What Cuidas does

Cuidas is a Brazilian health tech startup headquartered in São Paulo that operates a digital platform connecting primary care physicians with patients, facilitating virtual consultations and care coordination. The company was founded in 2018 by Deborah Alves and João Henrique Vogel, with an alternative founding date of 2023 noted in some sources; the earlier date is corroborated by seed funding activity from Beta Ventures, Canary, and Singularity University Ventures beginning in January 2018. The platform addresses inefficiencies in Brazil's manual healthcare access processes by providing a digital-first channel for patients to connect with physicians and, per the company's short description, family nurses — potentially through employer-sponsored channels targeting patients within companies.

The company has raised capital across three funding events through October 2020, with Kaszek leading a round in April 2019 and Google for Startups leading a Residency participation in October 2020. The revenue model is described as subscription/recurring, though no pricing details, customer counts, or revenue figures are publicly disclosed. Cuidas employs between 11 and 50 people and operates exclusively within Brazil.

A notable red flag is that the company's registered domain, cuidas.com.br, currently hosts content for 1win Brasil, an unrelated online gambling and betting platform. This domain mismatch raises material questions about whether Cuidas remains an actively operating health tech business, whether its web assets were repurposed or expired, or whether the source material conflates distinct entities. No product launches, geographic expansions, or strategic moves have been documented since the Google for Startups Residency in October 2020.

Name

Cuidas

Legal name

Cuidas

Website

https://cuidas.com.br

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Cuidas is a São Paulo-based Brazilian health tech startup (founded 2018) that operates a digital platform connecting primary care physicians and family nurses with patients, including through employer channels, using a subscription-based telehealth model.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Digital Health Services: Revenue generated from connecting patients with primary care physicians via a digital platform. The platform likely operates on a telehealth/digital health services model serving the Brazilian healthcare market.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Cuidas provides a digital health platform that connects primary care physicians and family nurses with patients via telehealth, focused on the Brazilian market. The platform enables virtual consultations and care coordination between providers and patients, primarily serving employees of corporate clients. The company operates as a São Paulo-based health tech startup.

Product overview

Cuidas is a single unified digital health platform that connects primary care physicians with patients via a telehealth solution. The company participated in the Google for Startups Residency program to scale its operations. Note: The domain cuidas.com.br hosts content for 1win Brasil (a gambling platform) rather than the Cuidas health tech company described in the source material.

Differentiator

Problem solved

Functional benefit

Products and services

• Cuidas Digital Health Platform A digital health platform that connects primary care physicians and family nurses with patients via virtual consultations and care coordination, addressing manual process inefficiencies and improving primary care access for corporate employee patients in Brazil.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Google for Startups ResidencycoreGTM or Marketing PartnerCuidas participated in the Google for Startups Residency program to scale its operations amid growing demand and challenges in manual processes.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Pixeon: Larger Brazilian healthtech providing hospital management, imaging, and telemedicine solutions to providers. Broader portfolio but overlapping physician-patient workflow category.
• Dasa: Major Brazilian diagnostic and integrated health company increasingly offering telehealth and digital primary care. Broader incumbent that competes for the same patient-physician digital engagement.
• Teladoc Health: Global telehealth incumbent offering virtual primary care and specialist visits. Comparable on virtual primary care delivery model, though operating at vastly larger scale and broader geography.
• Doctoralia: Established global patient-doctor booking and telehealth platform operating in Brazil. Broader portfolio (appointments, reviews, telemedicine) but overlaps with Cuidas on physician-patient digital access.

Direct peers

• Vitta: Brazilian healthtech platform offering telehealth and corporate health benefits management. Directly comparable in combining digital physician-patient connectivity with employer-sold distribution.
• Memed: Brazilian digital health platform offering telehealth consultations, prescriptions, and physician-patient connectivity. Directly comparable to Cuidas in geography, target users (patients and physicians in Brazil), and digital-first primary care delivery.
• Conexa Saúde: Brazilian telehealth operator connecting patients to physicians and specialists online with employer and health-plan partnerships. Highly comparable business model and customer base to Cuidas.
• Portal Telemedicina: Brazilian telehealth and diagnostic platform connecting patients to physicians and specialists remotely. Comparable in core telehealth delivery and Brazilian primary care market.
• Alice: Brazilian digital health plan with a primary care focus that combines telehealth, in-person clinics, and care coordination. Comparable in primary care virtual delivery and Brazilian market focus.
• Nilo Saúde: Brazilian primary care telehealth platform serving employers and patients with continuous care programs. Directly comparable to Cuidas on the primary care virtual care thesis and the Brazilian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cuidas