAAF)
- akta.pro secondary industries
- Crypto Payment Gateways & Checkout APIs (FSADAIAA), Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG), Crypto-Enabled Cross-Border Transfers & On/Off-Ramps (FSAGAKAO)
Keywords
Where Switchere is headquartered
LocationHeadquarters
- HQ city
- Tallin
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Switchere business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Exchange/Transaction Fees: Service fees charged on cryptocurrency buy, sell, and exchange operations. Fees are transparently displayed before transaction confirmation with no hidden costs. Volume-based discount program offers up to 45% reduction on service fees based on cumulative 365-day trading volume across 10 tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Bronze 1 tier: 0-5% discount on service fees based on 365-day trading volume |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Switchere product offering
Product offeringCore offering
Switchere is a licensed cryptocurrency exchange platform that enables individual users to instantly buy, sell, and swap 30+ digital assets (including BTC, ETH, USDT, SOL, XRP, LTC) using credit/debit cards (Visa/Mastercard/Maestro), bank transfers (SEPA), and mobile payments (Apple Pay, Google Pay, PayPal, Revolut, Neteller, Skrill, AstroPay, Trustly, Pix, SPEI). The platform supports 40+ fiat currencies, applies a transparent service-fee pricing model with a volume-based discount program (up to 45% off), and operates via widget infrastructure delivered by partner PAYBIS POLAND Sp. z o.o.
Product overview
Switchere is a cryptocurrency exchange platform operated by SH EUROPE UAB (Lithuania) with services provided by PAYBIS POLAND Sp. z o.o. The platform operates as a unified crypto on-ramp offering three core services: Crypto Buy Service for purchasing digital assets with fiat, Crypto Sell Service for converting crypto to fiat, and Crypto Swap Service for direct crypto-to-crypto exchanges. Supporting 30+ cryptocurrencies including Bitcoin, Ethereum, USDT, and SOL, the platform integrates multiple payment methods including credit/debit cards (Visa/Mastercard/Maestro), Apple Pay, Google Pay, PayPal, SEPA bank transfers, and regional payment systems (Pix, SPEI). The product ecosystem includes a mobile app for iOS and Android, an NFT marketplace, a volume-based discount program (Bronze to Diamond tiers offering up to 45% fee reduction), and an affiliate program with up to 30% commission. The platform supports 11 blockchain networks (BTC, ETH, XRP, LTC, BCH, XLM, EOS, SOL, TRX, XRD, MATIC) and multiple token standards (ERC-20, TRC-20, BEP-20, POL, SOL SPL tokens).
Differentiator
Problem solved
Functional benefit
Products and services
- Crypto Buy Service
Companies that use Switchere
Customer profileSegments1 record
Ideal customer profiles1 record
Switchere technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration25 records
Feature1 record
Switchere partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PAYBIS POLAND Sp. z o.o.corePAYBIS POLAND Sp. z o.o. (reg. Number 0001041711), headquartered at Hoża 86/210, Warsaw, Poland, provides the virtual currency exchange widget and services on the Switchere platform. All cryptocurrency buy, sell, and exchange services are processed through PAYBIS Poland's infrastructure.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Switchere competitors and assessment
Company assessmentDirect peers
- MoonPay: MoonPay is a leading fiat-to-crypto on-ramp that lets users buy crypto with credit/debit cards, Apple Pay, Google Pay, and bank transfers globally. It is the most direct comparable to Switchere in card-funded retail crypto purchases, with overlapping payment-method coverage and a similar widget/SDK distribution model.
- Ramp Network: Ramp Network (formerly Ramp) is a UK/EU-focused fiat-to-crypto on-ramp offering card and bank-transfer purchases of major cryptocurrencies. Like Switchere, it targets European retail users with card-first checkout and is regulated in the EU/UK, making it a highly comparable direct competitor.
- Transak: Transak is a global fiat-to-crypto payment gateway supporting card, bank transfer, and local payment method purchases across 100+ countries. Its retail on-ramp product and broad payment-method coverage closely mirror Switchere's value proposition for first-time crypto buyers.
- Banxa: Banxa is an Australia-headquartered fiat-to-crypto on-ramp with strong European presence, offering card and local payment method purchases of crypto. It competes head-on with Switchere in card-funded retail crypto buying, particularly across EU payment rails.
- Guardarian: Guardarian is an EU-based fiat-to-crypto on-ramp offering card, SEPA, and bank-transfer purchases. Like Switchere, it is regulated in the EU, targets European retail users, and emphasizes transparent pricing — making it one of the closest functional comparables.
- ChangeNOW: ChangeNOW is a non-custodial crypto exchange offering fiat-to-crypto, crypto-to-crypto, and crypto-to-fiat services. Its buy/sell/swap product structure and broad cryptocurrency coverage directly mirror Switchere's three-pillar (Buy/Sell/Swap) offering.
- Changelly: Changelly is a crypto exchange platform providing instant swap and fiat-to-crypto purchase services with multiple payment-method support. It overlaps with Switchere on retail crypto buying, selling, and swapping via card and alternative payment rails.
Broad incumbents
- Coinbase: Coinbase is a US-listed, fully featured centralized cryptocurrency exchange offering card and bank-funded crypto purchases alongside a much broader product portfolio (staking, custody, derivatives, USDC). It dwarfs Switchere in scale and competes at the same retail on-ramp entry point but with vastly more capabilities and brand reach.
- Binance: Binance is the world's largest centralized crypto exchange, offering card-based fiat-to-crypto purchases across dozens of fiat currencies. It competes with Switchere at the retail card-funded on-ramp level but operates a full exchange ecosystem at a global scale.
Others
- Nuvei (Simplex): Nuvei acquired Simplex, which built one of the earliest fiat-to-crypto on-ramp APIs used by wallets and exchanges worldwide. As the upstream payment-infrastructure layer for many crypto on-ramps (functionally similar to PAYBIS Poland's role behind Switchere), Nuvei/Simplex is an adjacent ecosystem participant rather than a direct retail competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Switchere social profiles
Digital presenceSwitchere compliance and trust
Trust signalCompliance4 records
Switchere financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switchere leadership team
Management profileNumber of profiles
Profiles1 record
Switchere funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switchere M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switchere
What does Switchere do?
Switchere is a licensed cryptocurrency exchange platform that enables individual users to instantly buy, sell, and swap 30+ digital assets (including BTC, ETH, USDT, SOL, XRP, LTC) using credit/debit cards (Visa/Mastercard/Maestro), bank transfers (SEPA), and mobile payments (Apple Pay, Google Pay, PayPal, Revolut, Neteller, Skrill, AstroPay, Trustly, Pix, SPEI). The platform supports 40+ fiat currencies, applies a transparent service-fee pricing model with a volume-based discount program (up to 45% off), and operates via widget infrastructure delivered by partner PAYBIS POLAND Sp. z o.o.
Is Switchere a public or private company?
Switchere is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Switchere founded?
Switchere was founded in 2019. It employs 1 to 10 people.
Where is Switchere based?
Switchere is headquartered in Tallin, Estonia, in the Europe region.
How does Switchere make money?
One revenue line is on record: exchange/Transaction Fees.
Who are Switchere's main competitors?
Direct peers on record are MoonPay, Ramp Network, Transak, Banxa, Guardarian, ChangeNOW and Changelly. Broad incumbents are Coinbase and Binance. Nuvei (Simplex) is listed as an others.
Does Switchere have an API?
No public API is recorded for Switchere.
What industry is Switchere in?
Switchere's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAAAF, Fiat On/Off-Ramps & Payment Rails (Exchange-Operated), with a secondary code of FSADAIAA, Crypto Payment Gateways & Checkout APIs. Its NAICS code is 5231 and its SIC code is 6200.