Xoxoday Empuls

Name

Xoxoday Empuls

Legal name

Nreach Online Services Pvt Ltd

Website

https://empuls.xoxoday.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Employee Engagement SaaS

NAICS

Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Loyalty, Rewards & Incentive Programs (BPAFAMAE)

akta.pro secondary industry

Onboarding, Offboarding & Employee Lifecycle Administration (BPACAHAL)

Keywords

• Employee engagement platform
• Recognition and rewards
• HR SaaS software
• Pulse survey analytics
• Employee perks benefits

Headquarters

HQ city

Bangalore City

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Empuls operates as a SaaS platform with subscription-based pricing model. The platform brings together recognition, rewards, surveys, benefits, and social intranet features in one unified solution. Revenue is generated through annual or multi-year subscription contracts with enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Empuls is an AI-powered all-in-one employee engagement SaaS platform that consolidates employee recognition, rewards, pulse and 360-degree surveys, perks and benefits, sales incentives, and a social intranet into a single integrated solution for enterprise HR teams. The platform serves 5,000+ companies across 150+ countries and is paired with a global rewards marketplace offering 10M+ options across 30+ categories.

Product overview

Empuls is a unified AI-powered employee engagement platform offered by Xoxoday (a SaaS platform from Giift Inc.). The platform consolidates recognition, rewards, celebrations, milestone rewards, surveys & insights, social intranet, sales incentives, perks & benefits, health & wellness, a rewards marketplace (Plum), Empuls AI, and reports & analytics into a single integrated solution. The core Empuls platform serves as the central hub, with individual modules (Recognition & Rewards, Surveys & Insights, Social Intranet, Sales Incentives, Perks & Benefits) functioning as interconnected features that share employee data and AI capabilities across the entire engagement ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• Empuls AI: AI-powered features including nudges, sentiment analysis, action recommendations, AI Recognition Coach that drafts recognition messages, and AI-powered feed personalization.
• Plum

Products and services

• Empuls AI-powered all-in-one employee engagement SaaS platform that consolidates recognition, rewards, surveys, perks & benefits, sales incentives, and a social intranet for HR teams and leadership at 5,000+ companies across 150+ countries.
• Rewards Marketplace (Plum)

Named customers19 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability5 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core and supporting.

• SlackcoreTechnology or IntegrationNative integration with Slack enabling recognition, rewards, and engagement delivery within Slack workspace. Employees can give peer shoutouts, receive rewards, and participate in surveys without leaving Slack.
• Microsoft TeamscoreTechnology or IntegrationNative integration with Microsoft Teams for recognition, rewards, and engagement features. Enables organizations using Teams as primary collaboration tool to access Empuls features directly.
• WorkdaycoreTechnology or IntegrationIntegration with Workday HRIS for employee data synchronization and directory access. Enables automated recognition triggers based on HR lifecycle events.
• SAP SuccessFactorscoreTechnology or IntegrationIntegration with SAP SuccessFactors HCM suite for employee data integration and HR workflow automation.
• ADPcoreTechnology or IntegrationIntegration with ADP payroll and HR platform for employee data synchronization.
• BambooHRcoreTechnology or IntegrationIntegration with BambooHR for small to mid-market HRIS needs.
• UKGcoreTechnology or IntegrationIntegration with UKG (Ultimate Kronos Group) HR and workforce management solutions.
• RipplingcoreTechnology or IntegrationIntegration with Rippling all-in-one HR, IT, and finance platform.
• Zoho PeoplesupportingTechnology or IntegrationIntegration with Zoho People HRIS for employee data management.
• DarwinboxsupportingTechnology or IntegrationIntegration with Darwinbox cloud HRMS platform popular in Asia-Pacific region.
• HiBobsupportingTechnology or IntegrationIntegration with HiBob HR platform for mid-market companies.
• GustosupportingTechnology or IntegrationIntegration with Gusto payroll and HR platform for SMB segment.
• KekasupportingTechnology or IntegrationIntegration with Keka HR and payroll platform popular in India.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Reward Gateway: Reward Gateway is an employee engagement platform combining recognition, rewards, wellbeing, and discounts for SMB and mid-market customers, primarily in the UK and Australia. It competes directly with Empuls on perks, recognition, and engagement analytics for HR teams.
• CultureAmp: CultureAmp is an employee experience platform focused on engagement surveys, performance reviews, and learning. It overlaps with Empuls in survey, sentiment analysis, and engagement analytics, and competes for the same CHRO buyer in mid-market and enterprise segments.
• Workhuman: Workhuman operates a cloud-based social recognition platform for enterprise customers, with a strong global rewards catalog and analytics. It is a direct competitor to Empuls in peer recognition, milestone awards, and culture analytics, serving a similar enterprise HR buyer.
• Bonusly: Bonusly is a peer recognition and rewards platform for SMB and mid-market companies. It competes directly with Empuls on peer shoutouts, manager recognition, and integrated reward catalogs, particularly for distributed teams.
• Kudos: Kudos is an employee recognition and engagement platform offering peer-to-peer recognition, service anniversaries, and culture analytics. It is a direct competitor to Empuls for mid-market enterprise customers seeking an all-in-one recognition and survey solution.
• O.C. Tanner: O.C. Tanner is a long-established employee recognition and rewards platform serving large enterprises globally. It is the closest direct competitor to Empuls in service anniversary, peer-to-peer recognition, and global reward fulfillment, with comparable enterprise sales motion and global catalog depth.
• Motivosity: Motivosity is an employee recognition and engagement platform offering peer-to-peer recognition, rewards, and leadership tools. It is a direct competitor to Empuls in the mid-market recognition and engagement category with similar feature coverage.

Broad incumbents

• Workday (Peakon Employee Voice): Workday is a leading enterprise HRIS and financial management suite that acquired Peakon to add employee listening and engagement capabilities. It competes broadly with Empuls through its employee experience module and bundles engagement with core HCM, pressuring Empuls on enterprise deals where single-vendor HR stacks are preferred.
• Microsoft Viva Glint: Microsoft Viva Glint is Microsoft's enterprise employee engagement and survey platform, deeply integrated with Microsoft Teams and the broader Microsoft 365 ecosystem. It is a broad incumbent that competes with Empuls on pulse surveys, sentiment analysis, and engagement, particularly for enterprises standardized on Microsoft.

Emerging players

• Lattice: Lattice is an employee performance and engagement platform offering performance reviews, goal tracking, and engagement surveys. It overlaps with Empuls on survey and engagement analytics and competes for the same HR buyer in mid-market and growth-stage companies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xoxoday Empuls