The Blogger Programme
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
The Blogger Programme firmographics
Firmographics- Name
- The Blogger Programme
- Legal name
- The Blogger Programme Limited
- Website
- https://thebloggerprogramme.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
The Blogger Programme industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418), Media Buying Agencies (54183)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
- akta.pro secondary industries
- Influencer Marketing & Creator Marketplaces (BPAMALAG), Influencer Marketing Agencies (BPAFAHAA), Influencer Strategy & Campaign Management (MPAAAHAA)
Keywords
Where The Blogger Programme is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
The Blogger Programme business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Brand Subscription Plans: Brands pay monthly subscription fees for access to the platform. Options include Basic or Professional plans for 12-month terms. Payment processed monthly via direct debit through Braintree payment processor. Auto-renews unless cancelled 60 days prior to renewal.
- Agency Services: Full-service agency offering strategy, creative production, attribution modeling, media buying, always-on creator collaborations, and in-house consultancy services for brands seeking managed influencer marketing campaigns.
- Platform Freemium (Influencers): Free membership for influencers to access the platform, search for brand opportunities, and connect with brands. Revenue is not generated directly from influencers but through the brand-side subscriptions they help attract to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basic Plan - 12-month subscription |
| Subscription | Monthly | Professional Plan - 12-month subscription |
| Freemium | Pay-as-you-go | 90-Day Free Trial |
| Subscription | Multi-year contract | Agency Custom Packages |
| Freemium | Pay-as-you-go | Influencer Membership |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
The Blogger Programme product offering
Product offeringCore offering
The Blogger Programme operates a two-part influencer marketing offering: (1) a free SaaS marketplace platform where brands can discover, connect with, and manage campaigns involving 50,000+ registered influencers across fashion, beauty, lifestyle, travel and other verticals; and (2) a paid full-service agency (TBP Agency) providing influencer strategy, creative production, attribution modelling, media buying, always-on creator collaborations and in-house consultancy for brands seeking managed execution.
Product overview
The Blogger Programme offers a two-part offering: a free influencer marketplace platform (TBP Platform) and a paid full-service agency service (TBP Agency). The platform serves as the core product, enabling brands to discover and connect with over 50,000 registered influencers across multiple social channels for campaign management. The agency service provides additional strategic, creative, attribution modeling, media buying, always-on creator management, and in-house consultancy capabilities for brands seeking more hands-on support.
Differentiator
Problem solved
Functional benefit
Brands
- TBP Agency: Full-service influencer marketing agency offering strategy, creative services, attribution modelling, media buying, always-on creator collaborations, and in-house consultancy.
Quantifiable outcome
- 3,500+ customers using the platform
- +2 more outcomes
Companies that use The Blogger Programme
Customer profileNamed customers15 records
Segments3 records
Ideal customer profiles3 records
The Blogger Programme technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
The Blogger Programme partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights2 records
The Blogger Programme competitors and assessment
Company assessmentDirect peers
- influencer.com (formerly Vamp): Influencer marketing marketplace and agency platform that connects brands with creators, particularly strong in EMEA. Direct overlap with TBP's hybrid platform/agency positioning.
- CreatorIQ: Enterprise-grade influencer marketing platform with creator discovery, CRM, and analytics. Competes head-to-head with TBP for enterprise brand campaigns and uses a similar SaaS plus services positioning.
- Aspire (formerly AspireIQ): Direct competitor offering an influencer marketing platform for brands to discover creators, manage campaigns, and measure performance. Closely matches TBP's marketplace plus agency model and enterprise customer focus.
- Upfluence: Influencer marketing platform with searchable creator database, campaign management, and analytics. Closely comparable to TBP Platform's discovery and campaign workflow features.
- Traackr: Enterprise influencer marketing platform focused on brand safety, performance measurement, and creator relationships. Targets the same large-brand customer segment as TBP Agency.
- Grin: Creator management platform built for e-commerce and DTC brands, providing discovery, gifting, and affiliate workflows. Overlaps directly with TBP's marketplace offering, particularly in fashion and beauty segments.
Emerging players
- Heepsy: Smaller influencer search and discovery tool focused on filtering creators by audience, location, and engagement. Comparable to TBP Platform's discovery workflow but at smaller scale.
Broad incumbents
- LTK (LiketoKnow.it): Large-scale creator marketplace and influencer marketing platform with proprietary shopper data and brand partnerships. Competes with TBP in fashion/beauty but operates at a much larger scale globally.
- Later (formerly Later Influence): Social media marketing platform that includes influencer tools layered on top of a broader creator/content suite. Adjacent to TBP but more diversified across organic social and influencer workflows.
- impact.com: Broader partner and influencer marketing platform with affiliate, creator, and B2B partnership capabilities. Overlaps with TBP's brand-influencer connection use case as part of a larger partnership suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Blogger Programme social profiles
Digital presenceThe Blogger Programme financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Blogger Programme leadership team
Management profileNumber of profiles
Profiles1 record
The Blogger Programme funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Blogger Programme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Blogger Programme
What does The Blogger Programme do?
The Blogger Programme operates a two-part influencer marketing offering: (1) a free SaaS marketplace platform where brands can discover, connect with, and manage campaigns involving 50,000+ registered influencers across fashion, beauty, lifestyle, travel and other verticals; and (2) a paid full-service agency (TBP Agency) providing influencer strategy, creative production, attribution modelling, media buying, always-on creator collaborations and in-house consultancy for brands seeking managed execution.
Is The Blogger Programme a public or private company?
The Blogger Programme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Blogger Programme founded?
The Blogger Programme was founded in 2014. It employs 11 to 50 people.
Where is The Blogger Programme based?
The Blogger Programme is headquartered in London, United Kingdom, in the Europe region.
How does The Blogger Programme make money?
Three revenue lines are on record. Brand Subscription Plans are the primary driver. The others are agency Services and platform Freemium (Influencers).
Who are The Blogger Programme's main competitors?
Direct peers on record are influencer.com (formerly Vamp), CreatorIQ, Aspire (formerly AspireIQ), Upfluence, Traackr and Grin. Heepsy is listed as an emerging player. Broad incumbents are LTK (LiketoKnow.it), Later (formerly Later Influence) and impact.com.
Does The Blogger Programme have an API?
No public API is recorded for The Blogger Programme.
What industry is The Blogger Programme in?
The Blogger Programme's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of BPAMALAG, Influencer Marketing & Creator Marketplaces. Its NAICS code is 54181 and its SIC code is 7311.