Ubermetrics

What Ubermetrics does

Ubermetrics Technologies GmbH is a Berlin-based AI content and media intelligence platform that monitors over 460 million online and offline sources in real-time, delivering NLP-driven analytics such as entity recognition, sentiment detection, virality analysis, and influencer identification to communications, marketing, and corporate intelligence teams. Founded in 2011 as a spin-off from Humboldt University of Berlin, the company built its core platform on proprietary Big Data crawling technology and machine-learning models that process roughly 10 times more data than competitors, according to company claims. The product portfolio centers on the Ubermetrics Delta platform and is complemented by modular solutions including Executive News Briefings, Corporate Intelligence, and AI Content Analysis, delivered through a web interface, REST API, file exports, or daily email digests.

Since 2021, Ubermetrics has operated as a wholly-owned subsidiary of UNICEPTA Group, serving as the group's center of excellence for AI research and development. Revenue is generated through quote-based enterprise SaaS subscriptions with a minimum 24-month contract duration and annual auto-renewal, with service volumes tiered across mentions, API credits, report configurations, and alert rules. The customer base is concentrated in global corporations and mid-sized companies that UNICEPTA serves worldwide, with all sales and client relationships routed through UNICEPTA colleagues. The company continues to invest in AI research through publicly funded projects (news-polygraph, AI4SCM) in partnership with DFKI, Fraunhofer, and leading German universities.

The company has 51-100 employees and operates from its headquarters at Paul-Lincke-Ufer 39-40 in Berlin. Management is led by Managing Directors Sebastian Rohwer and Alexander Peinemann, with co-founder Patrick Bunk serving as CIO of UNICEPTA. The company has no publicly disclosed revenue or valuation, has not raised institutional capital since a 2013 seed-stage round, and is organized as a German private limited company (HRB 136057 Berlin Charlottenburg).

Name

Ubermetrics

Legal name

Ubermetrics Technologies GmbH

Website

https://ubermetrics-technologies.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Ubermetrics Technologies GmbH is a Berlin-based AI content intelligence platform that monitors over 460 million online and offline media sources in real-time. It delivers NLP-driven media analytics, entity recognition, sentiment detection, and virality analysis to global corporations and mid-sized companies via subscription SaaS, distributed through UNICEPTA Group.

Ownership category

akta.pro rank

Product category

Media Intelligence Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Media intelligence
• Content analytics
• Social listening
• PR analytics
• Media monitoring

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Ubermetrics Delta / Software Subscription: Subscription-based SaaS model providing access to the Ubermetrics Delta platform and API. Customers pay fees for commissioned software features according to individual offers. Contract durations typically minimum 24 months with annual auto-renewal. Service volumes include mentions, report configurations, alert rules, wall searches, and API credits.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Ubermetrics provides an AI-powered media intelligence platform that captures content from over 460 million online and offline sources in real-time, applying machine learning and Natural Language Processing to deliver sentiment, virality, entity, and performance analytics for communications, marketing, and corporate intelligence teams. Core products include Ubermetrics Delta (web platform), Executive News Briefings, Corporate Intelligence, and AI Content Analysis, delivered via SaaS subscriptions with API access.

Product overview

Ubermetrics offers a unified AI-powered media and data intelligence platform centered on Ubermetrics Delta, which processes content from over 460 million online and offline sources. The platform includes modular solutions: Executive News Briefings delivers AI-curated daily news digests; Corporate Intelligence extracts actionable business signals from public data; AI Content Analysis provides NLP-powered entity recognition, sentiment detection, and entity extraction. All solutions leverage machine learning and Natural Language Processing, with results delivered via dashboards, API, file exports, or daily email.

Differentiator

Problem solved

Functional benefit

Brands

• Ubermetrics Delta: A media intelligence platform that processes data from over 460 million sources in real-time, providing virality analysis, sentiment analysis, influencer analysis, and performance analysis for PR and communications teams.

Products and services

• Ubermetrics Delta Real-time media monitoring and analytics platform processing data from over 460 million online and offline sources, providing virality, sentiment, influencer, and PR performance analysis for communications and PR teams.
• Executive News Briefings AI-powered digital magazine delivering top news and topics daily, providing communication teams and executives with data-based insights on relevant coverage across all media channels, optimized for mobile devices.
• Corporate Intelligence Big Data and Machine Learning solution that extracts actionable signals from publicly available information, with entity recognition, event extraction, and relationship understanding for early detection of opportunities and risks in supply chain, ESG, and competitive areas.
• AI Content Analysis AI-based content analysis solution featuring machine learning entity recognition, automatic sentiment detection, complex entity and event relationship extraction, and Big Query integration for data warehouse management.
• Ubermetrics API Programmatic API providing access to media intelligence platform capabilities, including content retrieval, analysis results, and integration with external systems. 100,000 API credits per month are included for frontend users, with 95% availability SLA.

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature9 records

Partnerships

20 partnerships are on record, tiered core, flagship and minor.

• UNICEPTA GroupcoreStrategic or Co-development PartnerUbermetrics is the center of excellence for R&D in the UNICEPTA Group. Since 2021, Ubermetrics has been part of UNICEPTA, a global leading provider for media, marketing, and corporate intelligence. Ubermetrics develops AI-based solutions while UNICEPTA handles client relationships and sales.
• German Research Center for Artificial Intelligence (DFKI)flagshipStrategic or Co-development PartnerCollaborative research partner in multiple AI research projects including news-polygraph, QURATOR, and Veritas. DFKI is a key scientific partner providing fundamental and applied research expertise in AI.
• Fraunhofer IAIScoreStrategic or Co-development PartnerResearch partner in AI-based content analysis and big data projects, contributing expertise in intelligent information processing.
• Fraunhofer IDMTcoreStrategic or Co-development PartnerPartner in news-polygraph project for detection of manipulated media content, providing expertise in digital media technology.
• Fraunhofer FokusminorStrategic or Co-development PartnerResearch partner in various publicly funded AI research projects, contributing to big data and media intelligence development.
• Humboldt University BerlincoreStrategic or Co-development PartnerUbermetrics was founded as a spin-off from Humboldt University in 2011 and continues collaborative research in NLP and AI.
• Technical University BerlincoreStrategic or Co-development PartnerResearch partner in news-polygraph project and other AI initiatives, contributing expertise in computer science and AI research.
• Berliner Hochschule für Technik (BHT)coreStrategic or Co-development PartnerJoint partner in AI4SCM research project for supply chain risk detection, contributing expertise in applied technology.
• University LeipzigminorStrategic or Co-development PartnerAcademic research partner contributing to various AI and big data research initiatives.
• Heinz Nixdorf InstituteminorStrategic or Co-development PartnerResearch partner contributing expertise in AI and information systems for media intelligence projects.
• Research Studios Austria (RSFG)minorStrategic or Co-development PartnerInternational research partner contributing to AI research projects and natural language understanding initiatives.
• NeofoniecoreStrategic or Co-development PartnerJoint partner in AI4SCM research project for supply chain risk monitoring, contributing technology development expertise.
• Deutsche WelleflagshipStrategic or Co-development PartnerUser partner in news-polygraph project, testing developed prototypes with editorial fact-checking experts. Active in development process and verification.
• Rundfunk Berlin-Brandenburg (RBB)flagshipStrategic or Co-development PartnerUser partner in news-polygraph project, testing developed prototypes with editorial fact-checking experts in media verification.
• Crowdee GmbHminorStrategic or Co-development PartnerCorporate partner in news-polygraph research alliance contributing to AI-based disinformation detection.
• delphai by AtomLeap GmbHminorStrategic or Co-development PartnerCorporate partner in news-polygraph research alliance contributing AI technology for media analysis.
• neurocat GmbHminorStrategic or Co-development PartnerCorporate partner in news-polygraph research alliance contributing AI expertise for manipulation detection.
• transfermedia production services GmbHminorStrategic or Co-development PartnerCorporate partner in news-polygraph research alliance contributing media production expertise.
• WestaflexminorStrategic or Co-development PartnerIndustry partner in AI4SCM project testing prototypes and integration possibilities into company processes for supply chain risk detection.
• SiemensminorStrategic or Co-development PartnerResearch partner contributing expertise in various publicly funded AI research initiatives.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mention: Mention is a real-time media monitoring tool for brands to track mentions across web and social channels, offering alerts and analytics — comparable to Ubermetrics Delta but typically aimed at smaller and mid-market customers.
• Cision: Cision is one of the largest PR and media intelligence platforms (including PR Newswire and Brandwatch), offering media monitoring, analytics, and communications workflows for global enterprises — a direct competitor in the same category as Ubermetrics.
• Brandwatch: Brandwatch (now part of Cision) is a consumer intelligence and social media analytics platform using AI/NLP for sentiment, trend, and audience analysis — directly overlapping Ubermetrics' AI Content Analysis and social monitoring capabilities.
• Talkwalker: Talkwalker is an AI-powered consumer and media intelligence platform covering social, online news, blogs, and forums with sentiment and virality analytics — directly comparable to Ubermetrics Delta's feature set and target audience.
• Signal AI: Signal AI is an AI-driven reputation and media intelligence platform that uses NLP for entity-level monitoring and risk detection — closely aligned with Ubermetrics' Corporate Intelligence and AI Content Analysis offerings for enterprise customers.
• NetBase Quid: NetBase Quid is an AI-powered consumer and market intelligence platform providing sentiment, trend, and competitive analytics over social and news data — directly comparable to Ubermetrics' AI-powered media intelligence positioning.
• Meltwater: Meltwater is a global media intelligence and social listening platform serving PR, communications, and marketing teams with monitoring, analytics, and influencer tools — directly comparable to Ubermetrics Delta's positioning and enterprise customer base.

Broad incumbents

• Sprinklr: Sprinklr is an enterprise customer experience management platform with built-in social listening, sentiment, and analytics — overlapping with Ubermetrics' monitoring and analytics capabilities as part of a much broader product suite.
• LexisNexis (Media & Research): LexisNexis provides enterprise-scale media monitoring, news analytics, and research services to large corporations and professional services — a broader incumbent competing with Ubermetrics in corporate intelligence use cases.

Others

• UNICEPTA Group: UNICEPTA is Ubermetrics' parent company and the channel through which Ubermetrics reaches enterprise clients globally — a strategic parent/distributor rather than a competitor, but operating an adjacent human-led media intelligence offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UbermetricsG
• YouTubeyoutube.com/ubermetrics
• Facebookfacebook.com/UberMetrics
• LinkedInlinkedin.com/company/ubermetrics-technologies-gmbh
• Instagraminstagram.com/ubermetrics_

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubermetrics