DiningIn.com

What DiningIn.com does

DiningIn.com is, per firmographic inputs, a Boston-headquartered online restaurant delivery platform founded in 1988 with 501-1,000 employees. The detailed product data aggregated under this company, however, describes Grubhub for Business — the corporate meal program product operated by Grubhub, a U.S. online food ordering company founded in 2004 and now a subsidiary of Just Eat Takeaway.com (AMS: TKWY) following its 2021 acquisition. Grubhub for Business provides a unified platform that addresses 100% of corporate employee food needs through four product modules: Individual Ordering (employees use meal credits at office, home, or on the go), Group Ordering (shared cart, meals arrive together), Catering (any scale from individually packaged meals to buffet platters), and Tax-Exempt Ordering (built-in exemption handling for eligible businesses). The technical backbone is Grubhub's existing restaurant marketplace and logistics network, shared with the consumer Grubhub and Seamless brands.

The platform monetizes via transaction fees on employee food orders, with employers retaining budget controls and tax-exemption handling in the background. Go-to-market is consultative enterprise field sales, with a "Get started" onboarding form and dedicated account management. Pricing is quote-based, customized per client, and not publicly disclosed. Target buyers are Finance, HR, and Procurement & Operations teams across five primary verticals: Financial Services, Technology, Legal Services, Healthcare, and Professional Services. The company reports that more than four out of five clients achieve annual food cost savings, and the platform is positioned to drive employee satisfaction, retention, and in-office attendance.

The named customer base includes 18+ enterprise accounts across financial services (Grant Thornton, CohnReznick, StanCorp/Standard Insurance, Lancashire), legal (Akin Gump, Vinson & Elkins), technology (SoundCloud, Asurion, Madhive, Art of Problem Solving), education (Northwestern University, Avenues, Pharos Academy, School of Visual Arts), media (Lionsgate), retail (Fanatics, HM), storage/real estate (Extra Space Storage), healthcare (Nsight Health), and nonprofit (VOCAL NY) — demonstrating deliberate vertical diversification. Distribution is direct enterprise sales with content marketing (Learning Center, Articles Hub, vertical landing pages) supporting mid-funnel conversion.

Name

DiningIn.com

Legal name

Grubhub

Website

https://diningin.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

501–1,000 employees

Short description

DiningIn.com is a Boston-based online restaurant delivery platform (founded 1988, 501-1,000 employees). Its aggregated product data centers on Grubhub for Business, a B2B corporate meal program — owned by Grubhub/Just Eat Takeaway — serving enterprise clients across financial services, technology, legal, healthcare, and professional services with transaction-fee revenue economics.

Ownership category

akta.pro rank

Product category

Corporate Meal Delivery Services

NAICS

Special Food Services (7223), Food Service Contractors (72231)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Restaurant Reservations & Dining Booking Platforms (BPAMAIAK)

Keywords

• Corporate meal programs
• Online food delivery
• Employee dining solutions
• Catering management platform
• Group ordering services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Meal Program Services: Grubhub for Business provides corporate meal programs where companies pay for employee food orders. Revenue is generated through transaction fees on food orders placed by employees, with built-in tax exemption for eligible businesses and custom budget controls.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

DiningIn.com operates an online restaurant delivery platform that enables businesses to provide corporate meal programs to employees. The platform supports individual ordering (with meal credits), group ordering (shared cart functionality), catering (from individual meals to buffet-style platters), and built-in tax-exempt ordering for eligible businesses, with custom budget controls and the ability to order at the office, at home, or on the go.

Product overview

Grubhub for Business is a unified corporate dining platform that meets 100% of employee food needs through a modular product portfolio. The core platform is Grubhub for Business itself, which integrates four complementary product modules: Individual Ordering (meal credits for personal meal selection), Group Ordering (shared cart functionality for team meals), Catering (bulk food ordering from individually packaged to buffet-style), and Tax-Exempt Ordering (built-in tax exemption for eligible organizations). These products share the same platform infrastructure, budget controls, and administrative dashboard while serving different ordering scenarios.

Differentiator

Problem solved

Functional benefit

Brands

• Seamless: A food ordering platform for consumers and businesses, operated alongside Grubhub. Users can log in via seamless.com.

Products and services

• DiningIn.com Online Restaurant Delivery Platform An online restaurant delivery platform enabling businesses to provide corporate meal programs to employees. Supports individual ordering, group ordering, catering, and tax-exempt ordering with custom budget controls, accessible at the office, at home, or on the go.

Quantifiable outcome

• More than 4 out of 5 clients report saving on annual food costs
• +2 more outcomes

Named customers20 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Expansion highlights4 records

Direct peers

• ezCater: ezCater is a leading corporate catering and meal program platform serving businesses across the US. It directly competes with the company's enterprise meal program offering on B2B ordering, group ordering, and corporate billing features.
• ZeroCater: ZeroCater provides corporate meal programs and catering solutions for businesses. It directly competes on enterprise meal offerings with similar group ordering, individual meal credits, and budget control capabilities.
• Fooda: Fooda operates corporate dining programs including pop-up kitchens and meal delivery for businesses. It is directly comparable in the corporate meal program model, particularly for hybrid and in-office workforces.
• Grubhub: Grubhub operates consumer and corporate food ordering platforms (Grubhub for Business) and is the most direct comparably-positioned food delivery brand in the corporate dining space, competing head-to-head on enterprise meal programs.
• Seamless: Seamless is a food ordering and delivery brand operated within the Grubhub/Just Eat Takeaway ecosystem, serving both consumers and businesses. Its direct overlap in corporate meal delivery makes it a direct functional peer.

Broad incumbents

• Uber Eats: Uber Eats is a major global food delivery platform with a growing B2B meal offering. As an incumbent with strong brand recognition and capital, it represents a significant competitive threat in the corporate dining category.
• Compass Group: Compass Group is a global leader in contract food services and corporate dining. While broader in scope (including on-site cafeterias), its corporate meal services compete for the same enterprise budgets targeted by the company.
• DoorDash: DoorDash is the largest US food delivery platform and has expanded into corporate meal programs via DoorDash for Work. It competes broadly with the company across consumer and enterprise delivery, with far greater capital and restaurant network depth.

Emerging players

• ChowNow: ChowNow provides online ordering platforms for independent restaurants, with emerging capabilities in business meal programs. It overlaps with the company in online food ordering infrastructure, though more focused on direct restaurant-to-consumer transactions.
• CaterTrax: CaterTrax provides online ordering and management software for corporate catering and food service programs. It is comparable as a B2B platform serving corporate catering buyers, though more focused on operator-side tools than end-customer ordering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/diningin
• Facebookfacebook.com/DiningIn
• LinkedInlinkedin.com/company/diningin

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiningIn.com