Bar X Brand
Bar X Brand is a family-owned Albuquerque food company, founded in 1977, that produces and sells handcrafted New Mexico-style Carne Seca beef jerky directly to individual consumers through its e-commerce site, a subscription option, two local farmers markets, and a small retail store.
- Company typePrivate
- Founded1977
- HeadquartersAlbuquerque, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Bar X Brand does
Bar X Brand, operating through the legal entity J & D Foods Inc., is a family-owned New Mexico artisanal food company that produces and sells traditional Carne Seca-style beef jerky. Founded in 1977 by Eddie Gauna and Jane Muller in Albuquerque, the company is currently run by the founders' grandchildren, with Alexander Gauna serving as "Jerk Master" and recipe developer. The product line centers on a handcrafted, all-natural, dry-and-crispy style of jerky (distinct from mainstream thick, chewy northern jerkies), featuring All-American beef combined with regional New Mexico ingredients; the signature SKU is the Original Green Chile Carne Seca. Four core flavors (Peppered, Green Chile, Regular, Red Chile) anchor the catalog, with an extended set of specialty and seasonal Carne Seca SKUs (e.g., Burque Luau, Burque Beer, Smoked Lemon Pepper, Green Chile Teriyaki) that are frequently sold out, indicating limited production capacity relative to demand.
The business operates a direct-to-consumer model with no disclosed wholesale, brokerage, or large-retail distribution. Sales channels are limited to (i) the company's Squarespace e-commerce site (one-time purchase plus a monthly subscription option for Regular jerky at $14.00 entry pricing across 4oz and 7oz sizes), (ii) weekly physical presence at Albuquerque's Downtown Growers Market (Saturdays) and ABQ Rail Yards Market (Sundays), (iii) a company retail store handling special orders, and (iv) a factory at 120 Trumbull Ave open weekdays. Marketing is predominantly local, relying on social media and farmers-market foot traffic, with a minor cross-promotional partnership with Alejandro's Pineapples. The firm has no external investors, no parent company, no M&A activity, no AI or automation layer, and no disclosed certifications; scale is small (11–50 employees) and the operating footprint is confined to the Albuquerque metropolitan area.
Bar X Brand firmographics
Firmographics- Name
- Bar X Brand
- Legal name
- J & D Foods Inc.
- Website
- https://barxbrand.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bar X Brand is a family-owned Albuquerque food company, founded in 1977, that produces and sells handcrafted New Mexico-style Carne Seca beef jerky directly to individual consumers through its e-commerce site, a subscription option, two local farmers markets, and a small retail store.
- Ownership category
- akta.pro rank
Bar X Brand industry classification
Industry- Product category
- Artisan Meat Snacks
- NAICS
- All Other Specialty Food Retailers (445298)
- SIC
- Sausages & Other Prepared Meat Products (2013), Food And Kindred Products (2000)
- akta.pro primary industry
- Jerky & Meat Snacks (CRADABAK)
Keywords
Where Bar X Brand is headquartered
LocationHeadquarters
- HQ city
- Albuquerque
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Bar X Brand business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales: Bar X Brand generates revenue through direct sales of their beef jerky products to consumers via their e-commerce website and at local farmers markets. Products are sold in various sizes (4oz, 7oz) with prices starting from $14.00. The company also offers subscription options for recurring purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Jerky Products |
| Subscription | Monthly | Subscription Option |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bar X Brand product offering
Product offeringCore offering
Bar X Brand manufactures and sells traditional New Mexico-style Carne Seca (beef jerky) directly to consumers via its e-commerce website, farmers markets, and a retail store in Albuquerque. The product line spans four core flavors (Peppered, Green Chile, Regular, Red Chile) and numerous specialty/seasonal flavors, all handcrafted from All-American beef with all-natural local ingredients and no additives or preservatives using family recipes passed down since 1977.
Product overview
Bar X Brand Jerky is a single-product food company specializing in traditional New Mexico-style Carne Seca (beef jerky). The company offers four core flavors (Peppered, Green Chile, Regular, Red Chile) as the main product line, with an extensive catalog of specialty seasonal and experimental flavors (Burque Luau, Burque Beer, XXX-tra Hot Green Chile, Teriyaki Style, Smoked Lemon Pepper, Smoked Jalapeno Garlic, Smoked Garlic, Pineapple Teriyaki, Green Chile Teriyaki, Green Chile Ranch) that are often limited edition or sold out. The products are handcrafted all-natural beef jerkies made from All-American beef with New Mexico ingredients, featuring the company's signature Green Chile variety as their original creation. The company operates as a direct-to-consumer e-commerce platform with physical retail presence at local farmers markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Peppered Carne Seca Black pepper-flavored traditional New Mexico Carne Seca (beef jerky) sold to individual consumers via the company's e-commerce store, priced from $14.00.
- Green Chile Carne Seca Green chile-flavored traditional New Mexico Carne Seca (beef jerky) featuring New Mexico's signature green chile peppers, priced from $14.00.
- Regular Carne Seca Classic traditional beef jerky with simple seasonings representing the original Old Fashioned Carne Seca recipe, available with monthly subscription delivery, priced from $14.00.
- Red Chile Carne Seca Red chile-flavored traditional New Mexico Carne Seca (beef jerky) made with New Mexico red chile peppers, available in 4oz and 7oz sizes starting at $14.00.
- Burque Luau Carne Seca Specialty Carne Seca featuring a red chile pineapple teriyaki flavor with a sweet and savory Hawaiian-inspired profile, priced at $14.00.
- Burque Beer Carne Seca Specialty Carne Seca with a beer flavor profile inspired by local Albuquerque brewing, priced at $14.00.
- XXX-tra Hot Green Chile Carne Seca Extra hot green chile Carne Seca designed for consumers who prefer intense spiciness, priced at $14.00.
- Teriyaki Style Carne Seca Traditional teriyaki-flavored Carne Seca with a sweet and savory profile, priced at $14.00.
- Smoked Lemon Pepper Carne Seca Smoked Carne Seca with lemon and pepper seasoning in a 4oz size, priced at $14.00.
- Smoked Jalapeno Garlic Carne Seca Smoked Carne Seca with jalapeno and garlic flavors, priced at $14.00.
- Smoked Garlic Carne Seca Smoked Carne Seca with garlic seasoning in a 4oz size, priced at $14.00.
- Pineapple Teriyaki Carne Seca Pineapple teriyaki Carne Seca combining tropical sweetness with savory teriyaki flavors, priced at $14.00.
- Green Chile Teriyaki Carne Seca Hybrid Carne Seca flavor combining green chile with teriyaki sauce, priced at $14.00.
- Green Chile Ranch Carne Seca Green chile ranch-flavored Carne Seca, priced at $14.00.
- Regular Carne Seca Monthly Subscription Monthly recurring subscription for the Regular Carne Seca, billed monthly with every-month delivery frequency, available to individual consumers via the e-commerce site.
Quantifiable outcome
- 130 calories per serving with 45g protein
Companies that use Bar X Brand
Customer profileSegments1 record
Ideal customer profiles1 record
Bar X Brand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bar X Brand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Alejandro's PineapplesminorLinked on the Bar X Brand website navigation, suggesting a collaborative or cross-promotional relationship between the two New Mexican small food businesses. Alejandro's Pineapples produces pineapple chips.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Bar X Brand competitors and assessment
Company assessmentDirect peers
- Chomps: Natural meat stick and jerky brand focused on clean-label, high-protein snacking. Direct peer competing for the same health-conscious consumer with significantly greater scale and national distribution.
- Tillamook Country Smoker: Regional Oregon-based jerky and meat snack brand with strong heritage identity and specialty flavors. Closely comparable as a regional heritage jerky brand scaling from local roots.
- Country Archer Provisions: Natural, high-protein meat snack brand including beef jerky, biltong, and turkey sticks. Direct competitor in the clean-label jerky niche with broader DTC and retail distribution than Bar X Brand.
- People's Choice Beef Jerky: Family-style beef jerky maker selling traditional and flavored jerkies through DTC and specialty channels. Direct peer as a smaller heritage jerky brand with a flavor-driven catalog.
- KRAVE Jerky: Premium, chef-inspired jerky brand with gourmet flavor profiles. Direct peer in elevated-flavor, non-mass-market jerky, with established national retail and DTC presence.
- Perky Jerky: Premium, low-fat beef jerky brand with multiple flavor varieties sold through DTC and retail. Direct competitor in the specialty flavored jerky category.
- Golden Island Jerky: Premium Korean-style and traditional beef jerky brand. Comparable as a flavored, premium-tier jerky competitor in the DTC and specialty channel space.
- Stryve Foods: Public meat snack company producing biltong and air-dried beef snacks. Direct peer in the air-dried/traditional beef snack category that competes with Carne Seca-style products.
Broad incumbents
- Old Trapper: Long-established U.S. beef jerky brand with national retail presence. Comparable as a legacy mass-market jerky producer, but at substantially larger scale.
- Jack Link's: Largest U.S. beef jerky brand and category incumbent. Comparable as the dominant scaled competitor in the exact same product category (beef jerky) Bar X Brand competes in, but with mass-market grocery, convenience, and club distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bar X Brand financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bar X Brand leadership team
Management profileNumber of profiles
Profiles2 records
Bar X Brand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bar X Brand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bar X Brand
What does Bar X Brand do?
Bar X Brand manufactures and sells traditional New Mexico-style Carne Seca (beef jerky) directly to consumers via its e-commerce website, farmers markets, and a retail store in Albuquerque. The product line spans four core flavors (Peppered, Green Chile, Regular, Red Chile) and numerous specialty/seasonal flavors, all handcrafted from All-American beef with all-natural local ingredients and no additives or preservatives using family recipes passed down since 1977.
Is Bar X Brand a public or private company?
Bar X Brand is a private company. It is classified as family owned and is currently operating.
When was Bar X Brand founded?
Bar X Brand was founded in 1977. It employs 11 to 50 people.
Where is Bar X Brand based?
Bar X Brand is headquartered in Albuquerque, United States, in the North America region.
How does Bar X Brand make money?
One revenue line is on record: direct Product Sales.
Who are Bar X Brand's main competitors?
Direct peers on record are Chomps, Tillamook Country Smoker, Country Archer Provisions, People's Choice Beef Jerky, KRAVE Jerky, Perky Jerky, Golden Island Jerky and Stryve Foods. Broad incumbents are Old Trapper and Jack Link's.
Does Bar X Brand have an API?
No public API is recorded for Bar X Brand.
What industry is Bar X Brand in?
Bar X Brand's product category is Artisan Meat Snacks. Its primary akta.pro industry code is CRADABAK, Jerky & Meat Snacks. Its NAICS code is 445298 and its SIC code is 2013.