Taurus Insurance Services

What Taurus Insurance Services does

Taurus Insurance Services Limited is a Gibraltar-headquartered, privately held insurance intermediary founded in 2003 that designs, distributes, and administers lifestyle insurance products — primarily gadget/phone and travel cover — through a hybrid direct-to-consumer and B2B affinity/white-label model. The company operates multiple consumer brands (Switched On Insurance, Trusted Insurances, Swipe Insurance, ViVA Travel Insurance, NextGen) alongside bespoke schemes delivered under partner brands including the Post Office, Asda Money, Tesco Bank, Virgin Money, Sainsbury's Bank, RAC, and several UK aggregators.

Underlying all customer-facing activity is a proprietary technology stack built in-house on .NET and hosted on Microsoft Azure, providing digital distribution, policy administration, claims management, customer portals, and MI dashboards across API-connected and embedded integration modes. The 24/7 online claims portal — launched June 2019 — uses automation, AI, and a rules-based risk engine to fast-track low-risk claims (over 60% auto-approved within minutes), medium-risk claims into additional review, and high-risk claims into detailed assessment. A wholly-owned subsidiary, Smartphone Group (SPG), provides an in-house repair/replacement and device-procurement network processing roughly 3,000 devices per month with walk-in service at Apple Genius Bars and Samsung stores. Modular add-ons TIGA (Travel Insurance Gadget Add-on) and HIGA (Home Insurance Gadget Add-on) embed into partner travel and home insurance schemes as mandatory or optional components.

Taurus earns revenue from insurance premiums, commissions on underwritten risk, fees for claims administration, white-labelled platform services, and device procurement through SPG. It is regulated by the Gibraltar FSC (Permission 5566) and registered with the UK FCA (no. 444830), and currently operates in the UK, Ireland, the Netherlands, and Australia (via joint venture), with annual premium revenue reported at over £50m and approximately 50 employees. The company has not raised external venture or private equity capital and remains founder-owned.

Name

Taurus Insurance Services

Legal name

Taurus Insurance Services Limited

Website

https://taurus.gi

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Taurus Insurance Services is a Gibraltar-based, privately held insurance intermediary that designs, distributes, and administers gadget, phone, and travel insurance through direct-to-consumer brands and white-label partnerships with major UK brands and price-comparison aggregators.

Ownership category

akta.pro rank

Product category

Lifestyle Insurance

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Underwriting, Pricing & Policy Administration (PAS) for Travel Insurance (THALALAK)

akta.pro secondary industry

Trip Cancellation/Interruption & Refund Protection Platforms (THALALAB)

Keywords

• Lifestyle insurance solutions
• Gadget insurance products
• Travel insurance add-ons
• White-label affinity insurance
• Embedded insurance platforms

Headquarters

HQ city

Gibraltar

HQ country

Gibraltar

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Insurance Premium Revenue: Taurus generates revenue through insurance premiums from gadget, phone, and travel insurance products. The company operates as an insurance intermediary, earning commissions and fees from underwriting partners. Revenue comes from both direct-to-consumer brands (Switched On Insurance, Swipe Insurance, Trusted Insurances) and B2B partner schemes.
2. Affinity and White-Label Solutions: Revenue generated from providing bespoke insurance solutions to affinity partners under white-label arrangements. Partners include Post Office, Asda Money, Tesco Bank, Virgin Money, and others who distribute Taurus-designed insurance products.
3. Device Procurement Services: Smartphone Group (SPG) provides device procurement and logistics services, processing around 3,000 devices monthly. Revenue comes from device sourcing, testing, refurbishment, and delivery services for insurance claim resolutions.
4. Claims Administration Services: Standalone claims-only service for partners seeking specialist gadget claims provision. Taurus can seamlessly integrate into existing schemes, delivering claims management services for underwriters or partners with established products.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Taurus Insurance Services designs, underwrites support for and distributes lifestyle insurance products — principally gadget, phone and travel cover — through B2B white-label/affinity partnerships (Post Office, Asda Money, Tesco Bank, Virgin Money, RAC, Holiday Extras and others) and its own consumer brands (Switched On Insurance, Swipe Insurance, Trusted Insurances, ViVA Travel Insurance, NextGen). It also offers proprietary add-on modules (TIGA — Travel Insurance Gadget Add-on, and HIGA — Home Insurance Gadget Add-on), claims administration, device procurement via Smartphone Group, and an in-house IT platform for partner integration.

Product overview

Taurus Insurance Services operates a multi-brand portfolio of lifestyle insurance products and a modular service platform. Its core insurance offerings include gadget/phone insurance (via Switched On Insurance, Trusted Insurances, Swipe Insurance, and acquired NextGen brands) and travel insurance (via ViVA Travel Insurance and Switched On Insurance). The company also offers proprietary add-on products TIGA (Travel Insurance Gadget Add-on) and HIGA (Home Insurance Gadget Add-on) that integrate with partner insurance schemes. The underlying technology platform is built in-house on Microsoft Azure/.NET, providing digital distribution, policy administration, claims management, and customer servicing capabilities. Service modules include gadget claims administration (with in-house repair network via Smartphone Group), travel claims administration, device procurement, and MI/reporting—all of which can be delivered as standalone services or fully integrated white-label solutions for affinity partners.

Differentiator

Problem solved

Functional benefit

Products and services

• Switched On Insurance Taurus's flagship subscription-based insurance brand offering flexible gadget and travel insurance with unlimited claims and easy purchase, amendment and claims processes for individual consumers.
• Trusted Insurances Specialist multi-gadget protection brand offering comprehensive device cover for mobiles, tablets, laptops and cameras for families, businesses and individuals with simple terms and competitive pricing.
• Swipe Insurance Mobile phone only insurance brand focused on providing cover for the latest smartphones with theft, damage (including water), loss and mechanical breakdown as standard, plus a simple online claims process.
• ViVA Travel Insurance Travel insurance brand offering policies that provide high levels of protection at competitive prices, created in partnership with underwriters and delivered by Taurus's Travel Team.
• NextGen Gadget Insurance Gadget insurance brand offering mobile-only and device-specific cover with a wide choice of excess levels, positioned uniquely within the Taurus stable and gadget insurance market.
• Gadget Insurance Defaqto 5-star rated phone and gadget insurance offering protection against accidental damage, mechanical breakdown, theft and loss at home and abroad, supporting single and multi-gadget provision across a wide range of devices.
• Travel Insurance Gadget Add-on (TIGA) Market-leading travel gadget add-on product that can be embedded as a mandatory component or optional extra into existing travel insurance policies, offering aggregate cover up to £3,000 for any number of devices with a 12-month warranty on replacements.
• Home Insurance Gadget Add-on (HIGA) Gadget protection solution for home insurance policies, offering flexible cover as a mandatory benefit or optional bolt-on, with no gadget registration required and covering all gadgets used by the whole family.
• Phone Insurance Mobile phone insurance providing coverage against accidental damage, theft, loss and mechanical breakdown with flexible monthly or annual payment options and cancellable terms.
• Affinity Solutions White-labelled affinity insurance solutions tailored and integrated into partner brands, covering product design, pricing, distribution, claims and ongoing optimisation for retail, travel and affinity partners.
• Switched On Insurance Ireland Irish market launch of Switched On Insurance offering feature-packed travel insurance, distributed through Taurus's European subsidiary and underwritten by Collinson Insurance.

Quantifiable outcome

• Over 60% of claims approved within minutes through automated 24/7 online portal
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature5 records

Partnerships

23 partnerships are on record, tiered core, expansion, major and minor.

• Asda MoneycoreChannel Partner/ Reseller/ Distributor · 3 March 2026Taurus partnered with Asda Money to launch the supermarket's first mobile and gadget insurance proposition. Three tiers of cover offer protection against accidental damage, theft, loss and mechanical breakdown. Available online at money.asda.com and over the phone.
• Collinson InsurancecoreStrategic or Co-development Partner · 26 February 2026Partnership for Switched On Insurance Ireland launch. Collinson Insurance provides global underwriting expertise and claims capability, combined with Taurus's digital-first, customer-focused experience.
• Post Office InsurancecoreChannel Partner/ Reseller/ Distributor · 15 May 2025Introduction of Travel Insurance Gadget Add-On to Post Office Travel Insurance policies. The add-on provides optional cover for electronic devices including smartphones, tablets, laptops, cameras against loss, theft, accidental damage, and mechanical breakdown.
• Acumen Insurance Services (CoverCloud)coreChannel Partner/ Reseller/ Distributor · 10 February 2025Partnership to deliver mobile and gadget insurance to Acumen's customers under its CoverCloud brand. Taurus provides comprehensive cover options protecting devices against accidental damage, theft, liquid damage and breakdown.
• ReadySet Travel Insurance (Australia Joint Venture)expansionStrategic or Co-development Partner · 1 January 2025Taurus operates as part of a joint venture in support of ReadySet Travel Insurance in Australia, launched in 2025 as part of European arm expansion.
• Puffin InsurancecoreChannel Partner/ Reseller/ Distributor · 18 September 2023Strategic collaboration to launch Travel Insurance Gadget Add-On. Provides Puffin's travel insurance customers with enhanced protection for valuable gadgets seamlessly within the quote journey.
• Virgin MoneycoreChannel Partner/ Reseller/ DistributorTravel Insurance Gadget Add-On product integrates seamlessly with Virgin Money's existing travel policy. Described as outstanding solution with ease of use, speed, and competitive pricing.
• Tesco BankmajorChannel Partner/ Reseller/ DistributorInsurance partnership for distribution of insurance products.
• Sainsbury's BankmajorChannel Partner/ Reseller/ DistributorTravel insurance partnership.
• Hood GroupcoreChannel Partner/ Reseller/ DistributorLong-standing partnership delivering quality, valuable cover across travel insurance propositions to affinity partners. Agile approach and deep market knowledge enable seamless integration of Taurus products.
• Holiday ExtrascoreChannel Partner/ Reseller/ DistributorCommercial acumen, data-driven insights and product knowledge described as second to none. Collaborative approach makes Taurus feel like an extension of their team.
• ERGO/Munich REcoreStrategic or Co-development PartnerNew relationship forged in 2021 with ERGO/Munich RE as an AA-rated strategic insurer partner.
• AgeasmajorChannel Partner/ Reseller/ DistributorInsurance partner.
• EsuremajorChannel Partner/ Reseller/ DistributorInsurance partner.
• StaysuremajorChannel Partner/ Reseller/ DistributorInsurance partner.
• On The BeachmajorChannel Partner/ Reseller/ DistributorTravel insurance partner.
• Jet2HolidaysmajorChannel Partner/ Reseller/ DistributorTravel insurance partner.
• RACmajorChannel Partner/ Reseller/ DistributorInsurance partner for Car, Home, Travel and Van coverage.
• MoneySuperMarketcoreChannel Partner/ Reseller/ DistributorInsurance aggregator featuring Taurus brands on platform.
• TheIdolminorChannel Partner/ Reseller/ DistributorInsurance partner.
• RIASminorChannel Partner/ Reseller/ DistributorInsurance partner.
• Insurefor.comminorChannel Partner/ Reseller/ DistributorInsurance partner.
• Rock InsuranceminorChannel Partner/ Reseller/ DistributorInsurance partner.

Scale indicators9 records

Recent moves10 records

Expansion highlights7 records

Direct peers

• So-sure: UK smartphone insurance specialist with a social/shared device model and direct-to-consumer acquisition; comparable to Swipe Insurance's mobile-only positioning.
• Loveit Coverit: UK specialist gadget and phone insurance intermediary selling direct and via aggregators with multi-gadget and family products; competes head-on with Switched On and Trusted Insurances on comparison platforms.
• Protect Your Bubble: UK multi-line lifestyle insurance intermediary offering gadget, phone and travel cover via aggregators and direct channels; directly comparable product mix and distribution strategy to Taurus's consumer brands.
• Staysure: UK specialist travel insurance intermediary (over-50s focus) using aggregator-led acquisition; comparable to ViVA Travel Insurance and Taurus's affinity travel distribution with Post Office and Holiday Extras.
• Insurance2go: UK gadget and mobile phone insurance specialist distributed through price-comparison websites; directly comparable to Swipe and Switched On in single- and multi-device cover.
• Gadget Cover: UK gadget insurance intermediary offering standalone and family device protection with claims portal; overlaps with Switched On, Trusted Insurances and acquired NextGen brand.
• CoverCloud (Acumen Distribution): UK gadget insurance brand distributed via Acumen with embedded partner model; closely comparable to Taurus's CoverCloud partnership business and brand-led distribution approach.

Broad incumbents

• Asurion: Largest global device protection and tech-care company; analogous to Taurus in offering white-labelled gadget cover to carriers/retailers but at materially larger scale and geographic footprint.
• Likewize (formerly The Carphone Warehouse Insurance): Global device protection, trade-in and lifecycle services provider serving carriers and retailers; overlaps with Taurus's SPG device procurement and embedded phone/gadget proposition at a larger scale.
• SquareTrade (Allstate): Major device protection provider (Allstate-owned) offering gadget and appliance cover through retailers and direct channels; competes with Taurus on affinity/white-label deals and direct consumer acquisition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/taurus-insurance-services-ltd

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taurus Insurance Services