She's Birdie
She's Birdie designs and sells women's personal safety alarms (130db siren and strobe light) across keychain, clip-on, door, and smart connected form factors via D2C e-commerce, B2B bulk orders to 500+ organizations, and the Birdie+ subscription.
- Company typePrivate
- Founded2019
- HeadquartersLos Angeles, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What She's Birdie does
She's Birdie (legal entity Birdie Love LLC, founded 2019 in Berkeley, California) designs, sells, and distributes personal safety alarms targeting women and the organizations that employ or educate them. The product portfolio centers on a 130-decibel siren and strobe light platform delivered across four SKUs: the Birdie 3.0 keychain alarm ($34.95), the Birdie Disc clip-on LED running light with integrated siren ($34.95), the Birdie Box portable door alarm for travel and dorm use ($39.95), and Birdie+, an internet-connected smart alarm paired with iOS and Android apps and a subscription service. Core technology is a pin-pull-activated siren comparable in volume to a jet engine at close range, combined with rechargeable battery systems and (in the Birdie+ variant) cellular/app connectivity for On-Call Rep, Excuse-to-Leave Call, Location Sharing, and 24/7 Rep services.
The company monetizes through three revenue streams: one-time direct-to-consumer hardware sales via Shopify-powered e-commerce on shesbirdie.com; B2B bulk orders with a 50-unit minimum, 35% volume discount, Net 15 terms, and optional custom branding for 500+ unit orders; and Birdie+ recurring subscriptions on monthly or annual billing. Go-to-market combines product-led self-serve e-commerce, community-led growth on Instagram and TikTok with an ambassador program, and an enterprise field sales motion for bulk buyers. Wholesale distribution is layered in through the Faire marketplace, and international fulfillment runs through OpenBorder to 30+ countries, though Birdie+ remains US-only.
Customer segments span individual women consumers (the primary audience, including college students, runners, and travelers), universities and Greek life organizations (Ohio State, NYU, Boston University, Tri Delta), and corporate and healthcare enterprises (Spotify, Nike, BNY Mellon, American Express, Bumble, Goop, NYC Health + Hospitals, Legacy Health). The company claims 4M+ women customers globally and 500+ organizations equipped, supported by a small team of 1-10 employees, with no external venture funding disclosed. The operating model relies on outsourced manufacturing and 3PL fulfillment rather than vertically integrated production.
She's Birdie firmographics
Firmographics- Name
- She's Birdie
- Legal name
- Birdie Love LLC
- Website
- https://shesbirdie.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- She's Birdie designs and sells women's personal safety alarms (130db siren and strobe light) across keychain, clip-on, door, and smart connected form factors via D2C e-commerce, B2B bulk orders to 500+ organizations, and the Birdie+ subscription.
- Ownership category
- akta.pro rank
Where She's Birdie is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
She's Birdie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations
Revenue model
- Hardware Sales - Personal Alarms: One-time purchase revenue from personal safety alarm devices. Products include Birdie 3.0 (keychain alarm), Birdie Disc (clip-on LED with siren), and Birdie Box (portable door alarm). Sold directly to consumers and through bulk B2B orders to organizations.
- Subscription (Birdie+): Monthly or annual subscription for Birdie+ smart alarm that powers internet-connected features including On-Call Rep, Excuse-to-Leave Call, Location Sharing, and 24/7 Rep services. Subscription activates 30 days after purchase.
- Bulk/Corporate Sales: Volume discounts for B2B bulk orders with minimum 50 unit requirement. Starting at 35% off MSRP with Net 15 payment terms. Custom branding options available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Birdie 3.0 - Personal Safety Alarm |
| Unit Pricing | Pay-as-you-go | Birdie Disc - LED Light with Siren |
| Unit Pricing | Pay-as-you-go | Birdie Box - Portable Door Alarm |
| Unit Pricing | Multi-year contract | Bulk Orders (B2B) |
| Subscription | Monthly | Birdie+ Subscription |
| Unit Pricing | Pay-as-you-go | Promotional Bundle |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
She's Birdie product offering
Product offeringCore offering
She's Birdie designs, manufactures, and sells personal safety alarms for women, including the Birdie 3.0 keychain alarm (130db siren and strobe light), Birdie Disc (clip-on LED light with siren for outdoor activities), Birdie Box (portable door alarm for hotels and dorms), and Birdie+ (internet-connected smart alarm with subscription-based features such as On-Call Rep, Excuse-to-Leave Call, and Location Sharing). Products are sold direct-to-consumer via the company's Shopify website and through a B2B bulk program to organizations.
Product overview
She's Birdie offers a portfolio of personal safety alarms and accessories designed for women. The core product line consists of four distinct offerings: Birdie 3.0 (the original keychain alarm with 130db siren and strobe light), Birdie Disc (a rechargeable clip-on LED light with siren for outdoor activities), Birdie Box (a portable door alarm for travel and home security), and Birdie+ (an internet-connected smart alarm with subscription-based features including On-Call Rep, Excuse-to-Leave Call, and Location Sharing). All products share the core 130db siren technology and non-violent deterrence approach, differentiated by use case (everyday carry, outdoor activities, travel/home, and smart/connected).
Differentiator
Problem solved
Functional benefit
Products and services
- Birdie 3.0 The original personal safety alarm designed for everyday carry on a modern brass keychain. Features a 130db siren and flashing strobe light activated by pulling the pin to deter attackers and draw attention. Starting at $34.95.
- Birdie Disc Clip-on LED running light with integrated loud siren for hands-free protection during runs, walks, hikes, and bike rides. Rechargeable battery with on/off switch, flashlight, and multiple light modes (solid white, flashing white, flashing red). Priced at $34.95.
- Birdie Box Portable travel door alarm designed for hotels, dorms, and rental properties. Attaches to doors using Command Strips and activates a 130db siren with flashing strobe light when the door opens. Includes flashlight functionality. Priced at $39.95.
- Birdie+ (Smart Personal Safety Alarm) Internet-connected smart personal safety alarm with app integration for iOS and Android. Subscription-powered features include On-Call Rep, Excuse-to-Leave Call, and Location Sharing. Available with monthly or annual billing. Birdie+ subscription is currently limited to the United States.
Quantifiable outcome
- 130db siren - as loud as a jet engine flying 100 feet overhead
- +2 more outcomes
Companies that use She's Birdie
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles4 records
She's Birdie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature6 records
She's Birdie partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ArchivecoreArchive provides UGC management platform that enables She's Birdie to streamline content creation, automatically track tagged content from Instagram and TikTok, and use AI-powered search to repurpose user-generated content into targeted ad campaigns on Meta and TikTok. Company reports saving over $10,000 per month on content creation while improving ad performance.
- FairecoreFaire is a wholesale platform partner that enables independent retailers and boutiques to order Birdie products through their wholesale marketplace. Benefits include free returns for risk-free buying and Net 60 payment terms for stress-free payments.
- ShopifycoreE-commerce platform powering the shesbirdie.com website for product sales, payment processing, and order management.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
She's Birdie competitors and assessment
Company assessmentBroad incumbents
- Ring (Amazon): Ring is a broad home security and connected device incumbent offering alarms, cameras, and subscription monitoring; comparable to She's Birdie's subscription-safety model but focused on property rather than personal portable safety.
- ADT: ADT is a large incumbent in home and personal security with monitored alarm systems and emergency response; overlaps with She's Birdie's safety proposition but serves customers through installed/monitored security systems rather than portable personal alarms.
- Apple (Personal Safety / Emergency SOS): Apple embeds Emergency SOS, fall detection, location sharing, and Check In features across iPhone and Apple Watch; represents the most threatening free substitute for She's Birdie's hardware-based personal safety value proposition.
Direct peers
- bSafe: bSafe offers a personal safety app with live location sharing, SOS alerts, and follow-me features; competes for the same use case (personal safety while alone) via a software-only model that threatens She's Birdie's hardware-plus-subscription bundle.
- Revolar: Revolar produced a small, wearable personal safety device that sends alerts to contacts with location when triggered — a near-identical product concept to Birdie+/Birdie 3.0 with overlapping target customer of women and students.
- Noonlight: Noonlight powers personal safety features including a 24/7 emergency response service accessible via connected apps and devices; highly comparable to She's Birdie's Birdie+ On-Call Rep offering and a direct substitute for the smart alarm subscription.
- Nimb (NimbRing): Nimb produces a smart safety ring that dispatches emergency alerts and location to contacts when pressed; directly comparable smart-safety-jewelry concept with similar target market of women concerned about personal safety.
- Sabre: Sabre is a leading personal safety and security brand offering pepper spray, personal alarms, and home security products; directly comparable to She's Birdie as a hardware consumer safety brand with overlapping retail and B2B distribution.
- Mace Brand: Mace Brand manufactures personal safety products including pepper spray and personal alarms; competes in the same consumer personal-safety category as She's Birdie with comparable price points and retail distribution.
Emerging players
- Ringly: Ringly makes tech-enabled jewelry designed for women, including smart rings with safety alert features; overlaps with She's Birdie's women-focused wearables positioning and tech-meets-fashion aesthetic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
She's Birdie social profiles
Digital presenceShe's Birdie financial estimates
Financial estimateRevenue estimate
Valuation estimate
She's Birdie leadership team
Management profileNumber of profiles
Profiles2 records
She's Birdie funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
She's Birdie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about She's Birdie
What does She's Birdie do?
She's Birdie designs, manufactures, and sells personal safety alarms for women, including the Birdie 3.0 keychain alarm (130db siren and strobe light), Birdie Disc (clip-on LED light with siren for outdoor activities), Birdie Box (portable door alarm for hotels and dorms), and Birdie+ (internet-connected smart alarm with subscription-based features such as On-Call Rep, Excuse-to-Leave Call, and Location Sharing). Products are sold direct-to-consumer via the company's Shopify website and through a B2B bulk program to organizations.
Is She's Birdie a public or private company?
She's Birdie is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was She's Birdie founded?
She's Birdie was founded in 2019. It employs 1 to 10 people.
Where is She's Birdie based?
She's Birdie is headquartered in Los Angeles, United States, in the North America region.
How does She's Birdie make money?
Three revenue lines are on record. Hardware Sales - Personal Alarms are the primary driver. The others are subscription (Birdie+) and bulk/Corporate Sales.
Who are She's Birdie's main competitors?
Broad incumbents on record are Ring (Amazon), ADT and Apple (Personal Safety / Emergency SOS). Direct peers are bSafe, Revolar, Noonlight, Nimb (NimbRing), Sabre and Mace Brand. Ringly is listed as an emerging player.
Does She's Birdie have an API?
No public API is recorded for She's Birdie.